0:00kids walking to store
The scene opens with a medium-wide shot from a slightly elevated, eye-level perspective, following two young children from behind as they walk down a brightly lit mall hallway. The camera is positioned behind and slightly above the children, looking forward towards a Build-A-Bear store entrance. The flooring is a light, polished tile, reflecting the overhead fluorescent lights. The Build-A-Bear storefront features a prominent blue archway and a large display window showcasing colorful stuffed animals and graphics. The background shows glimpses of other mall stores, typical of a busy commercial environment. The lighting is bright and even, typical of indoor retail spaces, with no harsh shadows. A blue text overlay reads: 'Find the stuff you love at Build-A-Bear ❤️🐻'. The overall color palette is vibrant with blues from the store, neutral tones from the mall, and pops of color from the children's clothing.
0:01kids choosing animals
This is a medium shot from a slightly elevated angle, looking down at the children as they stand in front of a wall of plush toys inside the Build-A-Bear store. The children are seen from behind, reaching into cubbies filled with various stuffed animals. The background is dominated by white shelves packed with an array of colorful plush toys, including popular characters like Pikachu, Grogu, and various dog and cat-like animals. Above the shelves, a large red circular sign reads 'Record Your Voice, Personalize Gifts with a Message in Your Own Words.' The lighting is bright and even, highlighting the vibrant colors of the toys. A blue text overlay says: 'Let's grab our furry friends'. The scene's color palette is extremely diverse and cheerful, with reds, yellows, greens, and blues from the toys contrasting with the white shelves and the children's clothing.
0:03stuffed animal display
A medium-close up shot focuses on a section of white shelves displaying a wide variety of colorful stuffed animals in the Build-A-Bear store. The shot is slightly angled, capturing the depth of the shelves filled with plush toys. In the upper-left corner, a digital screen displays colorful images, adding to the bright atmosphere. The stuffed animals vary greatly in size, type, and color, ranging from cartoonish deer and cats to fantasy creatures and popular characters. Many are wearing small clothing items or accessories, making them distinct. The lighting is consistently bright, emphasizing the soft textures and vibrant hues of the toys. A blue text overlay proclaims: 'So many options to choose from'. The dominant colors are pastels and bright primary colors from the extensive collection of plush toys, against a clean white backdrop of the shelves.
0:05recording voice message
This is a medium shot, slightly from above, focusing on a young girl and an adult female employee at a 'Record Your Voice' station. The station features a white counter with a computer monitor displaying a graphic that reads 'Honey
0:07stuffing animal
The scene provides a medium shot, angled slightly from the side, focusing on an adult female employee using the stuffing machine in the Build-A-Bear workshop. The stuffing machine is a large, clear acrylic cylinder filled with fluffy white polyester fiber, mounted on a blue base. The employee is inserting a bright pink plush bunny into the machine's nozzle, where the white stuffing is blown into the toy. The background features more colorful shelving units displaying various stuffed animals and accessories, characteristic of the store environment. The lighting is bright and functional, illuminating the process. A blue text overlay states: 'Stuff them with love'. The color palette is dominated by the bright pink of the bunny, the clean white of the stuffing, and the blue of the machine and the employee's apron, set against the colorful backdrop of the store. The employee's actions are precise and gentle as she manipulates the plush.
0:09hug test
This is a medium shot showing the adult female employee and the young boy interacting during the 'hug test' phase. The employee is seated on a blue swivel chair on the left side of the frame, holding a bright red dinosaur plush toy. The boy stands in front of her, facing her, and reaches out to hug the dinosaur. The background consists of white shelves filled with a diverse collection of colorful stuffed animals, adding to the lively store atmosphere. Above the shelves, a display board features 'HUGS for HEROES' and other Build-A-Bear Foundation information. The lighting is bright and ambient, typical of a retail setting. A blue text overlay reads: 'Time for a hug test! 🤗'. The scene has a warm and engaging color palette, with the bright red dinosaur as a focal point against the blues of the employee's uniform and chair, and the myriad colors of the background toys.
0:13adding heart to animal
A medium-wide shot captures the adult female employee, the young boy, and the young girl gathered around the stuffing station. The employee is seated on a blue swivel chair, holding the red dinosaur plush. The boy stands beside her, his hands engaged in the process of inserting a small heart into the dinosaur. The girl stands on the far right, observing. In the background, the large stuffing machine, partially filled with white fiber, is visible. The store's interior, with its blue and orange patterned walls and shelves of toys, creates a vibrant backdrop. The lighting is bright and even. A blue text overlay says: 'Bring your bear to life with a heart ❤️'. The scene's color palette is lively, with the red dinosaur, blue uniforms/chair, and the pink dress of the girl adding to the visual richness of the store environment.
0:14choosing outfits
This is a medium shot focusing on the young girl as she looks at a wall display of clothing and accessories for stuffed animals. The camera is positioned at eye-level, slightly to the side of the girl, looking towards the display. The wall is blue, with white slatted shelves holding a variety of miniature outfits, shoes, and accessories, many featuring glitter, sequins, and iridescent fabrics. A light blue unicorn-like stuffed animal with rainbow mane and tail is visible on a top shelf, along with other plush toys. The lighting is bright and highlights the sparkly details of the clothing. A blue text overlay reads: 'Choose your style'. The color palette is dominated by the blue wall, interspersed with a dazzling array of silver, purple, and pastel colors from the clothing and accessories, creating a whimsical and appealing display.
0:16dressing animal
An overhead medium-close up shot shows the adult female employee dressing the pink plush bunny on a clean white tabletop. The employee's hands are visible, carefully putting a silver, sequined dress onto the bunny. Other stuffed animals, including a bear in overalls and a pink unicorn-basket, are arranged on the table in the background. Tags and small slips of paper lie on the table near the bunny, likely instructions or price tags. The lighting is bright and even, casting minimal shadows and clearly showcasing the details of the clothing and the bunny. A blue text overlay says: 'and dress them up'. The color palette is vibrant, with the hot pink of the bunny, the shimmering silver and purple of its outfit, and the varied colors of the background toys, contrasting with the clean white table surface.
0:19kids with dressed animals
The final scene is a medium shot of the young girl and boy, standing side-by-side and holding their newly dressed stuffed animals. They are positioned in the middle of the frame, smiling broadly and looking directly at the camera. The background is filled with the white shelving units of the Build-A-Bear store, packed with an abundance of colorful plush toys, similar to earlier scenes. The lighting is bright and cheerful, enhancing the joyful mood. A blue text overlay exclaims: 'They're ready to play with you! 🐻'. The overall color palette is very bright and happy, with the children's clothing, their colorful stuffed animals, and the vibrant array of toys in the background all contributing to a lively and inviting atmosphere. Their expressions convey pure delight and satisfaction with their creations.
