0:00popeyes meal overview and chicken zoom
This scene opens with an eye-level medium shot of a bountiful Popeyes meal spread out on a table with a white paper liner patterned with orange Popeyes logos. In the foreground, there's a golden-brown, crispy piece of fried chicken and a fluffy biscuit. Behind them are several orange Popeyes branded containers holding side dishes: a bowl of creamy coleslaw on the left, and a bowl of red beans and rice on the right, partially obscured. A larger orange box of fried chicken is prominently displayed in the mid-ground. The lighting is bright and warm, emphasizing the golden crispiness of the chicken. In the blurred background, a person with dark hair in a light-colored top is seen moving. The camera quickly zooms in and reframes, focusing on the large orange box overflowing with golden-brown fried chicken pieces, showcasing their craggy, crispy texture. A turquoise circle graphic is visible in the upper left corner with "$13.99" written in white. Next to it, white text reads "POPEYES", and below, "2 Can Dine meal", followed by "5 Pc Sig Chicken" appearing. The dominant color palette is warm, with golden yellows, rich oranges, and whites, accented by the turquoise graphic.
0:02tearing fried chicken
This is an extreme close-up, eye-level shot focused on a hand tearing apart a piece of crispy fried chicken. The golden-brown, craggy exterior of the chicken piece is prominent, and as it's pulled apart, the moist, white interior chicken meat is revealed, steaming slightly. The hand has light to medium skin tone, and its fingers are visible holding the chicken. The background is a soft, warm blur of orange and light brown, suggesting the Popeyes packaging and restaurant ambiance. The lighting is soft and inviting, highlighting the textures of the food. The turquoise "$13.99" circle remains in the upper left, with the "POPEYES" logo and "2 Can Dine meal" text. The text "5 Pc Sig Chicken +2 Reg Sides" is now fully visible, updating the offer details. The color palette is dominated by warm yellows, oranges, and whites of the chicken.
0:03stirring side dishes
This scene consists of two rapid cuts showcasing Popeyes side dishes. The first part is a close-up, slightly overhead shot of a white bowl filled with red beans and rice, specifically focusing on a spoonful of rice being lifted, revealing the darker, stew-like beans underneath. The rice grains are separate and fluffy. The second part is an immediate cut to an extreme close-up of a white bowl filled with creamy coleslaw, where a spoon is actively stirring the shredded cabbage and carrots, coated in a thick, white dressing. The lighting remains warm and even, making the food appear fresh and appealing. The turquoise "$13.99" circle and "POPEYES 2 Can Dine meal 5 Pc Sig Chicken +2 Reg Sides" text are persistent in the upper left. The color palette shifts from the earthy tones of the beans and rice to the cool greens and whites of the coleslaw.
0:05buttering biscuit and chicken close up
This scene features two quick, appetizing close-ups. First, an extreme close-up, slightly overhead shot shows a golden-brown Popeyes biscuit. A hand holding a knife is seen spreading a generous pat of bright yellow butter across its flaky surface, creating a smooth, glistening layer. The biscuit's texture appears soft and crumbly. This immediately cuts to another extreme close-up of a piece of fried chicken, showcasing its heavily textured, golden-brown crispy coating from a different angle than previous shots, making it look incredibly crunchy. The background is a soft, out-of-focus blur of warm orange and white, indicating the restaurant setting. The turquoise "$13.99" circle is still present, alongside the "POPEYES 2 Can Dine meal 5 Pc Sig Chicken +2 Reg Sides +2 Biscuits" text, completing the meal description. The dominant colors are warm browns, golden yellows, and the creamy white of the butter.
0:06popeyes logo and call to action
The scene begins with a solid, vibrant orange background. White, sans-serif letters, spelling "p o p e y e s", appear individually and then quickly snap together to form the full "Popeyes" logo. This is immediately followed by a stylized white outline of a smartphone appearing in the center of the screen, containing the full "POPEYES LOUISIANA KITCHEN" logo with the stylized chicken graphic. Below the phone, white text reads "Order now on Popeyes.com or the app". The lighting is flat and even, characteristic of graphic animation. The overall color palette is dominated by the bright orange background and contrasting white text and graphics. The mood is clean, direct, and promotional.
