0:00man talking hand up
A dynamic medium shot focuses on a young man with a warm smile, positioned centrally in the frame. He has short, dark, curly hair and a clean-shaven face. He is wearing a simple, light tan t-shirt and a thin silver chain necklace. His right hand is raised with his palm facing the camera, slightly blurring from motion, as if in a gesture of asking for a show of hands. The background is softly blurred, revealing a modern, bright kitchen environment with light-colored countertops and possibly stainless steel appliances. The lighting is bright and even, suggesting natural light or well-distributed artificial light, casting minimal shadows. A text overlay, 'Raise your hand if you thought', appears in a white rectangular box with black text at the bottom center of the frame, partially obscured by his other hand which is resting near the bottom edge. His facial expression is open and engaging, with a wide, friendly smile.
0:02peeling dog food package
A close-up shot focuses on a pair of hands peeling open a clear plastic pouch containing what appears to be ground dog food. The food is a moist, textured mixture of light brown meat and small orange and white vegetable pieces (carrots, potatoes). The packaging has a white label with green accents and some black text, partially visible. The hands are light-skinned and manicured, carefully pulling back the top seal of the package. The background is a dark grey countertop, softly blurred, suggesting a modern kitchen setting. The lighting is bright and overhead, highlighting the textures of the food and the plastic. The primary action is the controlled opening of the food package, emphasizing ease of preparation. A white text overlay at the bottom reads 'feeding fresh food to your dog, meant cooking.', which then transitions to 'I've been feeding Yeti fresh food like a pro'.
0:03scooping dog food into bowl
An overhead close-up shot captures a hand using a metal spoon to transfer fresh dog food into a dark gray ceramic bowl. The dog food is a chunky, moist mixture of ground meat, small diced orange carrots, and white potato pieces. The spoon is silver and reflects the bright overhead lighting. The bowl is a simple, modern design with a matte finish. In the blurred background, another container of the same dog food is visible, suggesting a supply. The dominant colors are earthy browns, oranges, and grays, with cool, clean lighting. The action is efficient and practical, showing the simplicity of preparing the meal. The text overlay from the previous scene continues, 'I've been feeding Yeti fresh food like a pro', reinforcing the theme of easy preparation.
0:05dog watching food prep
A medium shot captures a white German Shepherd dog, 'Yeti', with erect ears and intelligent brown eyes, keenly watching a person's hand preparing food on a dark countertop. The dog is positioned slightly below the counter level, with its head and upper body visible. Its white fur is clean and well-groomed, and it wears a silver chain collar. The human hand is partially visible in the foreground, holding a white plastic package. The background features a bright, clean kitchen with white cabinets, dark hardware, and light-colored flooring. The lighting is bright and even, creating a crisp, clean aesthetic. The dog's attention is entirely focused on the food preparation, conveying anticipation. A text overlay, 'with zero culinary skills required.', appears at the bottom center, emphasizing the ease of feeding the dog.
0:06scooping dog food close up
A close-up shot reiterates the action of scooping dog food into a dark gray ceramic bowl. A metal spoon, held by an unseen hand, dips into the chunky, moist mixture of light brown ground meat and small diced orange carrots and white potato pieces, lifting a portion. The focus is entirely on the food and the spoon, highlighting the texture and consistency of the meal. The background is softly blurred, showing remnants of food on a countertop. The lighting is bright and direct, enhancing the details of the food. The dominant colors are natural earth tones. The text overlay 'with zero culinary skills required.' is prominently displayed at the bottom, reinforcing the key message of convenience.
0:08man explaining ease
A medium shot captures the young male presenter standing in a bright, modern kitchen. He is smiling widely, looking directly at the camera, and gesturing with his hands to emphasize his point. He wears the same light tan t-shirt and silver chain. The background features white subway tiles, white cabinets, and wooden open shelving with a few decorative plants and kitchen items. The lighting is bright and even, creating a clean and inviting atmosphere. His body language is open and confident, reinforcing his message. The text overlay, 'Turns out it's actually easier than kibble.', appears in a white box with black text at the bottom center, summarizing his statement.
0:10man opening freezer
A wide shot shows the male presenter in a pristine, minimalist white kitchen. He is bending down, facing away from the camera, to open the lower freezer drawer of a large, modern white refrigerator with prominent stainless steel handles. He wears a light tan t-shirt and light-colored pants. The kitchen features white subway tile backsplash, white cabinets, and dark countertops. The lighting is bright and uniform, creating a clean, almost sterile environment. His action is purposeful, demonstrating the retrieval of the dog food. A text overlay, 'I just grab a JustFoodForDogs meal from the freezer,', is displayed in a white box at the bottom, explaining his action.
0:11man retrieving food from fridge
A medium shot shows the male presenter standing upright, closing the door of the modern white refrigerator. He holds a flat, clear plastic package of 'JustFoodForDogs' in his right hand. He is dressed in a light tan t-shirt and white or light-colored pants. The kitchen background is bright and clean, with white cabinets and subway tiles. The lighting is consistent and bright. He looks relaxed and efficient as he completes the task. The text overlay from the previous scene continues, 'I just grab a JustFoodForDogs meal from the freezer,', further detailing the process.
0:13peeling package showing label
A close-up shot focuses on a hand peeling open a clear plastic pouch of 'JustFoodForDogs' dog food. The package is laid flat on a dark grey countertop. The visible side of the package clearly displays a white label with the brand name 'JustFoodForDogs' in black text, along with details like 'Beef and Russet Potato Recipe', ingredients, and nutritional analysis. The food inside is a dense, light brown mixture with visible orange chunks (carrots) and some green specks. The hand is carefully separating the sealed plastic. The lighting is bright and uniform, making the text on the label legible. The text overlay, 'let it thaw in the fridge, and that's it.', highlights the simplicity of the next step.
0:15dog being petted
A close-up shot captures the white German Shepherd, 'Yeti', looking up towards the left, with an unseen hand gently petting its head and neck. The dog's beautiful white fur and part of its silver chain collar are visible. Its eyes are focused upwards, and its ears are alert. The blurred background shows parts of a bright, white kitchen with a dark countertop. The lighting is soft but bright, illuminating the dog's fur. The dog appears calm and content, enjoying the attention. The text overlay 'No scooping, no guessing,' emphasizes the straightforward nature of the food.
0:16food in bowl close up
An extreme close-up shot of the fresh dog food filling a dark gray ceramic bowl. The food is a finely ground, moist mixture of light brown meat, interspersed with visible small orange (carrot) and white (potato) chunks, and hints of green herbs. The texture appears soft and palatable. The lighting is bright and direct, emphasizing the details and freshness of the food. The bowl's matte finish is subtly visible at the edges. The dominant colors are warm earth tones. A white text overlay at the bottom reads 'just fresh food ready to go.', reinforcing the product's convenience.
0:17dog food package label
A close-up shot focuses on a clear plastic package of 'JustFoodForDogs' food, prominently displaying its white label. The label features the brand logo, 'Complete meal. Cooked fresh. Simply thaw and serve.', and the product name 'Chicken and Rice Recipe'. Below, a detailed ingredient list (Chicken, White Rice, Brown Rice, Chicken Liver, Kale, Carrots, Apples, Dicalcium Phosphate, Sunflower Oil, Flaxseed Oil, etc.) is clearly visible. The package contains a rectangular block of light brown, moist food with some visible vegetable pieces. The background is a slightly blurred wooden surface. The lighting is bright and even, ensuring readability of the fine print. A black silhouette of a dog is part of the branding. The text overlay 'All recipes are made with whole foods.' is positioned at the bottom, highlighting the product's quality.
0:20multiple dog food packages
A dynamic close-up shot showcases multiple 'JustFoodForDogs' packages arranged on a surface. One package in the foreground is sharply in focus, displaying its 'Turkey and Whole Wheat Macaroni Recipe' label with ingredients like 'Lean Ground Turkey, Whole Wheat Macaroni, Broccoli, Zucchini, Carrots'. Another package, slightly out of focus, shows 'Beef and Russet Potato Recipe', and a third in the background highlights 'Chicken and Rice Recipe'. All packages feature the brand's distinctive white label and black dog silhouette logo. The food inside, a moist, pre-portioned mixture, is visible through the clear plastic. The background is a warm, wooden surface. The lighting is bright and natural, creating a clean presentation. The text overlay 'No weird stuff, no fillers, just clean ingredients' appears at the bottom, emphasizing the product's purity.
0:21food in bowl from above
An extreme close-up shot provides a top-down view of the prepared dog food in a dark gray ceramic bowl. The food is a rich, textured blend of finely ground meat, diced orange carrots, white potato pieces, and green specks of vegetables or herbs, mixed together. The texture appears uniform and moist. The lighting is bright and direct, emphasizing the natural colors and appealing consistency of the food. The bowl's rim is visible, framing the food. The dominant color palette is warm, earthy browns and vibrant orange. The text overlay 'No weird stuff, no fillers, just clean ingredients' continues from the previous scene, reinforcing the wholesome aspect of the product.
0:23mixing food with spoon
An extreme close-up shot captures a silver spoon actively mixing and stirring the fresh dog food in a white or light gray ceramic bowl. The food is a chunky, moist blend of light brown ground meat with visible orange (carrot) and white (potato) pieces, and green specks. The spoon efficiently lifts and turns the food, demonstrating its palatable consistency. The lighting is bright and focused, highlighting the movement and texture. The background is blurred, focusing all attention on the food preparation. The text overlay 'with recipes developed by actual vets.' appears at the bottom, adding credibility to the product's formulation.
0:25dog shaking paw excited
A low-angle wide shot captures the young male presenter interacting with 'Yeti', the white German Shepherd, in a bright kitchen. The man is bending forward, holding the dog's paw, while the dog enthusiastically stands on its hind legs and wags its tail vigorously, indicating excitement. The dog wears a silver chain collar. The background features white cabinets, a stainless steel range hood, and white subway tiles, all brightly lit. The floor is light-colored tile. The interaction is playful and loving, showing the dog's energy. The text overlay 'Yeti's tail wags harder, his coat's shiner' appears at the bottom, suggesting improved health and happiness from the food.
0:27dog with ball in mouth
A close-up shot focuses on 'Yeti', the white German Shepherd, holding a teal-colored ball in its mouth, looking slightly off-camera to the right. The dog's ears are erect, and its intelligent brown eyes are visible. Its white fur is clean and well-groomed, and it wears a silver chain collar. The background is softly blurred, showing glimpses of indoor plants and light-colored furniture, suggesting a living room or a bright corner of the house. The lighting is soft and natural, highlighting the dog's features. The dog's expression is playful and content. The text overlay 'Yeti's tail wags harder, his coat's shiner' is still present, connecting the dog's vitality to the food.
0:28dog looking up expectantly
A medium shot captures the profile of 'Yeti', the white German Shepherd, looking upwards and to the left with an attentive and expectant expression. Its ears are sharply erect, and its white fur appears soft and clean. A silver chain collar is visible around its neck. The background is a bright, white kitchen with white cabinets and a stainless steel appliance, slightly out of focus. The lighting is bright and even, emphasizing the dog's clean appearance. The dog's body language conveys keen interest, likely in anticipation of food or interaction. The text overlay 'and I feel so good knowing what's in his bowl' starts to appear at the bottom, setting up the reveal of real food.
0:29dog eating from bowl
A medium shot captures 'Yeti', the white German Shepherd, happily eating from a dark gray bowl placed on the floor. A human hand is gently petting the dog's head and neck, showing affection. The dog's head is down, focusing on its meal, with its white fur illuminated by bright, even lighting. The background features a simple white wall and a white door, with some decorative plates or art on the wall, creating a clean, domestic setting. The dog appears content and engaged with its food, reinforcing the idea of a satisfying meal. The text overlay 'is actually real food.' completes the sentence, confirming the quality of the product.
0:31man and dog talking to camera
A medium close-up shot frames the young male presenter sitting comfortably, looking directly at the camera with a friendly smile. 'Yeti', the white German Shepherd, is partially visible nestled beside him, resting its head on his lap or arm, showing a close bond between them. The man wears the same light tan t-shirt and light-colored pants. The background is a wooden shelf with a woven basket and a magazine, creating a cozy and natural home environment. The lighting is soft and warm, contributing to a relaxed and personal atmosphere. The man's expression is warm and inviting. A text overlay, 'That's the magic of JustFoodForDogs. One try, you'll get it.', appears at the bottom, conveying the main message and call to action.
0:34man and dog final message
A medium close-up shot shows the male presenter looking directly at the camera with a warm, reassuring smile, nodding slightly. 'Yeti', the white German Shepherd, is still by his side, partially visible and calm. The man is wearing a light tan t-shirt. The background remains the same cozy wooden shelf with a basket and magazine, bathed in soft, warm lighting. His expression conveys sincerity and trustworthiness, making a direct appeal to the viewer. The text overlay 'We promise.' appears at the bottom, serving as a final, confident affirmation of the product's benefits.
