0:00logo screen
The scene displays the brand logo 'Grove Collaborative' centered on a solid, muted teal background. The word 'Grove' is prominently featured in a elegant, serif typeface, colored in a creamy off-white. Below it, in a smaller, sans-serif font, is the word 'COLLABORATIVE', matching the off-white color. The overall color palette is minimalist and calming, with the teal dominating the frame, conveying a sense of eco-friendliness and natural aesthetics. There are no other elements or animations, maintaining a clean and clear brand introduction.
0:01recycling plastic bottle blue
A close-up shot shows a person's hands and lower torso. The person, wearing dark olive-green pants and brown clogs, is seen from a slightly elevated, eye-level perspective. They are actively discarding a bright blue plastic detergent bottle, with a yellow cap, into a rectangular blue recycling bin. This bin is positioned inside a partially open wooden drawer, indicating a kitchen or laundry room setting. The background consists of warm-toned wooden cabinets with brass handles and a dark patterned rug visible on the floor. Bright, natural lighting illuminates the scene from an unseen source, creating soft highlights on the plastic bottle and the wooden surfaces. The dominant colors are the natural wood tones, blue, yellow, and the dark green of the pants. On the bottom left of the screen, a text overlay in a white box with a green border reads: 'Why waste 900 million of these...'.
0:04recycling plastic bottle green
This scene is a continuation from the previous one, maintaining the same framing and perspective. The person, still wearing dark olive-green pants and brown clogs, is now seen discarding a different plastic detergent bottle, this one bright green with a white cap, into the same blue recycling bin. The blue bin remains inside the partially open wooden drawer of the wooden cabinets. The lighting, environment, and background elements like the dark patterned rug are consistent with the preceding shot. The action is a repeat, emphasizing the disposal of single-use plastic. The color palette now includes a vibrant green from the bottle, complementing the existing blues and natural wood tones. The text overlay from the previous scene is still visible at the bottom left: 'Why waste 900 million of these...'.
0:05product dispenser intro
A close-up shot focuses on a sleek, white and clear laundry detergent dispenser, which has a distinct conical top and a curved handle. The dispenser contains a light-colored, possibly pale yellow or clear liquid, with a 'max fill' line visible. A hand with neatly manicured nails, suggesting a female, is gently holding the handle of the dispenser. The background is brightly lit and minimalist, featuring a blurry light blue fabric draped over a light-colored basket on the left, and a wooden bowl on the right. The overall setting appears to be a clean, modern bathroom or laundry room with soft, diffused lighting. The color palette is dominated by whites, clear liquid, light blues, and natural wood tones. At the bottom left, a white text box with a green border displays the text: 'When you can have one of these!'.
0:07woman hanging laundry
A close-up shot frames a woman's face and upper body, viewed from a slightly low angle as she smiles warmly while hanging laundry outdoors. Her dark brown, wavy hair frames her face, and she has visible laugh lines around her eyes, which are looking slightly upwards and to the right, towards the laundry. She wears a light olive-green sweater. Her hands are active, using clothespins to attach clothes to a white clothesline. In the foreground, out of focus, are hanging items of laundry in orange and blue. The background is a soft blur of green foliage, suggesting a garden or backyard on a bright, sunny day. The lighting is natural and warm, casting gentle highlights on her hair and skin, enhancing her cheerful expression. The dominant colors are the greens of the foliage and her top, the warm tones of her skin and hair, and the bright colors of the laundry. A white text box with a green border appears at the bottom left, reading: 'Give your laundry an eco refresh'.
0:10product set overview
A medium shot displays a countertop arrangement of laundry products. From left to right, there's a white plant pot with a lush green fern, a white refill pouch of 'Grove Ultra-Concentrated Laundry Detergent' with yellow label accents, a white and clear detergent dispenser filled with light liquid, and a white metal bucket with the 'Grove' logo, containing several bright yellow lemons. A hand with red-painted nails briefly enters the frame to adjust the dispenser. The background is a blurred, light-colored wall with faint suggestions of other laundry items or towels. The scene is brightly lit with soft, diffused light, highlighting the product details. The color palette is dominated by whites, greens, yellows, and hints of light blue from a cloth in the background. At the bottom of the screen, a white text box with a green border states: 'With our plastic-reducing glass dispenser & detergent set'.
0:14dispenser in action
A close-up, low-angle shot focuses on the white detergent dispenser as it is being tilted, and a stream of clear, slightly viscous liquid flows out from its spout. The liquid is dispensed directly into the detergent tray of a washing machine, which is dark gray. The countertop around the washing machine is white. In the blurred background, several laundry-related items are visible: a white spray bottle (likely a stain remover), a woven laundry basket, and several white dryer balls. The lighting is bright and even, highlighting the clean, controlled flow of the detergent. The color palette features whites, grays, and the clear liquid, with hints of green from a plant in the very far background, contributing to a clean and functional atmosphere. A circular green graphic with white text 'ZERO MESS' is at the top right. At the bottom, a white text box with a green border reads: 'Reusable detergent dispenser eliminates sticky dribbles'.
0:18woman holding detergent pouch
A medium shot captures a woman holding a white refill pouch of 'Grove Ultra-Concentrated Laundry Detergent'. She is looking thoughtfully towards the right side of the frame, her gaze slightly off-camera. She has long, wavy dark brown hair and is wearing a textured olive-green sweater. The background is bright and airy, consisting of a white wall and a large window, through which diffused outdoor light enters, creating a soft and natural illumination. The scene conveys a sense of contemplation or evaluation. The color palette is composed of the woman's warm skin and hair tones, the earthy green of her sweater, and the clean whites and subtle yellows of the product pouch and background. At the bottom left, a white text box with a green border displays the text: '95% bio-based with natural cleaning enzymes'.
0:20mother daughter making bed
A medium-wide shot captures a heartwarming moment between a woman and a young girl making a bed in a brightly lit bedroom. The woman, partially obscured by the white sheets she is lifting, is seen from the back, wearing a similar olive-green top. The young girl, with blonde hair tied in pigtails, is kneeling on the white bed, wearing denim overalls over a black and white striped t-shirt and colorful striped socks. She looks up at the woman, her expression engaged. They are both in the process of pulling a large white sheet over the bed. The background features a large window with white curtains, allowing ample natural light to flood the room, creating a fresh and clean atmosphere. A bedside lamp is also visible. The dominant colors are the crisp white of the bedding and walls, the blues of the denim, and the natural light tones, conveying a sense of domestic warmth and lighthearted activity. The text overlay from the previous scene is still visible at the bottom left: '95% bio-based with natural cleaning enzymes'.
0:22child playing in sheets
A charming close-up, slightly overhead shot captures a young girl, with blonde pigtails, joyfully playing in a pristine white bed. Initially, she is partially covered by the large white sheet, her body positioned horizontally on the bed. She then emerges from under the sheet, looking directly at the camera with a wide, infectious smile, her arms playfully extended. She is wearing denim overalls over a black and white striped t-shirt, and her colorful striped socks (pink, orange, blue, white) are visible. The entire bed is covered in soft, white sheets, emphasizing purity and comfort. The lighting is bright and even, highlighting her radiant expression and the clean texture of the linen. The primary colors are the bright white of the sheets, the blues of her denim, and the cheerful colors of her shirt and socks, creating a lighthearted and playful atmosphere. At the bottom left, a white text box with a green border states: 'Free of parabens and dyes'.
0:25mother daughter laughing
A very close-up shot captures a tender and joyful moment between the woman and the young girl. The woman, with long dark brown hair, is leaning over the girl, smiling broadly and looking down at her with affection. Her hand is gently placed near the girl's ear, possibly as part of a playful interaction or a loving gesture. The young girl, partially visible, is also smiling and appears to be laughing or giggling. Both are positioned on the soft, white bed, which fills much of the frame, reinforcing the intimate and comfortable setting. The lighting is soft and bright, casting gentle highlights on their faces and hair, and emphasizing their warm expressions. The color palette is dominated by the crisp white of the sheets, the earthy olive-green of the woman's top, and the natural tones of their hair and skin. The text overlay from the previous scene is still visible at the bottom left: 'Free of parabens and dyes'.
0:27final offer and products
The scene is a composite shot, featuring a product display at the bottom and a brand message at the top. The upper section has a solid muted teal background with the 'Grove Collaborative' logo in creamy off-white, similar to the intro. The bottom section showcases a medium shot of laundry products arranged on a countertop: a white plant pot with a green fern, a 'Grove Ultra-Concentrated Laundry Detergent' refill pouch, a white and clear detergent dispenser, a white spray bottle labeled 'Grove Stain Remover Free & Clear', a folded white and blue striped towel, and a white metal bucket with the 'Grove' logo, holding yellow lemons. The background behind the products is a light, blurred wall. The lighting is bright and soft, highlighting the clean, natural aesthetic of the products. The color palette combines the prominent teal, creamy whites, greens, yellows, and blues. Overlaying the product display is a white text box with a green border, reading: 'Free $35+ Laundry Gift Set with first order!', accompanied by two white downward-pointing arrows, indicating a call to action.
