0:00intro text splash
The scene opens with an underwater perspective, showing numerous small, glittering bubbles suspended in clear, light blue water, creating a serene, effervescent background. White text centered in the frame reads "what's your happy?". As the video progresses, a vibrant yellow lemon slice with a visible peel falls from the top of the frame into the bubbly water, creating a dynamic splash that temporarily obscures the text. The water's surface is agitated, and the Wegmans logo, in a elegant white script, appears amidst the rising bubbles and water droplets. The lighting is bright and ethereal, highlighting the individual bubbles and the texture of the lemon peel. The overall color palette is dominated by cool blues and bright yellows, conveying a fresh and uplifting mood.
0:03phone app interaction
The camera captures a medium shot of a person's hand holding a black smartphone with a golden or bronze bezel. The phone displays the 'Wegmans Digital Coupons' app, showing various product images like cookies, popcorn, veggie sticks, and mini sandwiches with corresponding discount information and 'Clip' buttons. The person's thumb is actively scrolling and tapping on the screen to clip coupons. The background is softly blurred, showing a light-colored wooden table or surface and a bowl of fresh, colorful fruits like red apples and green apples, suggesting a home or kitchen environment. Warm, natural light illuminates the scene from the right, creating soft highlights on the phone screen and the person's hand. The color palette is natural and inviting, with the bright colors of the fruit subtly complementing the app's interface.
0:06child grabbing drink
This is an overhead shot looking down into a clear, oval-shaped plastic or glass bowl filled with ice and various beverages. Several colorful soda cans (purple, green, red/pink) and red juice boxes (labeled 'Juice Right' by Wegmans Organic) are nestled within the ice. A small child's hand, with fair skin and short sleeves, reaches into the bowl and picks up one of the red 'Juice Right' boxes, momentarily shifting the ice and other drinks. The background features a light-colored wooden surface partially covered by a white and blue striped fabric, likely a table cloth or picnic blanket. The lighting is bright and even, highlighting the condensation on the cold cans and the clarity of the ice. The scene evokes a feeling of a casual gathering or party, focusing on refreshing drinks for children.
0:09drink pour emojis
A dynamic close-up shot focuses on a beverage being poured from a silver can into a clear glass filled with ice cubes. The golden-yellow liquid cascades into the glass, creating a frothy, effervescent head as it mixes with the ice. Around the stream of liquid and over the glass, various social media reaction emojis (thumbs-up, heart, smiling face with hearts, shopping cart, scissors icon) are seen floating and popping up, adding a playful and interactive layer to the scene. The background is blurred, showing soft green and yellow hues, suggesting an outdoor or brightly lit setting. The lighting is bright and vibrant, emphasizing the liquid's movement and the crispness of the ice. The overall impression is one of refreshment and social connection, enhanced by the digital overlays.
0:11outro app logo text
The scene initially features the pouring drink from the previous shot, but then it rapidly transitions into a digital screen representation as a smartphone frame appears around the pouring action. This framed video then quickly dissolves to a clean, off-white background. The 'Wegmans' logo, rendered in its signature black script, emerges, centered in the upper-middle portion of the screen. Above the 'Wegmans' logo, a stylized Instagram-like camera icon with a floral design is present. Below the main logo, the text 'app happy' appears, with 'app' in black, underscored, and 'happy' in colorful, playful, stylized lettering. To the right of 'app happy', social media emojis (a pink heart, a smiling face with hearts, and a blue thumbs-up) float into view. Finally, two lines of text appear at the bottom: 'now with more savings' in black, followed by 'download the new app' in a vibrant pink/purple. The overall aesthetic is clean, modern, and engaging, clearly promoting the Wegmans app.
