0:00intro product display
A wide shot presents five clear glass spray bottles with vibrant, distinctively colored silicone sleeves, neatly arranged in a slight arc across a light wooden surface. The sleeves are light green, light blue, orange, grey, and pink/magenta, each featuring an open slit to reveal etched text on the glass bottle. White spray nozzles with matching colored caps top each bottle. The background is a dark blue, shiplap-style wall, providing a clean, contrasting backdrop. Even, bright front lighting illuminates the products, highlighting their reflective surfaces. The overall color palette is cheerful and modern, with the colorful bottles standing out against the deep blue. Overlaid at the top are white text elements: 'INTRODUCING' in sans-serif, followed by 'The Twist & Slide Labeling System' in a larger serif font. A dark teal rectangular logo with rounded corners, displaying 'Grove Co.' in white, is centered at the bottom of the frame.
0:02bottle twisting demonstration
A dynamic close-up shot focuses on the rectangular bottom portion of a clear glass spray bottle, tilted slightly on a Dutch angle against a uniform, bright royal blue background. The bottle, devoid of its sleeve, slowly rotates clockwise. As it turns, different etched labels on the glass, such as 'GLASS', 'MULTI-PURPOSE', and 'TUB & TILE', become visible and are distorted by the glass's refraction. The clear glass reflects the blue background, creating a shimmering effect. The lighting is bright and even, emphasizing the intricate details of the etched text. White text 'Twist.' is prominently displayed in the upper left corner of the screen, reinforcing the action.
0:03sleeve sliding demonstration
This close-up shot mirrors the previous scene's framing, showing the clear glass spray bottle against the same vibrant royal blue background. An orange silicone sleeve is introduced from the left and smoothly slides onto the rectangular bottom of the bottle. As the sleeve encases the glass, its oval cutout perfectly frames and highlights the 'MULTI-PURPOSE' etched text on the bottle. The action is fluid and precise, demonstrating the ease of assembly. The lighting remains bright and consistent, making the orange sleeve's color pop against the blue. White text 'Twist. Slide.' is overlaid in the upper left corner, narrating the combined action.
0:06spraying action
A medium close-up shot captures a hand holding the orange 'Multi-Purpose' spray bottle, actively spraying against a dark blue, vertically-paneled shiplap-style wall. The hand, positioned on the right side of the frame, holds the bottle upright and angled slightly left. A fine, white mist of liquid is visibly expelled from the bottle's white nozzle, creating a dynamic element against the dark background. The lighting is bright, creating a soft highlight on the hand and the bottle, emphasizing the action. The deep blue background provides a strong contrast to the white spray. White text 'Twist. Slide. Spray.' is prominently displayed in the upper left corner, completing the instructional sequence.
0:08sleeve swapping demonstration
A medium close-up shot features two hands demonstrating the interchangeable nature of the spray bottle sleeves against the familiar dark blue, shiplap-style wall. The left hand holds a clear glass spray bottle, currently unsleeved, steady in the center of the frame. The right hand, entering from the bottom, quickly and smoothly removes a dark pink/magenta sleeve from the bottle, then seamlessly replaces it with a light green sleeve, followed by a light blue sleeve. This rapid sequence highlights the effortless customization and reusability. Bright, even lighting illuminates the action. White text 'Zero single-use plastic' is overlaid in the upper left corner, conveying an environmental message.
0:11brand logo and offer
A static, dark teal screen serves as a clean, branded backdrop. Centered on the screen is the prominent 'Grove' logo in large, elegant white serif font, accompanied by a small '®' symbol. Directly beneath 'Grove', the word 'COLLABORATIVE' is presented in smaller, all-caps, white sans-serif text, maintaining central alignment. Towards the bottom of the screen, centered, the promotional offer 'Free kit with your first order' is displayed in white serif font. The overall aesthetic is minimalist, professional, and directly communicates branding and a call to action. The single color background enhances focus on the text and logo.
