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This #EarthDay don’t just share on social, but CARE in real life too. From donating to environmental non-profits, to choosing products that reduce single-use plastic like SodaStream, join us and Randi Zuckerberg on taking action to cause real change.

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Cold OpenProblem SetupAgitationVisual HookWide ShotClose-UpText OverlayVoiceoverSound EffectDramaticFrustratedAnimalsEnvironmental ConcernScreen RecordingDialogue On CameraCustomer PersonaSocial MediaIntroTalking HeadBackground MusicConfidentPlayfulFemale PresentEntrepreneurCafeProblem-FirstMotion Graphic OverlaySolution RevealB-RollMedium ShotPanning LeftProfessional SettingLogo VisibleBrand Mention SpokenProduct DemoProduct In HandProof PointStatistic MentionMale PresentTeamPanning RightCuriosity GapExplainerWebsiteExtreme Close-UpHappyExcitedPattern InterruptMusical PerformanceDolly BackwardPanningCostumeDanceCall To ActionEnd CardOn-Brand Color PaletteBenefit-FirstStatic FrameSlight Zoom InValue Proposition

Transcript

0:01Hey buddy, don't worry.

0:03Sarah from New Jersey just shared your story, so everything's going to be all right.

0:08Bye.

0:09That's not gonna do anything.

0:12I'm Randy Zuckerberg, entrepreneur, businesswoman, theatrically trained vocal performer. Hey, aren't you the sister of... And my own person, regardless of who may or may not be a member of my family.

0:24Look, I'm not saying angry posts or sad gifs can't get people's attention.

0:29But honestly, when all we do is share stuff online instead of taking real action, the world doesn't give a...!

0:37That's why I decided to join SodaStream, who not only make fresh delicious sparkling water.

0:43But also eliminate millions of single use plastic bottles every day by using reusable bottles.

0:50SodaStream has already created one way to save the world from home.

0:55I knew if we put our minds to it, we can find a cure for virtual concern.

1:00Go to the SodaStream website and learn how you can help save the planet.

1:03So don't just share.

1:05Show you care.

1:06With...

1:09SodaStream.

1:10Says no to single use plastic.

1:14And saves the world!

Text on Screen

0:01Hey buddy, don't worry

0:03Sarah from New Jersey just shared your story

0:06so everything is gonna be all right

0:08Bye

0:09News feed

0:09Daniel Holtzman

0:09Save the polar bear

0:0914:20 PM, Tuesday

0:09That's not gonna do anything

0:12RANDI ZUCKERBERG

0:13Entrepreneur / Businesswoman

0:14Theatrically trained vocal performer

0:17Hey, aren't you the sister of...

0:20Her own person, regardless of who may

0:21or may not be a member of my family!

0:24Look, I'm not saying angry posts or sad gifs

0:29can't get people's attention

0:29GIFS

0:29sad

0:29sadness

0:29animals

0:29gangster

0:30But honestly,

0:31when all we do is share stuff

0:32online instead of taking real action,

0:34The world doesn't give a @#$!

0:38That's why I decided to join SodaStream

0:41sodastream

0:41who not only make fresh delicious sparkling water

0:43But also eliminate millions of single use plastic bottles

0:4525,346,392

0:45Eliminated Bottles

0:46sodastream

0:4625,346,394

0:4725,346,397

0:47every day by using reusable bottles

0:50sodastream

0:51sodastream

0:51SodaStream has already created

0:53one way to save the world from home

0:55I knew if we put our minds to it,

0:57sodastream

0:57sodastream

0:58sodastream

0:59we can find a cure for virtual concern

1:00Go to the SodaStream website and learn

1:01sodastream®

1:01SPARKLING WATER MAKERS

1:01GET GAS

1:01FLAVORS

1:02BOTTLES & MORE

1:02EXPLORE

1:02SODASTREAM X bubbly™

1:02Store Locator

1:02Support

1:02Track Order

1:02HOW TO CARE

1:02HOW WE CARE

1:02How to save the

1:02world in 24 hours?

1:03Hey there! The answer is not that complicated. We'll tell you

1:03how, with a few little tweaks, tips, and tricks you can make your

1:03day-to-day more eco-friendly and the world much brighter.

1:03LEARN MORE

1:03DON'T JUST SHARE.

1:03CARE.

1:03how you can help save the planet

1:03Good Morning!

1:03What's the first thing you do when waking up?

1:04Press snooz

1:04Take a shower

1:04Drink water

1:04Start my hygiene routine

1:04So don't just share

1:04Sounds refreshing!

1:04The shower is not the first thing that comes to mind when considering how to save the world, but your morning routine might be more impactful than you think. You'll find yourself replacing your plastic shower curtain quite a lot, thanks to the mold that builds up at the bottom. Since plastic shower curtains are non-recyclable, they end up in the garbage, filling our landfills and polluting our water. Luckily, there are plenty of alternatives to choose from such as linen, hemp, and organic cotton.

1:04TAKE A SHOWER

1:04BACK

1:05KEEP GOING

1:05Just Share

1:06Show you care!

1:06With...

1:09SodaStream says no to single use plastic

1:49SodaStream says no to single use plastic

1:55and saves the world!

2:01GO TO THE

2:02sodastream® WEBSITE

2:03AND LEARN WHAT YOU CAN DO

2:03TO HELP THE PLANET

2:05sodastream®

Scenes (17)

0:00cold open polar bear problem

The scene opens with a wide shot of a solitary polar bear standing on a small, isolated chunk of ice in a vast, dark blue ocean. The sky is a pale, hazy white, creating a bleak Arctic environment. The water around the ice floe is choppy and dark. The bear is facing forward, looking directly at the camera, its expression appearing somewhat desolate or lost. The camera slowly zooms out, emphasizing the bear's isolation. This quickly cuts to a close-up of the bear's face, then to a red rescue helicopter flying against a light blue sky. The helicopter is mid-air, blades spinning. The scene cuts back to the isolated polar bear, which then appears to vanish. Throughout these visuals, white text overlaid on the video reads: "Hey buddy, don't worry Sarah from New Jersey just shared your story so everything is gonna be all right Bye". The visual progression, text, and voiceover create a sarcastic and critical tone towards superficial online actions.

0:09social media inaction

A close-up shot of a smartphone screen held by a person, displaying a social media news feed. The feed shows various posts, including the previous scene's polar bear image with the caption "Save the polar bear" and a heart "like" icon. A hand with manicured nails scrolls through the feed. The background is dimly lit and out of focus, suggesting a casual indoor setting. The phone screen is brightly lit, showcasing the digital interface. White text overlaid reads, "That's not gonna do anything," reinforcing the critical message about online-only actions.

0:11randi zuckerberg cafe intro

The scene is set in a modern, brick-walled cafe with green plants on shelves and wooden tables. Randi Zuckerberg stands in the foreground, centered, smiling confidently and speaking directly to the camera. She holds a light-colored, possibly paper, cup. In the blurred background, other patrons are visible, engaged in casual conversations or working. The lighting is warm and inviting, with soft ambient light. A blue text overlay introduces her as "Randi Zuckerberg / Entrepreneur / Businesswoman / Theatrically trained vocal performer." As she continues speaking, the text overlay changes to highlight her independence: "Her own person, regardless of who may or may not be a member of my family," in response to a subtle "Aren't you the sister of..." gesture and expression from a young woman in the background, which Randi playfully dismisses.

0:23randi zuckerberg criticizes gifs

Randi Zuckerberg is seated at a wooden table in the same cafe, speaking directly to the camera. She holds an iced coffee in a clear plastic cup. She gestures with the cup to emphasize her points. The background shows blurred cafe patrons. The shot is medium, focusing on her upper body. A transparent overlay of a simulated social media interface appears over the scene, showing a search bar for "GIFs" and categories like "sad," "sadness," "animals," "gangster." Below these, various GIF thumbnails related to emotional reactions and the initial polar bear crisis are displayed. Randi maintains an energetic and slightly sarcastic expression as she explains that sharing GIFs isn't enough for real action.

0:33randi zuckerberg explicit critique

This is a tighter close-up on Randi Zuckerberg's face. The GIF search interface continues to be visible as a faint overlay. She speaks very emphatically, her facial expressions shifting to a more direct, almost exasperated look as she delivers the line "The world doesn't give a @#$!". Her eyes are wide, and her mouth is open, emphasizing her blunt message. The background is a very blurred cafe environment. A large blue thumbs-up icon (like a "like" button) then animates and appears over her cheek, ironically contrasting with her previous statement about online apathy.

0:37randi zuckerberg sodastream lab transition

The setting abruptly changes to a pristine, futuristic-looking white laboratory. Randi Zuckerberg is now wearing a white lab coat over a purple turtleneck. She walks from the right side of the frame towards the left, smiling and looking back at the camera as she speaks. In the background, other people in lab coats are visible but out of focus, working at white counters or standing. The walls are stark white with circular cut-outs that glow softly, giving the space a clean, scientific, and slightly utopian feel. A white counter with a "sodastream" logo is visible in the background. The lighting is bright and even, casting minimal shadows.

0:41sodastream product demonstration

The scene quickly cuts to a close-up shot of a hand pressing the button on top of a white SodaStream machine. The machine's "sodastream" logo is clearly visible on the silver band beneath the button. The background is a blurred white lab setting. The focus is entirely on the action, highlighting the simplicity of use. This is immediately followed by a medium shot of Randi Zuckerberg in her lab coat, smiling confidently and gesturing towards the SodaStream machine, talking about making sparkling water.

0:44male scientist bottle counter

A medium shot of a man in a white lab coat and an orange tie, holding a clear glass of sparkling water. He stands next to a prominent digital counter that rapidly displays increasing red numbers, with the label "Eliminated Bottles" below it. The background is the white, futuristic lab with a light blue panel featuring binary code patterns. The man smiles confidently at the camera, looking directly into the lens.

0:46randi male scientist product endorsement

Randi Zuckerberg and the male scientist from the previous scene stand side-by-side in the bright white lab. Randi is on the right, in her lab coat and purple turtleneck. The man is on the left, holding his glass of sparkling water. A SodaStream machine with a bottle attached is positioned between them on a white counter. They both smile confidently and directly at the camera, conveying a sense of teamwork and shared accomplishment. The background is the clean, futuristic lab environment.

0:50randi zuckerberg walks with tablet

Randi Zuckerberg walks across the white lab environment from left to right, holding a white tablet or folder. She is still wearing her lab coat and purple turtleneck. She looks at the camera, speaking directly with an enthusiastic expression. The background features the characteristic white walls with glowing circular cut-outs. The lighting is bright and clean. Her movements are confident and purposeful, emphasizing the global impact of the product.

0:54scientists group virtual concern

A group of six diverse individuals, including Randi Zuckerberg, all wearing white lab coats with "sodastream" logos and light blue undershirts, are standing in the white lab. They are initially looking off-camera, then turn their attention to Randi as she gestures and speaks enthusiastically. Randi is in the foreground right, wearing her lab coat and purple turtleneck. The group includes both men and women of various ethnicities. The background shows more white walls and circular glowing elements. The lighting is bright and uniform. They are reacting positively, some clapping, as Randi gestures with her hands, speaking about finding a "cure for virtual concern."

0:59koala vr headset humor

A close-up shot of a koala wearing a virtual reality (VR) headset, nestled in a bamboo stalk. The koala's head is tilted slightly upwards, its grey, fluffy fur and small black nose are visible. The VR headset is white and black, covering its eyes. The background is blurred, showing hints of the white lab environment and a green bamboo pole. This shot serves as a humorous visual gag, tying into the "virtual concern" theme.

1:01sodastream website call to action

A close-up shot of a laptop screen displaying the SodaStream website. The website features a clean, blue and white design with green leaf accents. The homepage headline reads "How to save the world in 24 hours?" with an image of Randi Zuckerberg in her lab coat. The website content dynamically changes, scrolling through different sections (e.g., "What's the first thing you do when waking up?" with four icons, then "Take a shower / Sounds refreshing!"). In the blurred background, the group of scientists in lab coats can be seen looking towards the camera. The laptop is positioned on a white surface. Overlaid text from the voiceover reads: "Go to the SodaStream website and learn how you can help save the planet So don't just share Show you care!"

1:06randi zuckerberg exaggerated laughter

An extreme close-up of Randi Zuckerberg's face. She is captured mid-laughter, with a wide-open mouth, closed eyes, and an expression of exaggerated joy or excitement. Her hair is pulled back, and she is wearing a white lab coat. The background is a blurred white lab setting. Her mouth forms a large, almost comedic O-shape, and her head is tilted back slightly.

1:08randi zuckerberg sequin reveal dramatic

Randi Zuckerberg is in the white lab setting, wearing her white lab coat over her shoulders like a cape. She dramatically pulls open the lab coat with both hands to reveal a shimmering, form-fitting red sequin halter dress underneath. She stands confidently, looking directly at the camera with a bold, almost triumphant expression, as if about to launch into a performance. The background maintains the futuristic white lab aesthetic with circular glowing elements. The voiceover says, "With...", building anticipation.

1:10randi zuckerberg musical performance

Randi Zuckerberg performs a theatrical dance routine on a circular stage with dynamic spotlights, now fully in her dazzling red sequin halter dress and black heels. She is surrounded by several backup dancers in futuristic silver and blue costumes, some wearing clear bubble helmets, and two individuals dressed as fuzzy animals (a polar bear and a koala) dancing. The background has transformed from the sterile lab to a vibrant, theatrical stage with warm red and orange lighting, giant red balloons, and the lab staff observing from an upper balcony. The scene is highly stylized, energetic, and features choreographed movements, resembling a musical show. White text overlaid on the screen reads: "SodaStream says no to single use plastic and saves the world!"

1:21end card sodastream cta

The scene transitions to a blurred background with soft, golden bokeh lights, echoing the theatrical stage lighting. A bold white text overlay appears centrally: "GO TO THE" followed by a bright blue bar containing the "sodastream® WEBSITE" logo. Below it, more white text reads: "AND LEARN WHAT YOU CAN DO TO HELP THE PLANET". This text remains on screen briefly. The scene then cuts to a solid, vibrant blue background, which is the brand's primary color. The white "sodastream®" logo is prominently displayed in the center, subtly fading in and out at the very end.

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