0:00product swatches and collection display The scene is presented in a split-screen format, divided horizontally. The top half shows a close-up, slightly overhead shot of a light-skinned forearm with five distinct swatches of liquid blush applied in a row, from darkest to lightest. The swatches are in shades of deep berry, purple, light pink, and orange, showcasing various Glossier Cloud Paint colors. The arm is positioned against a clean, bright white background, illuminated by soft, diffused light creating subtle shadows to the right. The bottom half features a close-up, slightly overhead shot of two hands, likely female, with manicured nails (light, shimmery pink polish), gently holding and arranging four tubes of Glossier Cloud Paint. The tubes are white with colorful caps (orange, purple, maroon, hot pink) corresponding to the blush shades, and clearly display product branding and shade names like "DAWN", "WISP", "EVE", and another hot pink shade. The background is also a clean, bright white. On a light gray horizontal band separating the two screens, large black text reads "cloud paint™". Below this, a white rectangle with a thin black border contains the text "The most user-friendly blush under the sun" in a smaller black font. Further below, on the same gray band, "Glossier. + SEPHORA" is displayed in black text.
0:02product application eve The scene maintains a split-screen format. The top half focuses on a close-up shot of a single tube of Glossier Cloud Paint in the shade "EVE" (maroon cap and text). A light-skinned hand, with nails painted with a shimmery pink polish, holds the tube vertically, with the cap pointing upwards. The product is against a bright white background. The bottom half shows a similar close-up of a light-skinned forearm. A small dollop of the deep maroon liquid blush is dispensed onto the skin. Immediately, a finger from the same hand begins to gently spread and blend the product into the skin, creating a smooth, deep berry-colored streak. The arm is positioned against a bright white background, lit by soft, natural-looking light that creates minimal shadows. A white rectangle with a thin black border is overlaid horizontally in the middle of the frame, containing the black text "Easy to wear + apply". The camera remains static throughout this process.
0:05product application soar This scene continues the split-screen format. The top half shows a close-up of a single tube of Glossier Cloud Paint in the shade "SOAR" (hot pink cap and text). A light-skinned hand, with shimmery pink polished nails, holds the tube vertically. The background is a clean, bright white. The bottom half features a close-up of a light-skinned forearm. A small amount of bright hot pink liquid blush is applied, and a finger from the same hand immediately begins to blend the product into the skin. As the blending progresses, the vibrant pink pigment diffuses beautifully, creating a soft, natural-looking flush on the skin. The arm is against a bright white background, illuminated by soft, even light. A white rectangle with a thin black border is overlaid horizontally in the middle of the frame, displaying the black text "Blends well for a flush-from-within glow". The camera remains static.
0:08product application wisp The scene maintains the split-screen presentation. The top half features a close-up of a single tube of Glossier Cloud Paint in the shade "WISP" (purple cap and text). A light-skinned hand, with shimmery pink polished nails, holds the tube vertically against a bright white background. The bottom half shows a close-up of a light-skinned forearm. A dollop of lavender-purple liquid blush is dispensed onto the skin. A finger from the same hand then delicately spreads and blends the product, transforming the concentrated color into a soft, ethereal lilac flush on the skin. The background is a clean, bright white, and the lighting is soft and even, highlighting the blending process. A white rectangle with a thin black border is overlaid horizontally in the middle of the frame, presenting the black text "So natural it's like your skin made it". The camera is static throughout this demonstration.
0:13product collection static This scene is a close-up, slightly overhead shot of two light-skinned hands, likely female, with nails painted with a shimmery pink polish. The hands are gently holding and arranging four tubes of Glossier Cloud Paint, showcasing their various shades. The tubes are white with distinct colorful caps (orange for "DAWN", purple for "WISP", maroon for "EVE", and hot pink for another shade). The product branding and shade names are clearly visible on the tubes. The hands subtly adjust the positioning of the tubes, creating a dynamic, yet gentle, presentation. The background is a clean, bright white, well-lit with soft, diffused light that emphasizes the products and hands without harsh shadows. The camera is static, focusing entirely on the hands and products.
0:15end card call to action The scene transitions to a simple, bold end card. The background is entirely black. A wide, horizontal white stripe crosses the middle of the screen. Centered within this white stripe, the text "Glossier. + SEPHORA" is displayed in a clean, black sans-serif font. Below this, still within the white stripe, a light gray rectangular button with rounded corners appears, containing the black text "Shop now". A white mouse cursor, shaped like an arrow, moves from the bottom left of the screen towards the "Shop now" button and then simulates a click on it. The overall aesthetic is clean, modern, and direct, characteristic of a call to action. The lighting is digital, with crisp, high-contrast elements.
