0:00man talking problem setup The scene opens with a medium shot of a male presenter speaking directly to the camera. He is centered in the frame, wearing a light beige collared jacket over a black t-shirt. The background is simple and uncluttered, featuring a soft, light-colored wall with a faint, plush fabric texture. To the left, a subtle hint of a dark green sofa or cushion is visible, contributing to a modern, minimalist indoor setting. The lighting is soft and even, suggesting studio conditions, highlighting his face without harsh shadows. He has short dark hair and a neatly trimmed beard. An animated text overlay in a teal rectangular box appears below him, stating 'Imagine you're driving'. The overall color palette is muted with earthy tones and a clean aesthetic.
0:01split screen charging queues This scene features a split-screen format, visually contrasting two scenarios. The top half shows a medium shot from inside a car, looking forward through the windshield. A man is in the driver's seat, and a woman is in the passenger seat; both look concerned, gazing out of the frame. The car interior is modern and clean, in dark tones. The bottom half presents a wide shot of an outdoor street scene on a bright, sunny day, showing a long queue of various electric vehicles, including a white Tesla, lined up at what appears to be charging stations. Mountains and clear blue sky are visible in the distant background. An animated text overlay in a teal rectangular box spans both screens, reading 'past huge queues at every charging station.' The lighting is natural and bright, emphasizing the clear outdoor setting and the internal car environment. The overall mood is slightly frustrating due to the implied problem.
0:03man talking solution intro The scene returns to the male presenter in a medium shot, identical to the first scene. He is centered, wearing the light beige jacket over a black t-shirt, speaking directly to the camera. The background remains the soft, light-colored wall with a hint of a dark green sofa on the left. The lighting is soft and even, maintaining the studio aesthetic. He maintains an engaging expression as he delivers the narrative. An animated text overlay in a teal rectangular box appears below him, this time stating 'Luckily, Lectron's range'. The consistent visual style provides continuity, shifting the narrative towards a solution-oriented message.
0:04product charger tesla exterior This scene presents a low-angle shot, focusing on a Lectron portable EV charger product box placed on the ground in the foreground, with the front of a grey Tesla car visible behind it, angled slightly. The car's orange daytime running lights are illuminated. The setting is outdoors, likely a driveway, with a blurry residential building and blue sky in the background, suggesting a typical home charging environment. The natural daylight is bright and clear, emphasizing the product and the sleek design of the car. An animated text overlay in a teal rectangular box covers part of the charger box and the ground, stating 'of portable chargers'. The scene effectively highlights the product in context with its intended use.
0:05charger kit inside case The camera provides an overhead, close-up view of the Lectron portable EV charger and its accessories neatly organized within a black zippered carrying case. The case interior is visible, with the main charger unit secured by black elastic straps. Surrounding the charger are its various components, including coiled cables, a user manual, and adapters, some wrapped in protective bubble wrap. The background is the dark, textured fabric of the case, which fills the entire frame. The lighting is soft and even, allowing for clear visibility of all components and their arrangement. An animated text overlay in a teal rectangular box appears in the lower center, stating 'for Tesla and J1772 EVs'. The scene emphasizes the product's portability and completeness.
0:06hand holding adapter A close-up shot focuses on a hand holding and gently rotating a black Lectron EV charging adapter. The adapter is a robust, ergonomic device with a standard charging connector at one end and a smaller plug at the other, designed for broad compatibility. The background is a plain, light beige or off-white wall, slightly out of focus, allowing the product to stand out. The lighting is soft and even, highlighting the adapter's texture and details. An animated text overlay in a teal rectangular box appears in the lower center, reading 'for Tesla and J1772 EVs have you covered.' The scene effectively showcases the adapter's design and compatibility features through the subtle rotational movement.
0:08charger indicator lights The scene provides a close-up, slightly low-angle shot of the main Lectron EV charging unit, mounted vertically on a light-colored wall. The unit is sleek and black, featuring the Lectron logo at the top and a series of indicator lights: 'POWER' (red), 'CONNECT' (blue), 'CHARGING' (off), and 'ERROR' (off). The red 'POWER' light and blue 'CONNECT' light are illuminated, indicating readiness or active connection. The background is a clean, minimalist light wall. The lighting is well-balanced, emphasizing the illuminated LEDs and the smooth finish of the charger. An animated text overlay in a teal rectangular box appears near the bottom, stating 'Level one, two or'. The focus is on the functional status and design of the charger.
0:10charger design full view This shot displays a medium shot of the Lectron EV charging unit, mounted vertically on a plain, light-colored wall. Unlike the previous scene, this view showcases the charger's full length and minimalist design, without emphasizing the indicator lights (which are not lit in this shot). The unit is black, rectangular, and slim, with a subtly textured face. The background is a clean, uncluttered light wall, possibly an indoor garage wall. The lighting is uniform and soft, highlighting the product's aesthetic and form factor. An animated text overlay in a teal rectangular box appears in the lower center, stating 'dual level with'. The scene focuses on the overall look and integration of the charging solution.
0:11interchangeable plugs display The scene features a clean, studio-style shot against a pure white background, showcasing two different interchangeable Lectron charging plugs. The top plug is a NEMA 14-50 (240V) connector, characterized by its larger, L-shaped prongs, while the bottom plug is a NEMA 5-15 (120V) connector, a standard household-style plug. Both plugs are black with thick, flexible cables. Text overlays clearly label each plug type and its voltage. An animated text overlay in a teal rectangular box is positioned at the bottom, stating 'interchangeable plugs,'. The lighting is bright and even, casting minimal shadows and providing a crisp view of the product details. This shot highlights the versatility and adaptability of the charging system.
0:12charger mounted wall outlet This close-up shot captures the Lectron EV charging unit at a tilted angle, mounted on a light-colored wall. To the right, beige horizontal slatted panels (resembling garage siding) are visible, providing contextual information about the environment. The black charging unit shows its illuminated red 'POWER' and blue 'CONNECT' indicator lights. The thick black cable extends upwards from the unit, curving out of frame. The lighting is bright and even, highlighting the unit's operational status and sturdy construction. An animated text overlay in a teal rectangular box is positioned in the lower center, stating 'you're covered no matter which outlet is available.' This scene emphasizes the product's readiness and adaptability within a typical home garage setup.
0:14tesla parked garage The camera frames the rear of a pristine white Tesla Model S, parked in a well-lit, clean garage. The car's sleek design and distinctive taillights are prominent. The garage environment features bright white walls, a large white garage door or entrance visible on the left, and a metal electrical panel mounted on the right wall, indicating a functional and organized space. The lighting is bright and uniform, likely from overhead fluorescent lights, creating a clean and modern aesthetic. An animated text overlay in a teal rectangular box appears across the lower part of the car, continuing the previous sentence with 'which outlet is available.'. The scene subtly sets up the next problem scenario related to parking and cable reach.
0:15person walking past tesla This scene shows a medium shot of the rear of a white Tesla Model S, parked in a bright, clean garage. A person, primarily visible from the waist down, walks quickly from left to right past the car, creating a sense of movement within the static garage environment. The person wears dark pants and a dark jacket, contrasting with the white car and walls. The background includes the white garage walls and the electrical panel on the right. The lighting remains bright and even. An animated text overlay in a teal rectangular box appears below the car, asking 'Parked awkwardly? Lectron'. This setup implies a common problem faced by EV owners when parking and needing to charge.
0:16hand coiling charging cable A close-up shot focuses on a pair of hands coiling a thick, black Lectron charging cable against a plain, light-colored background, possibly a wall. The cable appears robust and substantial, emphasizing its durability. The hands are engaged in the practical action of tidily organizing the cable, suggesting its manageability despite its thickness. The lighting is bright and even, highlighting the texture of the cable and the careful movements of the hands. An animated text overlay in a teal rectangular box appears at the bottom, stating 'Parked awkwardly? Lectron cables are thick,'. This scene highlights a key feature of the cable's design: its thickness and quality.
0:17cable on ground tracking The camera executes a slow, smooth dolly shot, tracking along a thick, black Lectron charging cable as it lies extended on a light grey concrete floor. The floor has subtle speckles and imperfections, giving it a realistic texture. The cable itself is prominently featured, appearing sturdy and long, demonstrating its ability to span distances. The background is blurred, keeping the focus entirely on the cable and the ground directly beneath it. The lighting is bright and even, accentuating the cable's matte finish. An animated text overlay in a teal rectangular box follows the movement, stating 'cables are thick,'. This scene visually communicates the cable's length and robust construction.
0:18hand opening charging port An extreme close-up shot captures a hand reaching towards and opening the charging port of a white Tesla. As the flap opens, a vibrant blue light emanates from within the charging port, creating a futuristic and functional aesthetic. The background is the smooth, glossy white exterior of the car, slightly out of focus, with reflections hinting at the surrounding environment. The lighting is dramatic, with the blue glow contrasting sharply against the white car and the dimly lit areas around it, drawing attention to the charging mechanism. An animated text overlay in a teal rectangular box appears at the bottom, stating 'tough, and long enough'. This scene emphasizes the product's integration with the vehicle and its readiness for use.
0:19charging cable plugged in The scene provides a close-up shot of a hand securely plugging the black Lectron charging connector into the charging port of a white Tesla. The connector fits snugly into the port, and the action is performed with confidence, indicating ease of use. The white exterior of the Tesla is visible around the charging port, and the background is softly blurred with hints of outdoor greenery and sunlight, suggesting a driveway or outdoor charging spot. The lighting is bright and natural daylight, illuminating the details of the connection. An animated text overlay in a teal rectangular box appears at the bottom, completing the phrase 'to reach every corner of your driveway or garage.' This scene demonstrates the practical application and reach of the Lectron charger.
0:21charger case in trunk An overhead shot looks directly down into the trunk (or frunk) of a Tesla, revealing a black Lectron zippered carrying case neatly placed inside. The car's trunk interior is lined with a dark grey, textured material, possibly with a honeycomb pattern mat, which adds to the clean and organized aesthetic. A hand gently presses down on the case, emphasizing its compact size and secure fit within the vehicle's storage compartment. The lighting is bright and even, likely natural outdoor light, clearly illuminating the case and its surroundings. An animated text overlay in a teal rectangular box appears at the bottom, stating 'Safe, reliable and safety certified.' This scene highlights the product's portability and ease of storage.
0:23charger case open trunk This overhead shot provides a wider view of the open frunk (front trunk) of a Tesla, with the black Lectron zippered carrying case still visible inside, resting on a textured mat. The car's frunk mechanism, including parts of the hood and hinges, is visible at the top of the frame. The surrounding car body is white, contrasting with the dark interior. The lighting is bright and even, indicating an outdoor or well-lit indoor setting. An animated text overlay in a teal rectangular box appears at the bottom, repeating 'Safe, reliable and safety certified.' This scene reinforces the message of safe and convenient storage, showcasing the charger as an integrated part of the EV owner's experience.
0:24brand logo text intro The scene transitions to a clean, white background, displaying the Lectron brand logo. The logo consists of a dynamic, stylized teal/turquoise atomic-like symbol on the left, with the word 'LEC' in bold black sans-serif font partially visible, suggesting a slight animation or reveal. An animated text overlay in a teal rectangular box appears prominently in the lower center, stating 'These chargers belong in every EV.' The lighting is stark white, typical of a digital presentation. This scene serves as a brand identifier and reinforces the value proposition of the product line, using simple, clear graphics.
0:25brand logo full tagline The scene maintains a clean, white background, now fully displaying the Lectron brand logo and full company name. The dynamic teal/turquoise atomic symbol is on the left, followed by 'LECTRON' in bold black sans-serif font. Below the company name, the tagline 'Charging Solutions for Every EV' is clearly presented in a smaller black font. An animated text overlay in a teal rectangular box persists in the lower center, reiterating 'These chargers belong in every EV.' The digital lighting is consistent, ensuring clear readability. This scene solidifies the brand identity and its core message, leading towards a call to action.
0:26brand logo call to action The final scene features the complete Lectron brand logo, company name, and tagline on a clean white background. Below the tagline 'Charging Solutions for Every EV', the website 'EV-Lectron.com' is displayed in black text. Most prominently, a large, rectangular orange 'BUY NOW' button is centered at the bottom of the screen, serving as a clear call to action. The lighting is bright and digital, ensuring all elements are crisp and legible. The overall design is straightforward and effective, aiming to convert viewer interest into a purchase. This is a classic end card designed for clear brand communication and direct consumer action.
