0:00founder introduces product and question A medium shot of a male founder addressing the camera directly, positioned centrally behind a light-colored wooden counter. He is wearing a blue t-shirt and a white mesh cap with "MUD\WTR" text. On the counter in front of him are two clear mason jars, each containing a frothy, light brown beverage, and a black MUD\WTR product canister next to a black whisk. The background shows a modern kitchen with a large window looking out onto greenery, indicating a bright, natural light source. The overall lighting is soft and even. Text overlays appear sequentially: "I'm the founder OF", "PEOPLE ask me why", "MUD\WTR is so", "EXPENSIVE. $1.33 per". The founder maintains a serious, direct expression, occasionally gesturing slightly with his hands. The color palette is natural and muted, with greens from the outside, wood tones, and the blue of his shirt.
0:03stirring drink close up An extreme close-up shot focused on a white ceramic mug containing a frothy, light brown beverage, possibly coffee or a similar drink. A thin metal stirring rod, part of a small whisk, is actively stirring the liquid, creating swirling patterns and bubbles. In the slightly blurred background, a black MUD\WTR canister is visible, suggesting the product in use. The lighting is bright and even, highlighting the texture of the foam and the liquid. The scene implies the preparation of the beverage. Text overlay: "expensive. $1.33 per". The color palette is dominated by warm browns, cream, and black.
0:04woman drinking contemplative A medium close-up shot of a Caucasian woman, appearing to be in her 30s or 40s, holding a white ceramic mug with a silver rim to her lips. She has long, wavy light brown hair and is wearing a rust-colored zipped top. Her expression transitions from thoughtful while sipping to a slightly concerned or questioning look. The background is a brightly lit, blurred window showing soft, natural outdoor light and indistinct greenery. The lighting is soft and flattering, emphasizing her natural appearance. Text overlay: "CUP. It's a fair". The overall mood is quiet and introspective, with warm, earthy tones in her clothing and hair.
0:06founder addressing cost question A medium shot of the male founder, identical to Scene 1 in setting and attire. He is positioned centrally behind the wooden counter with the MUD\WTR products. His expression is serious as he continues to speak directly to the camera, slightly turning his head to the right as if listening to a question, then back to the camera. The background kitchen and window are visible, maintaining the bright, natural light. Text overlays appear: "QUESTION. That's not". The scene emphasizes his sincerity in discussing the product's value proposition. The color palette remains consistent with the initial talking head segment.
0:08man drinking on boat A medium close-up shot of a Caucasian man, appearing to be in his 40s or 50s, drinking from a large turquoise mug with both hands. He is wearing a black baseball cap and sunglasses perched on top, along with a light blue tank top. The background suggests the interior of a boat cabin, with warm wooden walls and shelves visible. The lighting is warm and somewhat dim inside the cabin. He takes a sip and looks thoughtfully to the side. Text overlay: "YOU might end up". The scene evokes a relaxed, everyday setting.
0:09woman drinking from patterned mug A medium close-up shot of a Caucasian woman, appearing to be in her 20s or 30s, holding a dark blue ceramic mug with yellow starry patterns on it. She is wearing a green t-shirt and has her hair styled in soft waves. She looks down at the mug with a gentle, slightly pensive expression, then glances up. The background is softly blurred, indicating an indoor setting. The lighting is natural and soft, highlighting her facial features. Text overlay: "drinking EVERY day.". This scene contributes to the idea of daily routine and enjoyment.
0:10product unboxing overhead An overhead shot looking down into a cardboard box containing MUD\WTR products. Inside, a black rectangular box for a "whip" frother is visible, along with a cylindrical black MUD\WTR canister. The box itself has some text printed on the inside flap. The background is the interior of the shipping box. The lighting is bright and even, casting minimal shadows. Text overlay: "AND the truth is we". The scene highlights the product and its accessories in a clean, organized manner, typical of an unboxing experience.
0:11hand retrieving product from box A close-up shot showing a hand reaching into a cardboard box to retrieve a black MUD\WTR canister. The hand carefully lifts the canister from its packaging. The background consists of the interior of the box and other product components, slightly out of focus. The lighting is bright and clear, focusing attention on the action. Text overlay: "COULD have made it". This action emphasizes the physical product and the unboxing process.
0:13product ingredients list closeup An extreme close-up of the side of the black MUD\WTR product canister, clearly displaying a list of ingredients in white text. The text includes "Masala Chai", "Cacao", "Lion's Mane", "Cordyceps", "Chaga", "Reishi", "Cinnamon", "Turmeric", and "Himalayan Salt". The background is blurred, focusing entirely on the text on the canister. The lighting is bright and even, making the small print legible. Text overlay: "CHEAPER. We could". This scene highlights the quality and specific components of the product.
0:14founder explains ingredient choices A medium shot of the male founder, identical to previous talking head segments in setting and attire. He gestures with his hands as he explains how the product *could* have been made cheaper by using fillers, binders, and natural flavors, but chose not to. The kitchen background with the window remains visible. The lighting is consistent. Text overlays: "have USED binders,", "FILLERS, natural". His expression is informative and slightly emphatic, conveying conviction in the brand's quality.
0:16ingredients arranged overhead An overhead shot of various raw ingredients artfully arranged in a circular pattern on a dark, textured surface, possibly concrete or stone. At the center is an open black MUD\WTR canister. Around it, clockwise from the top, are cinnamon sticks, dried mushroom pieces (possibly Chaga or Reishi), whole cacao beans, bright yellow turmeric roots, and pink Himalayan salt crystals. A fluffy white mushroom (Lion's Mane) is also visible. The lighting is even and highlights the natural textures and colors of the ingredients. Text overlays: "flavors, cut THE", "mushroom DOSE,". This visual reinforces the natural and diverse components of the product.
0:18raw mushrooms close up A close-up shot of an assortment of raw mushrooms, predominantly brown and beige tones. Visible are maitake-like mushrooms with wavy caps and a fluffy white lion's mane mushroom. They are arranged on a dark reddish-brown base, possibly a larger mushroom cap or a wooden surface. The lighting is soft but clear, emphasizing the organic textures. Text overlay: "skipped OUT on". This scene focuses on the natural, unadulterated state of the mushroom ingredients.
0:19mushroom harvest on birch bark An overhead shot of various wild mushrooms growing on a piece of light-colored birch bark, which is textured and peeling. Small, light brown mushrooms with caps and stems are scattered across the bark, some nestled in green moss. A light-skinned hand reaches into the frame to gently pick up one of the mushrooms. The background is a soft, natural blur of green and brown. The lighting is bright, possibly natural sunlight filtering through trees. Text overlays: "organic INGREDIENTS,", "CERTIFICATIONS, cut". This scene implies natural sourcing and quality harvesting.
0:21tea leaf harvesting A medium close-up shot focusing on the hands of a person harvesting tea leaves in a lush, green tea plantation. The hands, with dark skin, meticulously pick individual fresh green tea leaves from vibrant bushes. The person's arm is visible, wearing a multi-colored long-sleeved shirt (blue, green, white sections), but their face is not shown. The background is a dense, verdant field of tea plants under bright, natural daylight. The colors are rich greens and earthy tones. Text overlays: "CERTIFICATIONS, cut", "MARGINS, but then we". This scene suggests meticulous and natural sourcing of ingredients.
0:23founder explains compromises of cheap product A medium shot of the male founder, consistent with previous talking head segments. He continues his explanation, detailing that cutting margins or skipping certifications would result in a "cheap" product. He gestures with his hands to emphasize the undesirable outcome. The kitchen setting and window remain in the background, providing consistent context. Text overlays: "WOULD end up WITH", "SOMETHING cheap. No". His expression is serious and emphatic, underscoring the importance of quality.
0:26woman reacting to bad drink A medium close-up shot of the Caucasian woman seen previously (Scene 3). She takes a sip from her white mug, her expression initially thoughtful, then shifting to a subtle look of disappointment or slight discomfort, indicating the unpleasant taste of an imagined "cheap" drink. The bright, blurred window background remains consistent, creating a natural and soft lighting. Text overlays: "something cheap. NOT", "SOMETHING that we". Her facial expressions are key to conveying the negative experience.
0:28woman disgusted face A tight close-up on the face of the Caucasian woman. Her eyes are closed, eyebrows furrowed, and mouth slightly scrunched, clearly displaying a look of strong displeasure or disgust, emphasizing the point that a cheap product would not be desirable to drink. The background is dimly lit and indistinct. The lighting highlights her facial expression. Text overlay: "would WANT to drink.". This is a vivid reaction shot.
0:29founder introduces original blend A medium shot of the male founder at the wooden counter. The scene initially appears slightly out of focus, then quickly sharpens, drawing attention to his introduction of the MUD\WTR original blend. He is holding the black product canister and gesturing towards it, indicating its significance. His expression is now positive and enthusiastic. The kitchen background and window remain. Text overlays: "Our ORIGINAL blend is", "a coffee ALTERNATIVE". The lighting is bright. This segment transitions to the solution reveal and feature breakdown.
0:32milk pour into iced drink A close-up shot of a clear glass filled with a light brown, frothy liquid and ice, set against a blurred green outdoor background (likely trees). A stream of white milk is being poured into the glass from above, swirling into the drink and creating a marbling effect. The lighting is bright and natural, highlighting the contrasting liquids. Text overlay: "SCRATCH for". This visual shows the appealing preparation of the product.
0:33frothy drink close up An extreme close-up of the top surface of a frothy, creamy drink in a light-colored mug. The foam is thick and smooth, with a delicate dusting of reddish-brown powder (possibly cinnamon or cacao) on top, creating small peaks and valleys. The background is a soft, warm blur. The lighting is focused, enhancing the texture and warmth of the drink. Text overlay: "OURSELVES. Made with". This shot emphasizes the appealing texture and finish of the prepared beverage.
0:34dried spices close up An extreme close-up shot revealing a pile of dark, dried, flaky spices or tea leaves, possibly Masala Chai components. The texture is rough and irregular, with various shades of brown and black. The lighting is dim, creating a moody and rich atmosphere, emphasizing the natural, raw form of the ingredients. Text overlay: "MASALA chai, cacao,".
0:35turmeric roots close up An extreme close-up shot focused on several vibrant yellow turmeric roots, piled closely together. Their surfaces are rough and gnarled, showing their natural, earthy texture. The lighting is bright and warm, accentuating the intense yellow color of the roots. Text overlay: "masala chai, CACAO,", "turmeric, CINNAMON,". This highlights another key natural ingredient.
0:36cinnamon sticks close up An extreme close-up shot of several brown cinnamon sticks, some whole and others broken into fragments, scattered on a dark, slightly textured surface. The rough, layered texture of the cinnamon bark is clearly visible. The lighting is warm and soft, creating a rich, inviting atmosphere. Text overlay: "turmeric, CINNAMON,". This shot emphasizes the aromatic spices in the blend.
0:37founder explains functional mushrooms A medium shot of the male founder at the wooden counter, identical to previous talking head segments. He is holding the black MUD\WTR product canister in one hand and gesturing with the other, his expression engaged and informative. He describes the functional mushrooms in the blend. The kitchen background with the window remains in view. Text overlays: "and a blend OF", "functional MUSHROOMS". The consistent lighting and setting provide a familiar backdrop for his detailed explanation.
0:39breaking lions mane mushroom A close-up shot of two light-skinned hands gently pulling apart a fluffy, white lion's mane mushroom on a dark, plain background. The mushroom has a soft, fibrous texture, and its structure is revealed as it's separated. The lighting is soft and even, highlighting the intricate details of the mushroom. Text overlay: "like lion's MANE". This visual demonstrates the natural form of one of the key mushroom ingredients.
0:40woman writing focused A medium close-up shot of an African American woman, appearing to be in her 20s or 30s, intently writing or studying in a thick book. She has braided hair and is wearing a white t-shirt. She is leaning over the book with a focused and serious expression. In the blurred background, clothes are visible on a rack, suggesting a home or casual office setting. The lighting is soft and ambient. Text overlay: "support focus AND". This scene illustrates the benefit of "focus" from the product.
0:41hands holding cordyceps A close-up shot of two light-skinned hands holding a handful of dried, orange-brown cordyceps mushrooms. The mushrooms have a thin, finger-like appearance, showing their unique texture. The background is dark and out of focus, highlighting the mushrooms. The lighting is even and clear, emphasizing the color and form of the ingredient. Text overlay: "clarity, CORDYCEPS".
0:42man doing battle ropes A medium wide shot of an African American man, appearing to be in his 20s or 30s, performing battle rope exercises outdoors. He is wearing a black tank top, red shorts, and a black cap, with athletic shoes. He is powerfully swinging two thick ropes in front of him, creating dynamic waves. The background features a suburban garage with light-colored doors and a wooden fence, under bright daylight. The scene conveys high energy and physical exertion. Text overlay: "for energy AND".
0:43hands holding chaga A close-up shot of two light-skinned hands cupped together, holding several irregular, dark brown chunks of chaga mushroom. The mushrooms have a rough, almost burnt-looking texture. The background is dark and out of focus. The lighting is even, highlighting the rugged appearance of the chaga. Text overlay: "stamina, CHAGA and".
0:44woman jumping off boat A medium shot of a Caucasian woman, appearing to be in her 20s or 30s, in mid-air, having just jumped off the front of a white sailboat into clear blue ocean water. She is wearing a dark bikini and her body is tucked in a dive pose. The sailboat's bow and rigging are visible, and the sky is a brilliant, clear blue. The scene is bright and energetic, conveying vitality and a healthy lifestyle. Text overlay: "your IMMUNE system,".
0:45founder explains prebiotic fiber A medium shot of the male founder at the wooden counter, identical to previous talking head segments. He gestures with his hands as he discusses the product's prebiotic fiber content and its benefits for gut health. His expression is informative and confident. The kitchen background with the window remains in view. Text overlays: "and IT also has", "prebiotic FIBER to", "support your gut HEALTH. It has a". The lighting is consistent, providing a clear and engaging presentation.
0:48woman hands on stomach A close-up shot of a Caucasian woman's midsection, from just below the bust to above the hips. She is wearing a dark grey sports bra, and her hands are gently resting on her bare stomach, one hand slightly overlapping the other. Her skin appears smooth and healthy. The background is a plain, neutral grey, providing a clean contrast. The lighting is soft and highlights the smooth skin texture. Text overlay: "HEALTH. It has a". This visual subtly represents gut health and overall well-being.
0:49instant coffee granules closeup An extreme close-up shot of a large pile of dark brown, irregularly shaped instant coffee granules. The individual pieces are coarse and varied in size, creating a textured surface. The background is indistinctly blurred, allowing full focus on the coffee. The lighting is natural and highlights the granular texture. Text overlay: "fraction of THE". This shot is used to draw a comparison to coffee.
0:50coffee beans and ground coffee closeup A close-up shot of roasted coffee beans resting on a bed of finely ground coffee. The beans are dark brown and glossy, while the ground coffee provides a softer, textured base in a similar hue. The background is a soft, earthy brown. The lighting is warm and natural, emphasizing the rich color and texture of the coffee. Text overlay: "caffeine in COFFEE,". This shot further elaborates on the coffee comparison.
0:51abstract neon light animation 1 An abstract animated graphic featuring bright, glowing neon lines and particles in shades of blue and pink/magenta. The lines swirl and intersect, creating a dynamic and energetic visual effect, possibly representing brain activity or energy flow. The background is dark, making the neon colors pop. Text overlay: "OCCURRING L-theanine". This visual represents the cognitive benefits.
0:52abstract neon light animation 2 An abstract animated graphic, similar to the previous scene, but with the camera slowly zooming out, revealing more of the swirling blue and pink neon lines and scattered particles. The movement is fluid and mesmerizing, continuing to suggest energy or mental clarity. The dark background intensifies the glow of the colors. Text overlay: "TO support energy". This graphic visually supports the product's claims about energy and focus.
0:53woman jumping rope focused A medium shot of a Caucasian woman, appearing to be in her 20s or 30s, performing jump rope exercises outdoors. She is wearing a black tank top, patterned shorts, a baseball cap, and sunglasses. Her body is in motion, mid-jump, with a focused expression. The background is a plain wooden fence under bright daylight. The scene emphasizes physical activity and focused energy. Text overlay: "FOCUS without the".
0:54woman jumping rope blurred A medium shot of the Caucasian woman from the previous scene, still performing jump rope exercises. This shot uses motion blur to convey speed and intensity, making her movements appear rapid and energetic. Her form is consistent with active jumping, though her face is indistinct due to the blur. The wooden fence background remains. Text overlay: "JITTERS, but it has". This visual reinforces the idea of sustained energy without jitters.
0:55founder describes unique flavor A medium shot of the male founder at the wooden counter, consistent with previous talking head segments. He smiles and gestures with his hands as he describes the unique depth and flavor of the MUD\WTR blend. His expression is positive and inviting. The kitchen background with the window remains in view. Text overlays: "this depth AND flavor", "that's very UNIQUE.". The lighting is bright and even. This segment focuses on the sensory appeal of the product.
0:57founder serving options A medium shot of the male founder at the wooden counter. He points with his right hand as he mentions that the drink can be enjoyed "iced or hot." His expression is still positive and informative. The kitchen background and window are visible. Text overlay: "ICED or hot. It". This quick scene highlights the versatility of the product.
0:58stirring hot drink black mug A close-up shot of a light-skinned hand holding a black ceramic mug. A black stirring stick or spoon is being used to stir a dark brown, frothy beverage in the mug. The mug has some white text visible on its side, likely branding. The background is a clean white, possibly a countertop. The lighting is bright and even. Text overlay: "TASTES like dark". This visual shows the preparation of the hot version of the drink.
0:59stirring iced drink A close-up shot of a light-skinned hand stirring a clear glass filled with an iced, light brown beverage using a long, clear glass straw. A black MUD\WTR canister and a pile of brown powder (cacao or spices) are visible on the counter beside the glass. The background is blurred. The lighting is bright, highlighting the condensation on the glass and the ice cubes. Text overlay: "CHOCOLATE, warm". This visual complements the previous scene by showing the iced variant.
1:40warm frothy drink closeup An extreme close-up of a warm, frothy, light brown beverage in a light-colored ceramic mug. The surface of the drink has a delicate layer of foam, with some small bubbles and a gentle swirl visible. Steam might be subtly rising, suggesting warmth. The background is softly blurred. The lighting is warm and inviting, creating an appealing and comforting display. Text overlay: "SPICES. It's". This shot focuses on the inviting texture of the hot drink.
1:41founder morning ritual A medium shot of the male founder at the wooden counter, consistent with previous talking head segments. He smiles and gestures with his hands as he suggests the product can be part of a "morning ritual." His expression is warm and positive. The kitchen background with the window remains in view. Text overlay: "something THAT you". The lighting is bright and even. This segment emphasizes the lifestyle integration of the product.
1:42woman smelling mug smiling A close-up shot of a Caucasian woman, appearing to be in her 20s or 30s, with long wavy brown hair. She is wearing a black top and is holding a grey and brown ceramic mug to her nose, inhaling deeply with a broad, genuine smile on her face. The background is a softly blurred kitchen interior. The lighting is warm and inviting, highlighting her joyful expression. Text overlay: "could build A morning". This scene visually conveys the pleasure and sensory experience of the product.
1:43woman drinking on beach A medium close-up shot of an African American woman, appearing to be in her 20s or 30s, with long braided hair. She is sitting on a sandy beach, wearing a yellow bikini top and a white sarong, holding a metal mug to her mouth and smiling happily. Palm trees and a rustic structure are in the blurred background under bright, sunny skies. The scene evokes a relaxed, tropical, and aspirational lifestyle. Text overlay: "ritual AROUND. It".
1:44pouring powder with ingredients A close-up shot of a light-skinned hand pouring dark powder from an open black MUD\WTR canister. The canister is surrounded by various ingredients: bright yellow turmeric roots, thin orange cordyceps mushrooms, and brown wooden sticks (cinnamon). The background is a dark, rustic wooden surface. The lighting is warm and somewhat dramatic, highlighting the texture of the powder and ingredients. Text overlay: "costs MORE because we". This visually reinforces the high-quality ingredients used.
1:45vintage mushroom illustration 1 A static shot of a vintage botanical illustration depicting several large, pale pink and brown mushrooms with thick stems and broad caps. Smaller fungi are also visible in the grassy foreground. The background is a light, parchment-like paper with faint texture. The colors are soft, muted watercolors. Text overlay: "use OVER 2,000". This scene provides a historical or scientific context for mushroom use.
1:45vintage mushroom illustration 2 A static shot of another vintage botanical illustration, similar in style to the previous one, but showing different types of mushrooms. These mushrooms have darker brown caps and white stems, also depicted in a natural setting with grass. The background is the same light, textured paper. The colors are muted and earthy. Text overlay: "milligrams OF". This continues the visual theme of illustrating mushroom varieties.
1:46raw mushroom mix closeup A close-up, overhead shot of a vibrant assortment of raw, dried, and fresh mushrooms, including a large fluffy white lion's mane, dark chaga chunks, orange cordyceps, and other various brown and white mushroom pieces. They are arranged densely, showcasing a rich variety of textures and organic forms. The background is a dark, indistinct surface. The lighting is bright and even, highlighting the diverse shapes and colors. Text overlay: "MUSHROOMS, fruiting". This visually rich scene reinforces the complex mushroom blend.
1:47hand holding mushroom gills A close-up shot of a light-skinned hand gently holding the underside of a mushroom cap, revealing its intricate gill structure. The gills are pale, delicate, and evenly spaced, showing a detailed biological feature. The stem is also visible, textured. The background is a blurred natural environment, possibly green foliage. The lighting is soft and focused on the mushroom's detail. Text overlay: "BODY, and mycelium". This shot offers a detailed view of the mushroom's anatomy.
1:48mushroom mycelium illustration A stylized illustration depicting a mushroom growing out of the ground, with a cross-section view revealing its extensive mycelial network spreading beneath the soil. The mushroom has a brown cap and white stem, and the mycelium is shown as a web of white threads. Green grass is on the surface, and a small tree is in the distance. The background is white. The art style is clean and informative, like a scientific diagram. Text overlay: "BECAUSE both matter.". This illustrates the concept of both fruiting body and mycelium.
1:49founder mushroom parts benefits A medium shot of the male founder at the wooden counter, consistent with previous talking head segments. He is gesturing with his hands, emphasizing that there are benefits to both the mushroom fruiting body and mycelium. His expression is confident and knowledgeable. The kitchen background with the window remains in view. Text overlays: "THERE are benefits to", "BOTH. And it costs". The lighting is bright and even. This reinforces the comprehensive quality of the mushroom ingredients.
1:51scientist looking into microscope A close-up shot of a Caucasian woman, appearing to be in her 20s or 30s, with dark hair tied back, wearing a white lab coat, blue gloves, and clear safety goggles. She is intensely focused, looking into the eyepiece of a scientific microscope. A black tablet or clipboard is visible in the background, along with laboratory equipment. The lighting is bright and sterile, typical of a lab environment. Text overlay: "more BECAUSE all of". This suggests scientific rigor and quality control.
1:52woman holding large mushroom smiling A medium shot of a Caucasian woman, appearing to be in her 30s or 40s, with blonde hair and glasses, wearing a patterned long-sleeved jacket. She is holding a very large, complex-looking, light-colored mushroom (possibly Maitake or Oyster) with both hands, smiling broadly at the camera. The background is a bright, modern office space with glass partitions. The lighting is bright and cheerful. Text overlay: "our MUSHROOMS are". This scene personifies the joy and quality associated with their mushroom sourcing.
1:53mushroom cultivation facility A medium shot inside a clean, controlled environment for mushroom cultivation. A person dressed in a full white protective suit with a hood and blue gloves is visible, tending to rows of shelves filled with growing mushrooms in clear plastic bags or containers. The lighting is bright and even, emphasizing the sterile conditions. Text overlay: "CALIFORNIA. Every". This scene highlights the controlled and local cultivation process.
1:54founder california organic certified A medium shot of the male founder at the wooden counter, identical to previous talking head segments. The scene initially appears slightly out of focus, then quickly sharpens. He is speaking directly to the camera, emphasizing that their mushrooms are grown in California and every ingredient is USDA-certified organic. He gestures with his hands, reinforcing the high standards. The kitchen background with the window remains. Text overlays: "California. EVERY", "ingredient is 100%", "USDA-CERTIFIED", "ORGANIC. This product". His expression is confident and proud.
1:57hands placing product on white surface A close-up shot of light-skinned hands gently placing a black MUD\WTR canister onto a pristine white surface. In the blurred background, a vase with light-colored tulips adds a touch of aesthetic appeal. The lighting is soft and bright, creating a clean and elegant presentation. Text overlays: "ORGANIC. This product", "wasn't MADE to hit a". This scene underscores the product's premium quality through its presentation.
1:59iced drink with ingredients styled A beautifully styled close-up shot of an iced, light brown beverage in a clear tall glass. A hand places a cinnamon stick into the glass, adding a garnish. Around the glass on a light-colored surface are various ingredients: a large, dark red reishi mushroom, a fluffy white lion's mane mushroom, dried orange cordyceps, several cinnamon sticks, and a spoonful of brown powder. The background is softly blurred. The lighting is bright and inviting, creating an aesthetically pleasing and appetizing display. Text overlay: "price POINT. It was". This scene presents the product as a premium, appealing beverage.
2:00founder final statement product purpose A medium shot of the male founder at the wooden counter, consistent with previous talking head segments. He concludes his message, stating that the product was made to support the customer. He maintains a serious, earnest, and confident expression. The kitchen background with the window remains in view. Text overlay: "made TO support our". The lighting is bright and even. This is the concluding statement of his narrative.
