0:00Man leaning against brick wall
The scene opens with a medium shot of a young man leaning casually against a red brick wall on a bright, overcast day. He is positioned slightly off-center to the left, with his right foot crossed over his left ankle, and his left hand holding a clear plastic cup with a straw, containing a light brown beverage. His right hand is tucked into his pocket. The brick wall features varying shades of red and brown, with white mortar lines, suggesting an urban or industrial backdrop. The lighting is soft and even, indicating an outdoor setting without harsh shadows. Text overlay on the screen reads: 'If you're wondering what I've got on'. The overall color palette is warm and earthy, dominated by the brick, the man's taupe top, and dark pants.
0:01Man standing against brick wall
This is a medium full shot of the same young man, now standing upright against the red brick wall. He is slightly to the left of the frame's center, with his left hand holding the clear plastic cup and his right hand still casually tucked into his pants pocket. His posture is relaxed, and he has a slightly upward gaze, similar to the previous shot, but his body is now entirely vertical. The vibrant red brick wall continues to dominate the background, suggesting a consistent urban environment. The soft, natural light continues to illuminate the scene, casting minimal shadows. The text 'they're Vuori's Meta Pant.' appears as an overlay, emphasizing the product. The scene maintains a calm and candid atmosphere.
0:02Man walking on sidewalk
A medium shot captures the man walking from left to right on a concrete sidewalk, still holding his beverage in his left hand. The red brick wall from the previous scenes continues as the background, adding continuity to the setting. His right hand remains in his pocket, maintaining a casual demeanor. The lighting suggests an outdoor, possibly overcast, day, with soft, diffused light. He walks with a confident, easy stride, looking forward. The text overlay changes to 'They come in three fits.' The overall mood is relaxed and observational, showcasing the pants in motion within a city environment.
0:03Man sitting on steps
The scene shifts to a full shot of the man sitting on the concrete steps of a brown building entrance. He is centered in the frame, with his legs slightly bent, and his arms resting on his knees, hands clasped loosely. The clear plastic cup with the beverage is placed on the step next to his right foot. The background consists of a weathered dark brown double door with intricate wood details and a red brick wall on either side, identical to the previous scenes, indicating a continuous setting. The lighting remains soft and natural. Text overlay on the screen states: 'Classic, Athletic Slim, and Relaxed.' The pose is contemplative and relaxed, highlighting the comfort of the apparel even when seated.
0:04Man walking on crosswalk
A wide shot shows the man confidently walking across a street at a crosswalk, moving from left to right. He is still holding his clear plastic cup. The background is a bustling urban street scene with brick buildings, a traffic light displaying a 'don't walk' hand signal, and parked cars visible further down the street. The light is natural and bright, suggesting daytime. He walks with a purpose, head up, observing his surroundings. The text overlay remains 'Classic, Athletic Slim, and Relaxed.' The scene emphasizes the versatility of the pants for daily city activities.
0:05Man setting table
The scene shifts to a different outfit and setting. A medium full shot shows the man in a black knit beanie and a dark blue collared jacket over a lighter top, paired with light beige pants. He is bending down, arranging a small black outdoor cafe table. Two dark green metal chairs with slatted backs are visible on either side of the table. The background is a clean, white-painted brick wall, contrasting with the red brick seen previously. The lighting is soft and even. Text overlay reads: 'So there's pretty much one for whatever mood you're in.' The shot captures a practical, everyday action, highlighting the flexibility of the clothing.
0:07Man writing in notebook
A close-up shot focuses on the man's hands as he writes in a small, white notebook with a black pen. The notebook is resting on the black cafe table. The man's forearms are visible, and he is wearing the dark blue jacket and light beige pants. The background is slightly blurred, showing the white brick wall and part of the green chair. The lighting is bright and even. Text overlay continues from the previous scene: 'So there's pretty much one for whatever mood you're in.' This intimate shot highlights a moment of quiet activity, suggesting the pants are suitable for various casual pursuits, including creative or intellectual ones.
0:08Man sitting at cafe table
A medium full shot frames the man sitting comfortably in one of the dark green cafe chairs, with his legs casually crossed. He holds the open notebook in his lap. The black cafe table is in front of him. The white brick wall forms the background, maintaining consistency with the previous shots in this segment. The lighting is still soft and natural, emphasizing the relaxed outdoor ambiance. His gaze is directed off-camera to the right, giving a thoughtful impression. The text 'Walking around the city,' appears as an overlay. The scene conveys a sense of calm and leisure, further demonstrating the clothing's adaptability.
0:10Man standing with notebook
The scene shows the man standing upright, still holding the closed notebook in his left hand, against the white brick wall. The green cafe chairs and table are visible in the lower left background, suggesting he has just stood up from them. His head is tilted slightly upwards, with a gaze that seems distant or reflective. The natural, soft outdoor light illuminates him evenly. Text overlay on the screen reads: 'Walking around the city, I just want something comfortable'. The shot captures him in a moment of transition, highlighting the versatile nature of the pants for various activities.
0:11Close-up of pants
A tight medium shot focuses on the man's lower body, specifically his light beige pants. He is standing, and his left hand is seen holding the black notebook against his hip, while his right hand is casually tucked into his pocket. The white brick wall is the background, slightly out of focus. The natural light emphasizes the texture and fit of the pants. Text overlay completes the sentence: 'that I don't have to think about.' This shot explicitly draws attention to the product, showcasing its comfortable fit and design during a casual stand.
0:12Man looking at camera
A close-up shot of the man's face and upper torso. He turns his head slightly to look directly at the camera with a subtle, confident expression. His black knit beanie and dark blue collared jacket are clearly visible. The white brick wall is in the background, out of focus. The natural, soft lighting accentuates his features. The text overlay reads: 'that I don't have to think about.' This direct gaze creates a connection with the viewer, emphasizing the product's value proposition through a personal appeal.
0:13Man walking away
An over-the-shoulder medium shot shows the man walking away from the camera, carrying the black notebook in his left hand. He is wearing the black knit beanie, dark blue jacket, and light beige pants. The concrete ground and a light-colored building are visible, suggesting he is walking down a sidewalk or pathway. The natural light from above creates some subtle shadows. Text overlay: 'They're easy, they move, they breathe.' This shot emphasizes the freedom of movement and effortless style offered by the clothing, shown from a rear perspective.
0:14Man smiling against brick wall
The scene transitions to a new outfit and a return to a red brick wall background, similar to the initial scenes. The man is presented in a medium full shot, leaning against the wall with his arms crossed over his chest. He wears a short-sleeved dark taupe t-shirt and grey athletic pants, with a dark grey sweater tied around his waist/shoulders. His white athletic sneakers are also visible. He smiles genuinely, looking slightly to the right of the camera. The lighting is soft and even, highlighting the textures of his clothing and the brick. Text overlay reads: 'Just throw them on and go.' This shot conveys a sense of effortless style and happiness, linking comfort to a positive mood.
0:16Close-up of pants backside
A close-up shot focuses on the man's lower back and glutes, emphasizing the fit and detail of the grey athletic pants. He is slightly turned, with his right hand casually hooked into the back pocket of his pants. The red brick wall is blurred in the background. The lighting is natural and highlights the fabric and seam lines of the pants. Text overlay continues: 'From the streets to everyday life,'. This shot is a detailed product showcase, focusing on the rear fit and functional design elements like pockets.
0:18Man leaning against wall in new outfit
The scene returns to a medium full shot of the man leaning against a red brick wall, this time with a more pensive expression as he touches his hair with his right hand. He is wearing grey athletic pants and a black zip-up jacket over a darker shirt, paired with white athletic sneakers. The red brick wall dominates the background. The lighting is natural and even. Text overlay states: 'these pants bring comfort and motion.' This shot continues to highlight the pants while introducing another versatile top, showing how the pants integrate into different casual athletic styles.
0:20Man walking on city sidewalk
A full shot captures the man walking from left to right on a concrete sidewalk in a city environment. He is wearing the grey athletic pants and black zip-up jacket. The background features a brick building with large windows and air vents, typical of urban architecture. The lighting is bright and natural, indicating an outdoor setting. He walks with a steady, comfortable stride, looking straight ahead. Text overlay reads: 'these pants bring comfort and motion.' This action shot emphasizes the ease of movement and practicality of the pants for daily commutes or city exploration.
0:21Man walking close-up
A medium close-up shot follows the man as he continues walking, now from right to left. His face is visible in profile and then slightly turned towards the camera, maintaining a serious, focused expression. He is wearing the black zip-up jacket. The brick building background is blurred as the camera moves with him. The natural lighting highlights his features. Text overlay: 'Shop now.' This concluding action shot reinforces the idea of effortless style and movement, leading into the call to action.
0:22Brand logo and call to action
The scene transitions to a static, dark grey screen with the brand name 'vuori' prominently displayed in white, sans-serif, lowercase letters in the center. Below the logo, a smaller, white text overlay reads: 'Shop Now at Vuori.com'. The background is a solid, clean, dark grey color, providing a minimalist and professional look. The lighting is uniform, as it's a graphic screen. This is a clear call to action, concluding the promotional video with brand reinforcement and directing viewers to their website.
