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Blue Apron

blueapron.com

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Brand

AI Analysis

AI Tags

Problem SetupSolution RevealComparisonUGC StyleB-RollText OverlayBackground MusicHappyConfidentFrustratedMale PresentValue PropositionProblem-FirstBenefit-FirstBefore AfterReaction ShotCall To ActionEnd CardLogo VisibleOffer HighlightDisclaimer PresentOn-Brand Color Palette

Text on Screen

0:00New Year, New Me

0:002025:

0:00Spend hours cooking after work

0:00Always stressing about what to make

0:00Expensive groceries

0:00Waste hours cleaning up

0:00Exhausted before dinner even starts

0:002026:

0:00Pre-portioned & balanced meals

0:00Chef-crafted recipes

0:00Up to 40g of protein & 6g of fiber

0:00Ready in 30mins or less

0:00Up to 50% off first 3 orders + free shipping

0:00Meet your nutrition goals this 2026 with Blue Apron's Meal Kits!

0:15Blue Apron

0:15Enjoy 50% off your first three orders*

0:15USE CODE: ONEPAN50

0:15*See terms at https://blog.blueapron.com/promo-1

Scenes (2)

0:00kitchen comparison with text overlay

A medium shot captures two young men standing side-by-side in a brightly lit modern kitchen. The background consists of white overhead cabinets and a dark grey countertop. The scene is dominated by a split-screen effect created by large, white text overlays on a black background, dividing the frame into '2025' on the left and '2026' on the right. Beneath each year, bullet points detail contrasting experiences: '2025' lists problems like 'Spend hours cooking after work' and 'Exhausted before dinner even starts,' while '2026' offers solutions like 'Pre-portioned & balanced meals' and 'Ready in 30mins or less,' specifically mentioning Blue Apron benefits. The man on the left appears frustrated or tired, while the man on the right is joyful and enthusiastic. The lighting is even and bright, emanating from an unseen source above, highlighting the clean kitchen environment. The overall color palette is clean and neutral with dominant white and grey, accentuated by the men's clothing. The camera remains static throughout this comparison.

0:15offer end card

The scene transitions to a static full-screen graphic set against a soft, pale blue background. At the top, the brand name 'Blue Apron' is displayed in a prominent, dark blue sans-serif typeface. Below this, the main offer 'Enjoy 50% off your first three orders*' is presented in a larger, elegant serif font, also in dark blue. A clear call to action is provided within a grey rectangular button in the center, stating 'USE CODE: ONEPAN50' in white text. At the very bottom, in smaller print, a disclaimer reads '*See terms at https://blog.blueapron.com/promo-1'. The entire graphic uses a clean, minimal design with a cool color palette of pale blue, dark blue, and grey, conveying a professional and inviting aesthetic.

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