0:00opening split screen puppy cases The scene opens with a split screen. The top half features a close-up of an adorable, fluffy white puppy with dark eyes, looking directly at the camera with a gentle expression. The background behind the puppy is softly blurred, showing warm, festive lights, possibly Christmas decorations, creating a cozy atmosphere. The puppy takes up most of the upper frame. The bottom half of the screen displays four different smartphone cases, neatly arranged side-by-side against a vibrant, soft pink and orange gradient background. The cases vary in color and texture: one is dark grey with a textured back, another is yellow and white marbled, a third is dark green with an embossed design, and the last is solid yellow. The text "WHAT'S SOFTER?" is prominently displayed in white, uppercase letters on a translucent light purple bar that spans horizontally across the middle of the screen, separating the puppy and the phone cases. The lighting is soft and warm, highlighting the puppy's fur and the phone cases' colors.
0:02woman talking head problem A medium close-up shot features a young adult woman, framed from the chest up, looking directly at the camera. She has long, wavy dark brown hair cascading over her shoulders and wears a cozy, dark green knit sweater. Her facial expression is engaging and slightly exasperated as she speaks. The background is a soft, blurred indoor setting with warm, diffused lighting. To her left, a decorative vase with dried pampas grass or similar natural elements adds a touch of bohemian aesthetic. The overall color palette is warm and earthy, with the green of her sweater complementing the neutral background and warm amber tones of the vase. The camera is static, focusing on her expression and delivery.
0:03sales bro mockery A medium shot captures a middle-aged Caucasian man from the waist up, dressed in a sharp black suit and a light grey tie, standing in what appears to be an electronics store. His hair is neatly combed, and he sports a wide, somewhat exaggerated, cheesy grin directly at the camera. His right hand is raised, fingers forming an 'OK' sign, reinforcing a sales-like demeanor. The background is a wall of brightly lit display shelves packed with various smartphone accessories, predominantly phone cases in plastic packaging, creating a cluttered retail environment. The lighting is bright and artificial, typical of a store. A text overlay at the bottom reads "the sales bro tries to sell me one of these?". The scene is presented as an example of a common, frustrating experience, using humor and caricature.
0:06woman talking head transition A medium close-up shot featuring the same young adult woman from scene 2, framed from the chest up, looking directly at the camera. She has long, wavy dark brown hair and wears a cozy, dark green knit sweater. Her facial expression is serious and slightly concerned as she makes a point. The background is a soft, blurred indoor setting with warm, diffused lighting, identical to scene 2. The overall color palette remains warm and earthy. The camera is static, focusing on her expression and delivery.
0:07plastic waste dumping An aerial wide shot shows the back of a large, red dump truck actively unloading an enormous quantity of discarded plastic bottles and containers onto a dusty, brown ground surface. The plastic waste, predominantly clear and light-colored bottles, forms a huge, overflowing pile. The truck's bed is elevated, and the material cascades down, creating a mountain of waste. The background features some sparse green vegetation and brown earth, suggesting a landfill or recycling facility. The lighting is natural and bright under a clear sky. The scene emphasizes the scale of plastic pollution.
0:09plastic waste pile A medium wide shot from a low angle, looking up at a towering mountain of various plastic waste, including plastic bags, bottles, and other debris. The pile is immense, reaching high into the frame, with individual pieces of trash clearly visible. The sky above is a bright, clear blue, contrasting sharply with the chaotic, colorful mass of garbage. The lighting is bright and natural. The scene conveys the overwhelming presence of plastic waste in the environment.
0:09plastic waste green water An overhead shot captures various pieces of plastic debris and organic waste floating on a murky, green-tinged body of water. Visible items include plastic bottles, bags, wrappers, and discarded food items like lemon slices and possibly an orange. A small, bright orange fish (possibly a goldfish) is visible swimming amidst the trash, highlighting the impact on marine life. The lighting is natural and diffuse, showing reflections on the water's surface. The dominant color is the greenish-brown of the water, punctuated by the varied colors of the trash.
0:11plastic waste blue water An underwater or surface-level shot captures a large, translucent white plastic bag floating in clear, calm blue water. Numerous smaller pieces of dark plastic debris are scattered and suspended around it, giving the impression of widespread microplastic pollution. The water is a vibrant, clean blue, which provides a stark contrast to the floating garbage. The lighting is natural, with sunlight filtering through the water. The scene evokes a sense of pristine nature being invaded by human waste.
0:12woman talking head problem summary A medium close-up shot features the same young adult woman from previous talking head scenes, framed from the chest up, looking directly at the camera. She has long, wavy dark brown hair and wears a cozy, dark green knit sweater. Her facial expression is serious and slightly concerned, emphasizing the gravity of the plastic waste issue. The background is a soft, blurred indoor setting with warm, diffused lighting. To her left, a decorative vase with dried pampas grass adds a touch of bohemian aesthetic. A white text overlay appears at the bottom of the screen: "No matter your style or taste, you probably don't want more of this." The camera is static, focusing on her expression and the overlaid text.
0:15plastic waste beach A close-up shot focuses on various plastic debris and natural organic material (seaweed, dried grass) scattered across a sandy beach. The sand is light brown and appears wet in some areas. Visible plastic includes discarded bottles, cups, and fragments, mixed with the natural environment. The foreground is slightly blurred, drawing attention to the trash in the mid-ground. The lighting is natural and bright, suggesting an outdoor, coastal setting. The scene captures the immediate visual impact of pollution on a natural landscape.
0:16woman talking head solution cases A medium close-up shot of the same young adult woman from previous talking head scenes, framed from the chest up. She wears a dark green knit sweater, and her long, wavy dark brown hair frames her face. Her expression shifts from serious to more enthusiastic and confident as she introduces the product. The blurred, warm indoor background is consistent with previous talking head shots. In this scene, various Pela phone cases dynamically appear and rotate in front of her face, effectively showcasing different colors and designs (a dark green case, a light lavender case, a yellow case with sunflower pattern, and a yellow and white tie-dye case). Each case is held virtually, floating and rotating, allowing for a clear view of its features. White text overlays appear sequentially at the bottom, presenting the solution: "Seriously, haven't they heard of Pela? the world's first compostable phone case?". The camera is static, with the cases animating around the subject.
0:20woman talking head benefit A medium close-up shot features the same young adult woman from previous talking head scenes, framed from the chest up, looking directly at the camera. She has long, wavy dark brown hair and wears a cozy, dark green knit sweater. Her facial expression is confident and reassuring as she explains the product's benefits. The background is a soft, blurred indoor setting with warm, diffused lighting, consistent with previous shots. The camera is static, focusing on her expression and delivery.
0:21phone drop impact A slow-motion shot of a purple smartphone, without a case, falling from a short height onto a light brown wooden surface. The phone is mid-air, rotating slightly, and then impacts the surface, bouncing once before settling. The wooden surface has a subtle grain pattern, and the background consists of a blurred, lighter-colored wall, creating a clean, minimalist setting. The lighting is soft and even, highlighting the phone's movement and the impending impact. The slow motion emphasizes the vulnerability of the unprotected phone.
0:23woman talking head plant based A medium close-up shot features the same young adult woman from previous talking head scenes, framed from the chest up, looking directly at the camera. She has long, wavy dark brown hair and wears a cozy, dark green knit sweater. Her facial expression is confident and positive, emphasizing the eco-friendly aspect of the product. The background is a soft, blurred indoor setting with warm, diffused lighting, consistent with previous shots. The camera is static, focusing on her expression and delivery.
0:24decomposing phone case An overhead time-lapse shot shows a bright yellow Pela phone case lying on dark, rich soil mixed with dead leaves and organic matter. The case gradually begins to break down and blend into the environment, becoming covered by the surrounding soil and decomposing leaves. The process is sped up, visually demonstrating the biodegradability of the product. The lighting is natural and even, highlighting the organic texture of the soil and the changing state of the case. The colors are earthy and natural, with the yellow case slowly fading into the greens and browns of the compost.
The scene features the Pela logo prominently centered on a clean white background. The logo consists of the word "pela" in a rounded, modern, dark grey sans-serif font. Above the "l", a vibrant green leaf icon is integrated, symbolizing nature and sustainability. Below the logo, white text on a translucent light grey bar reads "Click through to learn more." This serves as a clear call to action. The lighting is bright and uniform, creating a clean and crisp visual. The overall color palette is minimalistic, focusing on the dark grey, green, and white.
