0:00overhead product transformation The scene opens with a perfectly symmetrical, overhead shot looking down onto a clean, flat surface. The background is divided horizontally; the top half is a stark white, while the bottom half is a muted, pale yellow. In the center of the white section, two hands, belonging to a female, are positioned, initially resting on a design formed by small, irregularly shaped blue, light blue, and off-white pieces resembling shredded plastic. These pieces are artfully arranged to form the outline of a smartphone case, complete with a cut-out for the camera. The hands move, gathering and compressing these pieces towards the center. At approximately 00:02, one hand sweeps across the scattered pieces, causing them to move outwards and upwards, revealing a smooth, light lavender-grey smartphone case lying flat beneath. The scattered pieces then settle into a semi-circular, halo-like pattern above the revealed phone case. Concurrently, text overlays appear sequentially: 'taking your old cases' appears on the left with an arrow pointing towards the scattered pieces, followed by 'made new again' on the right with an arrow pointing towards the phone case. Subsequently, 'still 100% compostable' appears below the phone case, also with an arrow. At 00:04, the background split remains, and large, white, sans-serif text overlays appear centrally over the white background, one after another: 'RETURN' at 00:04, 'RECYCLE' at 00:05, and finally 'REBORN' at 00:06. The scattered blue and white pieces and the lavender-grey phone case remain static in their positions. The lighting is bright and even, characteristic of studio illumination, casting minimal shadows. The overall color palette is clean and modern, dominated by white, pale yellow, and various cool tones of blue and grey.
