0:00woman showing phone case A medium shot of a young woman with long, wavy blonde hair and a casual gray sweatshirt, speaking directly to the camera. She holds a cream-colored phone case with a subtle circular indentation in her right hand and a multi-colored, abstract-patterned phone in her left. The background is a brightly lit indoor space with a dark framed mirror partially visible on the right, and a hint of a white door or wall on the left. Soft, diffused lighting illuminates her from the front, creating minimal shadows. She gestures with the phone case as she talks. The dominant colors are the warm blonde of her hair, the muted gray of her shirt, and the light cream of the phone case. Text overlays appear: 'So you can literally,' then 'done with it,' then 'shove it in'.
0:03woman confused expression A close-up shot of the same young woman from the previous scene. Her blonde hair is still prominent, framing her face. She has a questioning, slightly confused expression, with her eyebrows slightly furrowed and her lips parted. The background remains a blurry, brightly lit indoor setting. The lighting is soft and even. Her face fills most of the frame. Text overlay: 'like WHAT?!'.
0:04woman explaining cases A medium shot of a young woman with long, dark hair and a light-colored, cream hoodie, speaking animatedly to the camera. She stands in an indoor space with a large white backdrop to her right and an industrial-style ceiling with visible pipes and beams above. To her left, part of a white table and a light stand are visible. Her hands are active, gesturing to emphasize her points. The lighting is bright and even, casting soft shadows. She has a friendly, engaging expression. Text overlay: 'I've seen all my friends have these really cool cases that are made from plants'.
0:07hands holding packaging and case A close-up shot focusing on two hands holding a brown, rectangular, open packaging box and a clear phone case. The phone case has a delicate white floral and honeycomb-like pattern. The background is a lush, vibrant green garden with white blossoms, suggesting an outdoor, natural environment like an apple orchard or flowering tree. The lighting is natural and bright. The hands have light pink nail polish. Text overlay: 'compostable,'.
0:08phone case on desk changing patterns An overhead shot of a clean, minimalist desk surface with a matte pink color. A dark gray computer keyboard is positioned to the left. On the right, a white smartphone is initially shown. Then, a hand quickly replaces it with a different smartphone adorned with a colorful, playful pattern of various fruits (papayas, raspberries, cherries). In the blurred background, a computer monitor displays various streaming service titles like 'Blue Jasmine' and 'Dances With Wolves'. The lighting is bright and even, highlighting the desk and products. Text overlays appear: 'We should talk', then 'about Pela phone cases'.
0:10woman talking in car A medium close-up shot of a young woman with long blonde hair, wearing a dark blue t-shirt, smiling and speaking directly to the camera from inside a car. The interior of the car is visible, with a warning label (
0:11phone dropping down stairs A high-angle shot looking down a modern wooden staircase with white risers and walls. A young woman in white shorts and a light yellow top is visible at the very top, raising her arm as if dropping something. A smartphone is seen bouncing down the middle of the stairs, hitting several steps as it falls. The staircase has a black handrail on the left. The overall environment is clean and brightly lit, with a contemporary feel. The camera follows the phone's descent. Text overlay: 'They do actually protect your phone'.
0:13phone on floor with flower A low-angle close-up shot of a smartphone resting on a light-colored wooden floor, next to a large, vibrant pink and white orchid petal or flower. The phone appears to be dark-colored. The base of the wooden staircase from the previous scene is visible in the background, out of focus. The lighting is soft and natural, emphasizing the texture of the wood and the flower. Text overlay: 'they come in'.
0:14hands holding pink case over plants An overhead close-up shot of two hands holding a vibrant pink phone case with various white, whimsical line art designs (cactus, snake, shell, star) over a lush bed of green plants, possibly herbs or small bushes. The focus is sharp on the phone case and hands, with the greenery providing a natural, soft background. The lighting is bright and natural, indicating an outdoor or well-lit indoor setting. Text overlay: 'like hundreds'.
0:15woman on phone in music store A medium shot of a young woman with long, dark brown hair, wearing a black top, holding a smartphone with a retro cassette tape-designed case to her ear as if talking on the phone. She looks coyly over her shoulder towards the camera with a slight smile. She has bright red nail polish and wears multiple bracelets on her right wrist, including a gold chain and beaded ones. The background is a vintage-style music store or record shop, with wooden shelves filled with CDs and other music memorabilia. A distinctive red and white 'UNDERGROUND MUSIC' sign is visible above the shelves. The lighting is warm and slightly atmospheric. Text overlay: 'of super cute designs.'.
0:17overhead candies and phone cases An overhead shot of a dark-colored, textured table, possibly outdoors, laden with various sweet treats and three distinct phone cases. On the left, a heart-shaped white bowl overflows with colorful gummy bears. On the right, a clear glass bowl holds bright, elongated candies (like Nerds or sweet tarts). Three phone cases are scattered: one with a blue, pink, and yellow wavy psychedelic pattern; another with a yellow and white wavy floral pattern; and a third with a pink, red, and white checkered pattern. Small red and white playing cards are scattered around the table. The lighting is bright and even. Text overlay: 'I have found the cutest'.
0:19woman showing multiple cases A medium close-up shot of a young woman with long blonde hair, wearing a white sweater, holding up three different phone cases with various patterns: one with pink bows, another with light floral designs, and a third with small fruit motifs. She smiles broadly at the camera, her eyes bright with enthusiasm. The background is a simple, blurred indoor setting, possibly a bedroom or living room, with soft, natural lighting. Text overlay: 'phone cases ever.'.
0:20woman with yellow phone case A medium close-up shot of a young woman with long, dark hair, wearing a black long-sleeved top. She holds a bright yellow phone case adorned with sun, moon, and star patterns, covering half of her face. She smiles widely, her eyes visible above the phone. The background is a clean, minimalist white studio setting, with soft, even lighting. Text overlay: 'I've been obsessed'.
0:21woman showing bow case in car A medium close-up shot of a young woman, partially visible, holding a light beige phone case with a repeating pattern of delicate pink bows directly towards the camera. She is smiling enthusiastically. The setting is inside a car, with the upper part of the windshield and the car's interior ceiling visible, along with a glimpse of the sunny outdoors through the window. The lighting is bright and natural. Text overlays appear: 'with this one with the little bows. I think it looks so cute on my pink phone,'.
0:23cat with phone case A medium close-up shot focusing on a female hand holding a black phone case with a delicate white floral/weed pattern. An orange tabby cat with short fur is playfully rubbing its head against the phone case, indicating affection. The scene is set indoors on a light wooden surface, possibly a table or shelf. In the blurred background, framed artwork with botanical or nature themes is visible on a light-colored wall. The lighting is soft and natural. Text overlay: 'phone, and it's made from plants'.
0:24overhead multiple phone cases An overhead shot displaying five different phone cases laid out on a clean, light-colored wooden surface. Each case features a unique design: one with colorful mushrooms and flowers, one with a blue mountain landscape, one with a dark green mountain landscape under a starry sky, one with a pink wavy abstract design, and one with a black background and white floral/weed patterns. The arrangement is slightly staggered, allowing each design to be clearly seen. The lighting is even and bright, highlighting the details and colors of the cases. Text overlay: 'and fully compostable'.
0:26woman talking about accessories A medium close-up shot of a young woman with dark hair pulled back into a sleek bun, wearing a black off-shoulder top with the word 'BOSTON' printed in large white letters. She speaks directly to the camera with a confident and engaging expression. The background is an indoor setting with a light-colored wall, a dark framed mirror, and a small, cute red figurine on a shelf. The lighting is soft and even, highlighting her features. Text overlay: 'they also do accessories as well.'.
0:28man with phone case outdoors A wide shot of a young man sitting casually on lush green grass, leaning against the base of a large tree with rough bark. He wears a light grey t-shirt, grey shorts, and white sneakers with matching socks. He holds a black phone case with a detailed white and grey mountain landscape design. A white road bicycle with blue accents is leaned against the tree behind him. The background shows more green grass and a few distant trees under a bright sky. The lighting is natural and bright, suggesting a pleasant outdoor day. He looks slightly upwards, lost in thought. Text overlay: 'They're all made out of plant-based materials,'.
0:30close up man holding phone case A close-up shot focused on a young man's hands holding a black phone case with a detailed white and grey mountain landscape design. The case also features a small circular cutout on the lower right, possibly for a moon or another small design. The background is blurred green grass, confirming the outdoor setting. The lighting is natural and clear, highlighting the design of the phone case. Text overlay: 'phone'.
0:31woman showing mini wallet A medium close-up shot of a young woman with long blonde hair, wearing a dark blue off-shoulder top. She holds a small, rectangular mini-wallet or cardholder with a repeating pattern of red cherries on a dark background. She speaks directly to the camera, gesturing with the item. The background is a bright indoor setting, possibly a modern apartment, with a blurred view of a kitchen or living area. The lighting is soft and even, highlighting her features and the product. Text overlays appear: 'cases, AirPods cases, mini wallets,'.
0:33woman gesturing excitedly A medium close-up shot of the same young woman with long blonde hair and a dark blue off-shoulder top. She gestures expansively with both hands, palms open, indicating a wide range of options. Her expression is bright and enthusiastic, with a wide smile. The background remains the bright, blurred indoor setting. The lighting is consistent, maintaining a soft, natural glow. Text overlay: 'everything'.
0:34unpacking phone case A close-up shot of hands unpacking a light pink phone case from its brown cardboard packaging. The case is a soft pink color with small, delicate pink butterfly designs. The packaging has text 'THANK YOU!' and 'pela' logo. The backdrop is a light, woven fabric, possibly a tote bag or blanket, with a light pink flower partially visible in the upper left corner. The lighting is bright and even. Text overlay: 'everything cases are made with plants. 🌸 made with plants 🌱 fully compostable screen protection guaranteed'.
0:36phone case next to phone A close-up shot of a light pink phone case with small pink butterfly designs, resting next to a white smartphone. The phone's camera lenses are clearly visible. The items are placed on a light-colored, slightly textured fabric surface, with a hint of another light pink object (possibly a flower) in the background. The lighting is bright and soft, accentuating the product. Text overlay: 'are made from plants.'.
0:37dollar bill in phone wallet A close-up shot of a female hand sliding a crumpled one-dollar bill into a small, light pink wallet attachment on the back of a pink phone case. The phone case has small pink butterfly designs. The wallet securely holds the bill. The items are on a light-colored, textured fabric surface. The lighting is bright and even. Text overlay: 'Pela also has these adorable wallets!! They have no plastic'.
0:38woman showing three cases A medium close-up shot of a young woman with long blonde hair, wearing a vibrant pink hoodie. She holds three phone cases of different colors (light blue with a geometric pattern, solid pink, and light gray/blue) in front of her. She speaks directly to the camera with a serious but engaging expression. The background is a brightly lit indoor space with a plain light-colored wall and a small framed picture on a shelf to her left. The lighting is soft and frontal. Text overlays appear: 'and they're completely compostable,'.
0:40woman unboxing floral case A medium close-up shot of a young woman with dark skin and dark hair styled in braids, wearing a white long-sleeved top with a v-neck. She holds an open brown cardboard packaging box, revealing a phone case with pressed flowers inside. She smiles broadly and speaks excitedly to the camera while unboxing the product. The background is a blurred indoor setting with a white door directly behind her. The lighting is bright and even, highlighting her expressive face. Text overlays appear: 'I'm telling you this one is gonna be my favorite,', then 'my favorite,'.
0:42hand holding strawberry case A close-up shot of a hand with visible tattoos on the forearm, holding up a pink phone case with a repeating pattern of small, red strawberries with green leaves. The case is rotated slightly to show its sides. The background is an indoor setting with a warm-toned wall and a wooden framed artwork with a pastoral scene, along with some decorative items on a shelf below. The lighting is soft and highlights the product. Text overlay: 'This is the bubblegum pink summer berries.'.
0:44hand holding sage daisy case A close-up shot of a hand holding up a light sage green phone case with a repeating pattern of white daisies with yellow centers. The case is rotated to show its form. The background is a simple, blurred indoor setting, possibly a light-colored wall with minimal decor. The lighting is soft and even. Text overlay: 'This one might be my favorite sage green daisies.'.
0:45woman excited about cherry wallet A medium close-up shot of the young woman with long blonde hair, wearing a dark blue off-shoulder top. She holds the small cherry-patterned mini-wallet or cardholder (seen previously) in her hands, expressing excitement. Her facial expressions are animated and enthusiastic. The background is a bright indoor setting, possibly a modern apartment, with a blurred view of a kitchen or living area. The lighting is soft and even. Text overlays appear: 'are you joking? Yeah.', then 'I want this print on everything, please. So freaking cute.'.
0:49woman with fruit phone case shushing A medium close-up shot of a young woman with short blonde hair, styled straight, wearing a white ribbed tank top. She holds a white smartphone with a colorful fruit-patterned case in one hand, positioning it as if taking a selfie in a mirror. With her other hand, she makes a 'shushing' gesture by placing a finger over her lips. She smiles softly, and her eyes are partially closed, conveying a playful secret. The background is a brightly lit indoor space, possibly a bathroom or bedroom, with circular lights reflected in the mirror. She has dark blue nail polish. The lighting is bright and direct. Text overlay: 'so freaking cute.'.
0:52text call to action A full-screen graphic with a plain white background. Large, bold, sans-serif text in a light yellow color is centrally displayed, stacked vertically. The text reads 'PROTECT THE PLANET'. The overall aesthetic is clean, minimalist, and impactful. No visible camera motion or environmental details beyond the white background. The lighting is uniform and bright.
0:53pela logo end card A full-screen graphic featuring the 'pela' logo in bold white, sans-serif font, centrally placed. The background is split diagonally, with the upper-left half a coral pink color and the lower-right half a pastel yellow color. The line dividing the two colors runs from the bottom left to the top right of the screen. The overall design is clean, branded, and uses a soft, inviting color palette. No discernible camera motion. The lighting is uniform.
