0:00before after split screen introduction
The scene opens with a vertically split screen displaying a 'before' and 'after' comparison of a young woman's face. The left side, labeled 'BEFORE', shows the woman's left profile with visible redness, blotchiness, and acne scars on her cheek and jawline. Her skin appears somewhat textured and uneven. The right side, labeled 'AFTER', presents her right profile with noticeably clearer, smoother, and more even-toned skin, free from blemishes. Both sides show her with her dark brown hair tied up in a bun, wearing subtle gold earrings and a light-colored, possibly off-white, knit sweater that reveals her shoulder. Overlaid text reads 'THIS HEALED MY SKIN IN THE WINTER' at the top, and 'BEFORE' and 'AFTER' are positioned at the bottom of their respective halves. The lighting is bright and even, suggesting an indoor setting with natural light. The overall color palette is muted, with the woman's skin tones and the soft white of her sweater against a light background.
0:03close up blotchy skin with narration
This is a close-up shot of the young woman's left profile, focusing on her 'before' skin condition. Her cheek, jawline, and neck exhibit significant redness, blotchiness, and some textural irregularities indicative of acne scars. Her eye is partially visible, looking downward. She has a gold chain earring with a small diamond stud. Her right hand, featuring French-tipped nails, gently touches her cheek. The background is a soft, light-colored wall, possibly a bathroom, with a window frame visible in the blur. Overlaid text appears sequentially: 'my biggest insecurity has always been my blotchiness and acne scars', then 'I've tried tons of medications for years', and finally 'but never saw any results'. The lighting is soft and bright, emphasizing the skin texture and redness. The dominant colors are warm skin tones, pale pinks/reds from the blotchiness, and the neutral white of the background and her sweater.
0:09medium shot face discovery text
The camera captures a medium shot of the young woman, looking directly at the viewer with her face turned slightly to the right. Her skin still shows some of the blotchiness and redness, hinting at the 'before' state. Her dark brown hair is pulled back, and she wears gold earrings and a delicate gold necklace with a small, minimalist pendant. The background is a bright, softly lit room with light-colored walls and a window visible in the distance to her left, letting in natural light. Overlaid text reads 'that was until I discovered'. Her expression is a mix of slight concern and anticipation, building up to the product reveal. The lighting is even and bright, highlighting her features. The color palette remains soft, with her natural skin tones and the light-colored sweater she is wearing.
0:10product packaging close up
This close-up shot features a person's hands holding a rectangular yellow cardboard box, which is the product packaging. The box has 'Kit.sch' prominently displayed in black text at the top, and 'BRIGHTENING Kojic Acid Solid Face & Body Wash' below it, along with smaller text detailing its benefits for dark spots, pigmentation, and uneven skin. The hands are manicured with French-tipped nails. The background appears to be the woman's light-colored knit sweater. Overlaid text appears sequentially: 'Kitsch's kojic acid bar' then 'for hyperpigmentation, dark spots and acne scars'. The lighting is bright and even, clearly illuminating the product details and the hands. The dominant colors are the bright yellow of the packaging, the white and pink of the nails, and the soft greyish-white of the sweater.
0:14product bar reveal close up
The scene shows a close-up of the woman's hands removing a solid, rectangular, yellowish-orange bar of soap from its packaging. The bar has distinct corrugated ridges on its surface, indicating a textured design. The product box is partially visible, showing the 'Kit.sch' branding. The woman's hands, with French-tipped nails, hold the soap, showcasing its appearance. The background is her light-colored knit sweater. Overlaid text reads 'kojic acid is a natural ingredient' followed by 'that allows skin to glow from within'. The lighting is bright and direct, making the soap's color and texture stand out. The color palette consists of the warm orange-yellow of the soap, the soft white of the nails, and the neutral tone of the sweater.
0:17face transformation with blur effect
The scene features a medium shot of the young woman, now with clear, radiant skin. She looks directly at the camera, a slight, confident smile on her face. Her dark brown hair is tied up, and she wears the same gold earrings and delicate gold necklace. The background is a bright, uncluttered room with light-colored walls, a window letting in natural light on the left, and a decorative circular mirror or art piece on the right. Overlaid text first reads 'meaning you can completely transform'. Then, the video briefly transitions to a soft, blurry, pastel-colored wash of pink and blue, signifying a transformation. It quickly returns to the woman with her clear skin, with new overlaid text 'your skin from this to this in one simple wash'. The overall mood is positive and affirming, with bright, soft lighting. The color scheme is light, featuring soft whites, her healthy skin tones, and the subtle glint of gold jewelry.
0:21confidence before after split screen
This scene is another vertically split screen, repeating the 'before' and 'after' comparison of the woman's face, similar to the introductory shot. The left side, 'BEFORE', shows her left profile with blotchy, red skin. The right side, 'AFTER', displays her right profile with smooth, clear skin. She has her dark hair tied up and wears gold earrings and a light-colored sweater. Overlaid text reads 'the difference this has made in my skin has completely transformed my confidence'. The intention is to emphasize the emotional impact of the skin transformation. The lighting is consistent, bright, and even. The color palette is soft, focusing on skin tones and neutral clothing against a light background.
0:25clear skin joy and text
The scene features a close-up to medium shot of the young woman's right profile, with her head slightly tilted towards the camera. Her skin appears visibly clear, bright, and healthy, with a soft blush on her cheek. Her dark brown hair is pulled back, revealing a small heart-shaped tattoo behind her right ear. She wears gold hoop earrings and a delicate gold necklace. Her right hand, with French-tipped nails, gently touches her jawline. Overlaid text states 'not only are my acne scars disappearing but my skin feels so much brighter and happier'. Her expression is joyful and confident, with a bright smile. The background is a softly blurred light-colored room with a window partially visible. Bright, soft lighting illuminates her face, creating subtle highlights. The color palette is warm and inviting, with her glowing skin tones and the soft white of her sweater.
0:28product application and versatility
This scene quickly transitions between two shots. First, a close-up of the woman applying the yellowish-orange corrugated soap bar directly to her cheek, showing how it's used. Her skin still has some redness, suggesting this is part of the 'before' or process phase. Her dark hair is pulled back, and she wears gold chain earrings. Then, it cuts to a medium shot of her smiling broadly with clear skin, her hands cupping her cheeks, emphasizing the 'after' result. Overlaid text initially reads 'plus Kitsch's kojic acid bar can be applied to the face or body'. The background remains a softly lit, light-colored room. The lighting is bright and even, highlighting both the product and the woman's face. The dominant colors are the warm yellow-orange of the soap, her skin tones, and the neutral tone of her sweater.
0:32final face satisfaction text
A medium shot of the young woman with clear, smooth skin, looking directly at the camera. Her hands are gently cupping her cheeks, conveying softness and satisfaction. Her dark hair is tied up, and she wears gold earrings and a subtle gold necklace. The background is a bright, lightly decorated room with a window on the left. Overlaid text appears sequentially: 'and lasts for a 100 washes' then 'for happy skin all the time'. Her expression is one of contentment and a soft, genuine smile. The lighting is bright and even, casting subtle shadows that highlight her facial structure. The color palette is light and fresh, emphasizing her healthy skin and the clean surroundings.
0:34product flat lay with action
An overhead flat-lay shot showcasing the Kitsch Kojic Acid Solid Face & Body Wash product. The bright yellow cardboard box and the corrugated yellowish-orange soap bar are placed side-by-side on a white, textured surface that resembles a soft bedsheet or towel. The product details on the box are clearly visible. Overlaid text reads 'if you're ready to completely renew your skin this year try the number one product to use to battle hyperpigmentation and dark spots'. A hand with French-tipped nails briefly enters the frame from the right to gently adjust the positioning of the soap bar. The lighting is soft and even, typical of a bright, indoor setting. The color palette is dominated by the bright yellow and orange of the product against the clean white background.
0:39product ad with call to action
The scene features a framed product advertisement with a thick black border surrounding a central rectangular video, which is further bordered by a golden-yellow frame. The background outside the frame is a solid golden-yellow color. Inside the central video frame, a person's hands (with French-tipped nails) are shown interacting with the Kitsch Kojic Acid Solid Face & Body Wash product. The hands first hold the yellow product box, pointing to details on the packaging. Then, they slide the soap bar out of the box, and finally, present the solid, corrugated yellowish-orange soap bar. The background of the central video is a plain light grey wall with subtle texture. The Kitsch logo is displayed at the top center of the overall frame, and a 'SHOP NOW' button appears at the bottom center. The lighting is bright and clean within the central video. The dominant colors are the black and golden-yellow borders, the bright yellow of the product box, and the grey background.
