0:00intro product reveal The scene opens with a medium shot of a young adult woman with long, wavy brown hair and natural makeup, wearing a light beige fuzzy jacket over a white tank top and blue jeans, standing in a modern white kitchen. She speaks directly to the camera with a friendly, energetic expression. Initially, a small white rectangular object is tossed upwards and caught by her hands. She then holds up a small, rectangular silver tin with the word 'alice' written on it in black. The background features white kitchen cabinets, a stainless steel microwave, and various kitchen items on the counter. The lighting is bright and even, suggesting natural light or well-distributed artificial light, with soft shadows. Overlaid text at the top of the screen reads 'For people who can't think straight after lunch'. This text changes to 'Okay so...' and then 'I have 2 brain cells left today' followed by 'mushroom chocolate from Alice to stay focused'. The camera remains static throughout this segment.
0:11product and ingredients showcase This scene presents an overhead, close-up shot of the 'alice' mushroom chocolate tin and a segmented dark chocolate bar, artfully arranged on a light wooden surface. Surrounding these items are various fresh and dried mushrooms, including clusters of small brown mushrooms (likely oyster or beech mushrooms), fluffy white lion's mane mushrooms, and reddish-orange dried cordyceps. A few vibrant green fern leaves are placed among the mushrooms, adding a touch of natural color. The lighting is bright and soft, highlighting the textures of the mushrooms and the smoothness of the chocolate. Text overlays appear: 'This is the Brainstorm one' and 'It's a chocolate for focus and energy' followed by 'A smoooooth energy'. A hand with light pink manicured nails reaches into the frame to gently pick up a piece of the chocolate bar, revealing its underside, which also features mushroom-like engravings on each square.
0:16product consumption and reaction The scene returns to a medium shot of the woman from the initial scene, still in her kitchen. She is holding the chocolate bar and deliberately breaks off a square. Her expression is focused as she brings the chocolate to her mouth and takes a bite. She closes her eyes in satisfaction and gently rubs her cheek, indicating enjoyment. She then gives a thumbs-up gesture while holding the chocolate tin. Her expression is bright and happy. The shot changes briefly to a close-up, slightly Dutch angle, as she holds a single square of chocolate towards the camera, then pulls it back to reveal her smiling face. The background is a modern kitchen with light wood cabinets and some green plants on shelves. Text overlays appear, first 'Mmmmm' with two drooling emojis, then 'Yummm!!!' and 'All I need is 1 square for those afternoon slumps'.
0:25multitasking and chill explanation The woman is back in a medium shot in her kitchen, holding the 'alice' tin and speaking directly to the camera with an animated expression. She gestures with her hands as she talks about the product's benefits for multitasking and then expresses a desire to 'chill'. The white kitchen cabinets and stainless steel appliances are visible in the background. The lighting remains bright and consistent. Overlaid text appears, initially 'multi-tasking like you wouldn't believe', then 'I know', and finally 'It's good but... I need to chill'. The camera remains static.
0:30raw ingredients showcase This segment features a series of three quick, close-up shots of different types of dried mushrooms being held in a hand. The background is a blurry, light kitchen counter. The first shot shows a cluster of thin, orange, dried cordyceps mushrooms. The second shot displays a large, dark, reddish-brown, fan-shaped mushroom, possibly dried reishi. The third shot focuses on a small, round, yellowish-orange, porous mushroom, likely dried lion's mane. The lighting is bright, highlighting the natural textures and colors of the mushrooms. Overlaid text transitions across these shots: 'If your brain needs help', then 'but you don't want to take', and finally 'any more pills...'.
The scene returns to the medium shot of the woman in her kitchen, holding the 'alice' chocolate tin. She smiles warmly at the camera, confidently endorsing the product. The kitchen background with white cabinets and stainless steel appliances is visible. The lighting remains bright and appealing. Large, prominent text overlays instruct the viewer: 'LISTEN TO THE HANDS!! TRY ALICE TODAY!!!'. The camera is static, focusing on her direct appeal.
