0:00hand on fabric text
The scene opens with a top-down, slightly angled view of a tanned male hand with short, neat fingernails resting palm-down on a textured, dark gray fabric, likely a t-shirt. The fabric appears soft and slightly rumpled, indicating a casual garment. The lighting is soft and even, highlighting the skin tone and the subtle texture of the fabric. In the lower left of the frame, a green speech bubble with a white checkmark icon appears, containing the white text "If it fits good,". Another similar speech bubble with the text "feels good," pops up immediately below the first. The overall color palette is muted, dominated by shades of dark gray and the warm tones of the skin, with vibrant green accents from the text bubbles.
0:01torso black tee adjusting
A close-up shot focuses on the torso of a muscular man wearing a black t-shirt. The t-shirt has a subtle, light-colored logo on the upper left chest. The fabric of the shirt is smooth and drapes over his physique, highlighting his chest and abdominal area. The man's hands, with dark skin, are visible on either side, tugging at the bottom hem of the t-shirt, seemingly adjusting its fit or demonstrating its elasticity. The background is out of focus, appearing as blurred light-colored vertical panels, possibly siding. Lighting is bright and even, casting minimal shadows and emphasizing the fabric's quality. A green speech bubble with white text "and shows off the work," is prominently displayed in the lower-middle of the frame.
0:03full body outdoor outfit
A full body shot features a young man standing outdoors, showcasing an outfit. He is wearing a black t-shirt with a white logo and dark gray athletic shorts, paired with clean white sneakers. He has a dark, short, curly hairstyle and a neatly trimmed beard. Initially, he adjusts his shorts with both hands, looking down. He then transitions to a white t-shirt and dark shorts, smiling brightly at the camera and rubbing his hands together. The background consists of a textured gray brick wall, with tall, green cacti providing natural elements on the right. The ground is covered in small, light-colored gravel. The lighting is natural and bright, suggesting an outdoor setting during daytime with a slightly overcast sky, providing soft, even illumination. Text overlays appear at the bottom: "I just got my INTO THE AM basic tee and shorts,".
0:05man stretching arm outdoor
A medium shot captures a different young man from the chest up, focusing on his upper body and arm. He wears a dark blue t-shirt with a white logo on the left chest. He has short, dark hair and a serious, focused expression as he stretches his right arm across his body, looking towards the right side of the frame. His left hand is resting on his hip. The background is a bright, sunny outdoor park setting with lush green grass, a small body of water (pond or lake) with lily pads, and distant trees and buildings, all slightly out of focus. The lighting is natural and bright, suggesting a clear day. The color palette is natural greens and blues, with the dark blue of the shirt providing a strong focal point. Text overlay reads: "and the fit speaks for itself."
0:06close up leg shorts
A close-up shot focuses on the upper thigh and hip area of a man wearing dark gray athletic shorts. The fabric of the shorts appears smooth and slightly structured. The man's skin is dark and his leg is muscular, with visible definition around the knee and thigh. He briefly touches the fabric of his shorts, demonstrating their fit and material. The background is blurred, showing a light-colored wall at the bottom and a darker, less distinct area above. The lighting is bright and even, highlighting the texture of the shorts and the muscle definition of the leg. Green text bubbles appear: "CLEAN" and then "COMFORTABLE" followed by white text "no effort needed."
0:09close up arm tee fabric
A tight close-up shot focuses on the bicep and upper arm area of a man wearing a black t-shirt. His hand, with dark skin, is visible at the bottom of the frame, gently pulling and stretching the sleeve of the t-shirt, emphasizing the fabric's flexibility and softness. The t-shirt material appears smooth and comfortable. The background is indistinct and light-colored, keeping the focus entirely on the arm and shirt. The lighting is soft and even, highlighting the contours of the bicep and the texture of the fabric. Green text bubbles appear: "THE TEE IS SOFT,", "BREATHABLE,", and white text "and fits perfect on my shoulders."
0:12low angle legs by pool
A low-angle shot captures the legs and lower torso of a man walking past a swimming pool. He is wearing dark gray athletic shorts. The camera follows his legs as he walks along the concrete edge of the pool. The water in the pool is a vibrant blue, reflecting the sky and creating a refreshing atmosphere. The background, slightly out of focus, shows part of a building or house and a hint of the sky, suggesting an outdoor, possibly residential, setting during golden hour due to the warm, soft lighting. Green text bubble reads "STYLISH,", followed by white text "and they show off my legs just right."
0:15man trying on shorts indoors
A full-body shot of a young man, similar to the one seen earlier, standing indoors against a stark black background. He is wearing a black t-shirt and white sneakers. He holds up a pair of dark gray athletic shorts, then pulls them on, adjusting the waistband, and finally puts his hands in the pockets, demonstrating the fit. To the right, clothes hang neatly on a rack, including white and black t-shirts and a robe, with two pairs of dress shoes on a shelf below. The lighting is focused and dramatic, highlighting the man and the clothing against the dark background. A white text overlay at the bottom reads: "When it fits this good, all you gotta do is show up."
0:18man holding white tee indoors
A full-body shot of the same man from the previous scene, now wearing a white t-shirt and dark gray athletic shorts, paired with white sneakers. He holds up a folded white t-shirt, presenting it to the camera. The background is identical to the previous scene: a stark black wall with a clothes rack on the right displaying various garments and shoes. The lighting remains dramatic, casting a spotlight on the man and the items. Green text bubbles appear: "SIMPLE PIECES,", "SOLID FIT."
0:19man holding black tee indoors
A full-body shot of the man, now wearing a black t-shirt and dark gray athletic shorts, along with white sneakers. He holds up a folded black t-shirt, mirroring the action from the previous scene. The dark studio-like background with the clothes rack remains unchanged. The focused lighting highlights the man and the black garment. A white text overlay at the bottom states: "This is how you keep it clean without overthinking it."
0:21into the am packaging close up
A close-up shot of several white, plastic-wrapped packages of clothing, stacked on a light gray countertop or table. Each package features a prominent black logo with stylized letters 'IM' or 'AM' and the text 'INTO THE AM OUTFITTING YOUR PASSION'. One package is slightly blurred in the foreground, with the focus on the package behind it. The lighting is bright and even, showing some reflections on the plastic wrapping. The color palette is primarily white, black, and light gray. Green text bubble reads "INTO THE AM" with white text below: "always in my rotation."
