0:00Store interior overview
A wide shot captures the bright and inviting interior of a Build-A-Bear store, viewed from a child's approximate eye level. To the left, a white display stand showcases a pink stuffed animal. On the right, a colorful counter with cube-shaped sections. The background features extensive shelving filled with a variety of plush toys, dominated by pastel colors and browns. A large wall sign reads 'Time to make new best friends.' The store boasts light wooden flooring and ample overhead spotlighting, creating a warm ambiance. A blurred woman in a pink top is visible in the mid-ground. A text overlay at the bottom of the screen reads 'Game day magic starts at Build-A-Bear'.
0:00Boy stuffing a bear
A medium shot, taken from a slightly high angle, looks down at a young boy actively involved in the bear-stuffing process. He stands to the left of a large, blue stuffing machine, which has a compartment on its left side filled with bright red heart-shaped fabric. An adult's hands are holding a light brown teddy bear near the machine's nozzle, as the boy intently presses a black foot pedal on the light wooden floor, connected by a wire to the machine. The boy is focused, looking up at the bear and the machine. The lighting is bright and even. A text overlay at the bottom of the screen reads 'Game day magic starts at Build-A-Bear'.
0:02Two boys stuffing a bear
A close-up shot features two young boys collaborating on stuffing a teddy bear. The first boy, visible from the previous scene, is on the left. The second boy, wearing a white t-shirt with a red Nike logo, is seen pressing a small red, heart-shaped device into the back of a light brown teddy bear. Adult hands, similar to the prior scene, are holding the bear steady, though they are mostly out of frame. The blue stuffing machine is visible in the background, along with the wooden floor. Both boys appear focused and engaged in the activity. A text overlay at the bottom of the screen reads 'Game day magic starts at Build-A-Bear'.
0:03Boy dressing a bear
A medium close-up shot captures a young boy meticulously dressing a brown teddy bear. The bear stands on a white, flat surface, possibly a display table, already wearing a navy blue football jersey with orange stripes. The boy is holding a black baseball cap, carefully positioning it on the bear's head. The background is softly blurred, revealing racks filled with various miniature sports outfits and accessories for stuffed animals. The lighting is bright and uniform, highlighting the boy's focused expression and the bear's attire. A text overlay at the bottom of the screen reads 'Game day magic starts at Build-A-Bear'.
0:05Bear in hoodie looking out
A medium close-up, slightly low-angle shot, frames a light brown teddy bear from behind. The bear is wearing a cozy grey hooded sweatshirt and a black baseball cap with a red logo on it. It is positioned on a counter, facing away from the camera, as if looking out of the Build-A-Bear store. The view through the store's entrance reveals a brightly lit mall walkway with blurred figures of people passing by. The interior of the store shows blue walls and some indistinct display stands. The scene evokes a sense of anticipation or observation. A text overlay at the bottom of the screen reads 'Game day magic starts at Build-A-Bear'.
0:06Family entering store
A wide shot captures a family entering the vibrant Build-A-Bear Workshop. The store's entrance is prominent, framed by a large blue archway with the
0:10Merchandise display
A high-angle medium shot looks down upon a display counter within the store, featuring an array of miniature clothing items and accessories for stuffed animals. These items are neatly arranged in transparent bins, showcasing various colorful tops, skirts, and small accessories. The counter itself is blue with cheerful yellow accents, consistent with the Build-A-Bear branding. The floor is made of light wooden planks. The top of a child's head is briefly visible in the bottom left corner of the frame. Bright, even lighting illuminates the merchandise, making the colors pop. A text overlay at the bottom of the screen reads 'We wanted to get him something special'.
0:11Child receiving outfit
A medium shot focuses on a young Black girl, approximately 5-7 years old, with her dark hair styled in neat braids. She is wearing a light blue football jersey adorned with white stripes on the sleeves and the number '19' in white on the front. From the right side of the frame, an adult hand (light skin tone, wearing a grey shirt, partially visible) extends a small white t-shirt and a miniature brown football towards her. The background is softly blurred, showing glimpses of other store displays and the wooden floor. The girl's expression is one of happiness and keen interest as she reaches for the items. A text overlay at the bottom of the screen reads 'We wanted to get him something special so that he could have a little'.
0:13Child dressing bear
A medium shot captures the young Black girl from the previous scene, now actively putting a small white t-shirt onto a yellow teddy bear. She is engaged in the task, and an adult male's torso, wearing a grey t-shirt with large black text (partially visible, likely 'DO IT.'), is seen on the right side of the frame, holding the teddy bear. The bear faces the girl, who is concentrating on dressing it. The background is blurred, showing other shoppers and various store elements. The scene conveys a heartwarming interaction, highlighting the joy of customising the bear. A text overlay reads 'taste of football and family. No matter where he was.'.
0:14Girl smiling with bear
A medium close-up shot features the young Black girl, from earlier scenes, smiling broadly directly at the camera. She stands alongside the yellow teddy bear, which is now fully dressed in a white shirt and holding a miniature football. The adult male's hand is still supporting the bear from behind. The girl's face radiates joy and accomplishment. The background is blurred, showing the light wooden floor and the indistinct forms of other shoppers. The scene captures a moment of pride and happiness. A text overlay reads 'taste of football and family. No matter where he was.'.
0:16NFL themed bears display
A medium shot showcases a vibrant display of several stuffed bears, each custom-dressed in NFL team attire. The bears are arranged on a multi-tiered display unit, featuring bright red and yellow surfaces. In the immediate foreground, a light-colored teddy bear is prominent, clad in a teal Philadelphia Eagles jersey (number '00'), light blue ripped jeans, white high-top sneakers with red accents, and a black Eagles baseball cap. It confidently holds a miniature football. To its left, another brown teddy bear is visible from behind, wearing a dark football jersey and clutching a football. Other bears, including some in pink outfits, are visible in the blurred background. The setting is a brightly lit store with warm ambient lighting. A text overlay reads 'Build-A-Bear has your favorite NFL team bears and gear.'.
0:17Sports accessories
A close-up shot focuses on a clear plastic bin brimming with miniature sports balls, designed as accessories for stuffed animals. The bin contains a mix of white and black soccer balls, vibrant orange basketballs, and traditional brown footballs. Many of these small, soft toy balls are individually packaged in clear plastic bags, complete with small white tags. The bin rests on a bright yellow shelf, set against a red background, indicative of a retail display. The lighting is bright and effectively highlights the textures and colors of the various sports accessories. A text overlay reads 'Build-A-Bear has your favorite NFL team bears and gear. So you can cheer on your favorite team with your furry friend.'.
0:19Family photo with giant bear
A medium wide shot captures a cheerful family posing for a photograph in the Build-A-Bear store, standing in front of an impressively large brown teddy bear statue. The giant bear is dressed in a blue t-shirt with 'BUILD-A-BEAR WORKSHOP' printed on it. A woman with long dark hair, wearing a grey t-shirt and black shorts, smiles warmly at the camera while holding a smaller brown teddy bear dressed in a green football jersey. To her right, a young girl, possibly 5-7 years old, with dark blonde hair, also smiles and holds a teddy bear clad in a teal football jersey and a cap. To the woman's left, a younger boy, likely 2-4 years old, with short brown hair, holds a bear in a red outfit. The background is filled with colorful store displays featuring various teddy bears and seasonal Halloween-themed decorations like pumpkins and ghost costumes. The overall atmosphere is festive and joyful. A text overlay reads 'So you can cheer on your favorite team with your furry friend.'.
0:22Child with house box
A medium shot focuses on a young child, possibly a toddler, with curly dark hair, wearing an adorable peach-colored dress adorned with orange fruit patterns. The child is holding a white cardboard box, creatively designed like a house with a circular cut-out window, and is peering intently into the opening. The box likely contains the newly created teddy bear. The background is a blurred view of the store interior, showing elements of yellow and blue displays. The child appears curious and happy, engrossed in exploring the contents of the box. The camera slowly zooms out. A text overlay reads 'Thanks so much to Build-A-Bear for helping us bring'.
0:24Child walking with house box
A medium shot, taken from behind, shows the same young toddler from the previous scene, now walking away from the Build-A-Bear store. She is confidently carrying the white, house-shaped cardboard box by its handle. The child is walking on a light-colored tiled floor, typical of a mall, moving away from the camera. On the right side of the frame, a blue pillar with a 'Build-A-Bear Workshop' sign is visible. The child's back is to the viewer, showcasing her cute peach-colored dress with orange fruit patterns. A text overlay reads 'Touchdown Teddy home and showing some football.'.
0:26Child with bear by car
A medium shot captures the same toddler from the previous scenes, now outdoors in a paved driveway next to a silver SUV. She is playfully pulling the teddy bear, which is dressed in a black football jersey and a black baseball cap, out of the house-shaped cardboard box. The child is smiling down at the bear, seemingly delighted with her new toy. The background reveals a residential setting with a paved driveway and a glimpse of a house. The scene is illuminated by bright, natural daylight. A text overlay reads 'and showing some football.'.
0:27Father and daughter with bear
A medium close-up shot captures a heartwarming family moment outdoors. A light-skinned father, wearing glasses, holds his smiling toddler daughter in his arms. The daughter, dressed in her peach-colored fruit-patterned dress, is holding the teddy bear she created. The bear is prominently dressed in a black 'Falcons' jersey, a black baseball cap, and red and white sneakers, and holds a miniature football. The father is playfully touching his daughter's nose, and both have joyful expressions. The background shows the exterior of a residential house, grey with white trim. The scene is bathed in bright, natural daylight, conveying warmth and affection. A text overlay reads 'And Falcon love to dad.'.
0:28Brand logo
A static graphic displays the official Build-A-Bear logo against a clean white background. The central element is a friendly yellow teddy bear head, smiling, enclosed within a bold blue circular emblem. The words 'BUILD-A-BEAR' arch above the bear head, and 'EST. 1997' is positioned below it. Two small paw prints are symmetrically placed on either side of the bear's head. Below the main logo, white text on the screen reads 'Create your family's NFL tradition today at Build-A-Bear!'. The dominant color palette is bright blue, cheerful yellow, and crisp white, embodying the brand's playful and family-friendly image.
