An upward-angled shot focusing on a large, three-dimensional "ESSENCE" sign in bold purple lettering, illuminated by purple lights from above. The sign is mounted on a black wall or structure. Below the "ESSENCE" sign, there are various smaller rectangular posters or signs featuring people and text, though the details are not clearly discernible. To the left, a circular white sign partially visible has green text that reads "ESSENCE Festival". The background shows the high, arched ceiling of a large convention center or event hall with exposed industrial beams and spotlights, bathed in a purple and dark ambient light. The overall mood is grand and anticipatory of a large event.
A medium shot of a group of six Black women enthusiastically dancing and posing in front of a large, brightly lit LED screen. The screen displays white text that appears to be "25 ESSENCE" with additional text below that is partially obscured by the women. Two men are visible behind the screen, near the top, possibly operating equipment. The women are wearing casual t-shirts and shorts or jeans, with one woman in the center wearing a red fanny pack. They are smiling, waving, and raising their arms in celebration. The lighting is dynamic, emanating primarily from the LED screen, creating bright highlights on their faces and clothing. The atmosphere is energetic and joyful.
A dynamic, wide shot captures a large crowd gathered in a spacious event hall, facing a brightly lit stage. The stage features multiple large blue screens displaying the "Walmart" logo and other visual elements, possibly related to an event theme like "Reign On." A performer can be seen on the stage, silhouetted against the bright screens. Yellow spotlights crisscross the ceiling, which has a distinct industrial, high-arched design. The crowd appears dense and engaged, with many people visible from the back. The overall lighting is bright and theatrical, dominated by the blue and yellow hues of the stage and spotlights.
0:05women with crowns A medium shot of four Black women posing cheerfully for the camera. Each woman is wearing a unique, spiky golden crown or headpiece. They are positioned in the foreground, smiling broadly. In the background, there's a large blue screen displaying a circular graphic with text that appears to be "REIGN ON," and to the right, another screen shows a woman speaking into a microphone. The event hall environment is visible with ambient lighting. The women's outfits vary, from striped tops to blue t-shirts and strapless dresses, adding to the vibrant atmosphere.
0:07man dancing walmart shirt A dynamic, close-up to medium shot from behind a Black man wearing a black t-shirt with a prominent yellow "Walmart" logo and the word "Walmart" printed below it. He is energetically dancing in what appears to be an open space within the event hall. The background is bustling with many other attendees, some dancing, some observing, under the high industrial ceiling with warm, purplish lighting. The camera follows his movement, highlighting the lively atmosphere of the event.
0:09filming walmart screen A low-angle, medium close-up shot from behind a person holding a smartphone, actively recording a large, bright blue screen. The screen prominently displays the white "Walmart" logo with its yellow "spark" symbol. The phone screen shows a purple-hued live feed of the stage or event. The person's head and shoulders are silhouetted against the bright screen, with only a hint of the surrounding crowd in the blurry foreground.
A medium-to-wide shot of a large, diverse crowd of people, primarily Black adults, cheering and raising their hands in the air. Their faces show excitement and engagement. The lighting is theatrical with purple and blue hues, and some hazy smoke or atmospheric effect is visible in the air, adding to the concert-like ambiance. The crowd is dense, and many individuals are smiling and looking towards an unseen stage or focal point.
A close-up shot of a Black man, appearing to be in his late 20s or early 30s, speaking into a microphone. He is wearing a light-colored, possibly pink or off-white, collared shirt with short sleeves, and has a watch on his left wrist and a bracelet on his right. He is actively gesturing with his left hand, and his facial expression is animated and engaged, conveying enthusiasm. The background is a solid blue color, suggesting he is on a stage with a large screen behind him, and the lighting is a warm, soft pink hue, contrasting with the blue background.
0:12selfie with influencer A medium shot of a Black man, appearing to be a public figure or influencer, taking a selfie with a Black woman. He holds a smartphone up, capturing both of their smiling faces. He is wearing a white collared shirt, and she is wearing a pink sleeveless top. They are standing in front of a large, bright blue backdrop covered with repeating "Walmart" logos and "#ReignOn" text with a golden crown graphic. The man has a confident and friendly expression, while the woman smiles warmly.
0:13performer on stage A dynamic, wide shot of a Black male performer on a brightly lit stage. He is wearing a grey collared shirt, dark pants, and a wide-brimmed hat, holding a microphone. He is actively performing, moving around the stage. Behind him, a large blue curved screen displays the "Walmart" logo, with his image reflected or duplicated on the screen. The stage is equipped with large speakers on the left and right. The lighting is theatrical, primarily blue from the screens and some spotlights from above, creating a concert-like atmosphere.
0:15aerial mural painting An overhead, drone-like shot of a large, flat blue surface, possibly a wall or ground mural, with white paint being applied to create a large shape resembling a logo or design. Two individuals are visible on the surface, actively involved in the painting process. The surrounding area shows some grassy terrain and what looks like a light source or equipment on the top left. The lighting is bright and natural, indicating an outdoor setting.
0:16walmart mural detail A close-up shot of a blue brick wall with a mural painted on it. The mural features the word "Walmart" in white and its yellow "spark" logo, followed by the text "#SPARKKINDNESS" in yellow spray paint. The brick texture is clearly visible, and the painting style suggests graffiti or street art. The lighting is bright and natural, indicating daylight.
0:17man spray painting A medium close-up shot from the side, focusing on a Black man's arm and torso as he spray paints a blue brick wall with yellow paint. He is wearing a black short-sleeved t-shirt and a green baseball cap. His arm is extended, holding a spray can, and he is meticulously adding yellow details to the mural. The background shows the blue brick wall continuing. The lighting is bright and natural.
A medium shot of three Black women, appearing to be in their 20s-30s, holding up white signs with black text. The signs read "LET'S GRIND" and "OUR TIME." They are standing closely together, smiling and engaged, with a lively crowd in the background. The women are wearing yellow-green t-shirts. The lighting is dynamic with purple and pink hues, suggesting an energetic event space.
A low-angle, medium close-up shot of a Black woman from the waist down, energetically dancing. She is wearing light-colored shorts and sandals. Her legs and hips are actively moving to the rhythm. The floor is visible with purple and orange lighting reflections, indicating a dance floor or event space. Other people's legs and feet are visible in the blurry background, suggesting a crowded and active environment.
A medium shot of a Black woman with long braids, wearing a white t-shirt and light blue shorts, dancing energetically. She is moving her body and arms to the rhythm, with a joyful expression. In the background, other attendees are visible, some watching, some also dancing. The lighting maintains the purple and orange hues from the previous shot, and the setting appears to be a large indoor event space.
A medium shot from behind two men in the audience, focusing on a stage where four Black women are posing for a photograph. One of the men in the foreground is holding up a smartphone to take a picture. The women on stage are dressed in formal or semi-formal attire, including a white jumpsuit, a maroon outfit, a yellow outfit, and another white dress. Behind them is a large blue screen displaying an image of "DJ SupaStar." The lighting is bright and theatrical on stage, contrasting with the slightly dimmer audience area.
A close-up shot of a Black woman passionately singing into a microphone on stage. She has long, curly dark hair and is wearing a vibrant green blouse with flowing sleeves, accessorized with multiple long, layered necklaces featuring silver and gold chains. Her mouth is open in song, and her eyes are closed, conveying deep emotion. The background is a blur of bright, colorful bokeh lights, with a hint of the large "Walmart" logo behind her, suggesting a dynamic stage lighting setup.
0:24transition glitch A rapid transition using a digital glitch effect, obscuring the previous image and momentarily displaying fragmented visual noise. The blue background is still visible, and fleeting white text can be seen, partially revealing "Wellness Experience" before cutting to the next scene. This is a short, energetic visual interlude.
0:25wellness experience sign A medium shot of a large, freestanding blue wall displaying the "Walmart Wellness Experience" branding. The white "Walmart" logo with its yellow "spark" is at the top, followed by large white text "Wellness Experience." The background is a repeating pattern of small blue circles. The wall is composed of multiple vertical panels. The floor in the foreground is covered in a pink carpet. The lighting is bright and even, illuminating the sign clearly within an indoor event space.
An overhead shot of a Black man, appearing to be in his 30s-40s, lying spread-eagle on a large, white bed with white pillows. He is wearing a blue t-shirt and a black baseball cap, and is smiling up at the camera. A small book or magazine is visible on the bed next to his right hand. The bed is situated on a grey carpet, and the background is a dark green wall. The lighting is bright and even, casting minimal shadows.
A medium shot from behind several Black women wearing bright pink capes with the text "CURL POWER" in yellow and blue letters on the back. They are standing in a crowded event hall, mingling with other attendees. Many people in the background are wearing purple t-shirts. The environment is bustling with activity, and various event booths or displays are partially visible in the distance. The lighting is bright and artificial, typical of a convention center.
0:29curl power booth wide A wider shot capturing a bustling event booth dedicated to "CURL POWER." Several Black women are visible, some wearing the pink "CURL POWER" capes, interacting and engaging with the booth. The booth features large colorful graphics on its walls, promoting the theme. The crowd is dense, and people are moving around the exhibit. The lighting is bright and even, highlighting the vibrant colors of the booth and capes.
0:30woman posing booth A medium shot of a Black woman, appearing to be in her 30s-40s, posing confidently on a small black stage or platform at the "CURL POWER" booth. She is wearing a black t-shirt and black shorts. Behind her are colorful wall graphics featuring animated characters with curly hair and the words "CURL POWER." To her right, another Black woman in a purple shirt and cape is speaking into a microphone, possibly hosting or guiding the activity. The lighting is bright and artificial.
0:31woman flexing bag A medium shot of a Black woman, appearing to be in her 30s-40s, with braids, wearing glasses and a light blue tank top. She is flexing her bicep while holding a blue tote bag that features an image of a Black woman with curly hair. She makes a playful, confident expression. In the blurry background, a man in a black t-shirt is visible, and there's a display rack with black items. The lighting is bright and even.
0:32queens commit wall A slightly upward-angled, medium shot of a large blue wall with white text that reads "Queens Commit" at the top, accompanied by a white crown graphic with colorful jewels. The wall is covered in handwritten messages and signatures in various bright colors, indicating an interactive art installation or commitment board. The background shows the high, industrial ceiling of the event hall. The lighting is bright and even.
0:33woman dancing bag A dynamic medium shot of a Black woman, appearing to be in her 40s-50s, with short, curly hair and a golden crown headpiece, dancing and walking through a crowd. She is wearing a black sleeveless top and carrying a light blue tote bag. Her movements are joyful and energetic, and she smiles as she moves. The background is a blur of colorful lights and other attendees.
0:34woman with crown from behind A medium shot from behind a Black woman with short, curly hair and a golden crown headpiece, similar to the previous shot. She is walking away from the camera, carrying a light blue tote bag. The background is a vibrant blur of blue and yellow lights from large screens or displays, with many other people in the crowd. The atmosphere is lively and festive.
0:35crowd behind barrier A medium shot of a diverse group of people, primarily Black adults, cheering and looking towards an unseen stage. They are positioned behind a silver metal barrier, with one Black woman in the foreground wearing a red and black top with a striking beaded necklace, raising her hand. The background shows a bustling event hall with high ceilings and various colorful lights. The mood is energetic and enthusiastic.
A rapid, dynamic visual transition featuring a swirling, vortex-like effect. The colors are predominantly blue, white, and purple, quickly transforming the scene and preparing for the next visual.
A medium close-up shot of a Black man, appearing to be in his 30s-40s, wearing headphones and actively mixing on a DJ turntable setup. He is wearing a black t-shirt and a white headband. His hands are focused on the records and mixer. In the background, a person is seated at a keyboard, and large screens with various visuals are visible, indicating a live performance setting. The lighting is bright and even, with blues and purples from the background screens.
0:38woman performer wide A wide shot of a Black woman performing on a brightly lit stage, seen from the perspective of the audience. She is wearing light-colored clothing and holding a microphone, actively engaging the crowd. Behind her, a very large screen prominently displays the "Walmart" logo in white with its yellow "spark." The audience is visible in the foreground, silhouetted. The stage lighting is intense and focused on the performer, with the large screen providing a vibrant blue and white background.
0:39women waving excitedly A medium shot of a group of five Black women, appearing to be in their 30s-60s, smiling and excitedly waving to the camera. Most are wearing golden spiky crowns, similar to earlier scenes. They hold blue tote bags. Their expressions are joyful and energetic. The background is a blur of blue and yellow lights from stage screens, indicating a vibrant event environment.
A wide shot of a large, diverse crowd of people, mostly Black adults, mingling and conversing in a busy event hall. They are standing near rope barriers, indicating a queue or designated area. Some individuals are holding phones, and others are actively talking. The background shows various event booths and the high ceiling. The lighting is bright and general.
A medium shot of a dense crowd of diverse individuals, mostly Black women, holding up their smartphones to record or photograph something. Their faces are focused and engaged, some smiling. The lighting is bright and slightly warm, indicating an indoor event. The sheer number of raised phones suggests a significant moment or performance is happening.
0:42healthy bodies sign A medium shot of a large green sign with white text that reads "Healthy Bodies Reign On." The sign has a clean, professional aesthetic. The background shows the high industrial ceiling of the event hall and some general ambient lighting. The lighting on the sign itself is bright and even.
A close-up shot of a Black man wearing stylish sunglasses with reflective lenses. The reflections in his lenses show dynamic blue and purple lights and possibly fragmented images from the event, creating an abstract and energetic visual. The rest of his face is slightly out of focus, emphasizing the reflections. The lighting is dim around him, with bright, colorful light sources being reflected.
0:44exercise group wide A wide shot of a group of four people, predominantly Black women, actively exercising on a stage. They are dressed in athletic wear and performing coordinated movements. Behind them, large blue screens display dynamic visuals or potentially amplified images of the exercise. The stage appears to be elevated, and the lighting is bright and energetic, suitable for a fitness demonstration.
0:45exercise group medium A medium shot of a group of four people, predominantly Black women, enthusiastically leading a fitness demonstration on stage. They are dressed in black athletic wear and performing high-energy punching and stepping movements. Behind them, large blue screens display the "Walmart" logo and other dynamic visuals, including magnified images of the performers. The lighting is bright and dynamic, enhancing the energetic atmosphere.
0:47ornate chair stage A low-angle, medium shot of a white, ornate "throne-like" chair with silver accents, positioned on a stage. The chair faces slightly right, revealing its intricate details and cushioned back. Behind it, large blue screens display fragmented visuals, including text that reads "REIGN ON," and abstract patterns. The lighting is theatrical, with blue and purple hues from the screens.
0:48reign on screen crowd A wide shot focusing on a large purple screen displaying the words "REIGN ON" in sparkling white text with a yellow crown graphic above it. In the foreground, blurred shapes of people from the audience are visible, suggesting a crowd gathered in front of the screen. The screen itself is the primary light source, casting a vibrant purple glow.
A medium shot of two Black women, appearing to be in their 30s-40s, seated on a white or light-colored couch. The woman on the left has long, curly hair and is wearing a light purple, off-the-shoulder top, holding a microphone. The woman on the right has short, dark hair and is wearing a dark top, holding a microphone. They are facing slightly left, engaged in conversation or an interview. Behind them is a large blue screen with the white "Walmart" logo. The lighting is soft and professional.
0:50woman on throne cu A medium close-up shot of a Black woman, appearing to be in her 50s-60s, with a short dark hairstyle and a golden crown headpiece, sitting on the white ornate "throne" chair seen earlier. She is smiling warmly at the camera. She is wearing a black top with some green detailing on the sleeves and glasses. Her left hand is resting on a black handbag. The background is a vibrant purple screen. A blurred arm of a person taking a photo is visible in the foreground on the right.
0:51men dancing powder A dynamic medium shot of two Black men energetically dancing, enveloped in a cloud of colorful, likely blue or purple, powder or smoke. They are wearing casual dark clothing and baseball caps. Their movements are vigorous and expressive, and the powder creates a hazy, festive effect around them. The background is a blur of bright, colorful lights from the event stage.
0:52woman singing confetti A medium shot of a Black woman passionately singing into a microphone on stage, with her arms outstretched and eyes closed in emotion. She is wearing a long, patterned kimono-style robe over dark clothing. Confetti is falling around her, adding to the celebratory and dramatic atmosphere. Behind her, a large LED screen displays abstract colorful visuals and the "Walmart" logo. The lighting is vibrant and theatrical.
A medium shot of a Black man, appearing to be in his 20s-30s, passionately singing into a microphone on stage. He is wearing a bright neon green long-sleeved collared shirt and a pink baseball cap, holding a white towel. His arms are raised, and his expression is energetic and joyful. The background is a dark stage with a large screen displaying the "Walmart" logo with dynamic, sparkling yellow lights. The lighting is focused on him, making him stand out vividly.
0:55woman singing dark A medium shot of a Black woman, appearing to be in her 20s-30s, passionately singing into a microphone on a dark stage. She is wearing a purple t-shirt and sunglasses, and her short hair is styled. She is gesturing with her hands, fully immersed in her performance. The background is dark with abstract sparkling lights and a large, white "Walmart" logo, creating a dramatic and intimate concert feel.
0:56women in costumes A medium shot of three Black women, appearing to be in their 20s-40s, posing together. The woman in the center is wearing an elaborate green and purple Mardi Gras-style costume with a large feathered headpiece and a long, ornate gown. The two women on either side are wearing matching purple long-sleeved t-shirts with "LOVE" and "LIVE" text in green, and white pants. They are all smiling and embracing, indicating camaraderie and celebration. The background features colorful event posters. The lighting is bright and even.
0:57concert wide shot A wide, dynamic shot of a large concert or event with a vast crowd. On stage, a band is performing, and a large screen behind them shows a close-up of a female singer. Large blue screens flank the stage, displaying thematic visuals like "REIGN ON" with crown graphics and a circular image of a person meditating. The crowd is dense, with many holding up phones to record. The lighting is theatrical, with blue and green dominant hues, creating an immersive and energetic atmosphere.
A wide shot of a concert or event scene, blurred out to create a background for the prominent "Walmart" logo and "#ReignOn" hashtag. The "Walmart" text is in white with its yellow "spark" logo, and "#ReignOn" is also in white. The background shows a lively stage with blue and green lighting and a large crowd, now indistinct, providing context without distracting from the branding. The overall mood is positive and conclusive.
