0:00intro text with background The scene opens with a visually striking composition. In the foreground, a large rectangular purple overlay with slightly rounded corners dominates the center of the frame, covering approximately 70% of the screen horizontally and vertically. Above this overlay, in the top left corner, the white text 'attn:' is displayed, and in the top right, the Amazon logo, also in white. The background behind the purple rectangle is a dark, speckled purple or deep plum color, resembling a starry night sky or a textured, dark cosmic expanse. Inside the purple rectangle, large white sans-serif text appears and animates to read: 'In Minnesota, the majority of people who'd benefit from a $15 minimum wage are essential or frontline workers.' A white box highlights key phrases as the text animates. Below the purple rectangle, a stylized, dark blue-green forest scene is visible, featuring a winding road or river cutting through dense tree cover, all under a faint, hazy moonlit sky. A vibrant pink butterfly with intricate wing patterns floats gracefully in the lower right portion of the frame, partially within the forest background and partially against the purple overlay, adding a touch of surrealism. The overall lighting is dim, emphasizing the glow of the text and the fantastical background elements. A small white text overlay at the bottom reads 'Source: epi.org | "WHY THE U.S. NEEDS A $15 MINIMUM WAGE" (2021)'.
0:04animated graphic chef This scene transitions to a new visual, maintaining the same dark, speckled purple background as the previous scene, with the 'attn:' and 'amazon' logos consistently in the top corners. A central purple square overlay, similar in size and position to the previous scene's text box, now frames an animated graphic. Inside this square, a circular vignette reveals a stylized illustration of a chef, rendered in a flat, almost minimalist art style with a warm red-pink hue. The chef, facing slightly right and looking down, wears a white chef's hat and uniform, holding several white plates. Around the chef, floating like bubbles, are abstract, simplified white circles, a bright yellow mug, a turquoise spoon, and a light green fork with a white plate. These elements are stylized and appear to orbit the central chef graphic. Below this circular graphic, large white sans-serif text animates into view, stating: 'People making our food'. The background outside the purple square remains the dark, speckled purple, creating a cosmic or dreamlike atmosphere. The lighting is even and soft, highlighting the vibrant colors of the central graphic against the darker background. The overall mood is informative and graphic-driven. The source text remains at the bottom of the screen.
0:07animated graphic healthcare worker The scene continues with the consistent dark, speckled purple background and the 'attn:' and 'amazon' logos. The central purple square overlay displays a new animated graphic. Inside a circular vignette, a stylized illustration of a healthcare worker is shown, also rendered in a flat, warm red-pink hue. The worker, a female-presenting figure, is depicted bending over what appears to be a patient or child in a bed, illustrating care. Around this central figure, floating abstractly, are white circles, a bright green first-aid kit with a white cross, and a blue stethoscope. These elements are simplified and positioned around the central graphic within the circular frame. Below the graphic, large white sans-serif text animates to read: 'caring for our families'. The entire composition is framed by the purple square overlay, which sits against the dark, speckled background. The lighting is uniform and soft, emphasizing the graphic elements. The mood is empathetic and informative, focusing on essential roles. The source text remains at the bottom.
0:10animated graphic grocery worker This scene maintains the established visual theme: the dark, speckled purple background with 'attn:' and 'amazon' logos. The central purple square overlay now features a new animated graphic. Within its circular vignette, a stylized illustration of a grocery worker is presented, again in a flat, warm red-pink hue. This female-presenting figure is smiling brightly, holding a brown paper bag filled with green vegetables in one arm and gesturing with her other hand, possibly holding a small price tag or loyalty card. Around her, floating abstractly, are white circles, a yellow fork, and a stylized, somewhat abstract depiction of a cart or basket. These elements contribute to the theme of providing necessities. Below the graphic, large white sans-serif text animates into view, stating: 'and selling us necessities'. The purple square overlay remains against the dark, speckled background. The lighting is soft and even, making the graphic pop. The mood is positive and highlights another essential service. The source text remains at the bottom of the screen.
0:14concluding text with background The scene returns to the initial visual style, displaying the dark, speckled purple background with 'attn:' and 'amazon' logos in the top corners. The central purple rectangular overlay is back, and inside it, large white sans-serif text animates to read: 'are among the lowest paid in the North Star State.' A white box highlights key phrases as the text animates. Below the purple rectangle, the stylized dark blue-green forest scene with the winding road or river is visible, identical to the opening shot. The pink butterfly is no longer present. The lighting is dim, with the text glowing against the dark background and the muted forest. The mood is somber and highlights the problem. The source text remains at the bottom of the screen.
0:15animated graphic solution benefits The scene shifts to a new animated graphic, maintaining the dark, speckled purple background and the 'attn:' and 'amazon' logos. The central purple square overlay frames a circular vignette with a stylized illustration. This graphic depicts a group of abstract human figures, rendered in a vibrant red-pink hue, gathered closely together, their arms raised in a collective, positive gesture. They are surrounded by two stylized yellow-green trees on either side, a large white full moon at the top, and smaller white stars scattered across a dark blue-black sky within the circle. Two stylized banknotes, one a blue dollar bill and one a green dollar bill, are prominently displayed in the foreground, seemingly floating among the figures. Below this graphic, large white sans-serif text animates into view, stating: 'Raising the minimum wage to $15 would help almost 400,000 Minnesotans.' The white highlight box animates over 'almost 400,000 Minnesotans'. The lighting is soft and illustrative, with bright, contrasting colors. The mood is hopeful and highlights the solution's benefits. The source text remains at the bottom of the screen.
0:19amazon impact text screen The scene transitions to a light gray rectangular overlay, filling the majority of the screen, against the continuing dark, speckled purple background with the 'attn:' and 'amazon' logos. The light gray provides a clean, contrasting canvas for the text. Large, dark purple sans-serif text appears and animates to read: 'Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' A dark purple box highlights key phrases as the text animates. The overall aesthetic is clean and direct, focusing on delivering information. The lighting is bright and even within the light gray text box. The mood is factual and authoritative, presenting Amazon's experience as a proof point. The source text has disappeared from the bottom of the screen.
0:24call to action end card This is the final scene, serving as a clear call to action and end card. The light gray rectangular overlay remains centered on the screen, surrounded by the dark, speckled purple background. The 'attn:' and 'amazon' logos are still visible in the top corners. Centered within the light gray box, dark purple sans-serif text clearly instructs: 'Learn more about their position at AboutAmazon.com/15'. Below this, separated by some vertical space, the text 'SPONSORED BY' appears in a smaller, lighter font, followed by the prominent black Amazon smile logo. The layout is clean and minimal, designed to direct the viewer to further information. The lighting remains bright and even on the light gray, contrasting with the dark background. The mood is conclusive and action-oriented.
