0:00product introduction with text An overhead shot looking down at a man seated, with his blue denim jeans partially pulled down around his thighs, exposing his bare legs. His feet, clad in brown casual shoes, are visible in the background. A woman's hands, with well-manicured fingernails featuring white French tips, hold a black, sleek 'BEARD CLUB 1-DAY BEARD COLOR' tube, branded with yellow text, positioned centrally in the frame. The tube is in focus, appearing like a mascara wand. The lighting is bright and even, suggesting an indoor, possibly bathroom, setting. The primary action is the presentation of the product. The background is a light, neutral-toned floor. A text overlay in black reads 'Instantly thicker and fuller' with an 'eyes' emoji (👀), emphasizing the product's claims. The color palette is neutral with the dark product and the man's skin tones contrasting with the light background. The camera is static.
0:05product opening demonstration A close-up shot focuses on a woman's hands as she expertly twists open the black 'BEARD CLUB 1-DAY BEARD COLOR' tube, revealing a mascara-like brush applicator. Her hands, with polished white French tip nails, are central and in sharp focus. In the background, out of focus, is a vibrant green plant with olive-like leaves, providing a soft, natural backdrop. The lighting is consistent with the previous scene, bright and even, highlighting the product and the hands. The action emphasizes the ease of opening and the nature of the applicator. A black text overlay reads: 'I was sick of my man complain[ing] about his beard patches so I bought him this from Beard Club', reinforcing the problem-solution narrative. The color palette combines the dark product with the green of the plant and the neutral skin tones.
0:10beard application demonstration A close-up shot from a slightly elevated side angle focuses on a man's face as a woman applies the Beard Club product to his facial hair. The man has a medium skin tone, a clean-shaven head, and a beard with noticeable lighter patches and less density on his cheek and jawline. The woman's hands, with the same white French tip manicure, are visible holding the black product tube and brushing the applicator against his beard. The background is a blurred, light-colored wall. The lighting is soft and natural, illuminating his face and the product application. The action is a direct demonstration of the product's use to fill in patchy areas. A black text overlay appears, stating: 'It goes on subtle and makes his beard instantly look'. The color palette is dominated by skin tones, dark beard and product, against a light backdrop.
0:13beard after application A frontal close-up shot of the man, now with a visibly fuller and darker beard. He is smiling widely, displaying a happy and confident expression, directly engaging with the camera. A woman's hand, with the distinctive white French tip manicure, gently cups his chin, emphasizing the area of the beard. The background is a clean, light-colored wall with two simple, minimalist framed artworks: one with a radiating sun motif and another with floral patterns. The lighting is soft and even, highlighting his transformation. A black text overlay reads: 'thicker and fuller And he was stoked it covers his patches for a subtle fill'. The man is wearing a simple black t-shirt. The scene conveys satisfaction and a successful result. The color palette is natural skin tones, dark beard, and light background, with muted art colors.
0:16waterproof test spray A medium close-up shot of the man's face, with his eyes closed in anticipation or calm. His beard appears full and dark. Water streams from an unseen source on the right, hitting his face and beard, creating visible droplets and rivulets. He is wearing a black t-shirt. The background features a textured, light-colored shower curtain and a glimpse of a light wall. The lighting is bright and clear, emphasizing the water droplets. The action is a demonstration of the product's waterproof quality. A black text overlay states: 'Plus it's waterproof and sweatproof'. The man's expression remains calm, despite the water, conveying the product's resilience. The color palette is focused on the man's skin, dark beard, and the light background, with the clear water. A distinct sound of water spraying is heard.
0:18waterproof test touch An extreme close-up focuses on the man's beard and jawline, where a woman's finger, with a white French tip manicure, gently touches and points to the facial hair. The beard is dark and full, with no smudging or streaking visible, despite the previous water spray. The man's ear and a sliver of his black t-shirt are visible on the left side of the frame. The background is a soft, blurred light-colored surface. The lighting is direct and bright, highlighting the texture of the beard and the clean application. The action emphasizes the non-transferring quality of the product even after exposure to water. A black text overlay reads: 'and will last from seven in the morning to about seven the next day'. The color palette includes the man's skin tone, the dark beard, and the light finger with its white tip.
0:21waterproof test conclusion A medium shot of the man, looking directly at the camera with a confident, slightly playful smile. His beard is full and well-defined, appearing natural. A woman's hand, with the white French tip manicure, makes a 'V' gesture with two fingers near his chin, playfully indicating success or approval. He is wearing a black t-shirt. In the background, a light-colored shower curtain and a green potted plant are visible. In the bottom right corner, a brightly colored water gun (Super Soaker style) is visible, humorously connecting to the previous water test. A black text overlay reads: 'without smudging or staining', summarizing the product's performance. The lighting is bright and clear. The color palette is vibrant with the green plant and colorful toy, contrasting with the man's dark shirt and beard, and the light background.
0:23man walking away pov A point-of-view shot from behind a woman's hand, holding up a black lace thong, as she follows a man walking away from the camera. The man is wearing a black t-shirt and light blue denim jeans with a small red tag on the back pocket. He is walking towards a living room area, where a light gray sofa and a folded brown blanket are partially visible. The floor is covered with a patterned rug. The lighting is ambient and warm, indicating an indoor home setting. The camera moves with the woman, creating a dynamic, following perspective. A black text overlay states: 'Not going to lie I catch myself checking him out a lot more'. The overall mood is playful and suggestive, emphasizing the man's enhanced attractiveness. The color palette includes the dark top, blue jeans, and warm tones of the living space.
0:25man reaction with lingerie A close-up shot of the man as he turns to face the camera, initially from a side angle, then directly. A woman's hand is seen briefly touching his shoulder. The woman then holds the black lace thong in front of him, and he grabs it with a look of playful surprise, his eyes wide open and a wide smile on his face. His beard is full and dark. He is wearing a black t-shirt and light blue jeans. The background is a light-colored wall with minimalistic framed art. The lighting is bright and even. The action shows his surprised and happy reaction to the playful gesture, reinforcing the idea of increased attractiveness. A black text overlay reads: 'I don't care what they say a sexy beard is a huge turn on'. The color palette is natural skin tones, dark clothing, and the black lace, against a light background.
0:28website flash sale call to action A screen recording of a mobile-friendly website interface for 'BEARD CLUB'. The screen is predominantly white with clear product imagery. A prominent red banner across the top announces 'FLASH SALE'. Below it, a large, yellow text box highlights 'GET 25% OFF USE CODE: GROWCLUB25'. The main product, '1-DAY BEARD COLOR', is displayed with several images including a model with a beard, and a mascara-like tube. There's a 5-star rating with '355 Reviews'. Color swatch options (brown, black, dark brown) are visible, with 'DARK BROWN' selected. An 'ADD TO CART' button is at the bottom. A hamburger menu icon (three horizontal lines) and a shopping cart icon are at the top. The lighting is digital and uniformly bright as expected from a screen capture. The color palette is dominated by white, black, yellow, and red, consistent with brand messaging.
