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Talking HeadProduct DemoFounder On CameraFemale PresentLogo VisibleText OverlayValue PropositionBenefit-FirstHappyConfidentTrustworthySeasonal ContextHookBackground MusicClose-UpProduct In HandFeature BreakdownVisual HookHow-ToSound EffectCall To ActionOutro

Transcript

0:00Hi, I'm McKenzie Bauer, I'm the co-founder of Thread.

0:03And I'm here at Versailles in beautiful Paris, France.

0:08And I want to show you how I use my cross body bag when I travel.

0:13The great thing about our cross body bag is it has multiple D-rings on the back, so you can wear it in a few different orientations.

0:17Like across your body like this.

0:20Or across your shoulder like a sling bag.

0:22I have my portable charger in the back on the inside.

0:26I have so much stuff, I have my disposable camera, gum, my wallet and lip balm holder, lotion, hand sanitizer.

0:32And then in this front pocket, let's see if I can get my money out.

0:36I have my Euros.

0:38So, it's small but very mighty and is the perfect travel companion for all your adventures.

Text on Screen

0:00HI! I'M MCKENZIE BAUER. I'M THE CO-FOUNDER OF THREAD.

0:02AND I'M HERE AT VERSAILLES IN BEAUTIFUL PARIS, FRANCE, AND I WANT TO SHOW YOU HOW I USE MY CROSSBODY BAG WHEN I TRAVEL.

0:08THE GREAT THING ABOUT OUR CROSSBODY BAG IS

0:11IT HAS MULTIPLE D-RINGS ON THE BACK SO YOU CAN WEAR IT IN A FEW DIFFERENT ORIENTATIONS

0:14ACROSS YOUR BODY LIKE THIS, OR ACROSS THE SHOULDER LIKE A SLING BAG.

0:19I HAVE MY PORTABLE CHARGER IN THE BACK ON THE INSIDE.

0:22I HAVE SO MUCH STUFF. I HAVE MY DISPOSABLE CAMERA, GUM, MY WALLET AND LIP BALM HOLDER,

0:29LOTION, HAND SANITIZER, AND THEN IN THIS FRONT POCKET,

0:34LET'S SEE IF I CAN GET MY MONEY OUT.

0:36I HAVE MY EUROS.

0:38SO IT'S SMALL BUT VERY MIGHTY, AND IS THE PERFECT TRAVEL COMPANION FOR ALL YOUR ADVENTURES.

Scenes (3)

0:00Founder introduces product and travel use case

A medium shot of a cheerful female founder, McKenzie Bauer, standing outdoors in a grand cobblestone courtyard. Behind her, a magnificent ornate European palace, likely the Palace of Versailles, stands under a clear, bright sky. Several tourists are visible in the blurred background, adding to the sense of a busy travel destination. McKenzie, with blonde hair and sunglasses perched on her head, wears a light blue denim jacket over a white v-neck top and white pants. A light blue crossbody bag with a white strap is worn across her body. She gestures dynamically with her hands as she speaks directly to the camera, introducing herself and the product. Text overlays identify her and her company, and then state her intention to demonstrate the crossbody bag for travel. The overall color palette is bright and fresh, with blues, whites, and the warm tones of the stone building.

0:23Close-up product feature demonstration

This scene transitions to a close-up, chest-level shot focusing primarily on the light blue crossbody bag and the demonstrator's hands. The woman's white top and parts of her denim jacket are visible, but the background is heavily blurred, still hinting at the outdoor courtyard setting. Her hands deftly open the main compartment of the bag, revealing a surprisingly spacious interior filled with various personal items. The camera zooms in slightly to highlight the organized contents: a black disposable camera, packets of colorful gum, a small wallet, a pink lip balm holder, a mini lotion bottle, and a green hand sanitizer. The bag itself is made of a light blue fabric with white zippers and piping. The lighting is consistent and bright, illuminating the items clearly.

0:34Founder concludes with money storage and call to action

The camera pulls back to a medium shot, returning to the original framing of the female founder standing in the grand courtyard. She is still holding the light blue crossbody bag. Her hands open a smaller front pocket on the bag, and she pulls out several Euro banknotes, holding them up with a triumphant smile to emphasize the bag's utility for travelers. She then places the money back, zips the pocket, and continues to speak directly to the camera, promoting the bag as a "perfect travel companion." Her expression is enthusiastic and engaging, reinforcing her earlier confident demeanor. The background remains the same European palace and blurred people, maintaining the travel context. The lighting is bright and natural.

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