0:00intro animated logo
The scene opens with an animated white splash or wave-like logo appearing over a textured, dark background that resembles rough, uneven rock formations or concrete. The rocks are in various shades of dark grey and brown, with some lighter patches indicating texture and wear. The lighting is dim, casting subtle shadows that accentuate the rugged surface. The overall color palette is muted and earthy, suggesting natural elements. The splash animation is fluid and organic, momentarily contrasting with the static, solid background. The camera is positioned at a medium close-up, focusing on the texture of the material, with a slight depth of field blurring the background elements. There is a dark, undefined border around the central image, creating a framed effect.
0:01adidas logo coastline
A static shot displays the white Adidas logo centered against a bright, overcast coastal backdrop. In the foreground, large, dark, rugged rock formations with earthy tones and some green mossy patches are partially submerged in the calm, light grey-blue ocean water. The water extends into the mid-ground, meeting a muted sky that is slightly brighter towards the horizon. The lighting is soft and natural, suggesting an outdoor, possibly cloudy, daytime setting. The color palette is natural and subdued, with shades of grey, muted blue, and dark brown. The framing positions the Adidas logo prominently, symbolizing a connection to nature and the environment.
0:02man wrapping wrist
This is a close-up shot focusing on the hands and forearms of a man, intently wrapping his left wrist with white athletic tape. His right hand smoothly pulls and secures the tape around his left wrist, which already has some tape applied. He is wearing a short-sleeved black t-shirt, and a thin gold chain with a small, simple gold cross pendant is visible around his neck. The skin on his arms is lightly tanned, and sparse, reddish-brown hair is visible. The background is softly blurred, showing a light-colored wall or surface, suggesting an indoor setting like a gym or changing room. The lighting is bright and even, highlighting the action of wrapping. The dominant colors are black, white, and skin tones, with a touch of gold.
0:03split screen gym walk
The screen is split vertically. On the left side, a black and white, slightly grainy video shows a close-up of the man from the previous scene, still wrapping his wrist with white tape, with his hand and arm prominently in frame. He appears focused, seen from a side profile. On the right side, the main, full-color video shows the man walking confidently forward in a gym setting. He is positioned center-left, with a rack of colorful medicine balls (red, blue, green, black) and kettlebells in the background. The text 'Sustainability is about making conscious choices' appears in white at the bottom center. The lighting is bright and even, typical of an indoor gym. The colors are vibrant on the right, contrasting with the monochromatic left panel. The man's body language is determined, looking straight ahead.
0:04man walking in gym
A medium shot frames a man, slightly off-center to the left, as he walks deliberately across a gym floor. He moves from right to left, facing the camera. In the background, a large metal rack holds numerous medicine balls of varying sizes and colors, including green, red, blue, and black. Below the rack, several black kettlebells are visible. On the white wall behind him, the name 'JUSTIN' is prominently displayed in large, bold blue letters. The gym floor is light grey, and the walls are predominantly white, creating a clean, functional aesthetic. The lighting is bright and uniform, illuminating the entire scene without harsh shadows. The man's stride is confident, and his expression is focused. The primary colors are the blues and reds of the medicine balls, the white of the walls, and the man's grey and black attire.
0:05split screen gym man
The screen features a split-screen effect. The left half displays the man from the previous scenes in a medium shot, looking directly at the camera with a serious yet approachable expression. He has his hands clasped in front of him. The background is a clean white wall, with the shadows of gym equipment visible, possibly from a TRX setup. On the right half, the full-color video continues to show the man walking in the gym, as seen in the previous full-screen shot, with the 'JUSTIN' text and medicine ball rack in the background. The text 'what we consume' is overlaid in white at the bottom center of the frame. The lighting is bright and uniform across both panels. The contrast between the direct gaze on the left and the walking action on the right creates a dynamic visual. The color palette is dominated by whites, greys, and the vibrant colors of gym equipment.
0:06man examining shoe
A medium close-up shot focuses on a man sitting, holding and closely examining a white Adidas running shoe with neon yellow accents and black stripes. His hands carefully cradle the shoe, and his gaze is fixed on the product. He is wearing light grey Adidas track pants, visible from the waist down, and a black short-sleeved t-shirt with a subtle Adidas logo. A thin gold chain with a cross pendant hangs around his neck. In the softly blurred background, elements of a gym setting are discernible, including a dark exercise machine (possibly a rower) on the left and wooden crates or steps on the right. The lighting is bright and even, highlighting the details of the shoe and the man's contemplative expression. The color palette is predominantly black, white, grey, with the vibrant neon yellow of the shoe as a striking accent.
0:07split screen shoe coastline
The screen is vertically split. On the left, the man from the previous scene is seen in a medium close-up, still holding and looking at the white Adidas running shoe with neon yellow accents. His hands and the shoe are the primary focus, with his torso and the gold chain visible. On the right, an outdoor scene from a rocky coastline is displayed, featuring large, dark brown and grey rocks partially submerged in calm, light grey-blue ocean water. The water laps gently at the rocks, and the lighting is natural and soft. The text 'and what we purchase.' is overlaid in white at the bottom center. The contrast between the product-focused indoor shot and the natural outdoor landscape creates a juxtaposition. The color palette blends the vibrant neon yellow of the shoe with the earthy tones of the rocks and the serene blues of the ocean.
0:08feet running by water
A dynamic close-up shot focuses on a person's feet, wearing white Adidas running shoes with black stripes and neon yellow accents, running along a concrete or paved surface adjacent to a body of water. The shoes are captured mid-stride, showing the motion and flexibility of the footwear. The legs are clad in light grey athletic pants, consistent with the previous character. The background shows the slightly blurred, calm, grey-blue water, suggesting a lake, sea, or large river. The lighting is bright and natural, indicating an outdoor setting. The camera moves with the runner, creating a sense of forward momentum. The color palette is dominated by the white and neon yellow of the shoes, the grey of the pants and ground, and the muted blue of the water.
0:09man entering gym
A medium shot captures a man in a light blue hooded sweatshirt walking into a well-lit gym. He is seen from a side-rear angle, approaching from an open garage-style door in the background, which reveals a bright, possibly overcast, exterior. As he steps into the gym, he appears to be adjusting the hood of his sweatshirt or his ears. Inside the gym, a metal rack filled with colorful medicine balls (red, green, blue, black) is visible on the left, along with some black equipment on the floor. The gym has light-colored walls and a light grey floor. The lighting is bright, with a mix of natural light from the open door and internal gym lighting. The overall color palette features the light blue of the hoodie contrasting with the gym's neutral tones and colorful equipment. The man's action suggests preparation or transition into a workout.
0:10man in blue hoodie close up
A close-up shot focuses on the man's face and upper torso. He is wearing a light blue hooded sweatshirt, with the hood up and framing his face. His reddish-brown beard is neatly trimmed, and his expression is serious and direct, with his gaze fixed slightly off-camera to the right. The background is a plain, light grey or off-white wall, creating a clean and uncluttered setting that emphasizes the subject. The lighting is soft and even, highlighting the details of his facial hair and the texture of the hoodie fabric without harsh shadows. The dominant colors are the light blue of his hoodie and the warm tones of his skin and hair, set against a neutral background. His body language conveys concentration and thoughtfulness.
0:11man in blue hoodie looking
This is a close-up shot of the same man, now looking directly towards the camera with a determined and intense gaze. He is wearing a light blue hooded sweatshirt, with the hood framing his face and a hint of the Adidas logo visible on the chest. His reddish-brown beard is well-groomed, and his facial expression is serious and reflective. The background is a softly blurred industrial-style garage door or textured wall, composed of horizontal grey panels, suggesting a gym or warehouse environment. The lighting is soft and natural, emphasizing the contours of his face and the texture of his hoodie. The color palette is dominated by the light blue of his clothing, the warm tones of his hair and beard, and the neutral greys of the background. The scene exudes a feeling of focus and inner strength.
0:12adidas logo on fabric
An extreme close-up shot focuses on the grey fabric of what appears to be athletic wear, likely sweatpants or a sweatshirt, given the texture. A subtle, dark grey Adidas logo, consisting of three parallel stripes in a mountain shape with the 'adidas' text below, is clearly visible on the fabric. The fabric has a fine, heathered texture, indicating a soft, comfortable material. The background is dark and out of focus, causing the Adidas logo and the fabric texture to stand out. The lighting is soft but precise, highlighting the embroidered or printed logo without glare. The color palette is muted, with shades of grey dominating, creating a subtle and understated brand presence.
0:13brand logos outro
The final scene is a clean, static graphic featuring two prominent brand logos side-by-side on a stark white background. On the left is the 'DICK'S SPORTING GOODS' logo, enclosed in a dark green rectangular box with a light green outline. The word 'DICK'S' is in large, bold white letters, with a basketball graphic integrated into the 'C'. Below it, 'SPORTING GOODS' is in smaller white text. A thin black vertical line separates this logo from the 'Adidas' logo on the right. The Adidas logo consists of three distinct black parallel stripes forming a mountain shape, with the 'adidas' text in black below. Above the Dick's logo, the white text 'EVERY SEASON STARTS AT' is displayed. The lighting is bright and even, typical of a graphic display. The color palette is minimalist, featuring white, black, and the specific dark green of the Dick's Sporting Goods logo, effectively conveying partnership or sponsorship.
