0:00woman at market stall with text overlay The scene opens with a medium shot of a smiling, middle-aged woman, positioned slightly to the right of the frame. She appears to be at an outdoor market stall, indicated by a blurred background featuring light-colored fabric awnings and a sense of bustling activity. The lighting is bright and natural, suggesting an outdoor setting under a clear sky, casting soft highlights on her face and hair. Her expression is genuinely happy and welcoming, with a wide smile. The dominant color palette includes the blue of her shirt, the earthy tone of her apron, and the bright yellow of the overlay text. The Western Union logo, in yellow, is prominently displayed in the top-left corner. Large, bold yellow text overlays the lower left portion of the screen, reading "Evita la fila y envía desde nuestra app con $0 de tarifa*". The camera maintains a static position, providing a clear and stable view of the woman.
0:03text on yellow background This scene presents a full-screen graphic featuring black text centered against a vibrant, solid yellow background. The text reads: "en tu primera transferencia internacional en línea." The lettering is bold and clear, designed for high readability. The background is uniformly lit, characteristic of a digital graphic or animation, with no shadows or environmental textures. The color palette is stark and high-contrast, dominated by the bright yellow and deep black, creating a direct and attention-grabbing visual. There are no characters, objects, or camera movements present, focusing solely on delivering the textual information. The overall impression is one of direct communication and a clean, modern aesthetic.
0:04western union app cta screen The scene displays a static, full-screen graphic on a solid, bright yellow background. Centered prominently at the top is the Western Union logo in black. Below the logo, a black rectangular button with rounded corners features white text that reads "Envía ahora". Beneath this call-to-action button, two app store icons are horizontally aligned: one for Apple's App Store and another for Google Play, both in their standard brand colors and designs. At the very bottom of the screen, a small disclaimer text is visible, also in black. The lighting is uniform and flat, typical of a digital graphic. The color scheme remains consistent with the brand, utilizing striking yellow and black, with the additional colors from the app store icons. The scene functions as a clear call to action for downloading the Western Union app.
