0:00intro question cityscape The scene opens with a vibrant royal blue background, textured with subtle white speckles resembling a distant starfield. Centered on the screen is a large square graphic panel with a slightly darker, deep blue background. At the top of this panel, the text "attn:" in white is positioned on the left, and the Amazon logo, also in white, is on the right. The main content is a question displayed in large, bold white sans-serif text: "Why is raising the minimum wage from $9.65 to $15 good for Michiganders?" The phrase "raising the minimum wage from $9.65 to $15" is prominently highlighted with a bright yellow background. Below the text, a stylized, two-dimensional illustration of a city skyline in a bright, almost neon yellow-green hue is visible. The cityscape features various modern buildings, some appearing as tall skyscrapers, and includes a Ferris wheel on the left side. Silhouettes of small, light blue-green birds are depicted flying above the cityscape on the left. At the very bottom of the graphic panel, in a smaller white font, is the source text: "Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)". The overall mood is informative and visually striking, using a limited but effective color palette. The camera remains static throughout this shot.
0:04money animation text The scene retains the dark blue, speckled background and the central deep blue square graphic panel. The upper section of the panel features an animated illustration centered around money. Initially, two stylized twenty-dollar bills, one green and one red/pink, float and gently rotate. These are accompanied by two light pink circles and a light blue circle, also floating in orbit. The text at the bottom of the panel reads in white sans-serif: "Because when workers earn more money,". The word "earn" is highlighted in bright yellow, then expands to highlight "more money" as well. Subsequently, the animation evolves to show two stylized, light blue cartoon hands within a circular frame, appearing to exchange money. Yellow-green coins and additional stylized bills float around these hands. The text then transitions to "they spend that money." where "spend" and then "that money" are highlighted in bright yellow, emphasizing the flow of money. The entire sequence is dynamic yet smooth, with the elements moving deliberately. The source text remains visible at the bottom of the panel, now adjusted to "Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)". The camera remains static.
0:10job growth animation This scene continues with the dark blue, speckled background and the central deep blue square graphic panel. In the upper half of the graphic panel, a stylized illustration features five light blue-green silhouettes of people seated around a circular table, implying a business meeting or collaborative environment. As the accompanying text appears, a bright yellow-green arrow graph dynamically emerges and extends upwards and to the right behind the group of people, symbolizing growth and positive economic trends. The white sans-serif text at the bottom of the panel states: "This stimulates businesses and leads to more job growth." The phrase "job growth" is emphasized by a prominent bright yellow highlight. The animation is subtle yet effective in conveying the message of economic improvement. The source text, "Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)", remains at the bottom of the panel. The camera is static throughout this shot.
0:15michigan workers growth This scene continues with the dark blue, speckled background and the central deep blue square graphic panel. A circular graphic is prominently featured in the upper half of the panel, containing a dense group of stylized light blue-green human figures, representing a crowd of people. On either side of this circular crowd, light blue-green foliage elements add to the visual. Below the crowd, a few stylized dollar bills are subtly visible. Above the circular graphic, various light pink and blue-green stars and circles float, including a large, prominent light pink circle that resembles a moon. The white sans-serif text at the bottom of the panel reads: "And since Michigan has 1.24 million workers making less than $15, that's a whole lot of growth." The initial phrase "1.24 million workers making less than $15" is highlighted in bright yellow, followed by "a whole lot of growth" also highlighted in yellow. The source text at the bottom of the panel has changed to: "Source: detroitnews.com | 'IT'S NOT A LIVING WAGE' SAY ADVOCATES...' (2021)". The camera remains static.
0:20amazon impact text The background subtly transitions from the dark blue starry pattern to a clean, light gray color, still maintaining a slight texture with small speckles. A central, slightly lighter gray square panel appears, framed by the background. Large, bold black sans-serif text fills the majority of this panel, appearing smoothly onto the screen. The text reads: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The key statement, "the impact of a $15 starting wage since 2018," is prominently highlighted within a solid, vibrant blue rectangular box, drawing immediate attention. The 'attn:' and Amazon logos that were present at the top of previous scenes are no longer visible, focusing entirely on the text message. The lighting is even and bright, making the black text highly legible against the light gray background. The camera remains static, emphasizing the directness of the message.
0:25call to action outro The scene maintains the light gray, textured background and the central light gray square panel. The black sans-serif text from the previous scene smoothly transitions into a new message: "Learn more about their position at AboutAmazon.com/15". The URL "AboutAmazon.com/15" is boldly highlighted within a solid, vibrant blue rectangular box, making it stand out as a clear call to action. Below this primary text, in a smaller, standard black sans-serif font, the words "SPONSORED BY" are displayed. Directly underneath, the Amazon logo, in its recognizable black typeface, is prominently featured, reinforcing the brand's presence and sponsorship. The overall composition is clean and direct, designed to guide the viewer to further information. The lighting remains bright and even. The camera is static throughout this closing shot.
