0:00man attaches phone in car
The scene opens with an eye-level medium shot from inside a modern car, looking towards the passenger side and the windshield. A man with short, curly dark hair, wearing a dark brown collared shirt, is seen from behind, leaning slightly forward. He holds a black object, which is quickly revealed to be a smartphone in a rugged black case, as he brings it up to the windshield. Through the windshield, autumn trees with golden and green leaves are visible, indicating a sunny outdoor environment. The car's interior is dark, with a black steering wheel and dashboard details visible. Soft, natural light streams in from the outside. The text "LOCKED IN, ALL DAY" is prominently displayed in white, sans-serif font at the top left of the screen.
0:01phone attaching to mount
This is a close-up shot focused on a rugged black smartphone case being attached to a car mount. The mount, black with a visible suction cup and articulated arm, is secured to the car's windshield. A hand, likely male, is visible as it firmly presses the phone into place on the mount, creating an audible 'click'. The phone screen is partially visible, displaying a minimalist map application with blue and grey routes. The background outside the car is blurred, showing soft, warm sunlight and hints of green foliage, suggesting an outdoor, daytime setting. The car's interior is dark, with shadows enhancing the focus on the phone and mount. The text "LOCKED IN, ALL DAY" remains at the top left of the screen.
0:03phone on car mount steering wheel
The camera maintains a medium shot from inside the car, now focused on the securely mounted smartphone on the windshield. The phone, encased in a rugged black case, clearly displays a navigation app with a map showing routes, distances ('200 ft', '2.8 miles'), and street names ('Douglas Blvd', 'E Roseville Pkwy'). A man's left hand, wearing a dark smartwatch, rests on the black leather steering wheel, which features a silver accent at the bottom and a subtle logo. The background through the windshield reveals a bright, sunny outdoor scene with soft golden hour lighting, blurring trees and what appears to be a residential street. Shadows are soft, indicating diffused light from the side. Additional white text, "The All-Day Phone System for Active Guys," appears at the bottom center of the screen, below the existing "LOCKED IN, ALL DAY" text.
0:05phone on bicycle handlebars overhead
This scene provides a top-down, slightly forward-angled shot of a smartphone mounted on bicycle handlebars. The phone, secured in a robust black case, is positioned centrally on the black handlebars. Its screen displays a navigation app, similar to the previous scene, showing a route, distance ('0.4 mi'), and street names ('Bishop St'). The cyclist's feet, wearing brown shoes, are briefly visible at the bottom of the frame, indicating movement. The ground below is a light grey paved surface with a distinct white line. The lighting is bright and even, typical of outdoor daytime conditions, casting minimal shadows. The text "LOCKED IN, ALL DAY" remains at the top, and new white text, "One setup for commute, ride, and workout.", appears at the bottom center.
0:07phone on bicycle handlebars close up rider background
A dynamic close-up shot from a low angle, focusing on the rear of the black smartphone in its rugged case, securely mounted on bicycle handlebars. The phone's triple camera array is prominent. The handlebars are dark and feature a brand name 'BURTEC'. In the blurred background, a male cyclist, likely in his late 20s or early 30s, is visible, wearing a helmet, cycling glasses, and a grey athletic top, suggesting a sporty and focused demeanor. The sky above is bright and blue with some white clouds, indicating clear weather. The lighting is natural and bright. The text "LOCKED IN, ALL DAY" is at the top, and "One setup for commute, ride, and workout." is at the bottom, both in white.
0:09cyclist mountain biking downhill
This is a dynamic, low-angle wide shot capturing a male mountain biker actively riding downhill on a dirt trail. The trail is rough, with visible tracks and loose earth, creating a sense of speed and action. The rider, leaning into the descent, is wearing a dark grey long-sleeved athletic top, dark shorts, a helmet, and sunglasses. He is mounted on a black full-suspension mountain bike. In the background, a scenic landscape unfolds with rolling green and brown hills under a dramatic sky with scattered white clouds. A residential area and distant mountains are visible, bathed in clear, natural daylight. The dominant colors are natural greens, browns, and blues. The text "LOCKED IN, ALL DAY" and "One setup for commute, ride, and workout." are displayed in white at the top and bottom of the frame, respectively.
0:12man on air bike in gym
A medium shot captures a fit male in his late 20s to early 30s vigorously exercising on a black air bike in a modern gym setting. He is positioned mid-frame, facing slightly to the right, engaged in a full-body workout. The air bike features a large red fan and black handles. The gym environment is clean and industrial, with dark walls, exposed ceiling pipes, and various workout equipment visible in the background, including a 'ROGUE' branded piece. Bright overhead lighting illuminates the scene, creating strong contrasts and highlights on the man's physique and the equipment. The color palette is dominated by dark greys, blacks, and the striking red of the air bike's fan. The texts "LOCKED IN, ALL DAY" and "One setup for commute, ride, and workout." persist on screen.
0:13man dumbbell lunges gym
This medium shot presents a male individual in a modern gym, performing walking lunges with dumbbells. He is positioned in the center-left of the frame, mid-stride, holding a black hexagonal dumbbell in each hand. His front foot is elevated on a black 'XEBEX' branded plyometric box, marked with '24' and '16'. The gym's interior features dark walls, black flooring, and a rack of dumbbells and other equipment blurred in the background, contributing to a focused, active atmosphere. The lighting is bright and even, casting subtle shadows that define the musculature. The color palette is predominantly black and dark grey, with the light color of the man's shoes providing a contrast. The text "LOCKED IN, ALL DAY" remains at the top, and new text "Your phone never taps out." is at the bottom center.
0:14man seated dumbbell press gym
The scene shows a medium shot of a male athlete performing seated dumbbell shoulder presses on a dark gym floor. He is seated with his legs extended and slightly spread, holding a black hexagonal dumbbell in each hand, raised above his head in the 'up' position of the press. His focus is evident as he looks upwards. The background is a modern gym, with racks of dumbbells and various exercise machines visible, though slightly out of focus. The lighting is bright and uniform, highlighting his form and the metallic sheen of the dumbbells. The color scheme is dark, with blacks and greys, and the only contrasting color is the white of his shoe soles. The texts "LOCKED IN, ALL DAY" and "Your phone never taps out." are visible.
0:15phone case with gym equipment background
A low-angle close-up shot focuses on a black, rugged smartphone case lying on a textured grey surface, possibly a gym mat or floor. The case features a prominent circular magnetic attachment point in the center and textured side grips. In the softly blurred background, a rack of silver dumbbells is visible, suggesting a gym environment. The lighting is focused and appears to come from above, creating subtle shadows that give depth to the case's texture. The overall color palette is dark, with shades of grey and black. The text "LOCKED IN, ALL DAY" is at the top, and "Build Your Setup" is at the bottom center, both in white.
0:16phone case top down close up
This scene presents a top-down, slightly angled close-up of a black, rugged smartphone case. The case has a visible texture, possibly carbon fiber, on its back. The triple camera cutouts are prominent at the top left, and the 'ROKFORM' brand name is subtly embossed along the right edge. A circular magnetic attachment point with the 'ROKFORM' logo is centrally located on the back. The case is resting on a dark, textured surface, possibly fabric, creating a soft backdrop. The lighting is even and diffused, highlighting the case's details without harsh shadows. The dominant colors are black and dark grey. The text "LOCKED IN, ALL DAY" and "Build Your Setup" are displayed in white.
0:18brand logo reveal
The scene transitions to a stark black screen with the 'ROKFORM' brand logo prominently displayed in the center. The logo consists of white, bold, sans-serif text 'ROK FORM', with the letter 'K' featuring a distinct orange arrow pointing to the right, integrating into its design. The background is a solid, deep black, providing high contrast for the white and orange logo. There are no other visual elements, actions, or lighting variations, creating a clean and impactful brand statement. The mood is professional and direct. No camera motion is present.
