0:00jewell loyd composite intro
The scene opens with a dynamic composite image of basketball player Jewell Loyd set against a vibrant, bright yellow background. The primary focus is a monochrome, mid-shot image of a young Black woman, Jewell Loyd, wearing a basketball jersey with '24' prominently displayed. She holds a basketball in her left palm, which is initially black with a white Nike swoosh, then briefly transforms into a white outline of a basketball, and then returns to its original state. Her gaze is directed downwards and to the left, with a contemplative expression. To her right, a smaller, monochrome cutout image shows her in action on a basketball court, looking determined. In the lower right, another small cutout shows her smiling. On the top left of the screen, white sans-serif text reads 'JEWELL LOYD' in bold, with 'WNBA Social Justice Counsel' beneath it in a smaller font. During the scene, a circular, monochrome image of a group of female basketball players embracing briefly appears within the basketball she holds, before fading out. The overall color palette is stark yellow and monochrome (black, white, shades of gray), creating a high-contrast, modern aesthetic. The lighting appears even, suggesting a studio or graphic design environment, with crisp, dark shadows outlining the figures.
0:04yellow fade to quote
The scene transitions from the composite image of Jewell Loyd. The composite image and the overlay text, 'JEWELL LOYD WNBA Social Justice Counsel', gradually fade out, leaving a solid, vibrant bright yellow background. As these elements disappear, a large, faint, dark gray shadow of Jewell Loyd, similar to her primary pose from the previous scene, briefly appears in the center of the frame, holding a basketball. This shadow also quickly fades, leading to a completely blank yellow screen. The lighting remains even and bright, maintaining the energetic mood established by the yellow backdrop.
0:05quote display
The scene features bold, black, sans-serif text centered on a solid, vibrant bright yellow background. The text reads: 'EVER SINCE I BECAME A PRO I ALWAYS WANTED TO GIVE BACK. MY COMMITMENT IS TO HELP THE NEXT GENERATION OF KINGS AND QUEENS.' The text appears in two distinct blocks, with the second block slightly below the first. The font is strong and legible, conveying a powerful message. At the bottom center of the screen, two small, outlined basketballs briefly appear and then disappear, creating a subtle visual embellishment that relates to the previous imagery. The lighting is uniform and bright, illuminating the yellow background evenly, contributing to a clean and impactful presentation of the quote. The mood is inspirational and direct.
0:11call to action composite reappears
The black text quote from the previous scene fades out, revealing the solid bright yellow background. Subsequently, a smaller, centered version of the monochrome composite image of Jewell Loyd reappears on the yellow screen. This composite features the main image of Loyd holding the basketball, and the smaller action and smiling cutouts, but without the 'JEWELL LOYD WNBA Social Justice Counsel' text at the top. Below this composite image, new black sans-serif text appears, reading: 'LEVEL THE PLAYING FIELD FOR BLACK WOMEN LEARN MORE IN THE NIKE APP.' This call to action is centered and clear. The bright yellow background and monochrome elements maintain a consistent, energetic, and clean visual style. The lighting remains bright and even.
0:13we play real nike branding
The scene rapidly transitions from the previous composite image and text. The composite image fades out, leaving a solid, vibrant bright yellow background. Large, bold, black sans-serif text appears, strategically placed on the screen: 'We' is in the upper left, and 'PLAY REAL.' is in the center right. Above 'We', a black Nike swoosh logo is prominently displayed. Below these elements, the call-to-action text 'LEVEL THE PLAYING FIELD FOR BLACK WOMEN LEARN MORE IN THE NIKE APP.' remains visible at the bottom of the screen. The overall aesthetic is minimalist, modern, and high-impact, leveraging the stark contrast between the bright yellow background and the black text and logo. The lighting is consistently bright and even across the entire frame, highlighting the branding and message.
