0:00introduces himself and product A well-built, light-skinned man with short, curly brown hair and a beard, wearing a white MUD\WTR baseball cap and a loose white t-shirt, sits at a polished dark wood table. He looks directly at the camera, gesturing casually with his right hand. To his left is a white ceramic mug on a coaster, and to his right, a cylindrical brown MUD\WTR Coffee tin. A black electric frother lies on the table in front of him. The background reveals an outdoor patio area with lush green foliage, trees, and sunlight filtering through. Behind him, a glass door opens to the outside, showing a comfortable, modern living space with light-colored furniture and plants. White text overlays introduce him: 'Hi, I'm Shane,'. The lighting is bright and natural, coming from behind him and the side, creating a pleasant, inviting atmosphere.
0:01man looking at computer The scene shows a close-up, over-the-shoulder view of a light-skinned man with short, curly brown hair and a beard, wearing a white t-shirt. He is intently focused on a computer monitor, which displays what appears to be data or code in black and green text on a dark background. The lighting is soft and ambient, casting a gentle glow on his face from the screen. The background is slightly blurred, suggesting an indoor office or workspace setting. The camera is static, focusing on his engaged expression and the screen content. White text overlays indicate 'founder and CEO'.
0:02man close up overalls A medium close-up shot focuses on a light-skinned man with short, curly brown hair and a beard, looking slightly upwards and to the right with a thoughtful expression. He is wearing a white t-shirt underneath dark blue overalls with metal buckles, which are slightly paint-splattered, suggesting a creative or hands-on profession. The background is softly blurred, showing an indoor environment with hints of light-colored walls and possibly abstract art. The lighting is soft and even, highlighting his features. White text overlays the bottom of the frame: 'of MUD\WTR'. The camera remains static, capturing his profile and contemplative mood.
0:02man discusses questions The man from the first scene returns, seated at the same dark wood table. He wears the white MUD\WTR cap and white t-shirt, speaking directly to the camera while gesturing with his right hand. The white ceramic mug and the brown MUD\WTR coffee tin are still on the table. The lush green outdoor background and the interior living space are visible through the glass door. The lighting is bright and natural. White text at the bottom of the screen reads: 'and one of the most common questions that we've been getting lately is'. He appears engaged and informative, maintaining eye contact with the viewer.
0:05man gesturing about difference The man continues to speak directly to the camera, gesturing with both hands this time, emphasizing his point. He is in the same setting as before, seated at the dark wood table with the white mug and MUD\WTR coffee tin. The green outdoor landscape and indoor furniture are visible through the large glass doors in the background. The lighting remains bright and natural. White text on the screen reads: 'the difference'. He has an engaged and expressive demeanor as he explains.
0:06close up mudwtr tin product details A close-up shot focuses on a brown MUD\WTR Coffee tin, held by an unseen hand. The tin's label is prominently displayed, showing the brand logo 'MUD\WTR' and 'Coffee Mushroom Coffee'. Below, a list of ingredients is visible: 'Arabica Coffee, Cordyceps, Lion's Mane, Reishi, Chaga, L-theanine'. The background is blurred, possibly an outdoor setting with soft, diffused light. White text overlays 'MUD\WTR:Coffee'. The focus is sharp on the product details, highlighting its natural and beneficial components. The color palette is earthy browns and whites.
0:07woman drinking from mug A close-up shot of a young light-skinned woman with dark brown hair in a braid, wearing a grey collared shirt and a striped apron. She holds a light green ceramic mug to her lips, eyes gently closed, suggesting a moment of enjoyment or contemplation while sipping. Her hair is styled with bangs falling across her forehead. The background is softly blurred, hinting at an indoor, well-lit environment. White text overlays at the bottom, partially obscured, read 'other mushroom coffees out there?'. The lighting is soft and even, highlighting her serene expression and the warm, inviting color of the mug.
0:09man introduces key differences The man from the initial scene is back, sitting at the dark wood table, addressing the camera. He wears the MUD\WTR cap and white t-shirt. He gestures with his right hand, then with three fingers to emphasize 'three key differences'. The white mug and brown MUD\WTR tin are visible on the table. The background remains the same: a bright, green outdoor patio and a glimpse of the interior living space. The natural light highlights the scene. White text overlays 'So here are three key differences.' He maintains a direct and informative tone.
0:11man discusses coffee The man continues to speak, shifting his gaze slightly to the left while keeping the MUD\WTR tin on the table. He is in the same indoor-outdoor setting, with the white mug and frother also on the dark wood table. The background shows the lush greenery and the modern interior. The lighting is bright and natural. White text on the screen reads: 'The first difference'. He appears articulate and engaged, presenting information with a clear and steady voice.
0:12coffee being poured A close-up shot shows a stream of dark, hot coffee being poured from a clear glass pitcher with a handle into a larger, clear glass carafe. The coffee creates a rich, dark amber color with some light brown foam on top as it fills the carafe. The background is a blurred dark grey or blue, putting full emphasis on the coffee pouring. The lighting is soft and natural, highlighting the liquid's texture and color. White text overlays at the bottom: 'is the coffee itself.' The action is smooth and controlled, focusing on the quality of the coffee.
0:14man discusses low quality coffee The man is back at the dark wood table, speaking directly to the camera with an explanatory gesture of his hands. He wears the MUD\WTR cap and white t-shirt. The white mug and brown MUD\WTR tin are visible on the table. The lush green outdoor scenery and indoor living space are seen through the glass doors. The lighting is bright and natural. White text overlays at the bottom: 'Many mushroom coffees on the market'. He has a serious yet informative expression, detailing the common issues with other products.
0:16shopping cart in supermarket A first-person point-of-view shot from inside a metal shopping cart as it moves down an aisle in a brightly lit supermarket. The cart is filled with various frozen food bags, primarily blue and green, containing items like blueberries and edamame. The supermarket aisle is wide with high ceilings and fluorescent lighting, and other shoppers are visible in the distance. Shelves stocked with products are out of focus. White text overlays the bottom right: 'use low quality'. The camera is handheld, giving a slightly shaky, realistic feel to the shopping experience.
0:17pour over coffee preparation A close-up shot of a pour-over coffee preparation. Hot water is being slowly and carefully poured from a silver gooseneck kettle into a glass coffee dripper containing a paper filter and dark brown coffee grounds. The water saturates the grounds, causing them to bloom and a dark liquid to drip into the clear glass container below. The background is softly blurred, possibly a kitchen counter. The lighting is bright and focused on the coffee preparation. White text overlays the bottom left: 'instant coffee as their base,'. The camera is static, allowing full observation of the meticulous process.
0:19man discusses caffeine level The man sits at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt, and gestures with both hands. The white ceramic mug and brown MUD\WTR coffee tin are on the table. The background shows the lush green outdoor patio and the modern indoor living space through the glass doors. The lighting is bright and natural. White text overlays at the bottom: 'and to achieve a lower caffeine level'. He has a focused and explanatory demeanor, discussing the specific attributes of coffee preparation.
0:21powder in bowl spoon A very close-up, overhead shot shows a small, rustic wooden bowl filled with a fine, brown powder. A silver spoon is scooping out a portion of the powder, which looks like ground coffee or a mushroom blend. The texture of the powder is slightly clumpy, indicating its finely ground nature. The hand holding the spoon has light skin and appears gentle and precise. White text overlays at the bottom right: 'they put half of a normal dose.' The background is out of focus, likely a light-colored surface. The lighting is bright and even, highlighting the texture and color of the powder.
0:23pouring milk into coffee An overhead close-up shot shows a clear glass measuring cup being used to pour a creamy, white liquid (likely milk or creamer) into a clear, ribbed glass tumbler. The tumbler already contains a dark brown liquid (coffee) and ice cubes, causing the white liquid to swirl and mix, creating an inviting pattern. The background is a clean, white surface, providing a stark contrast to the dark and light liquids. White text overlays at the bottom: 'That's why they often taste a bit watery,'. The lighting is bright and even, illuminating the mixing liquids and their textures.
0:25man drinking takeaway coffee A close-up shot of a light-skinned man with short, brown, wavy hair and a light beard. He wears a light purple or pink button-up shirt over a teal t-shirt. He is drinking from a white disposable coffee cup with a black lid, closing his eyes slightly as he sips. The background is blurred, showing an urban outdoor setting with hints of cars and concrete structures. The lighting is bright and natural. White text overlays the bottom of the frame: 'and they lack the aroma'. He appears to be contemplating the taste of the coffee.
0:27woman unsatisfied with drink A close-up shot of a light-skinned woman with blonde hair, wearing a dark top, drinking from a clear glass containing a dark liquid. Her eyes are closed, and her expression suggests dissatisfaction or a lack of enjoyment, indicated by a slight frown and subtle facial tension. The background is a blurred, bright white, highlighting her face. The lighting is soft and even, emphasizing her nuanced facial expression. White text overlays the bottom of the frame: 'and mouthfeel that many expect from a good craft coffee'. The camera is static, capturing her detailed reaction.
0:30man points to mudwtr tin The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He points his right index finger towards the brown MUD\WTR coffee tin on the table, emphasizing the product. The white ceramic mug and black frother are also visible. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'MUD\WTR:Coffee'. He appears confident and assertive, directing attention to his brand's offering.
0:32mudwtr tin product details with hand A close-up shot focuses on a brown MUD\WTR Coffee tin, with a light-skinned hand gesturing over the product label. The tin's label is prominently displayed, showing the brand logo 'MUD\WTR' and 'Coffee Mushroom Coffee'. Below, a list of ingredients is visible: 'Arabica Coffee, Cordyceps, Lion's Mane, Reishi, Chaga, L-theanine'. The background is blurred, possibly an outdoor setting with soft, diffused light. White text overlays 'its kind blend'. The focus is sharp on the product details, highlighting its natural and beneficial components. The color palette is earthy browns and whites.
0:33close up coffee beans An extreme close-up shot fills the entire frame with dark brown, roasted coffee beans. The beans are rich in color and have a slightly oily sheen, indicating a good roast. They are densely packed, with some subtle movement as if being shifted gently. The texture of the beans is clearly visible, showing their characteristic shape and creases. The lighting is soft and even, highlighting their rich color and inviting texture. White text overlays 'of 100% organic arabica'. The camera is static, offering a detailed look at the raw ingredient.
0:35extreme close up coffee beans An even more extreme close-up shot of dark brown, roasted coffee beans, filling the frame. The beans appear slightly larger and more detailed than in the previous scene, emphasizing their texture and individual characteristics. There's a subtle, gentle movement among the beans. The rich, dark brown color dominates, with reflections of soft light on their surfaces. White text overlays 'and organic swiss water decaf coffee beans.' The camera is static, providing an intimate view of the product's foundation.
0:37scooping powder from bowl A close-up shot of a light-skinned hand holding a silver spoon, scooping a heap of fine, brown powder from a rustic wooden bowl. The powder has a slightly textured, grainy appearance. The background is softly blurred, possibly a light-colored wooden surface. White text overlays at the bottom: 'This process removes caffeine naturally'. The lighting is bright and focused, clearly illuminating the action and the powder's texture. The camera is static, capturing the precise motion of scooping.
0:39frothing coffee in dark mug A close-up, high-angle shot of a hand using a black electric frother to mix a dark brown liquid in a textured, dark ceramic mug. The frother creates a circular motion, causing the liquid to swirl and form a light layer of foam on top. The mug is placed on a dark wood surface, which reflects some of the overhead light. White text overlays at the bottom: 'while keeping the full, nuanced coffee flavor intact'. The lighting is bright and highlights the frothing action and the rich color of the coffee. The camera is static, capturing the process in detail.
0:42woman surprised happy with mug A medium close-up of a young light-skinned woman with dark hair tied back, wearing a grey hooded sweatshirt. She holds a small, pink ceramic mug in her right hand, looking directly at the camera with a wide-eyed, surprised, and happy expression, her mouth slightly open. Two red exclamation mark graphics are overlaid above her head, emphasizing her reaction. The background is a plain white wall with a round mirror and framed pictures partially visible, suggesting an indoor, casual setting. The lighting is bright and even, accentuating her joyful reaction. White text overlays 'coffee flavor intact'.
0:43man points to mudwtr tin again The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He points his right index finger towards the brown MUD\WTR coffee tin on the table, emphasizing the product. The white ceramic mug and black frother are also visible. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'MUD\WTR's mushroom coffee'. He appears confident and assertive, directing attention to his brand's offering.
0:44inside mudwtr tin with spoon A close-up, slightly high-angle shot looking down into the open brown MUD\WTR Coffee tin. The tin is filled with a fine, light brown powder. A silver spoon rests inside the tin, partially submerged in the powder. The edges of the tin and its label (showing 'MUD\WTR Coffee') are visible. The background is a soft, blurred light color. White text overlays 'is mushroom coffee'. The lighting is bright and even, highlighting the texture and quantity of the powder. The camera is static, focusing on the product's interior.
0:45woman with iced coffee jar A medium close-up of a light-skinned woman with long, wavy blonde hair, wearing a dark pink long-sleeved top. She smiles warmly at the camera while holding a large glass mason jar filled with a frothy, light brown iced coffee drink, complete with a colorful striped straw. She tilts the jar slightly towards the camera, showcasing the drink. The background shows a window with a view of a rural landscape with trees and a white fence, suggesting a cozy, homey setting. The lighting is bright and natural. White text overlays 'for people who love coffee'. She projects a happy and inviting demeanor.
0:47man holds mudwtr tin The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He holds the brown MUD\WTR coffee tin in his left hand, presenting it to the camera. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'The second'. He maintains a direct gaze and informative tone.
0:48overhead adaptogen ingredients An overhead shot showcases a visually rich arrangement of various adaptogens and natural ingredients on a light wooden surface. Prominently featured are large, white Lion's Mane mushrooms, thin orange Cordyceps mushrooms, dark brown Chaga mushroom chunks, and reddish Reishi mushroom slices. Interspersed among them are dark cocoa beans, cinnamon sticks, and bright yellow turmeric pieces. The arrangement is organic and appealing, highlighting the natural components. White text overlays 'is that we pack more adaptogens'. The lighting is bright and even, emphasizing the textures and colors of each ingredient, creating a natural and wholesome aesthetic.
0:50frothing coffee in white mug A close-up shot of a light-skinned hand using a black electric frother to mix a dark brown liquid in a white ceramic mug. The frother creates a circular motion, causing the liquid to swirl and form a light layer of foam on top. The mug is placed on a white marble or countertop surface, which reflects some of the overhead light. White text overlays at the bottom: 'and better ones.' The lighting is bright and highlights the frothing action and the rich color of the coffee. The camera is static, capturing the process in detail.
0:51man discusses mushroom dosage The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt, and holds the brown MUD\WTR coffee tin in his left hand. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'Most mushroom coffees include around 500mg of Functional Mushrooms'. He maintains a direct gaze and informative tone, emphasizing a key differentiator.
0:52time lapse blender ingredients A high-angle time-lapse shot shows various ingredients being added to a black Ninja blender. The ingredients include large chunks of white Lion's Mane mushrooms, orange Cordyceps, dark Chaga, reddish Reishi, cinnamon sticks, and cocoa beans. The blender stands on a light wooden table. The background features lush green plants in pots and warm-toned leather sofas, suggesting a modern, comfortable office or home environment. The lighting is bright and natural. White text overlays '500mg of Functional Mushrooms'. The camera is static, capturing the dynamic addition of ingredients.
0:54mudwtr tin box coffee sunlight An overhead shot showcases a brown MUD\WTR Coffee tin, a matching MUD\WTR branded cardboard box, and a clear glass containing a dark coffee drink. These items are arranged on a light wooden floor or table, illuminated by strong, natural sunlight coming from the left, creating distinct shadows. White text overlays 'MUD\WTR:Coffee'. The overall impression is clean, natural, and inviting, emphasizing the product and its packaging in a homely setting. The camera is static.
0:55scooping powder from tin close up A close-up, slightly high-angle shot looking down into the open brown MUD\WTR Coffee tin. The tin is filled with a fine, light brown powder. A silver spoon scoops out a generous portion of the powder, which appears slightly clumpy and rich in texture. The edges of the tin and its label (showing 'MUD\WTR Coffee') are visible. The background is a soft, blurred light color. White text overlays 'has over 2 grams of Functional Mushrooms per serving,'. The lighting is bright and even, highlighting the texture and quantity of the powder. The camera is static, focusing on the product's interior and the act of scooping.
0:57time lapse blender ingredients quick A dynamic time-lapse shot from a high angle showing various ingredients being quickly added to a black Ninja blender. The ingredients include white Lion's Mane mushrooms, orange Cordyceps, dark Chaga, reddish Reishi, and other spices, rapidly falling into the blender. The blender stands on a light wooden table. The background features lush green plants in pots and warm-toned leather sofas, suggesting a modern, comfortable environment. The lighting is bright and natural. White text overlays 'Featuring'. The camera is static, capturing the energetic addition of ingredients.
0:58mushroom graphic with coffee A clean, graphic-style shot on a textured light beige background. Illustrations of four different functional mushrooms—Lion's Mane (white, fluffy), Cordyceps (orange, elongated), Chaga (dark, irregular), and Reishi (reddish-brown, fan-shaped)—are arranged around a stylized, light brown coffee cup. Each mushroom illustration is labeled with its name in black text. The coffee cup appears to be made of natural wood or ceramic. White text overlays at the bottom 'Cordyceps, Chaga and Reishi'. The composition is visually appealing and informative, highlighting the key ingredients. The camera is static.
1:00woman drinking coffee content A close-up shot of a young light-skinned woman with long, wavy brown hair, wearing a white textured shirt or robe. She holds a white ceramic mug to her lips, eyes closed, with a peaceful and content expression as she sips. The background is softly blurred, possibly an indoor setting with natural light. The lighting is soft and warm, emphasizing her tranquil demeanor. White text overlays at the bottom 'for brain health, immune support, and stress reduction.'. The camera is static, capturing her serene moment of enjoyment.
1:03woman smiling hands to face A medium close-up shot of a young light-skinned woman with long, wavy brown hair, wearing a white textured shirt or robe. She looks directly at the camera with a warm, genuine smile, bringing her hands up to her chin in a relaxed, happy pose. The background is softly blurred, suggesting an indoor setting with natural light. The lighting is soft and warm, highlighting her positive and approachable expression. White text overlays at the bottom 'for brain health and stress reduction.'. The camera is static, capturing her joyful and inviting demeanor.
1:05man holds mudwtr tin again The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He holds the brown MUD\WTR coffee tin in his left hand, presenting it to the camera. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'We also include a dose of L-theanine,'. He maintains a direct gaze and informative tone, emphasizing a key ingredient.
1:06close up fern leaves A close-up shot focuses on a vibrant green fern plant. The intricate fronds and delicate leaflets are clearly visible, with some darker shadows and brighter highlights, suggesting dappled sunlight. The background is a blurred mix of dark green foliage, creating a sense of depth within a natural environment. White text overlays at the bottom 'the compound in tea'. The lighting emphasizes the freshness and organic texture of the plant. The camera is static, providing a detailed view of the natural element.
1:08man writing at table with coffee A medium shot of a light-skinned man with short, wavy brown hair and a beard, wearing a light grey zipped hoodie. He sits at a white round table, intently writing in a spiral-bound notebook with a pen. To his right, a tall glass filled with a frothy iced coffee drink is visible. The background features a large glass window, showing lush green outdoor scenery. A dried plant in a small pot is also on the table. The lighting is bright and natural, creating a serene and focused atmosphere. White text overlays 'which supports focus and calm.' The camera is static, capturing a moment of productivity and relaxation.
1:10man outdoors with coffee A medium shot of a light-skinned man with short, wavy brown hair and a beard, wearing a light grey zipped hoodie and dark trousers. He stands outdoors, holding a light-colored coffee cup in his left hand, looking up towards the sky with a calm, serene expression, as if enjoying the sun and fresh air. Lush green trees dominate the background, filling the upper portion of the frame. The lighting is bright and natural, highlighting the peaceful mood. White text overlays 'and calm.' The camera is static, capturing a moment of relaxed contemplation.
1:11man pushing child on tricycle A medium shot of a muscular, light-skinned man with a shaved head and tattoos, wearing a black t-shirt, black pants, and sandals. He is actively pushing a small child, likely a toddler, on a pink tricycle along a concrete sidewalk. The child is wearing a pink jacket and seated on the tricycle. The background features urban buildings, a red railing, and light poles, indicating a residential street scene. The lighting is soft and even, suggesting overcast conditions. White text overlays 'So you get energy and clarity'. The camera follows the pair from a low angle, giving a dynamic feel to their movement.
1:12man and child walking away A medium shot, from behind, shows a man and a small child walking away from the camera on a concrete sidewalk. The man is wearing dark clothes, and the child is wearing a light pink jacket and dark pants. The child appears to be walking independently next to the man. The background shows urban buildings and a red railing, consistent with a residential street. The lighting is soft and even. White text overlays 'and clarity'. The camera is static, observing their departure.
1:14woman spinning energetically A dynamic, blurry shot of a light-skinned woman with dark hair, wearing a white button-up shirt tied at the waist and dark pants. She is in motion, spinning or dancing energetically, creating a blur effect that emphasizes movement. The background is a softly blurred mix of colors, suggesting an indoor studio or creative space. The lighting is diffused and bright. White text overlays 'without the jitters or crash.'. The camera is handheld, contributing to the energetic and free-flowing mood.
1:15man introduces third difference The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He holds the brown MUD\WTR coffee tin in his left hand, presenting it to the camera. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'The third difference is'. He maintains a direct gaze and informative tone, preparing to introduce the final key difference.
1:17man discusses quality and gut health The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He holds the brown MUD\WTR coffee tin in his left hand, presenting it to the camera. His gaze is slightly to the right of the camera. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'we prioritize quality and gut health.'. He maintains a direct gaze and informative tone, emphasizing the brand's commitment to quality.
1:19mudwtr tin product details alone A close-up, eye-level shot focuses on the brown MUD\WTR Coffee tin, standing upright on a light wooden counter. The tin's label is prominently displayed, showing the brand logo 'MUD\WTR' and 'Coffee Mushroom Coffee', along with a list of ingredients and certifications at the bottom. The background is softly blurred, showing a modern kitchen or cafe setting with warm lighting. White text overlays 'MUD\WTR:Coffee is 100% USDA'. The focus is sharp on the product details, highlighting its natural and beneficial components. The color palette is earthy browns and whites, creating a wholesome aesthetic.
1:21hands breaking mushroom logos A close-up shot shows light-skinned hands gently pulling apart a large, white, textured mushroom, possibly Lion's Mane, revealing its dense, fibrous interior. The mushroom is a natural, organic product. Overlaid on the action are several prominent certification logos: 'NON GMO Project', 'WHOLE 30 approved', 'USDA ORGANIC' (centered and largest), 'CERTIFIED GLUTEN FREE', and 'CERTIFIED VEGAN.ORG'. The background is dark and blurred, making the mushroom and logos stand out. White text overlays 'is 100% USDA certified organic'. The lighting is bright and focused on the mushroom and logos, emphasizing purity and quality.
1:23frothing coffee dark mug logo A close-up, high-angle shot of a light-skinned hand using a black electric frother to mix a dark brown liquid in a textured, dark ceramic mug. The frother creates a circular motion, causing the liquid to swirl and form a light layer of foam on top. The mug is placed on a dark wood surface. A prominent 'USDA ORGANIC' logo graphic is overlaid in the bottom right corner of the screen. White text overlays 'certified organic from the coffee beans to the mushrooms.'. The lighting is bright and highlights the frothing action and the rich color of the coffee. The camera is static, capturing the process in detail.
1:25extreme close up coffee beans wood An extreme close-up shot of dark brown, roasted coffee beans, scattered on a light wooden surface. The texture of the wood grain is visible beneath and around the beans. The beans are rich in color and have a slightly oily sheen, indicating a good roast. They are densely packed but not entirely filling the frame, allowing the wood background to be seen. The lighting is soft and even, highlighting their rich color and inviting texture. White text overlays 'from the coffee beans'. The camera is static, offering a detailed look at the raw ingredient.
1:27man final statement incomplete The man is seated at the dark wood table, speaking directly to the camera. He wears the MUD\WTR cap and white t-shirt. He holds the brown MUD\WTR coffee tin in his left hand, presenting it to the camera. The white ceramic mug and black frother are on the table. The background shows the lush green outdoor patio and the modern interior through the glass doors. The lighting is bright and natural. White text overlays 'This isn't something that most mushroom coffees'. He maintains a direct gaze and informative tone, making a concluding statement that cuts off, leaving a curiosity gap.
