0:00close up plastic waste shore The scene opens with a close-up shot focused on a pile of plastic waste on what appears to be a rocky shore, near water. The framing is tight, emphasizing the discarded items. Dominant elements include several clear plastic bottles, one vibrant green plastic bottle, and numerous crumpled, semi-transparent plastic bags. The bottles are partially filled with cloudy liquid or air, showing signs of wear and environmental exposure. Behind the waste, a body of water with gentle ripples is visible under a light, slightly overcast sky, suggesting either dawn or dusk with soft, diffused lighting. The color palette is muted, dominated by the blues and whites of the sky and water, the grey-browns of the rocks, and the translucent whites of the plastic bags, with a stark contrast from the green bottle. A large white text overlay is centered on the screen, reading: 'The last thing the planet needs is more products that wind up here...'. The camera is static.
0:01wide shot plastic waste lake This wide shot captures a vast expanse of a lake or river completely covered in an enormous quantity of plastic waste. The debris forms a dense, colorful carpet stretching across the water's surface, filling the lower two-thirds of the frame. Hundreds, if not thousands, of various plastic bottles, bags, and other discarded items are visible in an array of blues, greens, yellows, and whites. In the background, majestic, lush green mountains rise steeply, dominating the upper third of the frame, under a clear, bright blue sky with sparse white clouds. The natural beauty of the mountains starkly contrasts with the overwhelming pollution in the foreground. The lighting is bright and natural, indicating daytime, with clear visibility. A white text overlay appears in the center of the screen, initially showing 'Y', which then transitions to 'Yeah...'. The camera remains static, emphasizing the scale of the environmental issue.
0:05extreme close up sunglasses reflection An extreme close-up focuses tightly on the side of a person's head, specifically their right eye, eyebrow, and temple, wearing a pair of dark, square-framed sunglasses. The frame of the sunglasses appears to be made from a speckled, organic-looking material, suggesting natural origins. The dark lenses reflect a distorted image of green foliage and dappled sunlight, indicating the person is outdoors in a natural, leafy environment. The skin around the eye is light-toned, and the texture of fine hairs is visible. The lighting is soft and natural, highlighting the details of the sunglasses and the reflection without harsh shadows. A large white text overlay is positioned over the sunglass lens, stating: 'Sustainably made sunglasses from plants'. The camera is static, allowing the viewer to absorb the intricate details and the text. The overall mood is one of quiet innovation and connection to nature.
0:07medium shot woman sunglasses yellow wall A medium shot features a young adult female, framed from the chest up, standing against a bright, warm yellow tiled wall. She has light brown hair, visible strands framing her face, and is wearing a dark, woven cap and stylish dark sunglasses that obscure her eyes. Her expression is calm and confident, with a slight, subtle smile. She is dressed in a white t-shirt layered under a dark grey or olive green overall-style dress. The lighting is even and bright, casting minimal shadows and highlighting the texture of the tiled background. A large white text overlay, 'Visionary sunglasses for visionary people', is placed over her chest. The camera is static, capturing her direct gaze and fashionable appearance. The overall mood is modern and chic.
0:08medium shot man sunglasses brick wall A medium close-up shot features a young adult male, framed from the chest up, standing against a rustic brick wall partially covered with green ivy. He has short, dark hair and is wearing stylish dark sunglasses and a denim jacket over a lighter shirt. He is smiling broadly, exuding happiness and confidence. The lighting is natural and slightly diffused, illuminating his face and the texture of the brick wall. A large white text overlay, 'Visionary sunglasses for visionary people', is positioned over his chest. The camera is static, capturing his genuine, energetic smile. The overall mood is vibrant and positive, suggesting an active and engaged lifestyle.
0:10medium shot woman sunglasses sky A medium close-up shot presents a young adult female with shoulder-length, wavy red hair and a fringe. She is wearing a light grey tank top and stylish dark sunglasses with a distinct reddish-brown tortoiseshell frame. She looks directly into the camera with a serious yet determined expression, conveying confidence and directness. The background is a soft, hazy, light-colored sky, possibly overcast or at high altitude, providing a clean and uncluttered backdrop that highlights her and the product. The lighting is bright and even, softly illuminating her features. A white text overlay appears over her chest, initially 'Visionary sunglasses for visionary people', which then transitions to 'Can you see a waste free future?'. The camera is static, holding her gaze, creating an impactful and thought-provoking moment.
0:13end card logo cta The scene transitions to a solid black background, creating a stark contrast with previous shots. Centered prominently on the screen is the brand logo: 'pēlavision' in white, sans-serif typography. The 'e' in 'pela' is stylized with a small white leaf shape, subtly suggesting nature and sustainability. Below the logo, also in white text, is a clear call to action: 'Swipe up to learn more.' Towards the very end of the scene, a simple white upward-pointing arrow animates from the bottom of the screen, reinforcing the call to action for social media platforms. The lighting is absent, as it's a graphic on a black background. The clean, minimalist design focuses entirely on brand identity and user engagement. The camera is static throughout.
