0:00initial socks and bee
The scene opens with a medium shot of two plain white ankle socks positioned side-by-side, standing upright on a soft pink background. The socks feature a ribbed cuff and the word 'BOM' subtly printed near the toe on each. A cartoonish, stylized yellow and black striped bee with translucent white wings flies dynamically from the right side of the frame towards the left sock, landing briefly, then flying to the right sock, and finally exiting towards the left, circling the socks. The overall lighting is bright and even, creating a cheerful, clean aesthetic. The color palette is dominated by the light pink background, the crisp white of the socks, and the vibrant yellow and black of the bee. White text at the bottom of the screen reads: 'Bombas was started to make a difference.' The camera is static, providing a clear, centered view of the main subjects.
0:02socks form number one
This scene begins with the same two white socks on a pink background, but quickly transitions into a dynamic animation. Numerous colorful, abstract shapes, representative of single socks, tumble and move across the screen, filling the frame. These shapes are in a wide array of bright, primary, and secondary colors including red, yellow, green, blue, purple, black, and orange. Eventually, these individual sock shapes coalesce and stack together to form a large, bold number '1' in the center of the screen, emphasizing the statistic presented. The background remains a consistent soft pink, ensuring the vibrant sock colors pop. The lighting is still bright and even. White text at the bottom of the screen states: 'Socks are the #1 most requested items in homeless shelters.' The camera remains static, capturing the energetic formation of the '1'.
0:07swirling eye
The scene features a close-up on a stylized, outlined human eye set against a soft pink background. The eye's lash line and eyelid are drawn with thin brown lines. Initially, the iris is a dynamic swirl of multiple bright colors, including red, yellow, green, blue, and purple, rotating rapidly. This swirling motion then settles into a more defined iris with a black pupil, encircled by a complex, multi-colored pattern that resembles abstract brushstrokes or tie-dye. The lighting is soft and ambient, highlighting the vibrant colors within the eye. The color palette is dominated by the pink background, the brown outline of the eye, and the energetic, mixed colors of the iris. White text at the bottom of the screen reads: 'So we set out to solve this problem,'. The camera remains static, focusing on the eye's transformation.
0:09socks donation concept
The scene shifts to a pale mint green background, maintaining a bright and clean aesthetic. Two vibrant orange ankle socks appear, standing upright side-by-side, similar in style to the initial white socks but in a bold new color. A small, stylized yellow and black bee, identical to the one in the first scene, flies in from the left, briefly hovers, and then flies across the screen. As it passes, an equals sign (=) appears to the right of the orange socks, symbolizing a transaction or donation. Subsequently, two deep blue ankle socks drop into the frame to the right of the equals sign, signifying the donated pair. This visual representation clearly conveys the 'buy one, give one' model. The lighting is uniform and bright. White text at the bottom of the screen explains: 'By donating 1 pair of socks for every 1 pair of socks for every 1 pair sold.' The camera is static, focused on the sock pairs and the illustrative bee and equals sign.
0:13diverse figures walking
The scene displays a wide shot against a clean, pale mint green background. A line of eleven diverse, cartoonish human figures walk in unison from left to right across the lower half of the frame. Each figure is rendered as a monochromatic silhouette, entirely filled with a single, distinct bright color, including purple, red, blue, dark brown, yellow, light brown, pink, green, light beige, dark gray, and another purple. They possess minimal facial features, emphasizing their form and color. Their body language suggests a determined but calm walk. The figures have varying hair styles and body shapes, subtly indicating diversity. The lighting is even and bright, casting no shadows, creating a flat, illustrative style. Text appears at the bottom of the screen, initially reading: 'Through our continuous work with the homeless community,'. This is followed by: 'We've learned 4/10 homeless youth identify as LGBTQIA+' and then 'Compared with less than 1/10 of the general population.' The camera is static, observing the procession of figures.
0:24sock stack building
The scene takes place against a serene light blue background, adorned with soft, wispy white cloud outlines that gradually become more defined. This creates a gentle, open sky atmosphere. Individual colorful socks, in varying bright shades like red, yellow, green, blue, pink, orange, black, and white, fall from the top of the screen. They stack neatly one on top of another at the bottom center of the frame, forming an increasingly tall and stable column of layered socks. The stack grows until it is a very high, multicolored tower. The movement is fluid and illustrative. The lighting is soft and diffused, matching the gentle background. Purple text appears at the top, initially reading: 'To make an impact in this under-represented community,'. This updates to '40% of all socks that we sell over a 6 week period (up to 1 million pairs)' and finally 'Will be donated to members of the LGBTQIA+ homeless youth community across the US.' The camera is static, observing the vertical growth of the sock stack.
0:38pride socks with bees
The scene is set against a light blue background, similar to the previous scene, with the soft, subtle white cloud outlines now more prominent, suggesting a bright sky. Two ankle-length socks appear, standing upright in the center of the frame. These socks feature a vibrant, abstract 'space dye' pattern, characterized by a chaotic mix of horizontal and diagonal brushstrokes in a wide spectrum of colors including red, blue, yellow, green, orange, and purple. This pattern gives each sock a unique, expressive appearance. A white, stylized bee logo with a small halo, representing the Bombas brand, flies onto the upper part of each sock and gently settles into place. The lighting is bright and even, accentuating the colorful pattern of the socks. White text at the bottom reads: 'Bombas has also created a special limited edition Pride sock. Made with a special Space Dye technique, no two are the same.' The camera remains static.
0:49pride eye open
Against a light blue background, the same stylized human eye from an earlier scene reappears, initially with its lash lines closed. The closed eyelids feature a small, colorful 'space dye' pattern, hinting at the vibrant iris within. The eye then slowly opens to reveal a fully visible iris, which is entirely filled with the same vibrant, abstract 'space dye' pattern seen on the Pride socks, a chaotic mix of red, blue, yellow, green, and orange brushstrokes. The black pupil is clearly visible in the center. The lighting is soft and consistent, allowing the intricate color pattern of the iris to be the focal point. White text at the bottom of the screen reads: 'To celebrate individuality, and make sure that everyone can be seen.' The camera is static, focusing on the eye's revealing moment.
0:51bombas pride call to action
The final scene presents a full-screen graphic against the continuous light blue background. White text, rendered in a slightly textured, chalk-like or crayon-like font, appears in the center of the frame, spelling out 'Bombas.com/'. Following this, the word 'PRIDE' appears in the same textured font, but each letter is filled with a different bright, distinct color – 'P' in yellow, 'R' in red, 'I' in green, 'D' in pink, and 'E' in orange. The playful, colorful styling of 'PRIDE' stands out against the white preceding text. The lighting is uniform and bright, ensuring clarity of the text. White text at the bottom provides a call to action: 'Visit Bombas.com/Pride to learn more.' The camera is static throughout, presenting the information clearly.
