0:00split screen intro
The scene is a vertical split-screen. The top half shows a close-up of a person's hands (likely female, light skin tone, with long pink manicured nails) squeezing a dollop of white, creamy hair mask from a light yellow jar into their palm. The background is a white tiled shower wall. The bottom half shows a medium close-up of a young woman (early 20s, long dark brown wavy hair, olive green long-sleeve top) holding the same light yellow Kitsch Deep Conditioning Treatment Mask jar. She is smiling sweetly at the camera, with light makeup (winged eyeliner, pink lipstick). The background is a white paneled door. A prominent yellow text banner across the middle reads: "This deep conditioning mask is going to save my hair this winter...". The lighting is bright and even.
0:02presenter intro talking head
A medium close-up of a young woman, likely in her early 20s, with long, dark brown wavy hair, looking directly at the camera with a subtle, pleasant smile. She holds a yellow 'Kitsch Deep Conditioning Treatment Mask' jar with both hands at chest level, slightly to her left. Her head is tilted slightly. She is wearing an olive green long-sleeved top. The background is a clean white paneled door, suggesting an indoor setting like a bathroom or bedroom. Natural light illuminates her from the front, creating soft shadows. Yellow text banners appear and disappear, first stating "and it has instantly" then "become a staple in my routine".
0:05product showcase frontal
A tight close-up shot focusing directly on a bright yellow 'Kitsch Deep Conditioning Treatment Mask with Coconut Oil' jar. It is held firmly by two hands against a blurred white paneled door background. The hands have a light skin tone, and the nails are long and almond-shaped, with some fingers painted light yellow and others featuring a brown and black animal print design. The jar's label is clearly legible, showcasing product details such as 'For hydrating curly, coily, dry, or damaged hair'. Bright, soft frontal lighting illuminates the product and hands.
0:06product showcase shower background
A close-up shot of the yellow 'Kitsch Deep Conditioning Treatment Mask with Coconut Oil' jar, held by two hands against a background of bright white tiled shower walls. A chrome shower head is visible in the upper right background, not actively running water. The hands have light skin and long, well-manicured nails, some with light yellow polish and others with an animal print design. The jar's label is facing the camera, clearly legible. Bright, soft lighting from the front illuminates the product. A yellow text banner briefly reads "that actually".
0:07product in shower opening
A medium close-up shot within a bright white tiled shower. A person's hands (light skin, with long, almond-shaped nails painted light pink, light yellow, and animal print) are holding the yellow 'Kitsch Treatment Mask' jar. The hands slowly and deliberately unscrew the ribbed yellow lid, revealing the creamy white product inside. A chrome shower head is visible in the upper right background, but no water is running. The lighting is bright and even, casting minimal shadows. Yellow text banners appear, first saying "seeps into the hair shaft" then "So instead of just coating".
0:10product in shower scooping
A medium close-up shot within a white tiled shower. A person's hands (light skin, with long, almond-shaped nails painted light pink, light yellow, and animal print) are holding the open yellow 'Kitsch Treatment Mask' jar. One finger from the left hand gently scoops a small amount of the white, creamy product from the jar. The shower head is visible in the upper right background, with water running, creating a soft bokeh effect. The lighting is bright and even. Yellow text banners appear: "the outside of the hair" followed by "it deeply softens," and then "and helps".
0:13product creamy texture detail
A high-angle, slightly overhead close-up shot of the open yellow 'Kitsch Deep Conditioning Treatment Mask' jar. The focus is on the creamy white product inside, which has a soft, whipped appearance with subtle peaks and swirls, emphasizing its rich texture. The background shows blurred white shower tiles and a chrome shower head with water running in the distance. The lighting is soft and bright, highlighting the texture of the mask. A yellow text banner reads: "The texture is" followed by "super creamy".
0:15product scoop onto hand
A medium close-up shot in a white tiled shower. A person's hand (light skin, with long pink manicured nails and some yellow polish) is scooping a generous dollop of white, creamy product from the open yellow 'Kitsch Treatment Mask' jar onto their other palm. The product appears thick and rich. The shower head is visible in the upper right background, with water running, creating a soft, blurred effect. Bright, even lighting illuminates the hands and product. Yellow text banners appear: "It spreads" then "evenly".
0:17product application hands rubbing
A medium close-up shot within a white tiled shower, focusing on a person's hands (light skin tone, with long pink manicured nails) actively rubbing together. A generous amount of white, creamy hair mask is being worked between the palms, creating a slight, soft lather. The shower head is in the upper right background, with water running, casting a blurred, bright light. A yellow Kitsch jar is partially visible on a ledge in the background. Bright, even lighting. Yellow text banners appear: "and leaves my hair" followed by "feeling silky without weighing it down", then "After shampooing,", and finally "I simply apply it".
0:21product application to hair
A medium close-up shot from behind a person (likely female, with long, dark, wet hair) in a bright white tiled shower. Their hands are applying the white, creamy hair mask to their mid-length and ends. The product is visible on the hair strands, creating a slight white sheen against the dark, sleek hair. The shower head is on the upper right, with water running and a steady stream falling. Bright, even lighting illuminates the scene. Yellow text banners appear: "from mid-length to ends" then "and let it sit for about ten minutes" then "When I rinse it out," then "my hair feels smoother,".
0:23rinsing hair smoothness
A medium close-up shot from behind a person (likely female, with long, dark, wet hair) in a bright white tiled shower. Their hands are seen smoothing and rinsing their hair under the running shower head. The water cascades over the hair, which appears sleek, dark, and well-conditioned, demonstrating improved texture and shine. The background shows white shower tiles and a chrome shower head with running water. Bright, even lighting. Yellow text banners appear: "detangles easier," then "and looks so much healthier and shinier".
0:26hair texture detail
A close-up shot of a person's hands (light skin, with long pink manicured nails and some yellow polish) holding and gently squeezing a section of dark, wet hair. The motion emphasizes the smooth, soft texture of the hair after product application and rinsing. A small amount of white product is still slightly visible on the hair strands. The background is a blurred white tiled shower, with bright, even lighting. A yellow text banner reads: "If your hair".
0:28product closing
A medium close-up shot in a white tiled shower. A person's hands (light skin, with long pink manicured nails and some yellow polish with animal print) are holding the open yellow 'Kitsch Treatment Mask' jar and carefully screwing the ribbed yellow lid back on. The shower head is visible in the background, with water running. Bright, even lighting. A yellow text banner reads: "has been feeling dull or over-styled lately".
0:29presenter hair reveal
A medium close-up shot of the young woman from previous scenes, now with her long, dark brown hair dry and beautifully styled in loose, voluminous curls. She touches her hair with her hands, smiling confidently and looking up and slightly to the side, showcasing the healthy and shiny appearance of her hair. She is wearing the same olive green long-sleeved top. The background is a white paneled door. Bright, soft frontal lighting highlights her features and hair. Yellow text banners appear: "This is such an easy reset" then "and a simple step that makes a huge difference".
0:32presenter final endorsement
A medium close-up shot of the young woman, smiling sweetly and looking directly at the camera. She holds the yellow 'Kitsch Deep Conditioning Treatment Mask' jar with both hands at chest level, slightly to her left, in a pose similar to the introduction but with her hair now dry, beautifully styled in loose curls, and visibly shiny. She is wearing the same olive green long-sleeved top. The background is a clean white paneled door. Bright, soft frontal lighting illuminates her face and product. A yellow text banner reads: "This Hair Mask gets five stars from me".
