0:00Host intro with graphics
A medium shot of a young East Asian woman smiling and speaking directly into the camera. She has short, curly brown hair with blonde highlights and is wearing a vibrant magenta fuzzy cropped cardigan over a white top. Her face is bright and expressive. The background is a pastel pink wall adorned with framed art prints featuring playful, colorful designs. To her left, part of a computer monitor with a pink "GROW AT YOUR OWN PACE" graphic is visible. Overlaid graphics include "CASETiFY ARTISTS" in a black and white box, a large heart-shaped cloud graphic with "you are loved" and cherries, and animated text bubbles like "MY DOG DOODLES." A large, stylized purple bow graphic and two white fluffy dog doodles also appear. The lighting is soft and even, suggesting an indoor, well-lit environment. The overall color palette is pastel pinks, purples, and blues.
0:01Phone cases flat lay
An overhead flat lay shot of numerous Casetify phone cases scattered across a clean, light pink surface. The cases feature various colorful and cute designs, predominantly featuring white fluffy dogs, strawberries, cherries, and uplifting text like "Life is Ruff!" and "You Are Work of Art." Some cases are clear, showcasing the phone inside, while others have opaque backs. Interspersed among the cases are small, cut-out paper stickers of white fluffy dogs, strawberries, and light pink or white flowers. The lighting is bright and even, highlighting the vibrant colors and details of the products. The overall aesthetic is cheerful and playful, dominated by pink, white, and pastel accents. The "CASETiFY ARTISTS" logo is present as a graphic overlay in a black and white box at the top center.
0:03Host introducing self
A medium shot of the young East Asian woman, identical to the first scene in framing, environment, and attire. She smiles directly at the camera, speaking. Overlaid text appears, first "HUYEN" in large, bold, purple bubble letters, then "HI, I'M HUYEN." The "CASETiFY ARTISTS" black and white box graphic remains in the top center. The background is a pastel pink wall with framed art. The lighting is consistent, showcasing a soft, warm glow. The dominant colors are pink, purple, and the artist's natural skin tones.
0:04Split screen art showcase
A split-screen composition. The lower half features a medium shot of the same East Asian woman, smiling and speaking, identical to Scene 3. She says, "I make colorful art for a living." Overlaid text in purple bubble letters states "COLORFUL ART." The top half of the screen is divided into four quadrants, showcasing examples of her digital artwork. Each quadrant features a different design, primarily with a white fluffy dog, pastel colors, and playful text like "Life is Ruff!", "You Are Work of Art," "Fragile," and "You are Loved." The overall color palette is pastel pinks, blues, purples, and yellows. The "CASETiFY ARTISTS" graphic is still present, floating between the top and bottom halves. The lighting is soft and even on the host, and the artwork is brightly rendered.
0:06Casetify website demonstration
A screen recording of the Casetify website on a mobile device or tablet interface, showing product listings. The screen displays two Casetify phone cases side-by-side, each featuring the artist's dog doodle designs. One case has the "Life is Ruff!" design, and the other features strawberries and a fluffy dog. Below each case are product names, device compatibility ("iPhone 17 Pro Max"), and a price of "$64," along with an "Add" to cart button. The background is white. The "CASETiFY ARTISTS" graphic is positioned in the top center. Text overlays "MY CASES ARE AVAILABLE" and "FOR IPHONE 17." The user scrolls down to reveal two more cases: one with the "You are Work of Art" design and another with a dog silhouette on a stormy grey background. The color palette is clean, dominated by white, with colorful product images.
0:08Host describing durability
A medium shot of the young East Asian woman speaking enthusiastically. Her expression is animated as she makes a pointed finger gesture with her right hand, then clenches her fist. The background is the same pastel pink wall with framed art, creating a soft, personal studio atmosphere. Overlaid text appears: "THEY ARE" then "CUTE AND TOUGH" in large, purple bubble letters. The "CASETiFY ARTISTS" graphic remains at the top center. The lighting is soft and consistent, highlighting her features and the vibrant color of her cardigan. The primary colors are pink, purple, and the artist's skin tones.
0:10Host with graphic overlays
A medium shot of the young East Asian woman speaking to the camera. She makes gestures with both hands, using her fingers to count or emphasize. The background is her pastel pink art studio wall with various colorful art prints. Overlaid text displays "HOW MANY TIME" then "I DROP MY PHONE" in large, purple bubble letters, reflecting her speech. The "CASETiFY ARTISTS" graphic is still in the top center. The lighting is soft and flattering, creating a warm, inviting atmosphere. The overall color scheme revolves around pastels, vibrant pink, and the neutral tones of the microphone.
0:13Host with animated graphics
A medium shot of the young East Asian woman continuing to speak to the camera, her expression shifting to one of relief and satisfaction. The background remains her pink art studio, dimly visible behind a flurry of animated graphics. Overlaid animated graphics dominate the scene: numerous glowing pink hearts float around her, shimmering stars appear, and a large central graphic features a white fluffy dog holding a bowl of hearts, accompanied by the text "EVERYTHING WILL BE OK" in large, pink and purple bubble letters. The "CASETiFY ARTISTS" graphic is still visible at the top. The lighting is soft and consistent, but the animated elements add a bright, playful luminescence. The color palette is vibrant pinks, purples, and blues against the soft background.
0:15Host praising Casetify protection
A medium shot of the young East Asian woman, similar to previous speaking shots. She maintains a confident and satisfied expression, speaking directly to the viewer. The background is the same pastel pink art studio wall with framed artwork. Overlaid text appears in large purple and white bubble letters: "CASETiFY'S MILITARILY GRADE DROP PROTECTION." The "CASETiFY ARTISTS" graphic remains at the top center. The lighting is soft and even, providing good visibility of the host and the textual overlay. The primary colors are pink, purple, and the artist's attire.
0:16Artist drawing on tablet
A medium, slightly high-angle shot showing the artist, a young East Asian woman, seated at a light wooden desk, intently drawing on a white tablet using a pink stylus. She wears the same vibrant magenta fluffy cropped cardigan. Her left arm rests on a wooden tablet stand. The desk is organized with a large computer monitor displaying digital art (a "GROW AT YOUR OWN PACE" graphic with flowers and playful text), small bunny figurines, and a black laptop. Several Casetify phone cases are laid out on the desk to her right, showcasing the final products. The background is a pastel pink wall with framed art. Overlaid text in yellow bubble letters says "EACH DESIGN IS." The lighting is bright and soft, illuminating the workspace from an unseen source, creating a productive and creative atmosphere. The dominant colors are pink, magenta, and light wood tones.
0:18Close-up of digital artwork
A close-up shot of a computer monitor displaying the artist's digital artwork in Adobe Illustrator. The screen shows a large, stylized strawberry design, partially outlined, with a white fluffy dog cartoon character inside it. Another complete strawberry design with a purple bow is visible to the right. In the foreground on the desk, several Casetify phone cases with the artist's designs are laid out. The cases show motifs of strawberries, dogs, and text. The "CASETiFY ARTISTS" graphic is in the top center. Overlaid text in yellow bubble letters reads "MY ORIGINAL ARTWORK." The lighting is bright and shows the screen clearly, highlighting the intricate details of the digital illustrations and the product designs. The color palette is dominated by reds, pinks, and white, with contrasting digital lines.
0:19Close-up of digital text artwork
A close-up shot of the computer monitor, now displaying different digital artwork in Adobe Illustrator. The screen shows multiple versions of a design featuring a white fluffy dog within a frame, surrounded by the text "YOU ARE WORK OF ART (I HOPE YOU KNOW THAT)" in a playful, bubbly font. These are shown in wireframe/outline view, indicating the design process. In the foreground, several Casetify phone cases with various designs are still visible on the desk. The "CASETiFY ARTISTS" graphic remains at the top center. Overlaid text in yellow bubble letters states "IT'S JUST ME AND MY IPAD." The lighting is bright and clear, emphasizing the digital work. The color palette is largely monochrome (outlines) on the screen, with colorful cases in the foreground.
0:20Host with dog
A medium shot of the young East Asian woman, now holding a fluffy white bichon-type dog. She is laughing joyfully, holding the dog close to her chest. The dog has its eyes closed, appearing comfortable and happy in her arms. The background is her pastel pink art studio wall with framed art, creating a warm, personal setting. Overlaid text in yellow bubble letters says "AND BIBO." The "CASETiFY ARTISTS" graphic is still present at the top center. The lighting is soft and warm, enhancing the affectionate interaction between the artist and her dog. The dominant colors are pink, magenta, and the white fur of the dog.
0:20Host explaining support
A medium shot of the initial young East Asian woman, returning to speaking directly to the camera. She smiles and gestures with her hands in an open, welcoming manner. The background is her pastel pink art studio, adorned with her framed colorful art prints. Overlaid text in yellow bubble letters reads "WHEN YOU SHOP CASETiFY." The "CASETiFY ARTISTS" graphic is still visible at the top center. The lighting is soft and consistent, creating a friendly and approachable atmosphere. The color palette remains predominantly pink, with pops of color from the art and her clothing.
0:21Another artist drawing
A medium shot of a different young East Asian woman, seen in profile, intently drawing on a dark grey tablet with a pink stylus. She is wearing a light blue, flowing dress with thin straps. She is positioned next to a large window, suggesting natural light, although the light quality is soft and diffused, creating a serene, focused environment. The background is blurred, showing a hint of an indoor setting, possibly a studio or home office. Her dark hair is styled neatly, slightly covering her ear. Overlaid text in yellow bubble letters reads "YOU ARE SUPPORT ARTISTS LIKE ME." The "CASETiFY ARTISTS" graphic is in the top center. The overall color palette is soft blues, greys, and the artist's natural skin tones.
0:23Host holding cases
A medium shot of the initial young East Asian woman, speaking to the camera. She is now holding two Casetify phone cases in her left hand, showcasing them towards the viewer. The background is her pastel pink art studio, with framed art visible behind her. Overlaid text in yellow bubble letters says "SO IF YOU LOVE." The "CASETiFY ARTISTS" graphic is in the top center. The lighting is soft and consistent, maintaining a friendly and inviting tone. The cases introduce new visual elements with their designs, complementing the artist's pink attire.
0:24Dog with phone cases sleeping
A medium shot of a fluffy white bichon-type dog, identical to Bibo, lying asleep on a light beige textured surface, possibly a blanket or couch. It is wearing a dark blue hoodie. Several Casetify phone cases with dog-themed designs are casually placed around it on the soft surface. The cases feature designs like white fluffy dogs, colorful patterns, and text. The background is blurred, suggesting a cozy indoor environment with soft, diffused lighting. Overlaid text in yellow bubble letters says "CUTE DOG PHONE DESIGNS." The "CASETiFY ARTISTS" graphic is in the top center. The color palette is soft and calming, with dominant beige, white, and dark blue, accented by the colorful phone cases.
0:25Dog showcasing a phone case
A medium shot of a fluffy white bichon-type dog, likely Bibo, sitting upright on a light pink, possibly wooden, table or surface. The dog is wearing a dark blue hoodie. A Casetify phone case is resting on its back, prominently displaying the "Life is Ruff!" design with a white fluffy dog. The dog looks calmly into the camera, presenting the product. The background is bright and blurred, showing hints of white and pink furniture, creating a clean, minimalist aesthetic. Overlaid text in yellow bubble letters says "CHECK OUT MY COLLECTION ON CASETiFY." The "CASETiFY ARTISTS" graphic is in the top center. The lighting is bright and even, casting soft shadows and emphasizing the dog's white fur and the case's design. The color palette is dominated by pink, white, and dark blue.
0:28Casetify brand outro
A simple, graphic shot featuring a clean split-screen background. The top half is a light pastel pink, and the bottom half is a solid royal blue. Centered on the dividing line between the two colors is the "CASETiFY ARTISTS" logo in a black rectangular box with white text. There are no other elements or motion, providing a clear and concise brand message. The color palette is minimal and clean, with a strong visual contrast between the two halves.
