0:00intro split screen montage This scene features a dynamic split-screen layout. The top half shows a medium shot of a male speaker, framed from the chest up, speaking directly to the camera. He is positioned centrally, with a brightly lit retail store background featuring shelves of work boots, slightly out of focus. The lighting is even and bright, casting minimal shadows. The bottom half is a rapid montage of various close-up product shots of work boots in different use cases and environments. This montage includes: a pair of light brown work boots on a metal grate with bright sparks flying around them, indicating welding or grinding; a single brown pull-on boot with a white sole set against a picturesque outdoor background of a lake and distant mountains under a soft, diffused light; a single brown laced boot with a white sole on a gravelly surface, also outdoors with a lake/mountain backdrop; a low-angle shot of a person's feet, wearing brown work boots, stepping onto a wooden plank; a single light brown work boot shrouded in a cloud of smoke, creating a dramatic atmosphere; a low-angle shot of a person's feet in work boots climbing wooden stairs; and finally, a low-angle shot of a person's feet in work boots walking down a dusty, unfinished wooden hallway. The overall color palette is dominated by earthy browns, grays, and whites from the boots and environments, contrasted with the brighter store background in the top frame. Text overlays appear sequentially, displaying parts of the spoken dialogue.
0:08split screen retail announcement This scene maintains a split-screen format. The top half continues to show the same male founder speaking directly to the camera, framed from the chest up, against the blurred retail store background. He appears animated and excited, using his hands more expressively to convey the 'good news.' The lighting remains consistent, bright and even. The bottom half transitions from the product montage to a static graphic. This graphic features the 'BRUNT' logo at the top, followed by bold red text that reads 'NOW AVAILABLE AT' and then 'VULCAN BOOT CAMP' in large black letters. Below that, in smaller grey text, it says 'DIVISION OF SAF-GARD SAFETY SHOE CO.'. The background of the graphic is clean white. The color palette of the top frame is warm, while the bottom graphic introduces strong red and black elements. Text overlays continue to display the spoken dialogue, often highlighting key phrases like 'BRUNT' and 'retail store near you'.
0:13split screen product interaction This scene maintains the split-screen layout. The top half features the male founder speaking to the camera, framed from the chest up, with the blurred retail store background. He continues to articulate the benefits and quality of the products, with an earnest expression. The lighting remains bright and consistent. The bottom half presents a dynamic montage of human interaction with the Brunt products. It begins with a shot of the founder, seen from behind, pointing to an organized shelf displaying numerous pairs of work boots, highlighting the product range. This transitions to a medium shot of a different male, wearing a dark t-shirt and work pants, holding a dark work boot in his hands, examining its details with focus. The final segment of the montage shows a young male individual, wearing a yellow-green t-shirt, sitting on a bench in what appears to be a fitting area, trying on a brown work boot. The color palette includes the founder's black shirt and the earthy tones of the boots and shelving, contrasted with the brighter yellow shirt of the customer. Text overlays continue to display the spoken dialogue, emphasizing phrases related to product quality and comfort.
0:17split screen product details cta This scene continues with the split-screen composition. The top half shows the male founder, framed from the chest up, speaking directly to the camera with a friendly and inviting expression, providing a call to action. The retail store background remains consistently blurred. The bottom half features a rapid montage of extreme close-up shots highlighting specific details of the Brunt work boots. This includes an intricate view of the boot's durable sole with a geometric tread pattern and the embossed 'BRUNT' logo, emphasizing traction and branding. It then transitions to a detailed shot of the boot's eyelet area, showcasing the braided laces and the quality of the hardware. The final close-up focuses on the meticulous stitching along a seam of the brown leather boot, highlighting craftsmanship and material quality. The lighting is focused and emphasizes the textures and details of the boot materials. The color palette features the founder's black shirt and the rich browns and creams of the boot details. Text overlays display the spoken dialogue, including the website address 'BRUNTWORKWEAR.COM' and the instruction 'Click on the store locator'.
0:20screen recording store locator This scene is a full-screen screen recording of the Brunt Workwear website's store locator page. The top of the page features the 'BRUNT' logo. Below the logo, a prominent heading reads 'FIND RETAILERS NEAR YOU' in bold, capitalized black text. Centered on the page is an interactive map interface, initially displaying a satellite view of North America. Below the map, there's an input field labeled 'Type a City or State' and an adjacent orange search icon (a magnifying glass). The interface is clean and functional, designed for user interaction. The lighting is simulated screen light. The overall color scheme is white with black text, highlighted by the orange Brunt logo and search button, giving it a modern and clean aesthetic. Text overlays display the concluding words of the spoken dialogue, 'location to you.', aligning with the action on screen.
