0:00person entering building silhouette
A medium shot from behind captures a person's silhouetted torso and head as they walk towards a brightly lit, distant doorway. The interior space around the person is dark and indistinct, while the rectangular doorway at the end of a corridor or hallway is filled with strong, bright natural light, creating a halo effect. The background behind the doorway appears to be an exterior, possibly showing glimpses of blue sky and light-colored buildings, all blurred. The lighting is heavily backlit, emphasizing the silhouette against the intense brightness. The overall color palette is dominated by dark greys and blacks in the foreground, contrasting sharply with the dazzling white and pale blue of the background light.
0:02person entering building silhouette fade in
This scene continues the previous shot, showing the silhouetted figure walking towards the bright doorway, which now appears slightly clearer, revealing more of the external building structure beyond. The camera remains static, and the backlighting still heavily defines the figure as a silhouette. The blurring around the edges of the doorway and the interior elements suggests a focus on the transition from dark indoors to bright outdoors. The color palette remains dark for the foreground figure and bright, almost overexposed, for the background light, with hints of blue in the distant exterior. The figure's movement suggests progression into the brighter space.
0:03tea shop shelves
A medium wide shot showcases a beautifully arranged wall of light-colored wooden shelves against a stark white background, likely in a minimalist tea shop. The shelves are neatly organized, displaying various ceramic objects including small teapots, an assortment of patterned and plain tea cups, and small vases. Some vases contain vibrant green leafy plants, while others feature elegant pink protea flowers, adding touches of natural color. The lighting is soft and even, highlighting the clean lines of the shelves and the textures of the ceramic items. The overall aesthetic is calm and serene, with a color palette of light wood, pure white, earthy ceramic tones, and bursts of green and pink from the foliage and flowers.
0:05text overlay the fellow matcha set
This is a medium close-up shot focused on the smooth, dark, curved wooden backrest of a chair, rendered with a shallow depth of field, causing the background to be softly blurred. The background appears to be a light-colored, indistinct interior space, possibly hinting at a cafe or studio setting. The lighting is soft and diffused, subtly highlighting the grain of the wooden chair. Dominant colors are the rich, dark browns of the chair and the soft, light beige-grey of the blurred background. White sans-serif text, 'The Fellow Matcha Set', is overlaid prominently in the center of the frame, standing out against the muted background.
0:06text overlay kettl tea la
An abstract, low-angle shot looks upwards at a geometrically patterned ceiling structure, composed of light-colored wooden beams forming a grid against an off-white ceiling. The design creates a visually interesting, almost architectural texture that fills the frame. The lighting is even and soft, suggesting natural light from an unseen source, illuminating the wood's natural tone. The color palette is restricted to various shades of light wood and off-white. White sans-serif text, 'Kettl Tea, Los Angeles', is centrally overlaid on this textured background, providing a clear brand and location identification for the viewer.
0:09stack of books
A medium close-up shot captures a stack of six identical white books, neatly piled one atop another, resting on a light wooden surface. The books are positioned slightly to the right of the frame. Each book spine prominently displays the title 'STORIES OF JAPANESE TEA' in a clean, sans-serif green font. The background behind the books is a dark, warm brown, providing a strong contrast to the white books and light wooden surface. The lighting is soft and diffused, gently illuminating the book spines and the wooden texture. The overall color palette features crisp white, verdant green, warm light brown, and deep dark brown, creating a focused and inviting visual.
0:13man pouring water silhouette
A wide shot shows a man standing behind a dark counter, holding a dark grey gooseneck kettle and pouring water into a dark pot or container. He is seen in profile, positioned on the right side of the frame. The background is dominated by large, bright windows that allow ample natural light to stream in, creating a strong backlight effect. This results in the man being partially silhouetted, and the scene having a soft, slightly hazy quality. The environment suggests a modern, spacious interior. The colors are somewhat muted due to the bright backlight, with the man's dark clothing and the counter contrasting with the bright, almost white light from the windows. The action is calm and precise, focusing on the ritual of pouring.
0:17zach mangan sifting matcha
A medium close-up shot focuses on Zach Mangan, positioned slightly to the left of the frame, meticulously sifting matcha powder. He holds a small, fine-mesh metal sifter with one hand over a clear, shallow glass bowl, while his other hand gently taps the sifter. The background is a brightly lit, clean white wall with a large, blurred window providing soft, natural light, creating a serene and focused atmosphere. On the lower right, white text 'Zach Mangan, Founder + President, Kettl Tea' is displayed. The color palette is dominated by the vibrant green of the matcha, the sterile white of the bowl and wall, and the cool grey of his shirt. His movements are deliberate and precise, conveying a sense of care in the preparation.
0:20overhead sifting matcha spoon
An extreme close-up, overhead shot, focuses intensely on the process of sifting vibrant green matcha powder. A silver spoon is gently pressing the finely ground powder through the tiny holes of a metal mesh sifter. The matcha falls through the sifter like fine dust. The background is indistinct, suggesting a clean preparation surface. The lighting is bright and even, accentuating the rich, deep green color and the powdery texture of the matcha. The dominant colors are the lush green of the matcha and the reflective silver of the spoon and sifter, set against a dark, muted background.
0:23matcha powder falling through sifter
An extreme close-up shot, viewed from below, captures bright green matcha powder delicately falling through the small, circular holes of a metal sifter. The sifter itself is slightly out of focus in the upper part of the frame, with individual grains of matcha visible as they descend. Below, a light-colored bowl is largely out of focus, implying the destination of the powder. The lighting is bright and clean, highlighting the particulate nature of the matcha. The primary color is a vibrant, fresh green, with the metallic grey of the sifter just visible, creating a focused and almost meditative visual of the fine powder.
0:26matcha powder in bowl
A detailed close-up shot presents a small mound of vibrant, finely milled green matcha powder settled at the bottom of a pristine white ceramic bowl. The texture of the powder is visible, appearing soft and consistent. The bowl rests on an unidentifiable, light-colored surface, maintaining a clean and minimalist aesthetic. The lighting is soft and even, enhancing the natural, earthy green hue of the matcha and subtly highlighting the smooth, clean lines of the bowl. The color palette is simple and striking, with the intense green taking center stage against the pure white of the bowl.
0:30pouring hot water into matcha
A medium close-up shot focuses on a hand holding a sleek, modern white gooseneck kettle, pouring a steady stream of hot water into a translucent, frosted glass bowl. The bowl contains a layer of vibrant green matcha powder at its base, and as the hot water makes contact, subtle wisps of steam rise, indicating the water's temperature. A bamboo whisk stands nearby on a light grey counter, partially blurred. In the soft-focused background, the man from previous scenes is vaguely visible, adding context to the preparation. The lighting is soft and natural, emphasizing the delicate steam and the contrast between the white kettle and the bright green matcha. The color palette is clean, featuring white, clear glass, bright green, and cool greys.
0:37zach mangan scooping matcha
A medium close-up shot captures Zach Mangan from the waist up, standing behind a light grey counter. He is intently focused on preparing matcha, picking up a small, dark silver container, opening it, and using a miniature silver spoon to scoop vibrant green matcha powder into a clear, frosted glass bowl on a white rectangular tray. To his left, a traditional bamboo whisk is positioned on the same tray. The background features a bright, blurred window and white walls, allowing soft, natural light to illuminate the scene. The overall lighting is bright and clean. The color palette includes his grey-blue shirt, the vivid green matcha, the metallic silver of the tools, and the sterile white of the bowl and walls.
0:46matcha tools chasen chawan
An extreme close-up shot showcases two essential matcha tools: a traditional bamboo whisk (chasen) and a small, elegant white ceramic cup or small bowl. The bamboo whisk, with its numerous fine bristles, is held by an unseen hand in the foreground, capturing its natural wooden texture and intricate design. Behind it, a light-skinned hand gently cradles the smooth, white ceramic vessel. The background is softly blurred, providing a neutral, light-toned setting. The lighting is gentle and diffused, accentuating the details of the bamboo whisk. The color palette consists of the natural light brown and beige tones of the bamboo, the pure white of the ceramic, and the subtle, warm tones of human skin.
0:49whisking matcha dynamic pov
An extreme close-up shot, possibly from a subjective point of view looking into a bowl, captures the dynamic action of a bamboo whisk (chasen) vigorously stirring vibrant green matcha. The whisk moves rapidly, creating swirling patterns and small bubbles in the frothy, emerald green liquid. The texture of the liquid and the motion of the whisk are the central focus, filling almost the entire frame. The background is entirely obscured by the liquid and whisk. The lighting is bright and consistent, enhancing the rich, uniform green color. The scene conveys energy and the active process of preparation through its dynamic movement and saturated color.
0:51hand holding chashaku
A close-up shot focuses on an adult hand with light skin, wearing a simple gold wedding band on the ring finger, holding a sleek, silver matcha spoon (chashaku). The spoon has a refined, slightly curved design, reflecting light subtly. The background is gently blurred, suggesting an indoor setting with muted colors, likely a light blue or grey. The lighting is soft and even, highlighting the smooth, metallic texture of the spoon and the subtle details of the hand. The colors are predominantly silver, light skin tones, and a soft, indistinct blue-grey in the background, creating a calm and aesthetic visual.
0:53scooping matcha from tin
An overhead close-up shot reveals an adult hand using a slender silver matcha spoon to carefully scoop a generous amount of vibrant green matcha powder from a small, dark grey metallic tin. The tin has a simple, minimalist design with the word 'kettl' visible in white text on its side. The surface around the tin is a dark, textured grey, likely a countertop. The lighting is bright and even, intensely highlighting the rich, earthy green color of the matcha powder and the reflective quality of the silver spoon. The color palette emphasizes deep greens, metallic greys, and light skin tones, creating a focused and appealing image of the preparation process.
0:56inspecting matcha bowl
A close-up shot focuses on a pair of adult hands holding and gently rotating a beautiful, translucent, frosted glass matcha bowl (chawan). The bowl features a unique, elegantly curved lip that forms a subtle pouring spout. The glass is smooth and minimalist, allowing light to diffuse through its frosted surface. The underside of the bowl reveals a small, circular indentation. The background is softly blurred and light-toned, suggesting an indoor environment. The lighting is soft and even, accentuating the bowl's delicate transparency and texture. The color palette is dominated by the frosted clear glass, which has a cool, almost blue-white appearance, and the warm, natural tones of the hands.
1:00pouring water into matcha overhead
An overhead close-up shot captures hot water being poured from the slender spout of a modern white gooseneck kettle directly into a clear, frosted glass matcha bowl. A vivid layer of green matcha powder is already settled at the bottom of the bowl. The water creates a small cascade as it hits the powder, starting the mixing process. The bowl rests on a white rectangular tray, which in turn sits on a dark grey surface. The lighting is bright and even, clearly illuminating the translucent bowl and the rich green of the matcha. The primary colors are white, clear glass, and the intense green of the matcha.
1:01man reaching for whisk
A medium close-up shot shows Zach Mangan, positioned slightly right of center, reaching for a traditional bamboo whisk (chasen) that rests on a white rectangular tray. The tray also holds the frosted glass matcha bowl and a small, dark grey ceramic cup. Mangan's gaze is directed downwards, focused on the tools he is about to use. The background consists of a bright, blurred window and white walls, creating a clean, airy environment. The soft, natural lighting highlights the textures of the various objects. The color palette features Mangan's grey-blue shirt, the natural wood of the whisk, the white of the tray and walls, and the translucent quality of the glass bowl.
1:03whisking matcha in bowl
A close-up shot focuses on an adult's hands vigorously whisking vibrant green matcha in a translucent, frosted glass bowl using a traditional bamboo whisk (chasen). The whisk moves rapidly, creating a frothy, bright green liquid with small bubbles forming on the surface. The bowl rests on a white rectangular tray, which is visible in the lower part of the frame. The background is softly blurred, indicating an indoor setting. The lighting is bright and even, emphasizing the rich green color and the dynamic motion of the whisking. The color palette is dominated by the intense green of the matcha, the natural light brown of the bamboo, and the light skin tones of the hands.
1:05matcha latte art
An extreme close-up shot focuses on the artistic creation of latte art in a glass of matcha. Creamy white milk or foam is slowly poured from a sleek metal pitcher onto the vibrant green surface of the prepared matcha. The white liquid gracefully swirls and expands, forming a delicate pattern against the rich green base. Small bubbles are visible on the edges of the green matcha. The background is dark and softly blurred, ensuring full attention on the drink. The lighting is soft, highlighting the smooth texture of the foam and the contrast between the white and green. The color palette is dominated by the fresh green and creamy white, with hints of silver from the pitcher.
1:08white electric kettle
A close-up shot showcases a modern, minimalist white electric gooseneck kettle, perfectly still and resting on its matching white rectangular base. The kettle has a clean, conical shape with a simple, integrated handle. A circular digital display is visible on the base, although its specific readings are not yet clear. The kettle is positioned slightly to the left, on a smooth, dark grey surface, likely a kitchen or tea bar countertop. The lighting is bright and even, emphasizing the kettle's matte white finish and sleek design. The color palette is dominated by pure white and cool dark grey, highlighting the product's contemporary aesthetic.
1:10kettle temperature display
An extreme close-up shot zeroes in on the circular digital display located on the white base of the electric kettle. The display is black with bright, clear blue numbers indicating '174°F' for the current temperature, while a smaller, pink-hued '175' is subtly displayed as the target temperature. A thin, segmented pink ring around the blue numbers likely indicates progress towards the target. The background is the smooth, matte white surface of the kettle's base, resting on a dark grey countertop. The lighting is clean and direct, making the display easily readable. The colors are striking, with electric blue and bright pink standing out against the black and white surfaces.
1:12matcha powder falling through sifter repeat
This extreme close-up shot, identical to a previous scene, is viewed from below a metal sifter, capturing vibrant green matcha powder as it falls in a delicate stream through the sifter's tiny, circular holes. The sifter itself is slightly out of focus above, with the individual grains of matcha clearly visible in their descent. A light-colored bowl, blurred and out of focus, awaits the powder below. The bright, clean lighting emphasizes the fine, particulate nature of the matcha. The dominant color is a vivid, fresh green, with hints of the sifter's metallic grey, creating a focused and almost meditative visual of the pure powder.
1:14water hitting matcha bubbles
An extreme close-up shot, captured from a subjective point of view looking inside a bowl, shows a stream of hot water being poured onto a layer of vibrant green matcha powder. As the water makes contact, it rapidly mixes with the powder, causing small, delicate white bubbles to form and rise to the surface. The dynamic interaction between the water and the powder fills the frame, creating a sense of immediacy and activity. The background is entirely obscured by the contents of the bowl. The lighting is bright, illuminating the intense green and the frothy white bubbles. The primary colors are vibrant green and clear water, with hints of white from the foam.
1:16armando martinez talking head
A medium close-up shot features Armando Martinez, positioned slightly to the right of the frame, looking up and to the right as he speaks. He appears engaged and thoughtful, occasionally making small, expressive hand gestures to emphasize his points. The background is a plain, solid white wall, ensuring no distractions from the speaker. The lighting is soft and even, originating from the front, highlighting his facial features and the details of his short hair, mustache, and piercings. The overall color palette is simple: his dark blue or black t-shirt contrasts with his light skin and the stark white background, creating a direct and professional presentation.
1:19matcha over ice pour
A close-up shot displays a clear glass filled with ice cubes and a white liquid, likely milk or a milk alternative. A steady stream of vibrant green, prepared matcha is slowly poured from a small, light pink ceramic pitcher into the glass. The green liquid descends, creating mesmerizing swirls and patterns as it mixes with the white, while some of it settles at the bottom. The background is a clean, minimalist white surface. The lighting is bright and crisp, accentuating the clarity of the glass and the vivid contrast between the green matcha, white milk, and pink pitcher. The scene is aesthetically pleasing, focusing on the visual appeal of drink preparation.
1:23wide shot cafe interior
A wide shot reveals a bright and modern cafe interior, characterized by its high ceilings and clean design. A long, dark grey counter stretches across the mid-ground, behind which several people are actively working, preparing drinks, or serving customers. Large, expansive windows fill the background, allowing copious amounts of natural light to flood the space and offering a glimpse of a sunny street scene with trees outside. The ceiling features an intricate pattern of light wooden beams and several large, spherical white pendant lights that provide additional illumination. The overall atmosphere is lively yet calm. The color palette combines crisp whites, light wood tones, dark grey counters, and the natural green of outdoor foliage, creating an inviting and contemporary space.
1:25overhead matcha drink
An overhead close-up shot focuses on a freshly prepared matcha drink presented in a clear, round glass with a subtle dark rim. The surface of the drink is a uniform, vibrant green, topped with a delicate layer of fine, creamy foam that suggests a perfectly whisked consistency. The glass rests on a simple, dark grey textured surface, likely a countertop, which provides a neutral backdrop. The lighting is soft and even, highlighting the rich, natural green hue of the matcha and the smooth texture of the foam. The color palette is dominated by the striking green of the drink and the subtle dark grey of the surface.
1:26hand picking up matcha drink
A close-up shot shows an adult hand with light skin reaching into the frame from the bottom right to pick up the round glass of vibrant green matcha from the previous scene. The glass has a dark rim, and the foamy, bright green surface of the drink is clearly visible. The glass is resting on a dark grey, textured surface. The lighting is soft and even, highlighting the contrast between the green drink, the dark glass, and the skin tones. The action is simple and suggests the completion of the drink preparation, ready for enjoyment.
1:27brand logo fellow
A full-screen shot displays the brand name 'FELLOW' in bold, white, sans-serif capital letters, centered against a dark, subtly textured background. The 'O' in 'FELLOW' is uniquely stylized, appearing as a minimalist kettle icon, which is the brand's distinctive logo. The background is a deep, muted grey or dark brown, with a soft, hazy or cloudy texture, adding depth without distracting from the text. The lighting is subtle, allowing the white text to stand out clearly. The color palette is stark and modern: pure white text against a dark, atmospheric grey, emphasizing the clean design of the logo.
