0:00intro text overlay
The scene displays a full-frame text overlay on a solid, light beige background. The text, in bold black sans-serif capital letters, reads 'NEW YEAR NEW MENU', stacked in two lines and centered horizontally and vertically. The lighting is bright and even, creating no shadows, suggesting a studio setup. The color palette is minimalist, featuring the warm light beige contrasted with stark black typography, creating a clean and modern aesthetic. There is no camera movement, and the scene serves as an introductory title card.
0:00text with sliding cookies
The scene features the text 'NEW YEA... NEW MEN...' in bold black sans-serif capital letters, partially cropped at the end of each line, indicating an ongoing animation. This text is centered against a split background: the upper half is light beige, and the lower half is vibrant pink. Four distinct cookies slide into the frame from the edges: a white-iced cookie with sprinkles from the top left, a pink-iced cookie from the top right, a chocolate chip cookie from the bottom left, and an Oreo-style cookie from the bottom right. The cookies appear fresh and brightly lit. The rapid movement of the cookies and the partial text create a dynamic, engaging visual. The color palette combines the playful pink with the neutral beige, highlighting the colorful cookies. The camera is static, focusing on the central action.
0:02cookie grid and text montage
This is a fast-paced montage. It begins with a dynamic grid display of six cookies, three on a pink background and three on a light beige background, arranged in a 2x3 layout. The cookies are: a white-iced cookie with sprinkles, a dark chocolate cookie, a pink-iced cookie, a chocolate chip cookie, a plain sugar cookie, and an Oreo-style cookie. Each cookie is presented in high detail under bright, even lighting. The scene quickly cuts to a full-frame text overlay on a solid vibrant pink background, displaying '10 FLAVORS EVERY WEEK' in bold black sans-serif capital letters, centered. The transition is quick and energetic, reinforcing the variety of offerings. The bright colors and clear text maintain a cheerful and direct tone.
0:03hands breaking cookie
A close-up shot captures two hands, manicured with light purple nail polish, gently breaking a round sugar cookie topped with a thick, white, swirled frosting and colorful sprinkles. The cookie is split vertically down the middle, revealing a soft, light-colored interior. The background is a vibrant, solid pink, creating a stark contrast that makes the cookie pop. The hands move smoothly and deliberately, emphasizing the cookie's texture and softness. Bright, soft lighting illuminates the cookie and hands evenly, highlighting the details of the frosting and sprinkles. The action conveys a sense of freshness and deliciousness.
0:04classic flavors text over crumbs
The scene displays a pink rectangular text box, centrally framed, against a rich, textured background of dark brown cookie crumbs or coffee grounds, which fills the entire screen. The text inside the pink box, in bold black sans-serif capital letters, reads 'NEW CLASSIC FLAVORS'. An additional small, white, rounded rectangular overlay with a black outline and text 'Here To Stay' is angled atop the word 'CLASSIC', emphasizing its permanence. The lighting is diffused and even, showcasing the texture of the background crumbs. The dominant colors are the vibrant pink and the earthy brown, with crisp black and white text providing strong contrast. The camera remains static, presenting a clean and focused message.
0:06static cookie grid
A static wide shot showcases a grid of six distinct cookies, arranged in a 2x3 layout. The background is vertically split, with the left half being light beige and the right half being vibrant pink. From top-left to bottom-right, the cookies are: a pink-iced cookie, a dark chocolate cookie, a white-iced cookie with sprinkles, a chocolate chip cookie, an Oreo-style cookie, and a plain sugar cookie. Each cookie is meticulously placed and appears fresh and visually appealing under bright, soft, and even lighting. The presentation is clean and uniform, highlighting the variety of textures and toppings. The overall color palette is cheerful and appetizing, with the pink and beige providing a playful backdrop for the desserts.
0:07pink rectangle on frosting
The scene presents a solid pink rectangular overlay in the center of the frame, set against a blurred, textured background of pastel pink frosting. The frosting appears soft and creamy, filling the entire background with gentle swirls and peaks, suggesting a delicious texture. The rectangle itself is perfectly plain, acting as a placeholder or a transition element. The lighting is soft and diffused, creating a dreamy, appetizing atmosphere. The color palette is dominated by various shades of pink, from the vibrant rectangle to the softer, lighter frosting background, evoking a sweet and inviting mood. There are no characters or specific actions, just the visual textures and colors.
0:07applying pink frosting to cookie
A close-up shot focuses on a pair of hands, encased in black gloves, meticulously spreading a generous amount of pastel pink frosting onto a round, golden-brown cookie with a small metal spatula. The frosting is smooth and thick, applied in a circular motion to cover the cookie's surface. The background is a vibrant, solid pink, creating a cohesive and playful color scheme. Bright, directional lighting from the top illuminates the cookie and the action, highlighting the glossy texture of the frosting and the precision of the hands. The framing is tight, emphasizing the detail of the frosting application and the appealing texture of the cookie, suggesting a freshly made treat.
0:08overhead sprinkled cookies
An overhead medium shot displays multiple round cookies, each adorned with a distinctive swirl of white frosting and a generous scattering of colorful sprinkles, against a vibrant, solid pink background. The cookies are arranged somewhat randomly across the frame, with more sprinkles scattered across the pink surface, some appearing to fall. The perspective is directly from above, providing a clear, graphic view of the cookies and their toppings. The lighting is bright and even, enhancing the colors of the sprinkles and the pristine white of the frosting. The overall color palette is cheerful and inviting, dominated by pink, white, and a rainbow of sprinkle hues. The scene highlights the visual appeal of these festive cookies.
0:09oreo cookies on blue frame
The scene features a vibrant blue rectangular frame, which is centered against a dark brown, textured background resembling crushed cookie crumbs or soil. Inside the blue frame, five round, dark chocolate cookies, each topped with white cream and dark crumbles (resembling Oreo cookies), are artfully arranged on the blue surface. The cookies appear fresh and uniform, spaced out to showcase each one. Below the blue rectangle, white text reads 'OREO is a trademark of Mondelez International group, used with permission'. The lighting is bright and even, clearly defining the cookies and the contrasting textures of the background. The color palette is striking, with the cool blue contrasting against the warm brown and the dark cookies, creating a visually appealing and informative shot.
0:10hands breaking chocolate chip cookie
A close-up shot captures two fair-skinned hands, with neatly manicured nails, gently pulling apart a large, golden-brown chocolate chip cookie. The cookie is generously studded with sizable chocolate chunks and sprinkled with flakes of sea salt, visible on its surface. As the hands separate the cookie, a soft, gooey interior is revealed, suggesting freshness and a delicious texture. The background is a solid, vibrant pink, providing a lively contrast to the warm tones of the cookie. Bright, direct lighting emphasizes the texture of the cookie, the melted chocolate, and the subtle shimmer of the salt crystals. The action highlights the cookie's chewiness and appeal.
0:11sprinkle framed cookie break
The scene presents a close-up of two fair-skinned hands with light purple manicured nails, breaking a round sugar cookie topped with white swirl frosting and colorful sprinkles. This central action is enclosed within a rectangular frame. The area outside the frame, which fills the entire background, is a vibrant explosion of colorful round sprinkles, creating a playful and festive border. Inside the frame, the background is a solid, bright pink, making the cookie and hands pop. The cookie splits vertically, revealing its soft, inviting interior. Bright, even lighting highlights the textures and vibrant colors. The camera is static, focusing intently on the cookie's delicious breakdown.
0:12favorites here to stay text
A wide shot displays a grid of ten assorted cookies, arranged with five cookies along the top edge and five along the bottom edge of the frame. In the center, a large, bold text overlay reads 'Your favorites here to stay!' in black sans-serif font, against a solid, vibrant pink background. The cookies include varieties like chocolate chip, pink-iced, white-iced with sprinkles, dark chocolate, and sugar cookies, all appearing fresh and perfectly baked. The bright pink background creates a cheerful and inviting atmosphere, making the cookies and text stand out. The lighting is uniform and bright across the entire scene, accentuating the colors and textures. The scene delivers a clear, positive message about product consistency and customer favorites.
0:13plus text transition
The scene features the word 'PLUS' in large, bold, white sans-serif capital letters, filling most of the frame. The text appears to be slightly blurred and distorted, creating a dynamic, almost 'warp' effect, suggesting movement or transition. The background is a solid black, providing a stark contrast that makes the white text pop. The lighting is dramatic, highlighting the contours and motion blur of the letters. The overall impression is energetic and transitional, signaling an upcoming addition or expansion. The camera actively blurs and warps the text as if moving quickly past it.
0:14rotating flavors text on frosting
The scene displays a pink rectangular text box, centrally framed, against a blurred, textured background of pastel pink frosting. The frosting fills the entire background with soft, creamy swirls, suggesting a delicious texture. The text inside the pink box, in bold black sans-serif capital letters, reads '4 WEEKLY ROTATING FLAVORS', stacked in three lines. The lighting is soft and diffused, creating an appetizing and inviting atmosphere. The color palette is dominated by various shades of pink, from the vibrant rectangle to the lighter, softer frosting background, evoking a sweet and changing mood. The camera remains static, clearly presenting the text and background texture.
0:15crumbl boxes montage
A close-up shot, from an overhead perspective, reveals an array of small, pale pink rectangular boxes, each embossed with the 'crumbl' logo in black lowercase sans-serif font. The boxes are arranged in an irregular, dynamic pattern, suggesting a production line or multiple products. The background is a solid, vibrant pink, creating a cohesive and brand-focused color scheme. The camera rapidly moves over the boxes, creating a motion blur effect that conveys speed and abundance. The lighting is bright and even, highlighting the clean design of the boxes and logo. The rapid movement and repetition emphasize the brand's presence.
0:16caramel drizzle on frosting
An extreme close-up shot provides a mesmerizing view of thick, golden-brown caramel sauce being skillfully drizzled in parallel lines over a smooth, white, creamy surface, likely frosting or cream cheese. The caramel creates distinct, slightly raised stripes that slowly settle onto the white base. The entire frame is filled with this delicious action, making the textures and colors the sole focus. The background is completely obscured by the product itself. The lighting is soft and direct, emphasizing the glossiness of the caramel and the smooth consistency of the white cream. The color palette is warm and inviting, dominated by creamy white and rich caramel brown, evoking a sense of decadent sweetness. The camera is static, allowing the viewer to fully appreciate the detail of the drizzling process.
0:17dubai biscoff brownie text
The scene displays a full-frame text overlay on a solid, vibrant orange background. The text, in bold black sans-serif capital letters, reads 'Dubai Biscoff® Brownie', stacked in two lines and centered horizontally and vertically. The '®' symbol is clearly visible next to 'Biscoff'. The lighting is bright and even, creating no shadows, suggesting a studio setup. The color palette is bold and warm, featuring the bright orange contrasted with stark black typography, creating a clean and impactful aesthetic. There is no camera movement, and the scene functions as a title card for a specific product.
0:18stacked biscoff brownies
A medium shot displays a stack of two decadent brownie bars, each topped with a thick layer of pristine white frosting and intricate drizzles of golden-brown caramel sauce. The bars are resting on a small, white, rectangular stand, slightly off-center. To the right of the stacked bars, a black starburst shape with the white text 'New!' is prominently displayed, indicating a new product. The background is a solid, vibrant orange, creating a warm and appealing contrast. Several other similar brownie bars are visible, slightly blurred, in the background. Bright, diffused lighting highlights the layered textures and glossy caramel. The color palette is rich and appetizing, with the orange background making the brown and white layers pop.
0:19caramel drips close up
An extreme close-up focuses on the edge of a dessert bar, showcasing thick, glossy streaks of golden-brown caramel sauce slowly dripping down the side of a white frosted layer, which sits atop a dark brown base (likely a brownie). The caramel forms beautiful, viscous drips that hang delicately before falling. The background is a solid, vibrant orange, providing a warm and soft contrast. The lighting is soft and focused, emphasizing the liquid movement and the rich textures of the caramel and frosting. The color palette is warm and inviting, dominated by the caramel brown, white, and orange, evoking a sense of indulgence. The camera is static, allowing full attention to the mesmerizing drips.
0:20piping cream on cookie tart
A close-up shot focuses on a piping bag, held from the upper right of the frame, actively dispensing swirls of white cream onto a round, golden-brown cookie tart. The tart has a crumbly, textured crust and is already partially filled with other creamy elements, including a scoop of chocolate-colored mousse and some white cream. The background is a clean, minimalist light beige, providing a neutral canvas that highlights the dessert creation. The lighting is bright and even, accentuating the fine details of the piping technique and the textures of the tart components. The color palette is warm and inviting, with the beige background complementing the golden crust and various creams. The camera is static, capturing the precision of the decorating process.
0:20overhead decorated cookie tart
An overhead medium shot showcases a beautifully decorated round cookie tart, centered on a clean, light beige background. The tart features an intricate design of swirled white and light brown (chocolate-colored) creams, generously topped with golden-brown crunchy crumbles, possibly a streusel or toasted cereal. To the right of the tart, a black starburst shape with the white text 'New!' is prominently displayed, indicating a new product. The lighting is bright and even, highlighting the detailed textures of the cream swirls and the golden crunch of the crumbles. The color palette is warm and inviting, with the neutral beige background allowing the rich browns and creamy whites of the tart to stand out. The camera is static, offering a clear and enticing view of the finished dessert.
0:22cross section cookie tart
A close-up shot, viewed from a slightly elevated profile, reveals a cross-section of a delectable cookie tart, exposing its distinct layers. The bottom layer is a thick, golden-brown cookie crust, followed by a substantial layer of light brown, creamy filling, and topped with a fluffy layer of white cream. Scattered over the white cream are golden-brown crunchy crumbles, adding texture. The tart appears moist and rich, with clear separation between the layers. The background is a clean, minimalist light beige, allowing full focus on the dessert. Bright, soft lighting illuminates the layers, emphasizing their textures and inviting appearance. The color palette is appetizing, combining various shades of brown and white. The camera is static, providing a detailed and enticing view of the tart's interior.
0:23oatmeal cookie with icing
A close-up shot captures a round, textured oatmeal cookie, generously topped with a thick, smooth layer of pristine white icing. The cookie's surface shows flecks of oats, suggesting its wholesome nature, while the icing appears soft and fluffy, reminiscent of marshmallow. To the right, a black starburst shape with the white text 'New!' is prominently displayed, indicating a new product. The background is a solid, warm brown, providing a rustic yet appealing contrast to the white icing. The lighting is bright and even, highlighting the textures of both the cookie and the icing. The color palette is earthy and comforting, with the brown and white creating an inviting image. The camera is static, presenting a clear view of the tempting cookie.
0:24oatmeal marshmallow cookie text
The scene displays a full-frame text overlay on a solid, warm brown background. The text, in bold white sans-serif capital letters, reads 'Oatmeal Marshmallow Cookie', stacked in two lines and centered horizontally and vertically. The lighting is bright and even, creating no shadows, suggesting a studio setup. The color palette is warm and inviting, featuring the earthy brown contrasted with stark white typography, creating a clean and appealing aesthetic. There is no camera movement, and the scene functions as a title card for a specific product, echoing the previous cookie's visual theme.
0:25hands breaking oatmeal cookie
An extreme close-up focuses on a pair of fair-skinned hands gently pulling apart a round oatmeal cookie, which is generously covered with a thick, smooth layer of white, marshmallow-like icing. As the hands separate the cookie, a dark, rich interior is revealed beneath the white icing, suggesting a soft and chewy texture. The split creates a visually appealing contrast between the fluffy white exterior and the darker, crumbly inside. The background is a solid, warm brown, providing a soft and complementary backdrop. Bright, even lighting highlights the textures of the icing and the cookie's interior. The camera is static, emphasizing the appetizing quality of the cookie as it breaks.
0:26peanut butter drizzle on cookie
A close-up overhead shot captures creamy, light brown peanut butter drizzle being skillfully applied in thin, wavy lines over the surface of a round, light golden-brown cookie. The cookie's surface shows a delicate crackled texture, characteristic of a sugar or peanut butter cookie, with visible sugar crystals sparkling. The drizzle flows smoothly from an unseen source above. The background is a solid, vibrant orange, creating a warm and appealing contrast. Bright, direct lighting emphasizes the glossy texture of the peanut butter and the subtle shimmer of the sugar crystals on the cookie. The camera is static, allowing the viewer to appreciate the precision of the topping application.
0:27stacked peanut butter cookies
A medium shot displays a small stack of three round, light golden-brown cookies, each meticulously adorned with delicate drizzles of creamy, light brown peanut butter. The cookies have a characteristic crackled surface, indicative of their texture, and are gently stacked on top of one another. The background is a solid, vibrant orange, providing a warm and inviting backdrop that makes the cookies stand out. The lighting is bright and even, highlighting the intricate drizzle patterns and the subtle sugar crystals on the cookie surfaces. The color palette is warm and appetizing, featuring shades of golden-brown and orange, evoking a sense of sweet indulgence. The camera is static, offering a clear and attractive presentation of the cookies.
0:28peanut butter drizzle macro
An extreme close-up provides an intricate view of light brown peanut butter drizzle flowing over the crackled surface of a golden-brown cookie. The texture of the cookie, with its fine cracks and sparkling sugar crystals, is highly detailed. The peanut butter forms glossy, undulating lines that gently settle onto the cookie. The background is completely filled by the cookie's surface, creating an immersive textural experience. The lighting is sharp and focused, emphasizing the individual sugar crystals and the smooth, creamy consistency of the drizzle. The color palette is warm and inviting, dominated by golden-brown and light brown hues, evoking a strong sense of deliciousness. The camera is static, allowing for a detailed examination of the intricate topping.
0:29hands breaking peanut butter cookie
A close-up shot captures two fair-skinned hands, with neatly manicured nails painted in a light pink hue, gently pulling apart a round, light golden-brown cookie. The cookie is adorned with thin, wavy drizzles of creamy, light brown peanut butter and exhibits a characteristic crackled surface, with visible sugar crystals. As the hands separate the cookie, a soft, chewy interior is revealed, suggesting freshness and a delicious texture. The background is a solid, vibrant orange, providing a warm and inviting contrast. Bright, even lighting highlights the intricate drizzle patterns and the soft interior of the cookie. The camera is static, focusing on the appealing action of breaking the cookie.
0:31crumbl text pattern animation
The scene displays the word 'crumbl' in black, bold, lowercase sans-serif font, repeated multiple times in a grid-like pattern across the entire screen. The background is a solid, vibrant pink. The text is animated, appearing to move rapidly from the bottom to the top and slightly blurring as it goes, creating a dynamic, almost hypnotic effect. The perspective is slightly angled, enhancing the sense of movement. The lighting is bright and even, highlighting the stark contrast between the black text and the pink background. The repetition and motion create a branding-focused, energetic visual. The camera dynamically moves and blurs across the text.
0:32crumbl logo static
The scene ends with the 'crumbl' logo, displayed prominently in the center of the frame. The logo features the word 'crumbl' in a bold, black, lowercase sans-serif font. The background is a solid, vibrant pink, providing a clean and recognizable brand identity. The lighting is bright and even, ensuring the logo is crisp and clear without any shadows. The minimalist composition with strong color contrast creates a memorable and direct final impression. There is no camera movement, presenting the logo in a stable and clear manner to conclude the video.
