0:00Hand placing laundry bottle with text overlay
Close-up shot, slightly high angle looking down. A fair-skinned hand with light pink nail polish is visible, placing a white and transparent laundry detergent bottle with a grey handle onto a dark grey countertop. The bottle is approximately half-full of a light yellow, translucent liquid. In the background, to the right, is a large, light brown woven wicker basket, partially obscured. To the left, a white metal bucket with 'Grove' printed in black text is visible, containing a white brush. Above the bucket, a light blue and white abstract framed art piece is partially visible. The lighting is bright and even, suggesting an indoor, well-lit setting like a laundry room. The overall color palette is muted, featuring whites, greys, browns, and soft blues. White text 'No plastic' appears first, then dynamically changes to 'No plastic jugs in sight' over the scene.
0:02Woman pouring detergent into washing machine (wide)
A wide shot captures a clean, modern laundry room with bright, natural lighting. A woman, appearing to be in her 30s-40s with dark hair tied back in a low ponytail, stands facing a white front-loading washing machine. She is wearing a teal V-neck top layered with a long, light beige or off-white knit cardigan. She holds the white and clear detergent bottle, pouring a clear to light yellow liquid into the detergent dispenser drawer of the washing machine, which is partially pulled out. The laundry room features sleek white cabinetry above a light grey/white marbled countertop. On the countertop to the left, neatly folded blue towels, a small potted green plant, and a white organizer with various items are visible. In the far background, a window looks out onto lush green trees, indicating an outdoor view and natural light source.
0:04Close-up of detergent pouring into washing machine
A medium close-up shot focuses directly on the washing machine's detergent dispenser and the act of pouring. The light blue rectangular detergent dispenser tray is pulled out from a white front-loading washing machine. A fair-skinned hand, consistent with the woman from the previous scene, is holding the white and clear laundry detergent bottle, tilting it to pour a clear to light yellow liquid smoothly into the dispenser. The liquid creates a small pool in the tray. The washing machine's silver circular dial and a portion of another washing machine are visible in the blurred background, maintaining focus on the foreground action. The lighting is bright and even, highlighting the clean process. The color palette is dominated by whites and blues, with the subtle yellow of the detergent adding a touch of warmth.
0:05Laundry bottle with text overlay (static shot)
A static medium shot of the distinctive white and clear laundry detergent bottle, standing upright on a clean, light grey countertop. The bottle is approximately two-thirds full of a milky white liquid, with 'MAX' and 'MIN' fill lines clearly visible on its transparent lower section. Its white conical top features an angled pouring spout, and it has an integrated white handle on the side. The background is a softly blurred, bright laundry room environment, showing hints of white cabinets and subtle green foliage from a window, suggesting a natural and clean domestic setting. Bright, diffused lighting illuminates the scene, making the bottle stand out. The dominant colors are white, grey, and the pale liquid, creating a pristine aesthetic. White text 'If every household in the US switched from a single-use plastic laundry bottle' is prominently overlaid on the screen. A smaller 'GROVE Collaborative' logo is printed on the bottle itself.
0:08Woman unscrewing bottle cap
A medium shot, framed from the chest down, showing the same woman previously seen in the teal top and light beige cardigan. Her hands, with light pink nail polish, are actively unscrewing the white conical top from the clear and white laundry detergent bottle. The bottle is held steady on the light grey countertop. In the blurred background, white washing machines and the bright, clean laundry room environment are visible. The lighting is bright and functional, highlighting the action of opening the bottle. Her focus is on the task, demonstrating the ease of preparation for refilling.
0:09Pouring refill into bottle with text overlay
A close-up shot, positioned slightly overhead, focuses intently on the action of refilling the laundry detergent bottle. A fair-skinned hand, with short light pink painted fingernails, is holding a flexible white pouch with purple and grey labeling that explicitly states 'Grove Ultra-Concentrated Laundry Detergent'. A steady stream of clear to light yellow liquid is being poured from the pouch's spout into the open top of the clear and white laundry detergent bottle, which sits firmly on a countertop. The 'MAX' fill line is clearly visible on the bottle's transparent body, indicating the target fill level. The background is softly blurred, showing a dark teal color, consistent with the woman's top from previous scenes, subtly suggesting her presence. The lighting is bright and precisely focused on the pouring process. The dominant colors are white, grey, purple, and the liquid's subtle light yellow. White text 'We'd eliminate nearly 900 million in just one year' is overlaid on the screen.
0:12Product display with text overlay
A medium shot showcases a collection of Grove Collaborative laundry products arranged neatly on a light wood or laminate countertop. From left to right, the products include: a white spray bottle labeled 'Grove Stain Remover' (a shorter, wider bottle), a larger white flexible pouch of 'Grove Ultra-Concentrated Laundry Detergent' featuring prominent purple and grey branding, and the distinctive white and clear reusable laundry detergent bottle, now appearing full of milky white liquid. In the background, a modern laundry room is visible with white appliances, sleek white cabinets, and a window offering a glimpse of green foliage outside, implying a bright and clean environment. The lighting is bright and even, serving to highlight the products clearly. The overall color palette is fresh and clean, combining whites, light wood tones, and subtle hints of green and purple from the product branding. White text 'Bye-bye plastic jugs' is overlaid at the top of the screen.
0:14Brand logo and call to action
The entire screen is filled with a solid dark teal background. Centered both vertically and horizontally on this background is the white 'Grove' logo, rendered in a modern, sans-serif typeface, accompanied by a registered trademark symbol. Directly below 'Grove', the word 'COLLABORATIVE' is presented in smaller, all-caps, white text, with slightly increased letter spacing. Further below, also in white text, is a clear call to action: 'Free kit with your first order'. The lighting is completely even and flat, characteristic of a digital graphic overlay. The color palette is intentionally minimal, consisting solely of dark teal and white.
