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Transcript

0:00I wanted something that really had instant results

0:02like that you could see after one use.

0:04and this is what happened.

0:07Like it brings blood to the skin, your skin looks so smooth, it looks hydrated. It's really like that instant glow that you get when you go to a facialist, but this is the at-home version.

0:19All the blood has come rushing to my skin. You can see all of the circulation coming.

0:26Goop has officially perfected the at-home facial with their microderm exfoliator. It is quite literally a facial in a bottle.

0:34I mean, just look at it.

0:36It's dual action with clean ingredients whipped into this perfect pillowy texture.

0:41What I truly love about this is that it is not only exfoliating you physically, but also chemically as well, so it's really getting deep into those pores. It's gentle enough where you don't feel like you're breaking your skin barrier, and just know you're helping it in the best way.

0:59This is one of my favorite products. I use this two to three times a week. It is a little bit stronger, but it's so nice for exfoliating the skin and kind of like make a week refresh. I leave it on the skin for two to three minutes, and after I wash it off, I feel like my skin is brand new.

2:06Ooh, it's so nice.

2:08I massage it into my face. I can feel like a little tingle from the chemical

2:13exfoliation, it's very gentle, but then of course, we have this amazing manual exfoliant.

2:20Oh my goodness, my skin feels so fresh and so clean, clean.

Text on Screen

0:00something that

0:00stay luminous all winter

0:01instant results

0:02long with this exfoliator

0:02like that

0:03after one use.

0:04and this is

0:06what happened.

0:07like it brings

0:08blood to the skin,

0:10your skin looks

0:11so smooth.

0:12hydrated.

0:13it's really

0:14instant glow

0:15that, you get

0:16a facialist.

0:17but this is

0:18version.

0:20All the blood

0:21has come rushing

0:22to my skin.

0:23You can see

0:23all of the circulation

0:24coming.

0:25goop has officially

0:27perfected the

0:28at home facial

0:29with their microderm

0:30exfoliator.

0:31quite literally

0:32a facial

0:33in a bottle.

0:34I mean, just

0:35look at it.

0:36It's dual action

0:37with clean

0:38ingredients

0:38whipped into this perfect

0:40pillowy texture.

0:41What I truly

0:42love about

0:43this is that

0:44it is not only

0:45exfoliating you physically,

0:46but also chemically

0:47as well, so it's

0:48really getting deep

0:49into those pores.

0:50It's gentle enough

0:51where you don't

0:52feel like you're

0:53breaking your skin

0:54barrier and you

0:55just know you're helping

0:55it in the best way.

0:56microderm instant glow exfoliator

0:56instantly polish away dullness for smooth, vibrant skin

0:56goop beauty

0:56Microderm Instant Glow Exfoliator

0:56Exfoliant Instantané Éclat Microderm

0:56SKIN

0:5650 mL / 1.7 fl. oz.

0:56made with moisturizing exfoliating ingredients

0:56glycolic acid

0:56best-in-class chemical exfoliation.

0:56australian kakadu plum

0:56delivers vitamin c for more glow.

0:56microexfoliating minerals

0:56buff away dead, dull, and dry skin.

0:59this is

1:00one of my

1:01favorite products.

1:02I use this

1:03two to three times a week.

1:04It is a little

1:05bit stronger, but

1:06it's so nice

1:07for exfoliating

1:08the skin

1:09and kind of like

1:10in the week, refresh.

1:12and you leave

1:13it on the skin

1:14for two to three minutes

1:16and after I wash

1:17it off, I feel

1:18like my skin is

1:19brand new.

1:20after just one use:*

1:2092% agreed

1:20their skin textured improved

1:20their skin looked and felt polished.

1:2294% agreed

1:22their skin looked and felt smoother.

1:24*based on a post-treatment consumer perception of 28 women ages 27 to 50.

1:26so nice.

1:27I massage it

1:28into my face.

1:29I can feel

1:30like a little

1:31tingle from the

1:32chemical exfoliation.

1:33It's very gentle,

1:35but then of course,

1:36we have this amazing

1:37manual exfoliant.

1:40Oh my goodness,

1:41my skin feels so

1:43so clean.

1:46microderm instant glow exfoliator

1:46instantly polish away dullness for smooth, vibrant skin

1:46goop beauty

1:46Microderm Instant Glow Exfoliator

1:46Exfoliant Instantané Éclat Microderm

1:46SKIN

1:4650 mL / 1.7 fl. oz.

1:46made with moisturizing exfoliating ingredients

1:46glycolic acid

1:46best-in-class chemical exfoliation.

1:46australian kakadu plum

1:46delivers vitamin c for more glow.

1:46microexfoliating minerals

1:46buff away dead, dull, and dry skin.

Scenes (7)

0:00gwyneth applying exfoliator

A medium close-up shot of Gwyneth Paltrow in a well-lit room, possibly a bathroom or dressing area. She is applying a light-colored exfoliant to her face, spreading it across her cheeks, nose, forehead, and chin with her fingertips. Her movements are gentle and precise, demonstrating the product's application. The background is a soft, light beige wall with a partial view of a window on the left and a framed picture on the right. She is wearing a white collared shirt with a V-neck, and a subtle gold necklace is visible around her neck. Her blonde hair is pulled back from her face. The lighting is bright and even, giving a clean, fresh feel to the scene. Text overlays appear at various times, describing the product's benefits and her experience. The camera remains static throughout the application process.

0:25influencer demonstrates product

A medium close-up shot of a young woman in a bright, modern bathroom setting, speaking directly to the camera. She holds a small, frosted white jar of 'goop beauty' microderm instant glow exfoliator, first presenting the product, then demonstrating its texture by scooping a small amount with her finger, and finally applying it to her face. She spreads the white, creamy product across her cheeks, nose, and forehead with gentle, circular motions. The background features a blurred white wall and a glass shower enclosure with visible product bottles on a shelf. The lighting is bright and natural, indicating daylight, creating a fresh and clean atmosphere. Text overlays appear, providing product details and benefits. The camera remains static, maintaining focus on the woman's face and hands.

0:56product ingredients text

An overhead close-up shot looking down at an open white jar of 'goop beauty' Microderm Instant Glow Exfoliator. The jar is open, clearly revealing the light beige, creamy texture of the product inside, which has sculpted peaks. The lid is placed next to the jar on a clean, reflective white surface adorned with small water droplets, creating a fresh and clinical aesthetic. Text overlays describing the product's key ingredients and their benefits appear on the right side of the screen, highlighting 'glycolic acid,' 'australian kakadu plum,' and 'microexfoliating minerals.' The lighting is bright and even, emphasizing the product's clean presentation. The camera is static, focusing intently on the product and informational text.

0:59influencer applying product full process

A medium shot of a young woman in a modern bathroom, applying the 'goop beauty' exfoliant. She is positioned slightly to the left of the frame, facing a large window that reveals a bright, clear blue sky outside, providing strong natural light. She takes the product from the jar, spreads it on her hands, and then meticulously applies it to her face with gentle, circular massaging motions. The bathroom features a sleek white marble countertop, a black towel rack with a white towel, and an elegant, possibly gold-toned, faucet visible in the reflection of a mirror behind her. The overall aesthetic is clean, luxurious, and well-lit. Text overlays appear, detailing her personal usage and experience with the product. The camera is static, capturing her full upper body and movements.

1:20product statistics overlay

A close-up overhead shot of the open jar of 'goop beauty' Microderm Instant Glow Exfoliator, similar in framing to Scene 3. The light beige, creamy product is visible inside the jar. The background is a clean white, slightly reflective surface. This scene primarily functions to display text overlays of product benefits and statistics: 'after just one use:*', '92% agreed their skin textured improved their skin looked and felt polished.', '94% agreed their skin looked and felt smoother.', followed by a small disclaimer text at the bottom. The lighting is bright and uniform, ensuring readability of the text. The camera is static, providing a clear view of the product and its accompanying statistics.

1:25gwyneth post application reflection

A medium shot of Gwyneth Paltrow in a luxurious, modern bathroom. She stands in front of a white marble countertop with ornate gold fixtures, applying more product or massaging her face after using the exfoliator. The background features a large window on the right allowing ample natural light and a glass-enclosed shower with stylish marble walls on the left. The lighting is bright and even, accentuating the clean, sophisticated aesthetic of the bathroom. Her blonde hair is pulled back, and she is wearing a chic cream-colored collared shirt and dark pants. Her movements are gentle and self-assured as she touches her face and neck, visibly enjoying the sensation. Text overlays appear, capturing her thoughts and description of the product's feel. She uses a white cloth to wipe her face. The camera is static, capturing her upper body.

1:45final product display

A static, clean shot featuring the 'goop beauty' Microderm Instant Glow Exfoliator jar, centered on a pristine white background. The jar is closed, made of frosted white glass with a simple white lid. The brand name 'goop beauty' and the full product description 'Microderm Instant Glow Exfoliator' are clearly visible on the label, along with the size '50 mL / 1.7 fl. oz.'. Overlaying text in a sophisticated script font states 'microderm instant glow exfoliator', followed by a smaller, simpler font text 'instantly polish away dullness for smooth, vibrant skin'. The lighting is bright and even, highlighting the product's minimalist and appealing packaging. This serves as a concluding visual for the advertisement.

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