0:00woman on phone case wave A medium shot frames a young woman sitting casually on a large, impressive sculpture designed to look like an ocean wave, constructed entirely from hundreds of discarded plastic phone cases. The sculpture is a mosaic of dark gray, black, blue, and some lighter green cases, with the woman positioned near its crest. She wears a light beige long-sleeve crop top, light blue ripped jeans, and black and white canvas sneakers. Her dark brown hair is long and flows over her shoulders as she looks down with a gentle smile, touching her hair. To her right, a light green surfboard rests against the base of the wave. The background features a calm lake under a slightly overcast sky, with distant, tree-covered mountains. A small wooden dock with a red chair is visible on the left side of the lake. The scene is bathed in bright, natural daylight. White subtitles at the bottom of the screen read, "I know what you're thinking. Why am I on an 8 foot wave made of old plastic phone cases?"
0:03close up phone case wave A tight close-up shot focuses on the intricate surface of the wave-shaped sculpture made from discarded phone cases. The camera is angled slightly upwards, capturing the curved structure and the varied textures of the individual cases. Dominant colors are light blue, teal, and shades of gray, showcasing the diverse collection of plastic. Many cases exhibit visible details such as camera cutouts, button indents, and faint brand markings, emphasizing their former purpose. The lighting is bright and even, highlighting the artificial materials. The background is intentionally blurred, suggesting a light sky, keeping the viewer's attention firmly on the plastic composition of the wave.
0:04plastic bottle beach An eye-level, shallow depth-of-field shot prominently features a single, clear plastic water bottle lying horizontally on a pristine sandy beach. The sand is light beige with a fine texture, interspersed with tiny dark specks. The plastic bottle appears slightly crumpled, indicating it has been discarded. In the soft, blurry background, the gentle, subtle motion of ocean waves can be discerned, contrasting the natural beauty of the beach with the presence of artificial waste. The lighting is diffused and natural, suggesting an overcast day or soft morning light, which creates a somber yet clear focus on the plastic object as a symbol of pollution.
A low-angle, wide shot captures a grim scene of a heavily polluted sandy beach, extending from the foreground into the mid-ground. The light beige sand is almost entirely obscured by a dense accumulation of debris, predominantly dark, tangled seaweed, organic detritus, and an abundance of assorted plastic waste, including various bottles, containers, and fragmented pieces. The waves of the ocean gently lap at the shore where the trash accumulates. In the blurry distance, a lone figure can be seen walking along the beach, emphasizing the scale of the environmental issue. The natural lighting is soft and diffused, contributing to the somber and concerning atmosphere of widespread pollution.
An expansive aerial wide shot presents a sprawling landfill site under a muted, hazy sky. The vast majority of the ground is covered by an immense, chaotic layer of white and light-colored refuse, interspersed with darker sections that appear to be compacted earth or older waste. A prominent feature is a dark, irregularly shaped body of stagnant water, resembling a small pond, located centrally within the landfill. Several dirt roads or pathways cut through the waste, and in the distance, small figures of trucks and heavy machinery can be observed, indicating ongoing operations. The landfill is starkly contrasted by vibrant green forests and hills that delineate its perimeter. The natural daylight evenly illuminates the scene, emphasizing the sheer scale of discarded material.
0:07plastic in ocean cgi A visually striking digital animation depicts various forms of plastic debris swirling and drifting beneath the surface of a deep blue ocean. Large, translucent plastic sheets, evocative of discarded shopping bags, billow and undulate prominently in the foreground, while countless smaller plastic fragments, bottles, and other indistinguishable pieces of waste are scattered throughout the water column. The lighting simulates natural sunlight filtering down from above, creating a diffused, murky, and somber atmosphere that underscores the severity of ocean pollution. The motion of the debris is subtle and slow, enhancing the visual representation of plastic pervasive in marine environments.
0:09trash on beach wide A wide, slightly elevated shot captures an extensive stretch of sandy beach overwhelmed by pollution. The entire visible expanse of sand is thickly covered with a chaotic layer of dark, tangled debris, primarily composed of seaweed, assorted organic matter, and an overwhelming quantity of plastic trash. This includes numerous plastic bottles, various containers, and countless small, broken plastic fragments. The debris extends from the immediate foreground to the distant shoreline, where gentle, murky waves barely make contact with the accumulated waste. The sky is uniformly overcast, casting a gray and muted tone over the entire scene, which intensifies the feeling of environmental distress and degradation.
0:10woman talking phone case wave A medium shot returns to the young woman from the opening scene, now directly addressing the camera with a serious yet engaged expression. She is seated on the sandy beach at the base of the imposing, wave-shaped sculpture made from discarded phone cases, which dominates the background with its mosaic of dark gray and blue plastic. She wears the same light beige long-sleeve top and light blue ripped jeans. As she speaks, she gestures emphatically with her hands, conveying a sense of urgency and importance. The lighting is bright and natural, illuminating her face clearly. The calm lake and distant, tree-lined mountains remain a blurred backdrop. White subtitles are displayed at the bottom, stating: "Because today I'm going to share a shocking secret with you. Big oil companies don't want you to know this, but..."
0:14industrial smokestacks A wide shot frames a sprawling industrial complex, dominated by multiple large smokestacks against a clear, pale blue sky. Three towering, cylindrical cooling towers are prominent on the left side of the frame, from which thick plumes of white smoke billow upwards and then drift horizontally across the sky. To the right, several other industrial buildings with shorter smokestacks also emit visible smoke, indicating extensive industrial activity. The overall color palette is a stark blend of industrial grays and whites contrasting with the natural blue sky. The lighting is bright and clear, highlighting the sheer scale and environmental impact of the industrial operations. Subtitles read: "...almost 10% of the world's oil is used to make plastic."
An aerial, high-angle shot provides a sweeping view of a vast industrial site densely packed with numerous massive, cylindrical oil storage tanks. The tanks, varying in size but mostly uniform in their white or light gray color, are meticulously arranged across an expansive area of neatly manicured green grass. A network of asphalt pathways and service roads connects the tanks, facilitating access within the facility. Long shadows extend from the tanks, indicating a bright and sunny day with a high sun angle. The scene effectively conveys the immense scale of oil storage infrastructure. White subtitles reinforce the message: "...almost 10% of the world's oil is used to make plastic."
0:16factory production line A medium shot, taken from an over-the-shoulder perspective, frames a factory worker observing an automated production line. The worker, seen from behind, wears a white hairnet and large black over-ear headphones, indicating protective gear in a noisy environment. The focus is slightly blurred on the worker's head and sharp on the intricate machinery in front. Numerous clear plastic bottles are visible moving along a conveyor belt, being processed and filled by a complex arrangement of gleaming stainless steel equipment. The industrial lighting is bright and cool-toned, creating a sterile and efficient atmosphere. White subtitles appear at the bottom: "And part of that plastic goes into billions of phone cases..."
0:18dumpster phone cases An overhead, medium shot looks directly down into a massive, rusted red industrial dumpster, which is overflowing with thousands upon thousands of individually packaged plastic phone cases. The cases are mostly contained within clear plastic packaging, revealing a kaleidoscope of phone case designs, colors, and sizes beneath. They are piled haphazardly, forming a daunting mountain of plastic waste that completely fills the large bin. The lighting is bright and uniform, casting minimal shadows and clearly exposing the sheer volume of discarded consumer electronics accessories. White subtitles read: "...And part of that plastic goes into billions of phone cases every year."
0:20pile of old phones A medium shot reveals an overwhelming, sprawling pile of discarded electronic devices, primarily consisting of old cell phones and various phone accessories. This mountain of e-waste fills the entire foreground and extends across the frame, creating a textured, metallic landscape of obsolete technology. The devices are predominantly in shades of black, gray, and silver, showing signs of wear and age. The background is a plain, nondescript light gray concrete wall, further emphasizing the focus on the scale of the electronic refuse. The lighting is harsh and even, casting minimal shadows and highlighting the sheer volume of discarded electronics. White subtitles pose the question: "Do you ever wonder where all of your old phone cases go?"
0:22woman talking phone case wave return A medium shot returns to the young woman seated on the sandy beach, now engaging directly with the camera with a slight, thoughtful smile. She is at the base of the imposing, wave-shaped sculpture made from discarded phone cases, which serves as a powerful, dark gray and blue backdrop. She wears the same casual attire: a light beige long-sleeve top, light blue ripped jeans, and black and white canvas sneakers. As she speaks, she casually raises her right hand to form a peace sign gesture, adding a relaxed yet impactful tone to her message. The sandy foreground, calm lake, and blurred distant mountains provide context. The natural daylight remains bright and clear. White subtitles continue the narrative: "Do you ever wonder where all of your old phone cases go? It's just one phone case, right?"
0:26hand holding pela case A close-up shot focuses intently on a hand, likely female, holding a modern smartphone encased in a distinctive Pela phone case. The case is clear with a subtle blue wavy pattern, showcasing its design and texture. The phone is positioned against the backdrop of the larger wave-shaped sculpture, creating a visual contrast between the sustainable product and the myriad of discarded plastic cases from which the sculpture is built. The background cases are primarily shades of light blue, teal, and gray. Bright, natural lighting illuminates the scene, emphasizing the product's details and distinguishing it from conventional plastic. White subtitles introduce the product: "Meet Pela, made from plants, totally waste free."
0:28split screen pela case smartwatch This dynamic split-screen shot presents two distinct yet related visual elements. The left panel offers a close-up of a person's torso, featuring hands holding a light pink Pela phone case with an elegant crescent moon and abstract landscape design. The person wears a white sleeveless top and brown drawstring shorts. The background is a lush, vibrantly blurred garden filled with pink flowers and green foliage, bathed in warm, golden hour light. The right panel mirrors this aesthetic with a close-up of a wrist wearing an orange-banded smartwatch (identifiable as an Apple Watch) against the same soft, floral background, with warm sunlight catching the skin. White subtitles span the bottom, proclaiming: "This is the most sustainable phone case you could ever own."
0:31pela case biodegrading An overhead, close-up shot vividly demonstrates the biodegrading process of a Pela phone case. Initially, a vibrant yellow Pela phone case, textured with a subtle honeycomb pattern, rests intact on a bed of dark, rich soil mixed with small organic fragments like twigs and leaves. As the scene progresses in a time-lapse fashion, the case visibly and rapidly disintegrates, breaking down into small, dark, organic particles that blend seamlessly with the surrounding soil. The natural lighting is soft and even, meticulously highlighting every stage of decomposition. The dark, nutrient-rich soil emphasizes the case's return to the earth. White subtitles state: "No phone case has been tested more thoroughly..."
0:32compost testing scientists This segment consists of a rapid montage of three distinct shots depicting scientific compost testing in an outdoor environment. The first shot (0:32-0:33) is a medium view of a male and female researcher. The male, in an orange safety vest and dark clothing, holds open a clear plastic bag, while the female, wearing a white lab coat over a safety vest and light jeans, shovels dark compost into it. A white pickup truck is visible behind them. The second shot (0:33-0:35) is a slightly wider view showing three individuals at a larger compost site. The female in the lab coat kneels in the foreground, meticulously attending to small, netted bags buried within a steaming compost pile. Two other individuals stand observing in the background, with rolling, partially snow-covered hills in the distance. The third shot (0:35-0:36) is an overhead close-up of several colorful mesh bags (green, red, blue) partially submerged in a steaming mound of compost, with a person's arm reaching into the pile. The outdoor scenes are under bright, natural light, emphasizing practical research. White subtitles conclude the phrase: "...than a Pela case."
0:36hands decomposed pela case A compelling close-up shot, from an overhead perspective, captures two hands clad in black protective gloves. These gloved hands carefully hold small, irregular clumps of dark, organic material, which appear to be the final decomposed remnants of a Pela phone case. The stark contrast between the black gloves and the dark, earthy matter emphasizes the product's natural decomposition. The background is a soft, blurry expanse of dark brown organic matter, likely more compost or soil, which further contextualizes the material. The lighting is natural and even, highlighting the texture and integrity of the decomposed substance. White subtitles initiate a new rhetorical question: "Do we really need to keep supporting these global oil companies..."
0:37industrial smokestacks return A wide shot revisits the industrial complex, featuring multiple large smokestacks against a clear, pale blue sky. Three towering, cylindrical cooling towers are prominently displayed on the left, continuing to emit thick plumes of white smoke that ascend and spread across the sky. To the right, several other industrial buildings with shorter smokestacks also contribute to the atmospheric emissions. The scene’s color palette remains dominated by industrial grays and whites, set against the natural blue sky, reinforcing the visual narrative of large-scale industrial activity and its environmental ramifications. The bright, clear lighting consistently highlights the imposing scale of the industrial infrastructure. White subtitles conclude the rhetorical question: "...ruining our planet?"
0:39landfill aerial return An aerial wide shot returns to the vast landfill site, echoing the previous view of widespread waste. The ground is still overwhelmingly covered in a thick layer of white and light-colored refuse, with the dark, stagnant body of water forming a central feature amidst the trash. Small trucks and heavy machinery are discernible in the distance, indicating persistent activity at the site. The landfill remains encircled by areas of dense green forest, creating the same stark visual contrast between natural and man-made devastation. The lighting is natural and clear, allowing for a comprehensive view of the immense scale of the environmental problem. White subtitles continue the message: "...ruining our planet?"
0:40woman talking showing pela case A medium shot re-establishes the young woman from previous scenes, now smiling broadly and confidently speaking directly to the camera. She is seated on the sandy beach, positioned against the wave-shaped phone case sculpture, which forms a dense, dark gray and blue backdrop. She wears the same light beige long-sleeve top and light blue ripped jeans. With her right hand, she proudly holds up a Pela phone case, which is clear with a blue wavy design, presenting it prominently to the viewer as a solution. The calm lake and blurred distant mountains are visible behind the sculpture. The natural lighting is bright and clear, enhancing her confident demeanor. White subtitles convey a call to action: "All you have to do to fight back is to choose different. Choose Pela."
0:44woman with pela phone indoors A vibrant close-up shot features a young woman with dark, intricately braided hair, holding a smartphone equipped with a light-colored Pela case (appearing beige or light pink). She looks down at the phone screen with a gentle, appreciative smile, and her left hand playfully adjusts her hair, suggesting comfort and satisfaction. The background is a warm, inviting indoor setting, characterized by a textured brick wall and lush green plants, bathed in soft, natural light filtering in from a window. The overall mood is pleasant and authentic. A prominent white text overlay displays "50,000+" above a rating of five yellow stars, indicating strong customer satisfaction.
0:45woman with pela phone outdoors A medium shot captures a young woman seated at an outdoor cafe table in a vibrant urban environment. She is elegantly dressed in a cream-colored coat over a brown top, accessorized with stylish sunglasses. Her gaze is directed at her smartphone, which is encased in a light-colored Pela case, likely beige, reflecting a subtle, neutral expression or a faint smile. The background is a bustling city street, featuring distinct brick buildings, lush foliage in planters, and passing vehicles, all bathed in bright, natural sunlight on a clear day. The lighting is crisp, highlighting the urban lifestyle context. A white text overlay of "50,000+" and five yellow stars is visible, emphasizing positive user feedback.
0:46man on phone tattooed A tight close-up shot focuses on a man's face and upper body, partially obscured by a subtle, intriguing reflection, as he holds a smartphone to his ear and smiles genuinely while engaged in conversation. He has dark hair, a neatly trimmed beard, and is wearing stylish sunglasses and a dark hat. His left hand and arm are visibly adorned with numerous intricate tattoos, adding to his distinctive appearance. He wears a patterned shirt. The background is soft and blurred, suggesting an indoor or cafe setting with warm, ambient lighting. The reflection creates a layered visual effect, adding depth to the shot. A white text overlay prominently displays "50,000+" and five yellow stars, reinforcing the product's popularity.
0:47user content montage A dynamic, fast-paced montage showcases several different images and short video clips arranged in a vibrant collage format, highlighting various individuals interacting with Pela phone cases. The central feature is a large, translucent overlay of "50,000+" above five yellow stars, signifying widespread positive reviews. Each smaller frame within the collage displays diverse users, predominantly young women, holding or featuring Pela cases in a multitude of everyday settings—ranging from taking selfies in bedrooms, posing with lush indoor plants, to simply displaying the product in hand. The Pela cases themselves are shown in an array of appealing colors and designs, emphasizing variety and broad appeal. The varied lighting and environments in each clip underscore a diverse and engaged user base. White subtitles state: "Pela has millions of people just like you joining the movement..."
0:49close up pela logo An extreme close-up shot meticulously captures the lower back portion of a dark-colored Pela phone case, resting on a textured wooden surface. The subtle "pela" logo is clearly visible, either debossed or printed, showcasing its minimalist brand identity. Tiny, almost imperceptible flecks or natural fibers are discernible within the case material itself, providing a visual cue to its plant-based, natural composition. The camera's focus is incredibly sharp on the logo and the nuanced texture of the case. The lighting is soft and warm, enhancing the organic feel of the product and its details. White subtitles conclude the thought: "...and doing something that matters."
0:50multiple pela cases picnic An overhead, aesthetically pleasing flat lay shot displays four colorful Pela phone cases, each representing a different pastel shade: pink, light green, yellow, and lavender. These cases are arranged in a gentle, diagonal fan-like pattern on a soft, textured white blanket or tablecloth. To the left of the cases, a clear glass bottle is filled with refreshing infused water, featuring vibrant slices of cucumber, strawberries, and lemons. To the right, a decorative glass bowl with an intricate floral pattern is partially visible. The background is adorned with a charming bouquet of purple and yellow flowers and lush green foliage, suggesting an idyllic picnic or a relaxed outdoor setting. The bright, soft lighting creates a fresh, inviting, and clean aesthetic. White subtitles offer a call to action: "It's really easy. Click the link below to find your Pela case today."
0:53woman talking holding pela case cta A medium shot returns to the young woman seated on the sandy beach, now beaming a wide, confident smile directly at the camera. She is positioned in front of the wave-shaped phone case sculpture, which provides a dark gray and blue background, signifying the problem and solution in one frame. She wears the same casual light beige long-sleeve top and light blue ripped jeans. With renewed enthusiasm, she holds up the clear Pela phone case with its blue wavy design, actively gesturing with it as she speaks. The calm lake and blurred distant mountains complete the natural backdrop. The bright, natural lighting accentuates her happy and assured expression. White subtitles reinforce the call to action: "Click the link below to find your Pela case today. You can make a difference."
0:55pela logo end card A minimalist end card is presented, featuring the "pela" brand logo centrally positioned against a clean, crisp white background. The logo itself is rendered in a dark gray or very light black sans-serif typeface, styled in lowercase letters with a subtly rounded, modern aesthetic. The lighting across the entire frame is uniformly even and bright, creating a clean, professional, and uncluttered finish that allows the brand identity to stand out clearly and effectively.
