0:00man approaches woman initial question The scene opens with a medium shot from behind a young Black man walking on a paved outdoor plaza towards a young white woman. He is wearing a dark brown knitted sweater with a large white 'R' design on the back, olive green baggy cargo pants, and white sneakers. The woman, with long dark hair, is walking away from the camera, wearing a black t-shirt and black trousers. The man holds a black microphone in his left hand. In the background, there's a grassy area with yellow patio umbrellas and people sitting at tables. Tall buildings with large windows line the street. The camera follows the man as he turns slightly to his right to address the woman, and she slows down, turning her head slightly towards him. Bright natural daylight illuminates the scene, casting soft shadows. A blue text overlay 'Excuse me, miss' appears on screen. The camera has a slight forward movement, following the man.
0:02interviewer asks screen time A medium close-up shot focuses on the young Black man's right profile as he speaks into a black microphone held close to his mouth. He is wearing a dark brown knitted sweater and olive green pants. His expression is engaging and curious as he asks a question. In the background, yellow patio umbrellas and parts of building facades are visible, indicating an urban outdoor setting. The lighting is bright and natural, creating clear highlights on his face and hair. A white text overlay 'How many hours of screen time' appears, followed by 'do you average on your phone?'. The camera remains static, capturing his focused delivery.
0:04interviewee answers screen time A medium close-up shot of the young white woman's left profile as she responds to the question. She has long dark brown hair flowing over her shoulders, wearing a black t-shirt, a silver necklace, and a smartwatch. She smiles subtly, her gaze directed slightly off-camera towards the interviewer. The background features more of the urban outdoor environment with yellow umbrellas and distant buildings. Bright, natural sunlight highlights her features. A text overlay 'I think like' appears, followed by '5 hours', indicating her response. The camera is static.
0:05checking screen time on phone The camera captures a medium shot of the young Black man and the young white woman standing facing each other in the outdoor plaza. The man, in his brown sweater and olive pants, holds the microphone, gesturing with his free hand. The woman, in black attire, holds a smartphone in her hands and looks down at it. Both individuals are engaged in looking at the phone, their expressions curious. In the background, the urban park setting with yellow umbrellas and seated people is clearly visible. Bright sunlight casts clear shadows on the ground. Text overlays 'Let's check' and then '*checks phone*' appear on screen. The camera is static, capturing their interaction as they verify the screen time.
0:09interviewer surprised reaction A medium close-up shot focuses on the young Black man's face as he looks directly into the camera, a wide, enthusiastic smile on his face. He holds the black microphone close to his chest. His eyes are bright, reflecting his surprise and amusement. The background, slightly out of focus, still shows the yellow patio umbrellas and buildings of the urban plaza. Natural lighting illuminates his face clearly. A text overlay 'Wait. She actually does' appears, highlighting his reaction. The camera is static, capturing this direct address to the viewer.
0:10solution reveal reward concept The scene returns to a medium shot of the young Black man and the young white woman standing facing each other in the outdoor plaza. The man, wearing his brown sweater and olive pants, holds the microphone in his right hand and gestures with his left, explaining a concept. The woman, in her black attire, listens attentively, holding her phone casually in her left hand. The background remains the bustling urban park with yellow umbrellas and people. Bright sunlight highlights the scene. Text overlays appear: 'So, what if I told you', followed by 'that you can get rewarded', then 'just for using your phone', and finally, 'as you normally do?'. An animated graphic of a smartphone with a hand pointing to its screen briefly overlays the text. The camera is static, capturing the solution being presented.
0:15interviewee asks whats the catch A medium close-up shot of the young white woman's left profile. She looks directly towards the interviewer (off-camera) with a slightly skeptical but interested expression, a faint smile playing on her lips. Her long dark hair is visible, along with her black t-shirt, silver necklace, and smartwatch. The background is blurred but still shows hints of the yellow umbrellas and urban park setting. Bright sunlight illuminates her face. A text overlay 'What's the catch?' appears, reflecting her spoken question. The camera is static.
0:16interviewer explains nielsen program The scene reverts to a medium shot of the man and woman facing each other in the outdoor plaza. The man, in his brown sweater and olive pants, holds the microphone and gestures expansively with both hands, explaining the program. The woman, dressed in black, listens intently, occasionally nodding. The urban park background with yellow umbrellas and people remains. Bright natural light casts clear shadows. Text overlays appear sequentially: 'Well', 'by joining', 'Nielsen Computer and Mobile Panel', then 'you get rewards for gift cards', and finally 'and you contribute to important media research'. Animated graphics of a panel with a house and gift box, then a pie chart, appear to illustrate the points. The camera is static.
0:22interviewee asks where to sign up A medium close-up shot of the young white woman's left profile. She smiles widely, her eyes bright and eager, looking directly at the interviewer (off-camera). Her long dark hair, black t-shirt, silver necklace, and smartwatch are visible. The blurred background shows the outdoor urban setting. Natural, bright lighting highlights her excited expression. A text overlay 'Where can I sign up?' appears, capturing her enthusiastic response. The camera is static.
0:23interviewer explains sign up process The scene cuts between a medium shot of the man and woman conversing and a medium close-up of the man facing the camera. In the wider shot, the man, in his brown sweater, holds the microphone and gestures towards the woman, then gestures towards the camera. The woman, in black, looks on. The urban plaza background remains constant. Bright sunlight illuminates the scene. Text overlays appear: 'Well, all you have to do is', then 'click the link', followed by an animated graphic of a finger clicking a smartphone, and finally 'fill out a quick survey and BOOM! you're in'. The man's expression is confident and explanatory. The camera alternates between being static for the wider shot and static for the close-up, providing a dynamic explanation.
0:28interviewee agrees count me in A medium close-up shot of the young white woman's left profile. She smiles broadly and enthusiastically, looking towards the interviewer (off-camera). Her long dark hair, black t-shirt, silver necklace, and smartwatch are visible. The background is blurred, showing the outdoor setting. Bright, natural lighting emphasizes her happy and eager expression. A text overlay 'Count me in!' appears on screen, capturing her eager affirmation. The camera is static.
0:29man encourages sign up as woman leaves A medium shot from behind the young Black man in his brown sweater and olive pants. He turns his head to look at the young white woman, who is now walking away from him and the camera, towards the background buildings. She turns back briefly, acknowledging him with a wave. He raises the microphone slightly, still encouraging her. The urban plaza with yellow umbrellas and distant people remains in the background. Bright natural light casts long shadows. Text overlays appear: 'Don't forget to' and then 'sign up', followed by 'Doing it now'. The camera is static. The man's expression is playful and encouraging as the woman departs.
0:32nielsen branding end card The scene transitions to a solid vibrant purple background. Large, bold yellow text appears in the center, spelling out 'Nielsen Computer and Mobile Panel'. Below this, smaller yellow text adds 'Join the' above 'Nielsen Computer and Mobile Panel' and 'today' below it, creating a clear call to action. A small 'Nielsen' logo in white is discretely placed at the bottom center of the screen. The text remains static throughout the scene, providing clear brand messaging. The color palette is stark and contrasting, ensuring high readability and brand recognition. There are no characters or camera motion.
