0:00intro turtle selection
The scene displays a dark, retro 8-bit grid background in shades of green and black. At the top center, there's a white rectangular box with a black border containing "HOME CHEF" logo on the left, an "x" in the middle, and the "TEENAGE MUTANT NINJA TURTLES" logo on the right, all rendered in pixel art style. To the right of this box, another white rectangular box with a black border shows "$4.99/SERVING + FREE SHIPPING" in green pixelated text. Below these, the main instruction "CHOOSE YOUR TURTLE, CHOOSE YOUR PIZZA" is displayed in large, vibrant green, pixelated capital letters. In the central area, arranged in a 2x2 grid, are four pixelated headshots of the Teenage Mutant Ninja Turtles, each with their distinct bandana colors: blue (Leonardo) top-left, orange (Michelangelo) top-right, purple (Donatello) bottom-left, and red (Raphael) bottom-right. At the bottom, a green pixelated button with a black border reads "ORDER NOW TO JOIN". Below this, a small copyright notice "© 2023 VIACOM INTERNATIONAL INC. ALL RIGHTS RESERVED" is visible. The overall aesthetic is reminiscent of classic arcade games.
0:01leonardo pizza reveal
The scene maintains the dark, retro 8-bit grid background. A pixelated green mouse cursor with an arrow shape appears and clicks on the blue-bandana Leonardo turtle. Upon interaction, Leonardo's pixelated face slightly shifts to the left, occupying the mid-left portion of the screen. Simultaneously, the other three pixelated turtle faces (Michelangelo, Donatello, Raphael) slide off-center to the far right. A detailed, realistic image of "Leonardo's Mutant Mash-up Cheeseburger Pizza" appears in the center-right of the screen, partially cut, displaying a pizza loaded with ground meat, cheese, and diced green peppers. Below the pizza, its name is displayed in white text. A brown cardboard delivery box, featuring various pixel art TMNT characters on its sides, appears in the top-left. The top and bottom banners remain unchanged. The overall composition highlights the selected turtle and its associated pizza, creating an interactive reveal.
0:02michelangelo pizza reveal
The retro 8-bit grid background remains constant. The pixelated green mouse cursor moves across the screen and clicks on the orange-bandana Michelangelo turtle. Following the click, Michelangelo's pixelated face shifts to the mid-left area, similar to Leonardo's previous position. Leonardo's pizza and face, along with the delivery box, disappear. The other two pixelated turtles (Donatello, Raphael) remain on the far right. A new realistic pizza, "Michelangelo's Cowabunga BBQ Chicken Pizza," appears in the center-right. This pizza features diced chicken pieces, barbecue sauce, melted cheese, and fresh cilantro or parsley. The brown cardboard delivery box reappears in the top-left. Additionally, a white recipe card with colorful images of pizzas and ingredients is introduced in the top-right. The branding and call-to-action banners at the top and bottom of the screen persist.
0:04donatello pizza reveal
The dark, retro 8-bit grid background is consistent. The pixelated green mouse cursor moves and clicks on the purple-bandana Donatello turtle. Donatello's pixelated face shifts to the mid-left portion of the screen. Michelangelo's pizza, face, and the previously revealed box and recipe card disappear from their positions. The remaining pixelated Raphael turtle stays on the far right. A new realistic pizza, "Donatello's Big Apple and Goat Cheese Pizza," appears in the center-right. This pizza is adorned with slices of green apple, crumbled white goat cheese, and a generous amount of fresh arugula or similar leafy greens, with a balsamic glaze drizzle. The brown cardboard delivery box reappears in the top-left, and the recipe card reappears in the top-right. Additionally, a small "BUP" speech bubble graphic appears briefly near Donatello's face. Below the box on the left, three individual ingredients appear: a bright yellow onion, a cluster of green arugula, and a shiny red apple.
0:06raphael pizza reveal
The retro 8-bit grid background is still present. The pixelated green mouse cursor moves to and clicks on the red-bandana Raphael turtle. Raphael's pixelated face then shifts to the mid-left of the screen. Donatello's pizza, face, and the individual ingredients (onion, arugula, apple) disappear. The delivery box and recipe card remain in their respective top-left and top-right positions. A new realistic pizza, "Raphael's Hot-Head Sausage and Pepper Pizza," appears in the center-right. This pizza is laden with slices of pepperoni, crumbled sausage, and diced red and green bell peppers, suggesting a spicy and hearty flavor. The top and bottom banners with branding, pricing, and call-to-action remain static.
0:09free toy reveal
The retro 8-bit grid background remains. The pixelated green mouse cursor moves from the Raphael turtle towards the center of the screen, hovering over where the pizzas previously appeared, then clicks. Raphael's pizza and face disappear. A bright yellow, pixelated "FREE TOY!" text with a black outline suddenly appears in the central area, slightly above a group of four small, collectible Teenage Mutant Ninja Turtle figures. These figures are depicted on green skateboards, each wearing their respective bandana colors (blue, orange, purple, red). They are standing upright on their skateboards, appearing as a promotional bonus. Below the toys, a small, pixelated disclaimer text in white, beginning with "THE FREE TEENAGE MUTANT NINJA TURTLE TOYS ARE ONLY AVAILABLE...", appears, indicating terms and conditions, and is not suitable for children under the age of 3. The delivery box and recipe card persist in their top-left and top-right positions, along with the consistent top and bottom banners.
0:11final call to action
The scene transitions to a cleaner version of the retro 8-bit grid background. All previous pizza, ingredient, toy, box, and recipe card elements disappear. The primary focus shifts back to the core branding and call to action. A prominent horizontal white rectangular box with a black border is centered towards the top, housing the "HOME CHEF x TEENAGE MUTANT NINJA TURTLES" logos. Below this, the four pixelated headshots of the Teenage Mutant Ninja Turtles (Leonardo, Michelangelo, Donatello, Raphael) reappear, arranged horizontally in a line, smiling cheerfully. Further below, another white rectangular box with a black border prominently displays "$4.99/SERVING + FREE SHIPPING" in bright green pixelated text, with a noticeable glow effect. At the very bottom, the green pixelated "ORDER NOW TO JOIN" button with a black border is again visible. The background grid lines are slightly more pronounced than at the beginning, emphasizing the retro aesthetic. The overall composition is a clear, concise summary of the offer, designed as a final call to action.
