0:00intro text and rapid montage
The scene opens with a tight close-up shot of a light-skinned person, likely male, with short blonde hair and round black-rimmed glasses, looking directly at the camera. Their blue eyes are prominent, conveying a sense of intensity or focus. The background is softly blurred and light, creating shallow depth of field. Overlaid on the top right of the screen is the "THE TREVOR PROJECT | Abercrombie & Fitch" logo, vertically separated. Below this, white text reads: "Together, with your help, A&F has donated $600,000 to The Trevor Project since 2010." At the very bottom, in a white text box with a black outline, the words "We are incredibly excited" appear, spoken by an unseen narrator. The camera remains static on this initial shot for a moment before rapidly cutting to several black and white clips: first, a person in dark clothing striking a pose, then a split screen showing two different black and white close-ups of faces, returning briefly to the initial person's face. The cuts are extremely fast, creating a dynamic, almost flickering effect. The overall lighting is soft and bright, with a subtle warm tint in the color portions, while the black and white segments show strong contrast. The color palette is muted, focusing on skin tones, with the sharp black of the glasses frames and overlay text standing out.
0:02talking head amit paley
A medium shot of a man speaking directly to the camera, positioned centrally in the frame against a soft, light beige background. He is well-lit from the front, with soft, even lighting that minimizes shadows, suggesting studio conditions. The "THE TREVOR PROJECT | Abercrombie & Fitch" logo remains in the top right, and the "Together, with your help, A&F has donated $600,000 to The Trevor Project since 2010" text is still present in the center. A new white text box with a black outline at the bottom displays "for this partnership". Below this, smaller white text identifies him as "Amit Paley CEO & Executive Director | The Trevor Project". The man's body language is open and engaging, with a slight smile, conveying enthusiasm. The color palette is natural, dominated by the warm beige background, his fair skin tone, and the white of his shirt.
0:03rapid montage b w faces
This scene is a rapid-fire montage of black and white close-up and medium shots of various individuals. The clips flash quickly, creating a sense of dynamic energy. The persistent text "and The Trevor Project" appears at the bottom of a white text box with a black outline, overlaying the lower portion of the screen. The framing constantly changes, showcasing different angles and facial expressions. One prominent shot is a split screen with two different individuals, both in black and white, looking slightly off-camera. Another is a close-up of a person with short dark hair and earrings, looking thoughtfully. The lighting in these black and white shots is high-contrast, emphasizing facial features and textures. The overall mood is serious yet hopeful, reflecting the subject matter. The lack of color draws attention to the forms and expressions of the diverse group of people presented.
0:05inclusive text montage
This segment begins with a medium close-up of a light-skinned woman with long, dark, wavy hair cascading over her shoulders. She looks directly at the camera with a serious, slightly introspective expression. The background is a soft, light, indistinct color, possibly pink or light beige, matching the overall warm aesthetic. The branding "THE TREVOR PROJECT | Abercrombie & Fitch" remains at the top right. A new white text box with a black outline appears at the bottom with "My fierce is inclusive." This shot quickly cuts to a shot of legs in black ripped jeans and black sneakers with white soles, performing a subtle dance move or pose against a light background. This is followed by an extreme close-up of a dark-skinned person's eye and nose, with very shallow depth of field, drawing attention to the intensity of their gaze. The text then changes to "My fierce is always evolving." The overall lighting is soft and flattering, highlighting features. The color palette shifts between natural skin tones and the high contrast of the black and white elements.
0:07fierce is whatever you want
The scene opens with a medium shot of a light-skinned man, appearing in his 20s or 30s, with short blonde hair and black-rimmed glasses, similar to the initial subject. He stands against a plain, light pinkish-beige background, looking directly at the camera with a slight, friendly smile as he speaks. He is wearing a simple light grey t-shirt. The branding "THE TREVOR PROJECT | Abercrombie & Fitch" remains in the top right. The text box at the bottom displays "My fierce is always evolving." This transitions to a dynamic shot of a dark-skinned woman with voluminous, curly dark hair tied back with a black and white patterned bandana. She is performing a confident pose, arms out to the sides, looking directly at the camera with a fierce, determined expression. She wears a black t-shirt, a long, light beige cardigan, and multiple necklaces, including one with a large silver cross pendant. This then cuts to a similar shot of the same woman, this time speaking directly to the camera, still with the confident expression. The text box changes to "Fierce is whatever you want it to be." The lighting is bright and even, highlighting the subjects and their expressions. The color palette is warm and natural, with accents from the bandana and jewelry.
0:10uniquely fierce montage
This final montage sequence begins with a medium close-up of a light-skinned person, appearing young, with short dark hair styled under a dark, possibly leather, beret. They are smiling broadly and looking slightly to the side, touching their chin thoughtfully. They wear an olive green button-up over a white t-shirt. This rapidly cuts to a medium shot of a light-skinned man with a neat dark beard and short dark hair, wearing a white t-shirt, standing against a dark, slightly purple-tinted background. He points directly forward with his right hand, his expression neutral. The text "that's in us" appears in a white text box with a black outline. This shot then transitions to a black and white close-up of the same man, now speaking directly to the camera, with a more engaging expression, emphasizing his mouth and beard. The final shot is a medium shot of the same man, now in color, wearing a distinctive black shirt with a vibrant white, pink, and green floral pattern. He stands with his arms crossed confidently, looking directly at the camera with a calm and self-assured expression, against a light pinkish-beige background. The text box at the bottom updates to "that makes us uniquely Fierce." The lighting throughout is generally soft and even, highlighting the subjects. The color palette varies from natural tones to the high contrast of the black and white shot and the vibrant floral shirt.
