0:00laundry detergent pour initial
The scene opens with a close-up shot focused on a white, conical laundry detergent dispenser bottle with a clear bottom half, filled with a light, milky liquid. The bottle, which has a small handle, sits on a grey countertop. A light-skinned hand, wearing a long-sleeved grey top, reaches in to close the detergent drawer of a silver washing machine, which is partially visible at the bottom of the frame. In the soft-focus background, a woven wicker basket and a white bucket with the 'Grove' logo are visible. The lighting is bright and even, suggesting an indoor laundry room. The dominant colors are white, grey, and light brown from the basket, conveying a clean and modern aesthetic. Overlay text 'No plastic jugs in sight' appears on the upper left.
0:02woman pouring detergent
A medium shot frames a woman in a bright, modern laundry room. She stands in front of a white washing machine and a white countertop, holding the white conical detergent bottle. Her left hand holds the open detergent drawer of the washing machine, while her right hand, wearing a wedding band, carefully pours the milky white liquid from the dispenser into the designated compartment. The background features light wood cabinets, a sink with a black faucet, a potted plant, and neatly folded blue towels, all illuminated by soft, natural light from a window on the right. The overall color palette is clean, with whites, light blues, and hints of green from the plant, creating a fresh and organized atmosphere.
0:05man pouring detergent
This medium shot, taken from a slightly lower angle, focuses on a man's torso and hands as he pours laundry detergent. He wears a grey hooded sweatshirt and olive green pants. His right hand holds the white, conical detergent dispenser bottle, similar to the previous scene, and he is seen pouring the liquid into the open detergent drawer of a silver washing machine. The background consists of woven wicker baskets on a grey countertop, hinting at a laundry room setting. The lighting is bright and natural, consistent with the previous scenes. The color palette is muted, featuring greys, greens, and the natural tones of the wicker.
0:06close up detergent pour
A tight close-up shot focuses on the white, conical laundry detergent dispenser bottle as liquid streams out of its angled spout. The milky white detergent forms a steady, clear stream, suggesting a controlled pour. The background is softly blurred, showing hints of the woven wicker basket from earlier scenes. The lighting is bright, highlighting the texture and flow of the liquid. The simple color palette of white and milky liquid against a diffused background emphasizes the product's function.
0:09woman demonstrates pour
A medium shot captures the woman from previous scenes, standing behind a light wooden countertop in a bright laundry room. She holds the white conical detergent bottle. First, she holds it upright, then tilts it to the side to demonstrate its design, and finally shakes it gently, before bringing it back to a pouring position. The background, softly blurred, shows white laundry machines, white cabinets, a sink, and floral arrangements, maintaining a clean and inviting aesthetic. The lighting is even and bright. Overlay text appears below her hands saying 'Get the perfect pour every time'. The color palette remains consistent with earlier laundry room scenes, dominated by whites, light blues, and natural wood tones.
0:14man carrying laundry bag
The scene shows a low-angle shot focusing on the lower half of a person's body, specifically their legs and a large, off-white canvas laundry bag. The person is wearing olive green pants and white sneakers, walking from left to right across a light-colored floor, possibly a laundry room or hallway. The canvas bag is voluminous and has white straps, with the 'GROVE collaborative' logo faintly visible on its side. The background is a soft blur of white cabinetry and walls, suggesting a clean, domestic environment. The lighting is bright and even. The colors are earthy and neutral, with the green pants and off-white bag being prominent.
0:16grove laundry bag logo
A close-up shot centers on the side of a large, off-white canvas laundry bag. The 'GROVE collaborative' logo is clearly displayed in a dark, minimalist font on the fabric. The texture of the canvas is visible, suggesting a durable and natural material. The background is a blurred light surface, ensuring full focus on the logo. The lighting is soft and even, highlighting the clean design of the branding. The color palette is simple, featuring the off-white of the bag and the dark grey of the text, conveying a sense of eco-friendliness and simplicity.
0:18detergent bottle static
A static medium shot showcases the white and clear conical laundry detergent dispenser bottle, filled with a light milky liquid, positioned centrally on a light wooden countertop. The 'Grove collaborative' logo is clearly visible on the clear lower section. In the softly blurred background, a modern laundry room setting with white cabinets and appliances is discernible, illuminated by bright, even lighting. The overall aesthetic is clean and organized. Overlay text appears below the bottle: 'If every household in the US'. The colors are predominantly whites, light blues, and natural wood tones, creating a fresh and inviting atmosphere.
0:21woman unscrewing bottle
A medium shot focuses on the woman's torso and hands as she interacts with the detergent bottle. She is wearing a teal V-neck top and a light beige cardigan. Her hands, with painted fingernails, are shown unscrewing the white conical top from the clear base of the detergent dispenser bottle. The bottle sits on a light wooden countertop. The blurred background reveals a clean laundry room with white appliances and cabinets. The lighting is bright and soft. Overlay text 'Switched from a single-use plastic bottle' appears at the bottom. The color scheme is light and clean, emphasizing the product and the action.
0:23refilling detergent bottle
A close-up shot frames a woman's hands as she refills the detergent dispenser bottle. Her hands, with light pink painted nails, carefully hold a flexible white pouch with a spout, from which a light, milky liquid pours into the clear base of the detergent bottle. The bottle is visible from its open top, showing the 'MAX' fill line. The background is softly blurred, possibly the woman's teal top, keeping the focus entirely on the refilling action. The lighting is clear and bright. The colors are predominantly white from the pouch and bottle, and the light blue from her top, conveying a clean and precise process.
0:25liquid pouring into bottle
A tight close-up shot focuses on the continuous stream of milky white laundry detergent pouring from a flexible white pouch into the clear base of the dispenser bottle. The liquid flows smoothly and steadily, filling the bottle to just below the 'MAX' line, which is clearly visible. The background is blurred, showing hints of dark blue, likely the woman's clothing. The lighting is bright and focused, emphasizing the liquid's texture and the filling process. Overlay text 'We'd eliminate nearly 900 million' appears at the bottom. The color palette is dominated by the whites of the packaging and the light, creamy tone of the detergent.
0:27woman reassembling bottle
A medium shot shows the woman, wearing a teal V-neck top and a light beige cardigan, carefully reassembling the white conical detergent dispenser bottle. Her hands, with light pink painted nails, are seen screwing the white top back onto the clear, filled base of the bottle. The bottle rests on a light wooden countertop. The background is a softly blurred laundry room scene with white cabinets and appliances. The lighting is bright and even. Overlay text 'In just one year' is displayed at the bottom. The clean color palette of whites, light blues, and natural wood reinforces a sense of order and natural living.
0:29close up max fill line
A very tight close-up focuses exclusively on the clear, lower section of the laundry detergent dispenser bottle. The 'MAX' fill line is prominently visible in dark grey text, with a thin horizontal line indicating the maximum fill level. Above it, the 'GROVE' logo is faintly visible. The bottle is filled with a milky white liquid up to the 'MAX' line. The background is softly blurred and light-colored. The bright, direct lighting emphasizes the clarity of the markings and the liquid inside. The minimalist color palette of clear, white, and dark grey highlights the bottle's practical design.
0:30product features highlight
A medium shot displays the white and clear conical laundry detergent dispenser bottle, filled with milky liquid, sitting on a light wooden countertop in a clean laundry room. The background is softly blurred, showing white cabinets and appliances. Animated white arrow graphics appear on screen, pointing to specific features of the bottle. One arrow points to the base with overlay text 'Slip-free silicone base'. Another arrow points to the angled spout with overlay text 'Drip-free design'. The lighting is bright and even, highlighting the product's design. The color palette emphasizes whites, light blues, and natural wood, creating a fresh and informative visual.
0:33grove product display
A static medium shot presents a trio of Grove Collaborative laundry products arranged on a light wooden countertop in a bright laundry room setting. From left to right, a white spray bottle labeled 'Stain Remover', a flexible white refill pouch for 'Ultra-Concentrated Laundry Detergent', and the white and clear conical laundry detergent dispenser bottle are neatly displayed. The background is softly blurred, showing white cabinets, a washing machine, and a hint of a sink. The lighting is bright and even. Overlay text 'Bye-bye plastic jugs' appears at the top. The dominant color palette is clean white, light blues from the pouch design, and natural wood, creating a cohesive and eco-conscious product display.
0:36man smiling close up
A warm close-up shot captures a man smiling gently, looking slightly down and to his right. He has light skin, short dark hair, and wears black-framed glasses. He is dressed in a light grey hooded sweatshirt. The background is softly blurred, showing muted, light-colored walls and a window with natural light. The lighting is soft and flattering, highlighting his pleasant expression. The color palette is subtle, with the grey of his hoodie and the warm tones of his skin, conveying a feeling of satisfaction or happiness.
0:37man and dog on porch
A wide shot shows a man walking a small, fluffy dog on a leash on a shaded front porch. The man wears a light grey hooded sweatshirt, olive green pants, and white sneakers. The dog, a light grey or white fluffy breed, walks close to his side. They approach a dark green front door adorned with a green wreath, next to which a brown cardboard box with the 'Grove' logo sits on the doormat. The porch has light-colored wooden planks and light brown shingled walls. A green potted plant with white flowers is near the door. The lighting is natural and dappled, with some areas in shadow. The color palette includes natural greens, browns, and the neutral tones of the house, creating a welcoming, domestic scene.
0:39man picks up grove box
A medium close-up shot captures the man, wearing a grey hooded sweatshirt and olive green pants, bending down to pick up a brown cardboard box labeled 'Grove' from his front doorstep. His small, fluffy dog, still on a leash, sits patiently beside him, looking towards the box. The porch wall behind them is made of light brown shingles, and the dark green front door is visible. The lighting is natural and a bit dappled, creating soft shadows. The colors are earthy and natural, with the brown of the box and the green of the pants standing out against the neutral backdrop.
0:41brand logo and offer
The final scene is a static, full-screen graphic displaying the 'Grove Collaborative' brand logo and a promotional offer. The background is a solid, deep teal color. The 'Grove' logo is prominent in large, white, sans-serif font, with 'COLLABORATIVE' in smaller, uppercase white text beneath it. Below the logo, the text 'Free kit with your first order' is displayed in white, sans-serif font. The overall aesthetic is clean, professional, and inviting, with the contrast between the dark teal and bright white text creating a strong visual impact.
