0:00unboxing screen protector
The scene opens with a close-up, eye-level shot focused on a person's hands unboxing a Paperlike screen protector. The hands are gently pulling a light blue cardboard package, which contains the screen protector, out of its larger, slightly darker blue outer sleeve. The branding 'Paperlike' is visible on the front of the inner package in a minimalist font. In the blurred background, to the left, parts of a cereal box (Cheerios Puffs) are visible, and to the right, a dark gray object, possibly another electronic device, rests on a light wooden surface. The lighting is bright and even, suggesting indoor daylight, with soft shadows. The overall color palette is dominated by various shades of light blue, white, and natural wood tones, creating a clean and product-focused atmosphere. The camera is static.
0:01preparing ipad for installation
This overhead shot focuses on an iPad laying flat on a light wooden desk, with a screen protector installation kit partially applied. The iPad screen is initially covered with a white sheet featuring small, repeating icon patterns and 'Paperlike' branding. Pink adhesive tabs are strategically placed along the iPad's edges, guiding the screen protector application. A person's hands, specifically the left hand with the intricate black tattoo, are visible carefully peeling off one of these pink tabs from the bottom edge of the iPad. The lighting is bright and overhead, casting minimal shadows and highlighting the details of the products and the wooden texture. The background is mostly the light wooden desk with a hint of a blurred window on the top left. The color palette is dominated by white, silver (from the iPad's edge), and light wood, accented by the bright pink tabs.
0:02cleaning ipad screen
The camera maintains an overhead, slightly angled perspective, focusing on an iPad screen being cleaned. The left half of the iPad is covered by the white backer of the screen protector kit, showing instructions for installation. The right half reveals the dark, reflective surface of the iPad screen. A person's hand, partially visible, is using a small white dry wipe to meticulously clean the iPad screen, ensuring no dust particles remain before application. The screen reflects some ambient light and what appears to be part of the room's ceiling or a window. The light wooden desk serves as the primary background. The scene emphasizes preparation and precision. The overall color scheme is neutral, with black, white, and wood tones.
0:03applying screen protector
This overhead shot captures the process of applying the Paperlike screen protector to an iPad. The iPad lies flat on a light wooden desk. A person's right hand, adorned with a large dark ring, carefully peels back a transparent film, revealing the sticky side of the screen protector as it slowly adheres to the iPad's surface. The left hand, with its distinctive black tattoo, helps stabilize the iPad. Air bubbles are visible under the protector as it is applied, with the person gently pushing them out. The camera slowly zooms out, maintaining focus on the application process. The background remains the light wooden desk, with minimal distractions. The lighting is bright and even, highlighting the translucent nature of the protector and the reflection on the iPad's surface. The colors are predominantly muted grays, silvers, and wood tones, with the clear protector being the focus.
0:07unboxing folio case
The scene shifts to an overhead, slightly angled shot, focusing on the unboxing of a light blue Paperlike folio case. The iPad, now with the screen protector applied, lies dark on the upper right side of a light wooden desk. A person's hands, with the tattooed left hand prominent, are carefully opening the blue folio case packaging. The hands first remove a clear protective film from a section of the case, then open a folded white cardboard insert from within the blue packaging. The blue packaging features a minimalist design with a circular cutout. In the blurred background, a box of 'Peanuts' themed cereal and a white Apple Pencil are visible. The lighting is bright and even. The color palette is dominated by light blue, white, gray, and natural wood tones, creating a clean and organized aesthetic.
0:11textured folio close up
A close-up, slightly diagonal shot features the textured surface of a dark gray Paperlike folio case. The case has distinct creases, indicating its foldable nature. A hand, identifiable by its light skin tone, briefly touches and glides across the textured surface, emphasizing its material quality. The background is a blurred white surface, likely the inner packaging or another part of the desk. The lighting is soft and even, creating subtle highlights and shadows that enhance the texture of the material. The dominant colors are various shades of dark gray and white, with the hand providing a contrasting skin tone. The camera remains static, allowing the viewer to appreciate the tactile quality of the product.
0:12personalizing packaging
An overhead shot shows a person's hands placing a decorative sticker onto the light blue Paperlike packaging. The iPad, dark and sleek, is positioned to the lower left of the frame. The blue packaging, now partially opened, lies on the light wooden desk. A small rectangular sticker, featuring colorful anime-style artwork (a person with pink and purple hair), is gently pressed onto the blue packaging by the right hand. The left hand, with its visible tattoo, holds the packaging steady. The scene is well-lit, with soft, even light. The color palette is a mix of light blue, dark gray (from the iPad), natural wood, and the vibrant colors of the sticker, adding a personal touch to the product presentation.
0:14folio case quote close up
A tight close-up shot focuses on the dark gray textured surface of the Paperlike folio case. The case is angled slightly, revealing a debossed or printed quote in the upper center: 'Good things take time'. The lettering is simple, in a sans-serif font. The texture of the case is prominent, showing a fine woven pattern. The background is intentionally blurred, keeping the focus entirely on the case and its message. The lighting is soft and directional, highlighting the texture and making the subtle text legible. The color palette is minimalist, featuring shades of dark gray and the subtle off-white or light gray of the debossed text, conveying a sense of sophistication and thoughtfulness. The camera is static.
0:14inserting ipad into case
The camera captures a close-up, angled shot of a person inserting an iPad into its dark gray Paperlike folio case. The iPad is held horizontally, being carefully slid into the case from the right side. The person's hands, with light skin tone, are guiding the device. The left hand, prominently displaying its black tattoo, helps to align the iPad. The light wooden desk provides a clean, neutral background. The lighting is bright and even, casting soft shadows that define the shape of the iPad and case. The colors are dominated by the dark gray of the case, the silver edge of the iPad, and the warm wood tones of the desk, emphasizing the sleek integration of the product. The action is smooth and deliberate.
0:16attaching apple pencil
A close-up, slightly overhead shot shows a person attaching an Apple Pencil to the magnetic strip of the dark gray Paperlike folio case, which now holds the iPad. The white Apple Pencil is gently placed onto the side of the case by the person's right hand. The left hand, with its visible tattoo, holds the case steady. The textured dark gray surface of the case is clearly visible, with the silver edge of the iPad peeking out. The light wooden desk forms the background. The lighting is bright and even, creating subtle reflections on the Apple Pencil. The color palette consists of dark gray, white, silver, and wood tones, highlighting the functional design of the accessory combination.
0:17ipad pro digital journal
The scene displays a close-up of an iPad screen, showcasing the 'Paperlike Pro Digital Journal 2024' application. The screen is dark gray with white line-art illustrations of stylized human figures interacting with digital devices and abstract shapes around the central 'Paperlike' logo and the text 'Pro Digital Journal 2024'. The overall aesthetic is clean, minimalist, and digital. The lighting emanates from the screen itself, illuminating the surroundings softly. The focus is entirely on the digital interface, emphasizing the intended use of the Paperlike screen protector. The color palette is primarily dark gray and white, with subtle glows. The camera is static, capturing the digital content clearly.
0:18writing digital goals
A close-up, slightly angled shot shows a hand holding a white Apple Pencil, writing on an iPad screen within a digital note-taking application. The screen displays the text 'This year I will:' followed by several blank lines. The hand, with light skin tone, is writing the word 'Stop' in a cursive, handwritten font on one of the digital lines. The tip of the Apple Pencil is clearly visible as it glides across the screen, simulating the feel of writing on paper. The background is the dark gray digital paper texture. The lighting is bright, originating from the screen, making the white pencil and the digital ink stand out. The color palette is dominated by dark gray, white, and the dark digital ink.
0:19digital calendar entry
This close-up, slightly diagonal shot focuses on an iPad screen displaying a digital calendar or planner application. The calendar shows the month of June, with days arranged in a grid. A person's hand, holding a white Apple Pencil, is actively writing and drawing on the calendar. Various entries are visible in yellow digital ink, such as '9-5:30', 'Z's BDAY', 'NURSE VICI', and 'Clio's 2ND'. The hand then draws playful, cloud-like shapes around some dates. The screen has a grid-like background, mimicking paper. The lighting is bright, originating from the screen, making the digital ink and pencil clearly visible. The colors are predominantly dark gray for the calendar background, vibrant pink for the header (e.g., 'TUESDAY', 'JUN'), and bright yellow and white for the handwritten notes and drawings, creating a functional yet creative digital workspace.
0:28talking head ipad glass
A medium shot frames a young woman from the chest up, speaking directly to the camera. She has light blonde hair with darker roots and bangs, and a nose piercing. She wears a cream-colored, textured knit sweater and several layered gold necklaces, one with a prominent green pendant. She holds a rose gold iPad in her left hand. The background is a slightly blurred, light gray wall with two framed pieces of art, suggesting an indoor, possibly home, setting. Overhead lighting is soft and even. A white text overlay appears mid-screen: 'Writing on glass just ain't it.' The woman's expression is engaged and her body language is open, as she gestures slightly with her right hand while speaking. The dominant colors are warm creams, grays, and the rose gold of the iPad, with her necklaces adding a touch of green and gold.
0:30ipad installation overview
An overhead, slightly angled shot shows a person's hands placing the Paperlike screen protector on an iPad. The iPad is on a light wooden desk, surrounded by various small paper components from the installation kit, including the guide stickers and cleaning wipe. In the background, a large silver Apple iMac monitor displays a video tutorial of a person demonstrating how to apply a screen protector, providing context. A white text overlay 'You put a Paperlike on your iPad' is prominently displayed in the lower third of the screen. The lighting is bright and ambient, casting soft shadows. The color palette includes the natural wood tones, silver of the iMac, and various shades of white and light blue from the packaging materials, along with the bright screen display.
0:32writing on ipad paperlike
A tight close-up, slightly diagonal shot focuses on a hand holding a white Apple Pencil, writing on an iPad screen that has the Paperlike screen protector installed. The screen displays digital notes in black and purple ink, outlining a 'habit stacking' formula with bullet points '1.) After [Current]' and '2.) After [Current]'. A large white text overlay 'JUST LIKE PAPER!' covers the center of the screen, emphasizing the product's main benefit. The hand is actively writing, showing the pencil gliding smoothly. The background is the digital paper texture of the notes app. The lighting is bright, originating from the screen itself, making the text and pencil stand out. The color palette consists of white, black, purple, and the digital paper's light beige, with the bright white overlay dominating the frame.
0:35digital notes sparkles
A close-up shot of an iPad screen filled with digital notes, showcasing various handwritten texts and diagrams in different colors. The notes cover topics like 'How to create a Good habit' and 'Inversion of the laws'. Blue animated sparkles appear to fly across the screen, adding a magical or enhancing effect. A white text overlay 'kind of magic.' is positioned in the lower center. The background is the digital paper texture of the notes app. The screen is brightly lit, making the notes and sparkles clearly visible. The color palette is diverse with black, purple, yellow, and red notes on a light beige background, contrasted by the dynamic blue sparkles, conveying a sense of creativity and innovation. The camera is static.
0:36talking head holding product
A medium close-up shot features a young woman speaking directly to the camera. She has long, straight blonde hair and wears clear-framed glasses. She is dressed in a dusty rose-colored top and wears a delicate gold necklace with a small pendant. Her right hand holds up the white Paperlike screen protector packaging, which has a dotted pattern and includes text like 'Remove This Foil'. A large white text overlay 'This is the reason I started using my iPad again.' appears in the lower center. The background is a brightly lit room with a patterned wallpaper and a dark monitor screen visible. The lighting is bright and natural. The woman's facial expression is enthusiastic, with a wide smile, and her gaze is direct, conveying confidence and positive experience. The color palette is soft, with pink, blonde, white, and light background tones.
0:38thinness of screen protector
A close-up shot focuses on the top-right corner of an iPad screen, highlighting the minimal visibility of the applied Paperlike screen protector. The protector's edge is barely discernible, blending almost seamlessly with the iPad's surface. The iPad's screen displays a clock (09:41 Tue 14 Sep). A white Apple Pencil rests on a grid-patterned paper in the blurred background to the left. A white text overlay 'It is so thin, you can barely see it once it's installed.' appears in the center. The lighting is soft and ambient, emphasizing the sleek design and the product's discreet presence. The color palette is predominantly white, gray, and black, with the subtle grid pattern providing texture, underscoring the protector's thinness and clarity.
0:40ipad with screen protector on
A person's hands are holding an iPad horizontally, turning it on to reveal its lock screen. The hands have manicured nails with bright pink nail polish. The iPad, dark and sleek, displays a vibrant lock screen with swirling patterns of blue, green, and yellow hues. The white text overlay 'you can barely see it once it's installed.' remains in the center of the screen. The background is blurred and light, possibly an indoor setting. The lighting is soft and diffused, highlighting the iPad's display and the user's hands. The colors are striking, contrasting the dark iPad and bright lock screen with the vibrant pink nail polish, conveying a sense of seamless integration and visual quality.
0:43talking head notepad feel
A medium close-up shot frames a woman speaking, looking slightly off-camera. She has short, reddish-brown hair and wears a dark blue t-shirt with a complex, ornate statement necklace made of silver-colored stones. She also has a nose ring. The background is a softly blurred, bright white curtain or window, suggesting an indoor, well-lit environment. A white text overlay 'It makes it feel like when you were taking notes back in the day in school.' is shown mid-screen. The lighting is bright and natural, coming from the side. The woman's expression is thoughtful and engaging as she speaks, conveying a sense of nostalgia and understanding. The dominant colors are blues from her shirt, silver from her necklace, and the bright white background, creating a fresh and direct atmosphere.
0:46writing do list ipad
A close-up, slightly diagonal shot focuses on a hand holding a white Apple Pencil, writing on an iPad screen. The screen displays a digital notepad application with the heading 'Honey Do List'. Below the heading, two checkboxes are visible, with 'Take out the trash' already written next to the first, and the hand in the process of writing 'Clean the ya' (presumably 'yard') next to the second. A white text overlay 'It helps give you control.' appears in the lower center. The background is the digital lined paper texture of the notes app. The lighting is bright, originating from the screen. The color palette is simple: dark black digital ink on a light beige digital paper background, with the white Apple Pencil standing out, emphasizing the ease and precision of digital handwriting.
0:47talking head best accessory
A medium close-up shot frames a woman speaking directly to the camera. She has short, reddish-brown hair and wears a dark blue t-shirt with a complex, ornate statement necklace made of silver-colored stones. She also has a nose ring. She raises her right hand with her palm facing the camera, making a stop gesture. A large white text overlay 'It is the BEST ACCESSORY for your iPad you will ever find.' is displayed prominently. The background is a softly blurred, bright white curtain or window. The lighting is bright and natural. Her expression is confident and emphatic, with a direct gaze, emphasizing her strong recommendation. The color palette is dominated by blues, silvers, and white, creating a clean and impactful visual.
0:50talking head increased ipad use
A medium close-up shot features a young woman speaking directly to the camera. She has long, light brown hair and wears round, gold-framed glasses. She is dressed in a green, button-up shirt. She holds up the white Paperlike screen protector packaging in her left hand, showcasing its dotted pattern and branding. A large white text overlay 'This screen protector has made me actually use my iPad.' appears in the center. The background is a slightly blurred indoor setting with hints of wooden furniture. The lighting is bright and even. The woman's expression is warm and genuine, with a slight smile and direct gaze, conveying sincere satisfaction with the product. The color palette is earthy, with greens, browns, and light skin tones, complemented by the white product packaging.
0:54talking head love this thing
A medium close-up shot frames a man speaking directly to the camera. He has a beard and wears dark-framed glasses and a grey baseball cap with a red logo. He holds the light blue Paperlike screen protector packaging close to his chest, with the 'Paperlike' logo clearly visible. A large white text overlay 'I love this thing!' is prominently displayed in the center. The background is a blurred, warm-toned indoor setting with a wooden wall and possibly some decorative elements. The lighting is soft and even. The man's expression is enthusiastic and genuine, with a wide smile, conveying strong approval for the product. The color palette features warm browns, grays, and the light blue of the packaging, creating a friendly and authentic atmosphere.
0:56brand logo and slogan
The scene displays the Paperlike brand logo and slogan centered on a solid dark gray background. The logo is a stylized white icon resembling a folded sheet of paper with a pen, next to the word 'Paperlike' in a clean, modern sans-serif font. Below the logo, the slogan 'Get a better iPad experience.' is displayed in smaller, white text. The overall design is minimalist and professional. The lighting is even and flat, without any visible highlights or shadows, typical of a brand ident. The color palette is limited to white and dark gray, creating a sleek and confident brand presence. The camera is static, holding the final brand message.
