0:00product outside target A medium close-up shot focuses on a person's hand holding a cylindrical supplement container, 'first day KIDS THE MULTI' with a light blue lid, green label, and blue base, against the blurred background of a Target store exterior. The large red and white Target bullseye logo is prominently visible behind the product. The lighting is bright and natural, suggesting an outdoor setting on a sunny day, creating clear highlights on the packaging. The product packaging features images of raspberries and text like 'NO JUNK', 'BOOST DEVELOPMENT & WELLNESS', and 'Natural Field Raspberry'. The person's hand has neat, light-colored fingernails. The overall color palette is vibrant with the bright blue, green, and red of the product and the Target logo contrasting with the building's neutral tone, establishing an immediate brand context.
0:01product in target aisle A medium close-up shot of a person's hand holding the same 'first day KIDS THE MULTI' cylindrical supplement container, now positioned in the middle of a brightly lit Target store aisle. The background is blurred, showing rows of colorful retail shelving filled with various products, predominantly in pink, blue, and white packaging, suggesting a wellness or beauty section. Overhead fluorescent lighting illuminates the scene, casting soft, even highlights on the product packaging. The product label is clearly visible, featuring raspberries and key nutritional information. The hand holding the product is fair-skinned with light-colored fingernails. The overall mood is bright, clean, and consumer-focused, emphasizing the in-store availability of the product.
0:04placing product in basket An overhead shot looks down into a bright red, perforated plastic shopping basket with a grey handle. A fair-skinned hand, visible at the bottom of the frame, carefully places the 'first day KIDS THE MULTI' cylindrical supplement container into the basket. The basket is empty except for the product being placed. The floor underneath is light grey with a repeating pattern of dark grey circular dots, characteristic of Target store flooring. The lighting is bright and even, typical of indoor retail environments, casting minimal shadows. The focus is entirely on the action of placing the item, emphasizing the beginning of the shopping journey and the first product chosen for purchase.
0:08placing second product in basket An overhead shot continues to look down into the bright red, perforated plastic shopping basket. After the first 'first day KIDS THE MULTI' product is already inside, a fair-skinned hand enters the frame from the bottom left, holding a second cylindrical supplement container, this one labeled 'first day WOMEN THE MULTI'. The hand carefully places this second container next to the first one in the basket. The floor is light grey with a dark grey dot pattern, providing a consistent retail environment. The lighting remains bright and even, illuminating the products and the basket. The scene clearly emphasizes the purchase of multiple items, showing two different product variants being collected by the shopper, reinforcing the idea of stocking up.
0:13product women in target aisle A medium close-up shot of a person's hand holding the 'first day WOMEN THE MULTI' cylindrical supplement container in a brightly lit Target store aisle. The background is blurred, showing colorful retail shelving, indicating the continued presence in a store setting. This shot mirrors Scene 2 but features the women's variant of the product, with its distinct red label and text like 'ENERGIZE MIND, BODY & MOOD' and 'NO JUNK'. Natural or overhead fluorescent lighting illuminates the scene, creating soft, even highlights on the product. The fair-skinned hand with light-colored nails holds the product prominently, presenting it clearly to the viewer and reinforcing its availability in-store.
0:16basket at checkout An overhead shot of the red shopping basket, now positioned on a metallic silver checkout counter. A fair-skinned hand, with light-colored fingernails, reaches down to gently push the grey basket handle forward, suggesting movement towards a cashier or self-checkout. The basket contains the two 'first day' supplement containers, 'KIDS THE MULTI' and 'WOMEN THE MULTI', clearly visible within its perforated structure. The background is slightly blurred but shows parts of the checkout area, including a dark red surface and a glimpse of a screen. The lighting is bright and industrial, typical of a retail checkout, emphasizing the transactional phase of the shopping experience.
0:17products on checkout belt A medium shot showing two 'first day' supplement containers, 'KIDS THE MULTI' and 'WOMEN THE MULTI', standing upright on a metallic silver checkout counter belt. The products are positioned side-by-side, perfectly aligned, ready for scanning. In the background, a black monitor screen with blue and white interface elements (likely a point-of-sale system) is visible, along with parts of a red checkout lane. White plastic bags are visible to the left, indicating other items already checked out or ready for bagging. The lighting is bright and direct, highlighting the product packaging and making all text clearly legible, signifying the final step of the purchasing process.
0:19picking up product from basket A medium close-up, slightly overhead shot looking into a red shopping basket, now filled with several white plastic bags containing various purchases. A fair-skinned hand reaches into the basket to retrieve one of the 'first day WOMEN THE MULTI' cylindrical supplement containers. The container is clearly visible as it's lifted, showcasing its red and white label. The background shows more of the checkout area, possibly a conveyor belt and the base of a cash register, blurred to maintain focus on the action. The lighting is bright and functional, illuminating the products and the hand. This scene depicts the successful completion of the purchase, with items being collected for transport.
0:21yellow gummies close up A vibrant top-down close-up shot of numerous golden-yellow, translucent gummy supplements filling a round, light blue container. The gummies have a slightly irregular, soft texture with subtle indentations, suggesting a natural and chewable form. The container is mostly out of frame, with only its clean blue rim visible, framing the enticing gummies. The background is a clean, bright white surface, creating a stark contrast that makes the product pop. Bright, diffused light illuminates the gummies from above, making them appear appealing and fresh. A white text overlay '3-in-1 Probiotic' appears at the bottom of the screen, clarifying the product's function.
0:22orange gummies close up A vibrant top-down close-up shot of numerous orange-colored, translucent gummy supplements filling a round, light blue container. The gummies have a slightly irregular, soft texture, some with visible details resembling fruit shapes, enhancing their natural appeal. The container is mostly out of frame, with only its blue rim visible, creating a clean frame for the product. The background is a clean, bright white surface, providing a stark and modern backdrop. Bright, diffused light illuminates the gummies, making them appear appealing, fresh, and appetizing. A white text overlay 'Calming Magnesium' appears at the bottom of the screen, clearly identifying the specific product type and its benefit.
0:24red gummies close up A vibrant top-down close-up shot of numerous deep red, translucent gummy supplements filling a round, light blue container. The gummies have a slightly irregular, soft texture, some visibly shaped like raspberries, enhancing their natural fruit appeal. The container is mostly out of frame, with only its blue rim visible, providing a clean boundary for the product. The background is a clean, bright white surface, ensuring the gummies stand out prominently. Bright, diffused light illuminates the gummies, making them appear appealing, fresh, and highly palatable. A white text overlay "'No Junk' Multi" appears at the bottom of the screen, with 'No Junk' in quotation marks, emphasizing a key benefit and product feature.
0:25target logo animation A full-screen animation of the iconic Target bullseye logo. The logo is boldly rendered in red with a white inner circle and a smaller red dot in the center, all set against a pure white background. The animation briefly expands and then contracts slightly, or subtly pulsates, giving it a dynamic yet simple feel. The lighting is flat and bright, designed for a clean, graphic presentation, without any shadows or complex textures. This acts as a clear, impactful brand identifier and transition, reinforcing the retail location of the products shown throughout the video.
0:26call to action products graphic A clean, static graphic displaying three 'first day' product containers: 'WOMEN PRE+POST PROBIOTIC' (red label), 'KIDS THE MULTI' (green label), and 'TEENS NIGHTTIME RESET MAGNESIUM' (purple label). They are arranged in a slight arc from left to right, with fresh fruit (a sliced peach, a pile of raspberries, and half a grapefruit) artfully placed around their bases, symbolizing natural ingredients. The background is a solid, calming light blue. White text at the top reads 'Real results you can taste & feel.' A prominent red rectangular button with bold white text 'Buy 1 Get 1 Free at Target' is centered at the bottom of the frame, serving as a clear call to action. The overall color palette is bright, fresh, and on-brand, conveying health, quality, and a limited-time offer.
