0:00brand logo intro
The scene opens with a vibrant, solid emerald green background, specifically a hue identified as #008A5E, which provides a striking and clean canvas. Positioned centrally in the frame, the brand's logo "v• tor" is introduced. Initially, the letters 'i' and 'a' of the word "viator" appear with a subtle transparency or faded effect. Over the duration of this shot, these two letters animate, gradually increasing in opacity until they match the solid white color of the other letters, thus completing the full "viator" wordmark. A small registered trademark symbol (®) is visible adjacent to the letter 'r'. The entire composition is meticulously minimalist and focused, ensuring the brand identity is the sole point of visual attention against this bold, consistent backdrop. The lighting is uniform and bright, serving to accentuate the crispness and clarity of the white text.
0:01nyc travel collage
The scene is set against a solid emerald green background. Initially, the white text "Book a NYC" appears at the top of the frame, followed by "travel experience" appearing below it, and finally "with Viator today." at the bottom, all in a bold, sans-serif white font. Below this text, a dynamic circular video frame is centered. The first clip inside the circle shows the Statue of Liberty under a bright, partly cloudy blue sky, with a white sailboat passing in front of it. The camera slowly zooms out. This transitions into a clip of a young to middle-aged woman, possibly Latina or Mediterranean descent, with long dark hair tied back in a ponytail. She is wearing a bright red top and a black strap of a bag across her chest. She is looking upwards and slightly to the right, with a pleasant, curious expression. Behind her, a bustling Times Square is visible with large, brightly lit digital billboards displaying various advertisements and shows, including one for 'King Kong' and another for 'Come From Away'. People are moving in the background, suggesting a lively urban environment. The lighting is bright and natural, indicating daytime. The scene emphasizes an engaging and diverse travel experience.
0:06mobile app screen recording
The scene features a solid emerald green background, same as previous scenes. In the upper part of the screen, bold white text displays "1,900+ NYC" then transitions to "experiences" and finally "you'll remember." A modern smartphone, presumably an iPhone, is centered vertically in the lower half of the frame, tilted slightly backward at an angle. The phone screen displays a vibrant mobile application interface. The app shows "New York City" as the selected location, with various categories like "Attractions & Museums," "In the Air," "Culture," and "Sightseeing" represented by circular icons. Below these, a list of "Trending attractions in New York City" is displayed, showing tour options with images (e.g., NYC skyline, Statue of Liberty, food tour, bus tour), star ratings, prices, and duration. The user interface is actively scrolled downwards, showcasing more options like a "New York in One Day Guided Sightseeing Tour" and "Statue of Liberty and Ellis Island Tour." Filter options like "Duration" and "Price (Low - High)" are visible at the top of the list, indicating interactive elements. The screen is brightly lit, simulating an active user experience.
0:11traveler reviews montage
This scene presents a montage of real-life traveler experiences, overlaid with text emphasizing customer confidence. The background maintains the consistent emerald green color. White text appears and transitions at the top: "Millions of traveler" then "reviews to help you" and finally "book with confidence." Below this text, a dynamic square video frame showcases different scenes. The first clip shows a smiling, middle-aged Caucasian man with glasses and a gray fedora hat, wearing a light blue button-up shirt and dark pants. He is standing behind a counter in what appears to be a cozy pizzeria or Italian restaurant, holding a large, freshly baked pizza with basil leaves and red sauce. The background features warm, rustic elements like brick walls, shelves with food items, and a blackboard menu with handwritten chalk details. The second clip transitions to a group of diverse people, including children and adults, walking together on a sunny city street. They appear to be on a guided tour, with one man in a light blue shirt and khaki shorts gesturing as if explaining something. The street is bustling with other pedestrians, cars, and tall buildings, typical of a vibrant urban environment. Overlaid on these video clips are changing five-star ratings and white text snippets such as "Amazing thank you," "Highly recommended," "Great trip," and "Two thumbs up," simulating positive customer reviews. The lighting is bright and natural, indicating outdoor daytime scenes.
0:17brand logo outro
The scene concludes by returning to the familiar solid emerald green background, consistently maintaining the #008A5E shade from the opening. Centered horizontally in the upper portion of the frame, the white sans-serif text "do more with" appears, setting a clear and inviting message. Directly below this tagline, the "viator" brand logo is displayed prominently in white. As in the introductory sequence, the letters 'i' and 'a' within the "viator" wordmark are initially presented with a subtle, faded or semi-transparent quality. These letters then dynamically animate, transitioning to a full, opaque white, seamlessly completing the logo. A small registered trademark symbol (®) is also visible next to the 'r'. The overall aesthetic is clean, direct, and purposefully minimalist, designed to deliver a concise brand message and a final call to action to the viewer. The consistent bright and even lighting ensures the white text stands out vibrantly against the rich green.
