0:00man before after hair
A medium shot captures a young man standing indoors, looking at his reflection while holding a black smartphone to capture the video. The camera is static, capturing his upper body and head. The background consists of a light beige wall adorned with four framed posters featuring album-like artwork; two are above him and two are below, symmetrically arranged. To his left, a white sofa with decorative cushions is visible. The lighting is bright and even, indicating an indoor setting, likely from overhead fixtures given the subtle shadows. Text overlays include "#SallyPartner" at the top and "let me tell you how I dyed my hair from this" at the bottom, which changes to "To this using Sally Beauty". His hair color rapidly transitions from a dark brown, almost black, to a light, silvery-blonde. The overall color palette is muted with the beige wall and dark clothing, contrasted by the bright hair change and colorful posters.
0:03screen recording website
A screen recording of a rose gold MacBook Air laptop, angled slightly from the left, showing a "Hair Color Consultation!" website. The laptop's keyboard is visible in the foreground, with a hand occasionally interacting with the trackpad. The website features a predominantly pink and white color scheme. The main section of the page encourages users to "Get FREE hair color advice from a professional colorist." A pop-up chat window appears on the right side of the screen, initially saying "Starting Interaction," then presenting a chat interface asking for "What's your Last Name?" and "What is the best email address to use?". The laptop is placed on a clean white desk, with glimpses of larger monitors in the background, suggesting an office or home office setup. The lighting is bright and direct, highlighting the screen. "LICENSED COLORIST OnDemand" text is overlaid prominently at the bottom of the screen.
0:08man adjusting hair before
A medium shot, identical in framing and background to the first scene. The young man, with his dark brown hair, is still in the same indoor setting, looking at his reflection while holding the black smartphone. He raises his right hand to touch and run his fingers through his dark hair, appearing thoughtful or considering the change. The background wall with framed posters and the white sofa are visible. The lighting remains bright and even. A text overlay at the bottom reads, "we talked through how I could get to a silverish blonde color for my hair". The overall color scheme is neutral with the dark shirt and hair, contrasting with the light wall.
0:11video call colorist
A medium shot focusing on a rose gold MacBook Air laptop, set on a white desk, displaying a video call. The laptop is open, showcasing a man on screen, presumably the colorist. The background of the video call features a pink pattern with stylized hair care product icons and the "LICENSED COLORIST OnDemand" logo. The laptop itself is connected to several cables on its left side. In the background, out of focus, are two large, dark computer monitors and a silver stand for one of them, indicating a professional or home office environment. The lighting is bright and neutral, illuminating the desk and laptop screen. The text overlay reads, "we're gonna have to get you light enough so I suggest a cream lightener and it lifts 9+ levels."
0:17sally beauty entrance
A wide shot captures the exterior entrance of a Sally Beauty store. The front of the store is characterized by large glass panels framed in white, revealing the interior. The number "1160" is displayed prominently above the door. A hand reaches out to push open one of the glass doors, revealing the brightly lit interior of the store. Through the glass, a parking lot with cars and a clear blue sky with some clouds are visible, reflecting in the windows. The interior of the store, although slightly obscured, shows aisles stocked with various hair and beauty products. The overall lighting is natural and bright from the sunny day. A text overlay says, "He then provided color options for me to choose from."
0:20sally beauty interior aisle
A wide shot captures the interior of a Sally Beauty store, looking down a long central aisle. Rows of shelves filled with colorful hair and beauty products line both sides of the aisle. The store has a modern industrial aesthetic with exposed white ceilings, track lighting, and square panel lights. A counter area is visible at the far end of the aisle. The color palette is vibrant with the product packaging against the neutral store interior. The floor is a light concrete gray. The space appears clean and well-organized, characteristic of a beauty supply retailer, with ample lighting from overhead fixtures.
0:20man confident yellow blonde hair
A medium close-up shot of the young man, now with short, bright yellow-blonde hair and a dark beard, looking directly at the camera. He is standing in what appears to be a bathroom, with white tiled walls and a grey shower curtain visible to his left. In the background, behind him, a mirror reflects a small green plant and a window, suggesting natural light. His expression is confident, with a slight smirk. He raises his right hand towards the camera, blurring it slightly in the foreground. The lighting is bright and even, highlighting his hair. The text overlay reads, "I felt confident that I could do this". The dominant colors are the white and grey of the bathroom, contrasted by his bright yellow hair and dark t-shirt.
0:22man happy silver blonde hair outdoors
A medium close-up shot of the young man, now with short, silvery-blonde hair, standing outdoors under natural light. He is wearing large, silver over-ear headphones and a blue t-shirt. The background is slightly blurred, showing the exterior of a building with glass windows and a canopy structure, suggesting he is near a storefront or office building on a sunny day. He looks directly at the camera with a pleasant, satisfied expression. The bright sunlight catches his hair and headphones. The text overlay states, "and I am so happy with how this turned out". The dominant colors are the blue of his shirt, the silver of his headphones and hair, and the warm tones of the building exterior, creating a fresh, outdoor ambiance.
0:25man adjusting hair after
A medium shot, similar in framing to the initial scenes, showing the young man again in the indoor setting with the wall of framed posters and white sofa. This time, his hair is short and silvery-blonde. He holds the black smartphone to film himself in the reflection while running his left hand through his newly colored hair, looking pleased and confident. The lighting is bright and even. Overlays include "LICENSED COLORIST OnDemand" prominently in red and pink at the top, and "you should head over to Sally Beauty's website and use their Licensed Colorist OnDemand feature" at the bottom. The overall color palette is a mix of the light wall, dark clothing, and the striking silvery-blonde hair, conveying a sense of achieved satisfaction.
0:29call to action screen
A vibrant, solid red background fills the entire screen. In the center, the words "GET STARTED" are displayed three times, stacked vertically. The top and bottom instances are in a light, outline-style font, while the middle "GET STARTED" is in a bold, solid white font. Below this text, a white circular logo with the word "SALLY." in black text is centered. The screen is graphically designed to be a clear call to action, utilizing high contrast and bold text to draw the viewer's attention. The lighting is uniform, as expected for a graphic screen. The dominant color is a bold, energetic red, creating a sense of urgency and excitement.
