A clean, static title card is displayed on a bright white background. Positioned at the top-center, the logo for 'THE VITAMIN SHOPPE' features a prominent dark blue stylized 'V' with a lighter blue shadow-like 'V' behind it. Directly below the logo, the full brand name 'THE VITAMIN SHOPPE' is written in a bold, sans-serif dark blue font. Further below and centered, the text 'Now Open in Cottonwood Heights' appears in a slightly smaller, dark blue sans-serif font. The overall visual aesthetic is minimalist, dominated by white and shades of blue, conveying a sense of professionalism and brand identity. There are no characters visible, and the camera remains completely static.
0:01store exterior intro A medium-wide shot captures the exterior of 'The Vitamin Shoppe' retail store, which is part of a modern strip mall. The building features light brown brickwork and clean white trim, with large glass windows offering a glimpse into the brightly lit interior. The prominent 'THE VITAMIN SHOPPE' sign, featuring the dark blue 'V' logo and sans-serif text, is centered directly above the main entrance. A small '542' address number is visible above the double glass doors. Black bollards are arranged along the sidewalk in front of the store, and a 'No Parking Fire Lane' sign stands on the left side of the frame. The scene is set during the daytime under bright natural lighting. A white text overlay at the bottom reads 'We asked our customers why they shop with us'. The camera performs a subtle, slow zoom out, slightly widening the view of the storefront.
0:04customer interaction staff A medium shot inside 'The Vitamin Shoppe' showcases two women engaging in a friendly conversation within an aisle. The aisle is lined with white shelves densely packed with various supplement bottles and boxes, under bright, even retail lighting. The woman on the left, an employee, wears a dark blue polo shirt adorned with the brand's 'V' logo and blue jeans. She holds a small, 'plnt' branded product box and smiles warmly, gesturing towards the other woman. The woman on the right, a customer, in a white tank top, smiles back and gestures with her hands, appearing engaged and attentive. Both exude a friendly and approachable demeanor. The shelves display a neat arrangement of products, with green and white packaging being prominent. Two speech bubble text overlays appear: 'Super-friendly and knowledgeable staff.' and 'They always help me find the supplements I need.' The camera is static.
A tight close-up shot zeroes in on the hands of the 'Vitamin Shoppe' employee, holding a small, rectangular box of 'plnt organic lion's mane' supplement. The employee's dark blue polo shirt sleeve, subtly revealing the 'V' logo, is visible on the right side of the frame. The product packaging, with its earthy brown and green color scheme and clear branding, is in sharp focus. The background is softly blurred, hinting at the white shelves filled with other products in the store. The lighting is bright and uniform, accentuating the product's details. The two speech bubble text overlays, 'Super-friendly and knowledgeable staff.' and 'They always help me find the supplements I need.', persist on the screen. The camera remains static.
0:09male customer selecting product A dynamic medium shot captures a male customer in a brightly lit 'The Vitamin Shoppe' aisle. He reaches for a large, blue tub of protein powder from a white shelf. The camera quickly pans from left to right and subtly zooms in, tracking his movement and ending in a closer shot as he securely holds the product. The shelves around him are densely populated with numerous identical blue tubs of 'Bodytech Whey Protein Isolate,' along with other brightly colored supplement containers, creating a sense of abundance. The man, wearing a simple white t-shirt and with visible tattoos on his left arm, appears focused and deliberate in his selection. A speech bubble text overlay displays: 'Confidence in the product quality.'
0:12product quality logo A very tight close-up shot emphasizes the blue 'Bodytech Whey Protein Isolate' tub, held firmly by the male customer's hands. The focus is specifically on a circular 'QUALITY PROMISE TESTED & TRUSTED' sticker affixed to the product, which prominently incorporates 'The Vitamin Shoppe's' distinct 'V' logo. The speech bubble text overlay, 'Confidence in the product quality.', remains visible on screen, reinforcing the message. The background elements, consisting of other colorful supplement containers on the shelves, are intentionally blurred, ensuring that attention remains solely on the product and its quality assurance. The bright lighting effectively highlights the sticker's details and the product's features. The camera is static.
0:13customer selecting energy drink The scene begins with a rapid, blurred shot of a male customer, viewed from the side, opening a glass-front refrigerator within 'The Vitamin Shoppe.' This quickly transitions to a focused close-up tracking shot along several rows of 'BUM Energy' drink cans inside the chilled unit. The cans are vibrantly colored, each representing a distinct flavor such as Grape, Pink Lemonade, Cherry Frost, Root Beer, Blue Snowcone, Orange Sunrise, and Citrus Burst, arranged neatly on white shelves. Bright, consistent lighting illuminates the products, showcasing their variety and details. A speech bubble text overlay conveys: 'Up-to-date brands and the newest drops.' The camera executes a slow, smooth pan from left to right across the array of energy drinks.
0:17customer selecting powder A medium shot centers on a pair of male hands as they carefully select a white 'Transparent Labs 100% Grass-Fed' protein powder container from a store shelf. In the blurred background, a large black display board for 'Transparent Labs' is visible, showcasing product information and a faint image of a man. Several other identical white containers are neatly lined up on the shelf. The lighting is bright and clear, effectively highlighting the product's details. As the man picks up and gently rotates the container to examine it, a speech bubble text overlay appears, stating: 'They have way more of a selection than 😤'. The camera subtly zooms in while the product is being handled, adding emphasis to the action.
0:20collagen products display A close-up tracking shot moves across a shelf abundant with various 'Vital Proteins Collagen Peptides' products. The containers are predominantly white, accented with distinct blue, green, and orange labels, signifying different formulations such as 'Collagen Peptides,' 'Collagen Peptides Plus,' and 'Marine Collagen.' The branding is consistent across the line, often featuring subtle cow illustrations to denote product origin. The shelf is brightly lit, effectively showcasing the extensive range of available products. Two speech bubble text overlays are displayed: 'They have way more of a selection than 😤' and 'At 😡 you have to be on a ghost hunt.' The camera executes a slow, deliberate pan from left to right along the array of products.
0:24checkout interaction A medium shot captures a warm interaction at 'The Vitamin Shoppe' checkout counter. The male customer, who has appeared in previous scenes, stands on the left, now holding a white shopping bag prominently featuring 'The Vitamin Shoppe' logo. He smiles brightly, making eye contact with the female employee on the right, who is also smiling and extending her hand in a gesture of friendly completion of the transaction. The employee is dressed in her dark blue polo shirt with the 'V' logo. Behind her, a 'Probiotics' sign is visible above a white display cooler. The counter is made of light-colored wood, and the background shows blurred, well-stocked shelves. The lighting is bright and inviting, contributing to a cheerful atmosphere. A white text overlay at the bottom declares: 'The customer is always right'. The camera is static.
0:26customer walking store A dynamic medium-wide tracking shot follows the male customer as he confidently walks through 'The Vitamin Shoppe' store, carrying his white shopping bag. He is seen from the waist up, moving smoothly from left to right across the frame. The store's interior is spacious and well-lit, with wide aisles flanked by white shelves filled with a diverse array of nutritional supplements and health products. Overhead signs clearly indicate sections like 'DRINKS & SNACKS' and 'SPORTS NUTRITION'. The man is dressed in a white t-shirt and blue jeans, with tattoos visible on his left arm, projecting a sense of satisfaction and well-being. A white text overlay at the bottom proudly states: 'Lifelong Wellness Starts Here'. The camera maintains a consistent distance as it tracks his movement.
0:29outro grand opening details A clean, static end screen is presented on a bright white background, maintaining the minimalist aesthetic established in the intro. Centered at the top, the text 'Grand opening' is displayed in a clear, dark blue sans-serif font. Directly beneath this, the specific address '6936 Park Centre Dr. Cottonwood Heights, UT' is listed in the same font. At the bottom-center of the screen, 'The Vitamin Shoppe' logo, featuring the dark blue stylized 'V' with its lighter blue shadow-like 'V' and the full brand name, is prominently shown. Below the logo, the brand's tagline 'Lifelong Wellness Starts Here™' reinforces its core message. The color palette remains consistent with white and shades of blue, ensuring strong brand recognition. No characters are present, and the camera remains static.
