0:00intro mask display The scene opens with a close-up shot focusing on a female hand holding a vibrant red cloth face mask adorned with a delicate white floral pattern. The mask is held by its white elastic ear loops, dangling against a lush, dark green privacy hedge that serves as a natural, out-of-focus background. The lighting is bright and natural, suggesting an outdoor setting, with soft shadows. The camera remains static, capturing the mask in detail. The top right corner features a small, red 'A' logo, indicating branding. White text overlays the bottom of the screen, stating: 'Cloth face masks are probably part of your wardrobe these days.' The overall mood is informative and direct.
0:01woman putting on mask This medium close-up shot features an older woman with short, wavy, silver-gray hair, seen in profile, wearing a red long-sleeved shirt. She is in the process of putting on the red floral cloth face mask, identical to the one shown in the previous scene. Her hands, with a light skin tone, are visible adjusting the white elastic ear loops around her ears. Her facial expression is neutral, concentrating on fitting the mask. The background remains the same dark green privacy hedge, slightly blurred, maintaining consistency with the outdoor setting. The lighting is soft and even, highlighting her profile. The camera is static. The text overlay from the previous scene, 'Cloth face masks are probably part of your wardrobe these days.', persists at the bottom of the frame.
0:04mask germs problem graphic The scene continues with the same medium close-up shot of the older woman in profile, wearing the red floral mask against the blurred green hedge. Her hands are still visible, gently touching the mask, suggesting an adjustment. As the narration progresses, animated graphic overlays appear around the mask. Three circular icons emerge: a light blue water drop labeled 'SWEAT', a brown abstract shape labeled 'DIRT', and a green biohazard-like symbol labeled 'GERMS'. These icons are connected to the mask by thin white lines, visually illustrating the contaminants. The lighting remains bright and natural. The text at the bottom changes to: 'But, they can collect sweat, dirt and germs. So it is important to keep your masks clean.' The camera remains static, emphasizing the informational graphics.
0:10intro title card masks on line This scene presents an introductory title card with a visually appealing backdrop. Two clean, patterned cloth face masks – one green with a checkered design and one blue with a circular pattern – hang side-by-side on a white clothesline, secured by white clothespins. Other blurred laundry items are visible in the background, along with green foliage and hints of sunlight creating lens flare, indicating an outdoor, sunny setting. The overall lighting is bright and airy. As the narrator speaks, prominent white and red text graphics animate onto the screen: 'AARP EXPLAINS' in white, underlined by a red bar, above 'HOW TO CLEAN YOUR FACE MASK' in large red letters within a red box. The camera remains static, allowing the text and visual to convey the video's purpose. The AARP logo is subtly visible in the top right corner.
0:16handwashing masks basin overhead An overhead shot provides a clear view of a light green plastic basin filled with bubbly, soapy water. Several cloth face masks are immersed in the water: a brightly colored orange mask with a geometric pattern, a white mask with blue triangles, and a plain black mask. A light-skinned hand, with visible freckles, enters the frame from the top left and gently pushes the white and blue patterned mask further into the water, ensuring it is fully submerged. The wooden surface of a table acts as the background, providing a warm, neutral contrast to the basin. The lighting is soft and even, typical of an indoor setting. The camera is static. White text at the bottom reads: 'Health experts say you should wash reusable cloth face masks at least once a day, or after each use.'
0:19washing machine tumble The camera captures a close-up, eye-level shot of the inside of a front-loading washing machine during its wash cycle. The drum is actively rotating, and a mix of colorful garments, including red, yellow, blue, and striped fabrics, are tumbling vigorously through the soapy water. White suds and water droplets cling to the glass door. The movement is dynamic and fast-paced, demonstrating the mechanical washing action. The lighting originates from within the machine and the ambient room light. The outer part of the washing machine door is silver-colored metal. The camera remains static, providing a clear view of the tumbling action. The same white text overlay as the previous scene persists at the bottom: 'Health experts say you should wash reusable cloth face masks at least once a day, or after each use.'
0:22calendar marking dates A close-up shot focuses on a white wall calendar with black print, displaying dates for a particular month. The numbers '2', '3', '8', '9', '10', '15' are clearly visible, with 'Thursday' and 'Friday' heading the columns. A light-skinned hand, holding a black marker, is seen drawing a large 'X' over the number '2' (Thursday), and then starts to draw another 'X' over the number '3' (Friday), emphasizing the passage of days. The background is a slightly blurred continuation of the calendar. The lighting is bright and even. The camera is static, drawing attention to the action of marking the calendar. White text overlays the bottom: 'It just depends on how often you wear them.'
0:25scrubbing mask dirty An overhead shot shows a light-skinned hand, with visible freckles, vigorously scrubbing an orange patterned cloth face mask in a light green plastic basin. The basin is filled with green-tinted water that has some subtle suds, implying it's already used or dirty. The hands push and rub the mask together, demonstrating the cleaning action. A black mask is partially visible submerged in the water. The background is a wooden surface, providing a contrasting texture. The lighting is soft and even. The camera remains static, capturing the detailed action of scrubbing. White text at the bottom reads: 'If your mask gets sweaty, damp or dirty—it's time to wash.'
0:30removing filter from mask An overhead shot focuses on two light-skinned hands carefully removing a white, disposable filter from the inner pocket of an orange patterned cloth face mask. The mask is laid flat on a light-colored wooden surface. The filter is shaped to fit the mask's contours, and the hands delicately pull it out. The background is the continuation of the wooden surface, which is uniformly lit. The lighting is bright and even, casting minimal shadows. The camera is static, allowing a clear view of the precise action. White text at the bottom instructs: 'Before you clean your mask, remove any disposable filters and throw them away.'
0:33discarding filter This close-up shot focuses on a light-skinned hand dropping the white, disposable mask filter into a grey plastic trash can with a dark rim. The filter gently floats down into the bin. The background is blurred, showing the interior of the trash can and hints of a darker floor. The lighting is clear and focused on the action. The camera is static, capturing the simple, quick action of discarding. The same white text overlay from the previous scene continues: 'Before you clean your mask, remove any disposable filters and throw them away.'
0:35removing ear loops An overhead shot presents two light-skinned hands meticulously removing green elastic ear loops from a light blue cloth face mask that features a white paisley or tear-drop pattern. The mask is laid flat on a light-colored wooden surface. The hands carefully unthread the elastic loops from the mask, placing two detached loops beside the mask on the right side of the frame. The background is the continuous wooden surface, uniformly lit. The lighting is bright and even, highlighting the details of the mask and hands. The camera is static, providing a precise view of the action. White text at the bottom states: 'You should also remove any detachable ear loops.'
0:39washing machine tumble broll The scene revisits the close-up, eye-level shot of the inside of a front-loading washing machine, actively tumbling colorful garments, including red, yellow, blue, and striped fabrics, through soapy water. White suds and water droplets are visible on the glass door and within the drum. The motion is vigorous and continuous, serving as B-roll to illustrate machine washing. The ambient lighting from the room and internal machine light illuminates the scene. The washing machine's exterior is silver. The camera is static, capturing the dynamic movement. White text at the bottom reads: 'Machine washing is an easy and effective option, recommended by many health experts.'
0:44placing mask in delicates bag An overhead shot shows two light-skinned hands carefully placing an orange patterned cloth face mask into a white mesh 'delicates' bag. The mask is neatly folded, and the hands gently guide it into the bag, then proceed to zip the bag closed. The mesh bag itself is white and has a fine netting structure, with a white zipper. Both the mask and the bag are positioned on a light-colored wooden surface, which serves as the background. The lighting is bright and even. The camera remains static, providing a clear and detailed view of the process. White text at the bottom states: 'You can use a mesh 'delicates' bag to keep long straps from tangling, and to protect the mask in the machine.'
0:50loading delicates bag into washer This scene provides a close-up of a light-skinned hand opening the door of a white front-loading washing machine. The hand then places the white mesh delicates bag, containing the orange patterned mask, into the empty drum and gently pushes it inside before closing the machine door. The interior of the drum is dark, contrasting with the white exterior of the washing machine. The lighting is from the ambient room. The camera is static, focusing on the action of loading the machine. White text at the bottom continues the previous message: 'You can use a mesh 'delicates' bag to keep long straps from tangling, and to protect the mask in the machine.'
0:52pouring laundry detergent A close-up shot focuses on a light-skinned hand pouring blue liquid laundry detergent from a translucent purple measuring cup into the detergent dispenser drawer of a white washing machine. The dispenser drawer is light grey with a small blue light visible, indicating power. The blue detergent liquid contrasts sharply with the grey dispenser. The background is blurred, showing parts of the washing machine's control panel. The lighting is clear and direct, highlighting the detergent and dispenser. The camera is static. White text at the bottom reads: 'Or throw it in with the rest of your laundry and use regular detergent.'
0:55selecting wash temperature This close-up shot features a white washing machine control panel. A light-skinned hand, presumably adult, reaches in to press buttons and rotate the main dial, adjusting the settings. The digital display shows '18:88' and various icons indicating wash cycles and temperatures (e.g., 'Heavy', 'Normal', 'Extra Hot', 'Warm', 'Cold'). The hand specifically presses the 'Temp' button, and then the 'Play/Pause' button to initiate the cycle. The background consists of the details of the washing machine's white panel. The lighting is bright and clear, making all text and icons legible. The camera is static, with a very slight zoom in for emphasis on the button presses. White text at the bottom reads: 'Use hot water or the warmest appropriate setting for the fabric.'
1:00handwashing after dirty mask A close-up shot captures two light-skinned hands under a stream of running water from a modern, shiny chrome kitchen faucet. The hands are actively lathering and rinsing, demonstrating proper handwashing technique. The sink basin is made of dark granite or composite material, providing a stark contrast to the running water and hands. A dark bottle of hand soap with a golden pump is visible in the blurred background on the countertop. The lighting is bright and focused on the hands and water. The camera remains static. White text at the bottom reminds: 'And always wash your hands after handling a dirty mask.'
1:03handwash bleach setup An overhead shot displays the items needed for handwashing with bleach on a light-colored wooden surface. From left to right: a large, empty, light green plastic basin; a tall, clear plastic bottle with a white cap, presumably for mixing; a white bottle of liquid bleach with a blue cap and a light blue label; a black measuring spoon; and a neatly folded blue patterned cloth face mask. The objects are arranged systematically, suggesting preparation for a task. The lighting is bright and even, illuminating the items clearly. The camera remains static, presenting a clear inventory. White text at the bottom states: 'You can also handwash your mask. The CDC recommends using a bleach-and-water mixture.'
1:09animated bleach bottle warning This scene features an animated graphic of a white bleach bottle with a blue cap and a blue label that reads 'Disinfecting Chlorine Bleach' with 'Active Ingredient: Sodium Hypochlorite' at the bottom. The bottle is centrally placed against a vibrant blue background with a subtle, light blue dot grid pattern. Animated white text appears and disappears around the bottle, emphasizing key information. The text at the bottom of the screen reads: 'Make sure your bleach is regular disinfecting chlorine bleach ... not the splashless, scented or color-safe varieties.' The camera is static, focusing entirely on the informative graphic. The AARP logo is visible in the top right corner.
1:16measuring bleach solution A close-up shot shows gloved hands (wearing clear, disposable gloves) carefully pouring liquid bleach from a white bottle into a black measuring spoon. The measured bleach is then transferred into a clear plastic bottle positioned in a stainless steel kitchen sink. Water droplets are visible on the sink surface, suggesting a wet environment. The background is the stainless steel sink, slightly blurred, and a dark countertop. The lighting is bright and even, highlighting the liquids and measuring process. The camera is static, providing a clear view of the precise measurement and pouring. White text at the bottom instructs: 'Work in a well-ventilated area, and mix a solution using 4 teaspoons of household bleach per quart of room-temperature water.'
1:24soaking mask in bleach An overhead shot captures a light green plastic basin filled with a clear liquid, presumably the bleach solution. A gloved hand (wearing a clear, disposable glove) gently places a blue patterned cloth face mask into the solution. The mask is visibly submerged, indicating the start of the soaking process. The wooden surface of a table surrounds the basin, providing a warm, neutral background. The lighting is bright and even, casting subtle reflections on the water's surface. The camera remains static, offering an unobstructed view of the action. White text at the bottom states: 'Soak your mask in the solution for 5 minutes.'
1:29rinsing mask after bleach A close-up shot focuses on gloved hands (wearing clear, disposable gloves) thoroughly rinsing a blue patterned cloth face mask under a steady stream of cool running water from a shiny chrome kitchen faucet. The water cascades over the mask and hands into a stainless steel sink basin. The hands squeeze and manipulate the mask to ensure all bleach residue is removed. The background shows the dark granite countertop behind the sink. The lighting is bright and direct, highlighting the water flow and the rinsing action. The camera remains static. White text at the bottom instructs: 'Be sure to rinse it thoroughly with cool water, so no bleach remains in the fabric.'
1:35handwashing detergent alternative An overhead shot shows a light-skinned hand, presumably adult, actively scrubbing an orange patterned cloth face mask in a light green plastic basin. The basin is filled with abundant white, foamy suds, clearly indicating the use of detergent or soap. Another mask, white with blue triangles, is partially visible submerged in the suds. The hands vigorously rub the orange mask, demonstrating the cleaning motion. The wooden surface of a table serves as the background. The lighting is bright and even. The camera remains static, capturing the detailed action. White text at the bottom provides an alternative: 'Handwashing your mask with detergent also works. This may be a good alternative if you are sensitive to bleach.'
1:41mixing detergent and water A close-up shot captures a light-skinned hand pouring clear liquid detergent from a small, clear measuring cup into a light green plastic basin. A steady stream of hot water from a chrome kitchen faucet flows into the basin simultaneously, creating abundant white foam and suds. The basin is positioned within a stainless steel sink, with a dark countertop visible in the blurred background. The lighting is bright and focused on the water, detergent, and suds. The camera is static, providing a clear view of the mixing process. White text at the bottom instructs: 'Just use hot water and laundry detergent or soap.'
1:45vigorous scrubbing with detergent An overhead shot features two light-skinned hands vigorously scrubbing an orange patterned cloth face mask in a light green plastic basin overflowing with thick, white, foamy suds. The hands press and rub the mask against itself, ensuring thorough saturation and cleaning. The wooden surface of a table is visible around the basin, serving as a clean background. The lighting is bright and even, emphasizing the cleanliness of the process and the abundance of suds. The camera remains static, offering a direct, instructional view of the scrubbing action. White text at the bottom states: 'Scrub the mask for at least 20 to 30 seconds, working the suds through the fabric.'
1:50rinsing mask after detergent A close-up shot focuses on two light-skinned hands thoroughly rinsing an orange patterned cloth face mask under a steady stream of running water from a shiny chrome kitchen faucet. The water flows over the mask and hands into a stainless steel sink basin. The hands squeeze and manipulate the mask to ensure all detergent residue and suds are completely removed, indicating a final rinsing step. The background is the dark granite countertop behind the sink. The lighting is bright and direct, highlighting the water and the rinsing action. The camera remains static. White text at the bottom instructs: 'Then rinse it thoroughly, to make sure there's no detergent left.'
1:54loading mask into dryer A close-up shot shows a light-skinned hand opening the door of a white front-loading washing machine, which in this context is implied to be a dryer. The hand then places a blue patterned cloth face mask into the empty, dark drum and gently pushes it inside before closing the machine door. The washing machine's control panel, featuring a large silver dial and various digital settings, is visible above the door, with options like 'Sensor Dry', 'Manual Dry', and 'High' heat setting illuminated, confirming its drying function. The lighting is ambient from the room and from the machine's display. The camera is static. White text at the bottom reads: 'Dry your mask in the dryer on a high heat setting, or let it air dry.'
1:57air drying mask on rack A close-up shot focuses on a light-skinned pair of hands, presumably belonging to an adult or older child, carefully clipping a colorful striped cloth face mask onto a white clothes drying rack. The mask features horizontal stripes in orange, yellow, green, and blue. Two blue plastic clothespins are used to secure the mask. Other blurred laundry items are faintly visible on the rack in the background. The scene is set outdoors, with bright, natural lighting, and green foliage in the very blurred background. The camera is static, highlighting the detail of the hands and mask. White text at the bottom reiterates: 'Dry your mask in the dryer on a high heat setting, or let it air dry.'
2:00woman wearing mask dry check This close-up shot features an older woman, identical to the one seen earlier, with short, wavy, silver-gray hair. She is wearing a vibrant red cloth face mask with a white floral pattern. Her blue eyes are bright and focused on the camera, and she has a gentle smile, though her mouth is covered. Her hands are visible on either side of her head, gently touching the ear loops, suggesting a final adjustment or check of the mask's fit and dryness. The background is a softly blurred indoor setting with hints of plants and warm, neutral tones. The lighting is soft and even, highlighting her face. The camera is static. White text at the bottom advises: 'Make sure your mask dries completely before wearing or storing it.'
2:05multiple clean masks An overhead shot displays a neat arrangement of multiple clean, folded cloth face masks of various colors and patterns, laid out on a light-colored wooden surface. The masks include: an orange mask with a geometric pattern, a white mask with blue triangles, a solid black mask, and a light blue mask with a paisley-like design. They are arranged in a slight overlap, showcasing their variety and cleanliness. The background is the continuous wooden surface, uniformly lit. The lighting is bright and even, highlighting the textures and colors of the masks. The camera remains static. White text at the bottom recommends: 'Because masks need frequent washing, it's a good idea to have more than one.'
2:10close up pile of masks This close-up shot offers a detailed view of a pile of clean, folded cloth face masks, showcasing a variety of colors and patterns. The masks are stacked loosely on a light-colored wooden surface, revealing their fabric textures. Visible masks include an orange one with a geometric pattern, a light blue one with a paisley-like design, and a solid black mask. The colors are vibrant and the patterns distinct. The lighting is soft and natural, illuminating the masks without harsh shadows. The camera executes a slow, subtle panning motion across the pile, drawing attention to the quantity and variety of masks. White text at the bottom states: 'When you have extras, it's easier to have a clean, dry mask ready when you need it.'
2:15dont microwave mask A medium shot frames a stainless steel microwave oven with a dark glass door and a digital display showing '8:01'. A light-skinned hand opens the microwave door, revealing a light interior, and places a folded blue patterned cloth face mask inside. The hand then closes the door. Immediately, a large, translucent red circle with a diagonal line (a 'no' symbol) appears over the microwave door, and a red 'NO' in large letters appears to the right. The background is a wooden kitchen cabinet above the microwave. The lighting is consistent with indoor kitchen lighting. The camera is static. White text at the bottom warns: 'And here's what not to do to clean and sanitize your mask. Don't heat it in the microwave...'
2:20dont bake mask in oven A medium shot captures the interior of a black oven with metal racks. A light-skinned hand opens the oven door, revealing the dark, empty interior, and then places a folded blue patterned cloth face mask onto one of the metal racks. The hand then removes itself. Immediately, a large, translucent red circle with a diagonal line ('no' symbol) appears over the mask, and a red 'NO' in large letters appears to the right. The background is the dark interior of the oven. The lighting is dim inside the oven, contrasting with the bright kitchen light outside. The camera is static. White text at the bottom warns: '...or bake it in the oven. That can damage the mask or start a fire.'
A close-up shot focuses on a black stovetop with a metal pot of water vigorously boiling, producing steam. A light-skinned hand holds a folded blue patterned cloth face mask just above the boiling water. The mask is a few inches from the hot steam. Immediately, a large, translucent red circle with a diagonal line ('no' symbol) appears over the mask, and a red 'NO' in large letters appears to the right, warning against the action. The background is dark, emphasizing the boiling pot. The lighting is dim, contrasting with the bright steam. The camera is static. White text at the bottom warns: 'And don't boil it in a pot of water.'
2:28call to action smiling woman A warm, close-up shot features an older Asian woman, wearing a light grey cloth face mask. Her eyes are closed in a joyful, smiling expression, conveying happiness and contentment. Her cheeks are slightly raised by her smile, and wrinkles around her eyes are visible. Her short, dark hair is neatly styled, with hints of grey. A blurred background of lush green foliage suggests an outdoor or conservatory setting. The lighting is soft and natural, emphasizing her pleasant expression. The camera remains static. White text at the bottom provides a call to action: 'For more tips like this, go to aarp.org/coronavirus'. The AARP logo is subtly visible in the top right corner.
The scene displays the AARP end card on a clean white background. The prominent AARP logo, in its signature bold red with a flowing ribbon-like element integrated into the first 'A', appears animated into place. Below it, the tagline 'Real Possibilities' is displayed in a matching red serif font. The logo and text are crisp and well-defined against the stark white. The animation suggests a smooth, professional brand reveal. The lighting is bright and even. The camera remains static, focusing on the brand elements. This serves as the conclusive branding for the video.
