0:00talking head problem intro A medium close-up shot of a male subject with brown hair and dark-rimmed glasses, wearing a patterned blue and orange sweater over a purple t-shirt, speaking directly to the camera. He maintains eye contact and has a friendly, engaged expression. The background is slightly blurred but appears to be an indoor setting with muted colors and some decorative elements like a round, light-colored object and a shiny, metallic, almost sculptural piece with small lights or knobs. Soft, even lighting illuminates his face. White text overlays the bottom of the screen: "When most people try mushroom coffee, the complaints are almost always the same".
0:04b roll watery coffee A close-up shot focuses on two blurry metal spoons, possibly in a mug, against a dark, warm-toned wooden background. Small, bright particles, resembling dust or glitter, float visibly in the air. The lighting is soft and moody, highlighting the floating particles. White text overlay at the bottom reads: "It's watery,".
0:04b roll rancid reaction A close-up shot of a woman's face in profile, as she drinks from a clear glass cup. Her eyes are closed, and her expression suggests distaste or discomfort. She has light-colored skin and long blonde hair, pulled back. The background is a bright, soft white, slightly out of focus. White text overlay at the bottom reads: "tastes rancid,".
0:05b roll broth reaction A medium shot of a male subject, appearing to be in his late 20s or early 30s, drinking from a white disposable coffee cup with a black lid. He is outdoors, with a dark, blurry background that includes a white car and industrial-looking structures. He has short brown hair and a slight beard, wearing a light-colored collared shirt. His expression is neutral but slightly unenthusiastic. White text overlay at the bottom reads: "it tastes like broth,".
0:07b roll problem reaction A close-up shot of a woman with dark, curly hair, resting her chin on her hand, looking directly at the camera with a confused or concerned expression. Her eyes are wide, and her mouth is slightly open. She is indoors, with a blurry background showing a window and shelves, suggesting an office or home environment. White text overlay at the bottom reads: "and that's a problem".
0:08talking head intro solution setup A medium close-up shot of the same male host as in Segment 1, speaking directly to the camera with a confident and engaging smile. He maintains eye contact. The background is consistent with Segment 1, blurred with muted tones and decorative elements. White text overlay at the bottom identifies him: "I'm Matt, head of R&D at MUDWTR". He continues to speak about walking through "why this is and the solution."
0:11b roll solution nod A medium shot of a woman with long brown hair tied back, wearing a light-colored top, looking up and then nodding slightly. She is in a brightly lit indoor space, possibly a home, with a blurred light-colored background. Her expression is thoughtful and then affirming. White text overlay at the bottom reads: "why this is and the solution".
0:12talking head love coffee A medium close-up shot of the male host, speaking directly to the camera with an open, friendly expression. The background is blurred, consistent with previous talking head shots. White text overlay at the bottom reads: "People including me, love coffee". He continues to elaborate on the positive aspects of coffee.
0:15b roll drinking coffee happy A close-up shot of a woman with blonde, curly hair and light-colored skin, drinking from a large, white, round mug. She smiles gently as she sips. The background is a soft, light green wall with a woven circular wall hanging. White text overlay at the bottom reads: "the flavor,".
0:16b roll drinking coffee calm A close-up shot of a woman with long dark hair, wearing a white top, drinking from a clear double-walled glass containing a warm beverage. Her eyes are closed, and her expression is serene and peaceful. The background is a bright, modern kitchen or dining area with dried floral arrangements visible. White text overlay at the bottom reads: "the aroma, the flavor, the moment in the morning".
0:17b roll negative coffee feeling An extreme close-up on the left eye and nose of a woman, with the rest of her face slightly out of focus. Her eye reflects light and seems to convey a feeling of unease or introspection. The lighting is low-key, creating a dramatic shadow on her face. White text overlay at the bottom reads: "But don't always love how coffee makes us feel".
0:19talking head caffeine drug A medium close-up shot of the male host, speaking directly to the camera with a bright, expressive smile and engaged eyes. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "Caffeine is frankly an amazing drug,". He discusses the nature of caffeine.
0:22b roll jittery man A medium shot of a male subject in a kitchen with vibrant green walls and open shelving containing green and white ceramic items. He wears a light beige jacket over a white t-shirt and a green beanie. He holds a white mug and drinks from it, then moves his head and body slightly, suggesting jitters or restlessness. White text overlay at the bottom reads: "but too much of it leads to jitters,".
0:23b roll bad sleep woman A close-up shot of a woman lying down, with her head partially visible, resting on a pillow. She has light skin and brown hair, and her eyes are closed, conveying a sense of discomfort or difficulty sleeping. The lighting is dim and soft. White text overlay at the bottom reads: "anxiety, and bad sleep".
0:25b roll pouring liquid A close-up shot of a hand pouring a white, creamy liquid from a small, white ceramic pitcher into a clear glass. The background is a blurred, bright indoor setting with white shelving. White text overlay at the bottom reads: "So when mushroom coffee showed up,".
0:27b roll woman curiosity A close-up shot of a woman with dark brown hair and fringe bangs, wearing a dark olive green headband. She looks down intently into a mustard yellow mug, with a contemplative yet hopeful expression. Her lips are painted with red lipstick. White text overlay at the bottom reads: "it sounded exciting".
0:29b roll woman disappointed A close-up shot of the same woman as in Segment 16, now looking down and to the side with a visibly disappointed or let-down expression. Her eyes are cast downward, and her mouth is slightly pursed. White text overlay at the bottom reads: "enough to try yet too often it lets us down,".
0:30talking head doesnt have to A medium close-up shot of the male host, speaking directly to the camera with a reassuring and slightly emphatic expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "but it doesn't have to". He delivers this statement with a sense of conviction.
0:33talking head new blend A medium close-up shot of the male host, speaking directly to the camera with a slight smile and an excited glint in his eye. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "So we created a new blend".
0:34product shot mudwtr coffee can An overhead shot captures a hand placing a vibrant green apple on top of a cylindrical, brown MUD\WTR Coffee Mushroom Coffee container. The container is prominently labeled "MUD\WTR Coffee Mushroom Coffee" and lists ingredients like "Arabica Coffee," "Cordyceps," and "Lion's Mane." The background is a soft, light, and slightly textured surface. White text overlay at the bottom reads: "MUD\WTR Coffee starts with the first of its kind combination of organic arabica".
0:38b roll coffee beans An extreme close-up shot of dark brown, roasted coffee beans, filling the entire frame. The beans appear to be slowly shifting or tumbling, creating subtle movement. The texture of the beans is clearly visible. White text overlay at the bottom reads: "and organic Swiss Water Decaf Beans,".
0:39b roll waterfall coffee A wide shot features a woman with long, light brown hair, wearing denim overalls over a white top, sitting on a rock formation beside a lush waterfall. She holds a white cup to her mouth, drinking and looking serene. The background is dominated by the cascading waterfall and rich green foliage, creating a natural and tranquil environment. White text overlay at the bottom reads: "so it actually tastes like coffee".
0:41talking head caffeine fraction A medium close-up shot of the male host, speaking directly to the camera with a serious yet reassuring expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "while maintaining a fraction of the caffeine of a normal cup". He emphasizes the reduced caffeine content.
0:44b roll pouring espresso A close-up shot of a hand pouring a rich, dark brown liquid (espresso) from a small, silver measuring jigger into a clear, double-walled glass. The glass already contains some liquid. The background is a blurred cafe-like setting with a white vase, dried plants, and a light spiderweb decoration, suggesting a fall or Halloween theme. White text overlay at the bottom reads: "Rich, complex,".
0:46b roll woman full aroma A close-up shot of a woman with dark, slightly wavy hair, wearing a white top. She is smiling broadly, with glittery purple eye makeup, looking down and to the right, possibly at a beverage or device. The background is a soft, warm-toned, blurred artistic backdrop, perhaps a painted mural with orange and blue hues. White text overlay at the bottom reads: "full body and aroma".
0:47talking head 45mg caffeine A medium close-up shot of the male host, speaking directly to the camera with a knowledgeable and slightly proud expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "with just 45mg of caffeine". He highlights the specific low caffeine amount.
0:49b roll functional mushrooms An overhead shot showcases a diverse collection of functional mushrooms and other ingredients arranged on a light, neutral background. Prominent items include fluffy white Lion's Mane mushrooms, dark brown Chaga mushroom chunks, bright orange Cordyceps mushrooms, cocoa beans, cinnamon sticks, and yellow turmeric pieces. White text overlay at the bottom reads: "Then we added 2250mg of functional mushrooms".
0:51b roll lions mane focus A close-up shot of a woman with curly blonde hair, holding a large, white, textured Lion's Mane mushroom. She winks playfully at the camera while holding the mushroom near her face. The background is a blurred indoor setting with green plants. White text overlay at the bottom reads: "like Lion's Mane for focus,".
0:53b roll reishi immune support A close-up profile shot of a woman with long, flowing blonde hair, her eyes gently closed, facing towards a warm, golden light source (likely the setting sun). She appears peaceful and calm. The background is a blurred, sandy beach or natural outdoor setting. White text overlay at the bottom reads: "Reishi for immune support,".
0:55b roll cordyceps energy A close-up shot of a person's cupped hands, holding a handful of bright orange, stringy Cordyceps mushrooms. The mushrooms are gently shifted within the hands. The person wears a dark t-shirt. White text overlay at the bottom reads: "and Cordyceps for energy".
0:56talking head prebiotic function A medium close-up shot of the male host, speaking directly to the camera with an informative expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "Our mushrooms also have proven prebiotic function to support your gut and digestive health". He explains the health benefits of the mushrooms.
1:01b roll fern l theanine A close-up, downward-angled shot of lush, vibrant green fern leaves in what appears to be a natural, possibly wild, setting. The leaves are sharply in focus, showcasing their intricate patterns and texture. The background is dark and blurred, emphasizing the foreground. White text overlay at the bottom reads: "We top it off with 125mg of organic l-theanine,".
1:04b roll tea amino acid A close-up, shallow depth of field shot features an empty clear glass cup in the foreground, with a black disposable coffee cup and some red candies (M&Ms) out of focus in the background. The focus is on the clear glass. White text overlay at the bottom reads: "the amino acid in tea".
1:06b roll couple calm focus A medium shot of a male and female couple sitting outdoors on a sunny day, each holding and drinking from a clear glass mug of a light-colored beverage. They are smiling and appear relaxed. Lush green trees form a vibrant background under a clear sky. White text overlay at the bottom reads: "that smooths stimulation".
1:07talking head calm focus A medium close-up shot of the male host, speaking directly to the camera with a calm and focused expression, emphasizing the benefit of the L-theanine. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "into calm focus".
1:09b roll frothing coffee outdoor A close-up overhead shot of a hand holding a black "MUD\WTR" frother, mixing a dark brown beverage in a light pink ceramic mug. The setting is outdoors, with blurred green grass visible around the mug, suggesting a natural and relaxed environment. White text overlay at the bottom reads: "It's the first mushroom coffee".
1:10b roll blender mushrooms A medium shot showing a transparent blender filled with white, fluffy mushroom pieces and some darker, granular material at the bottom. The blender sits on a wooden surface in an indoor setting, with lush green plants and brown leather couches visible in the blurred background. White text overlay at the bottom reads: "made for mushroom".
1:11b roll frothing coffee indoor A close-up, slightly overhead shot of a hand using a black "MUD\WTR" frother to mix a dark brown beverage in a dark ceramic mug. The background is blurred, showing a wooden surface. White text overlay at the bottom reads: "100% USDA organic".
1:12b roll heart coffee A close-up shot of a clear, heart-shaped double-walled glass filled with a dark brown beverage, sitting on an outdoor table or ledge. Blurred green grass and a black metal chair are visible in the background, under bright sunlight. White text overlay at the bottom reads: "No synthetic pesticides,".
1:14talking head no fillers A medium close-up shot of the male host, speaking directly to the camera with a confident and clear expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "no fillers, no chemical solvents". He lists the purity aspects of the product.
1:17b roll man reading bed A medium shot of a man lying in bed, covered by a white duvet, drinking from a white mug and reading an open book. The lighting is dim and soft, suggesting a relaxed evening. White text overlay at the bottom reads: "Smarter Ending".
1:18b roll man pensive work A close-up profile shot of a man with short dark hair and a beard, wearing a black work-style shirt, looking down thoughtfully or contemplatively. The background is a light-colored wall with a black and white geometric pattern. White text overlay at the bottom reads: "It took a while to get this right".
1:19b roll barista making coffee A close-up shot of a hand pouring dark espresso from a silver measuring jigger into a clear double-walled glass. Immediately after, a silver milk frothing pitcher pours white frothed milk into the same glass, creating a layered beverage. The background is a cafe counter with a white vase and spiderweb decorations. White text overlay at the bottom reads: "We could actually stand behind".
1:22talking head aligned mission A medium close-up shot of the male host, speaking directly to the camera with an open and genuine smile. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "one that was aligned with our mission, one that we would drink ourselves and finally, it's live at mudwtr.com". He concludes the segment with a strong call to action and product launch announcement.
1:28b roll starter kit frother A close-up overhead shot of a hand holding a black "MUD\WTR" frother, stirring a dark brown beverage in a light pink ceramic mug. The mug is placed on green grass outdoors. White text overlay at the bottom reads: "When you buy at mudwtr.com you get a free starter kit which comes with this free frother,".
1:32b roll starter kit box An overhead shot captures a pair of hands holding a brown cardboard box, likely a starter kit, with "MUD\WTR" logo and text printed on it. The box is held outdoors, with blurred green trees and a small building in the background. White text overlay at the bottom reads: "free shipping".
1:33b roll breathwork meditation 1 A wide shot from a high angle, looking down on a group of people (5-6 visible) participating in a breathwork or meditation session indoors. They are seated on mats with their hands pressed together in a prayer-like gesture. The space has high ceilings, exposed industrial elements, and large green plants. White text overlay at the bottom reads: "plus 45 days of free breathwork, meditation and movement from OPEN".
1:36b roll breathwork meditation 2 A medium shot from a slightly low angle, showing three people from the waist up, also participating in the breathwork session, with hands pressed together and closed eyes. Their expressions are serene. The background is a dark, minimalist indoor space with architectural details. White text overlay at the bottom reads: "meditation and movement from OPEN".
1:37talking head money back A medium close-up shot of the male host, speaking directly to the camera with a confident and reassuring expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "And if you try it and you absolutely don't like it, you get your money back". He offers a money-back guarantee.
A close-up shot of a woman with long, wavy blonde hair, looking down with a serious but hopeful expression, holding a white mug with both hands. She is outdoors, with blurred greenery and urban elements in the background, under bright sunlight. White text overlay at the bottom reads: "If you love coffee but not how it makes you feel this is your fix".
1:42talking head your fix A medium close-up shot of the male host, speaking directly to the camera with a determined and confident expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "this is your fix". He delivers this as a definitive solution.
1:44b roll iced coffee A close-up shot of a hand pouring a dark brown liquid into a clear glass filled with ice cubes. The liquid splashes slightly upon impact with the ice. The background is blurred, suggesting an indoor setting. White text overlay at the bottom reads: "You can drink it iced or hot".
1:46talking head coffee lovers A medium close-up shot of the male host, speaking directly to the camera with a warm and inviting smile. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "coffee for people who love coffee". He positions the product for coffee enthusiasts.
1:48talking head cta comments A medium close-up shot of the male host, speaking directly to the camera with an enthusiastic and friendly expression. The background is consistent with previous talking head shots. White text overlay at the bottom reads: "Grab your starter kit today and let us know what you think in the comments". He concludes with a call to action and encourages engagement.
1:51b roll grab starter kit A close-up shot of a hand reaching out to grab the brown cylindrical "MUD\WTR Coffee Mushroom Coffee" container from a countertop. The background is a blurred cafe-like setting with white vases and spiderweb decorations, implying a seasonal theme. White text overlay at the bottom reads: "Click the link and grab your starter kit".
1:53outro product logo A static shot of the cylindrical "MUD\WTR Coffee Mushroom Coffee" container, with the large "MUD\WTR" logo displayed above it. The background is a blurred, warm-toned cafe-like setting. White text overlay at the bottom reads: "Your mind and body will thank you". This serves as a closing screen.
